Boutique Fitness Episodes

"We have a baby. . . and its name is Brrrn," laughs Co-Founders Jimmy and Johnny. The initial idea started back in 2013 and, after many iterations and "hundreds" of no's, they ended up testing their cold weather workout idea at the SixPoint Brewery in Brooklyn. After some tweaks, the (now 50 degree) workout landed (with incredible press!) in the Flatiron district in NYC-the epicenter for all things fitness. Listen now to learn about the challenge of starting concept which was (extremely) non-tra...

"We didn't spend any money on marketing or advertising in the beginning, it was all word of mouth initially," says Sarah Levy, CEO & Founder of Y7 Studio. With 14 locations and a strong financial & advisory partner in KarpReilly, Y7 is thriving. Yet? Interestingly, it's also "very polarizing" states, Director of Marketing Lauren Roxborough . . . and that's the way they want it! Y7 is not focused around a single teacher and studios have no mirrors, and are candle lit with fantastic music. Listen ...

A 40+ year industry veteran, Andrew began his career with Joe Cirulli--where shirts and ties were required for Nautilus instructors. . "which was the only machine available back in the day," laughs Levine. "He didn't want us in athletic wear and we had to watch 50 training videos at the Nautilus HQ. If you didn't pass you weren't allowed to work for minimum wage. And you know what? We all fought for that job." Andrew become an equity partner at his first club at 21 and later ran Synergy Fitness ...

How do you avoid standard interview responses? What's a better way to give & receive feedback? How do you get comfortable as the company rapidly expands? What's the 'right' number of clubs for Area & Regional Managers? Shawn started in the HALO sector in 1994 and worked with Joe Cirulli for 20 years at the iconic Gainesville Health & Fitness, ". . . doing every job you possible can!" Currently the COO of 02 Fitness with 30 clubs in Raleigh/Durham area, this wide ranging discussion has something ...

"Save your money before you open your studio. You should have a minimum 3 months, preferably 6, of your operating budget in the bank before you open," states Julian Barnes, Co-Founder of the Boutique Fitness Summit ("BFS") which organizes 1-day summits in DC, NYC, and Chicago. Julian has been around the industry since playing competitive tennis as a child. He's run over 100 networking events in NYC from 2012-2017 & his passion for the boutique fitness space (and helping the Owner/Operators with ...

Indoor cycling without the mirrors?! YES! And there's a specific reason why Nick Staples, Founder of Zenergy, does it that way. Zenergy started in Charleston, VA in July 2015 and focuses strictly on secondary markets. They've quickly grown to 3 studios with plans for an additional 10 in the next 24 months. "People didn't know what we were doing at first, but they believed in it and were having fun, and I think that in an untapped market, we were able to take something that started small and blew...

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