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Franchisor Posts

Aug. 4, 2026

How CR Fitness Became Crunch's Largest Franchisee: Tony Scrimale on Ownership Mentality, Private Equity, and the Arizona Expansion

Tony Scrimale started in the gym business the way a lot of the best operators do: broke, 18 years old, and spending three to four hours a day at a Florida health club he wasn't even employed by yet. Almost thirty years later, he's CEO of CR Fitness …
July 14, 2026

How IGNITE Fitness Holdings Built One of the Largest Planet Fitness Franchise Networks in North America

If you're a multi-unit operator, franchisor executive, or investor trying to figure out what disciplined, PE-backed growth actually looks like inside a franchise system, this conversation is a playbook. Pete Moore sits down with Joe Pepe Jr., CEO of…
June 24, 2026

UFC Gym's Asset-Light Franchise Playbook: CEO Adam Sedlack on HALO Talks

UFC Gym's Asset-Light Franchise Playbook: CEO Adam Sedlack on HALO Talks Most fitness brands that hit a cash crunch tend to go straight to Chapter 11. UFC GYM did the opposite. In this return visit to HALO Talks, CEO and co-founder Adam Sedlack wal…