Adam Sedlack

Welcome back to HALO Talks! In this episode, we're joined once again by Adam Sedlack, CEO of UFC Gym, for another conversation that explores the evolution of the brand since his last appearance in May, 2019. (Link below.) Adam takes us behind the scenes on navigating the challenges of COVID-19, transitioning to a franchise-focused, asset-light business model, and expanding globally, with UFC Gyms now operating in 48 countries and growing. You'll hear firsthand how strategic decisions protecte...

"My motivation is to change the way people look at and experience life," states UFC Gyms President Adam Sedlack. A long time industry veteran, Adam moved 20 times in his career with 24 Hour Fitness. He jokes, "Initially, I thought UFC Gyms was a terrible idea!" Only after seeing a fight camp and the incredible number of people involved in making a fighter "the best version of himself" did he realize this could be fantastic for the layperson as well. In this wide ranging discussion on everything ...