“Play where your budget will allow,” says Robert Creech, CEO of Desoto Athletic Clubs. In 2014 they “blew up their business” to move with the market, redid their entire pricing strategy, and ended up gaining market share back from competitors. This 20+ year veteran discusses his mistakes, his current rebranding, the lessons he’d pass on to new entrepreneurs, and more.
Home » Episode #69: Robert Creech, CEO of DeSoto Athletic Club
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