Derek is known as “The Brand Man,” with over 34 years of building brands. From 1985 to 2005 he was the head of Marketing at Gold's Gym International, helping to build Gold's Gym into one of the most respected and recognized brands in the fitness industry and become the largest international co-ed gym chain with 600 locations in 43 states and 27 countries. During his tenure, Gold's Gym received numerous awards and accolades for its innovative marketing, with many ads being reprinted in advertising and educational textbooks. In 2005, marking his 20th year of building and protecting an American icon, Derek and Gold's Gym were featured in America's Greatest Brands book.

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