25 years after working incredibly hard to attempt to dance professionally in NYC, Ruth stepped into her first indoor cycling class at the Reebok Sports Club on the Upper West Side in NYC. Not long after that, an entire movement (and arguably a new sector of the fitness industry) was born. Industry icon Ruth Zukerman discusses everything from the instructor training, the initial hurdles of expansion, maintaining authenticity, the history of the early days of Soul Cycle and Flywheel, and provides her two top pieces of advice for all entrepreneurs in the HALO sector. This is a must for everyone in the HALO space!

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