David

In this HALO Talks FastBreak, Pete talks with former YouTube employee David Sherman-Presser. David now runs Structure Creation Consulting and gives us some fantastic information (from a former insider) on how to best use the platform to drive revenue and retention. The health and fitness sector is sitting on a goldmine of untapped value . . .its own content! David goes deep into how operators and brands can transform their YouTube strategies from dormant pages into dynamic revenue generators ...