"We have a baby. . . and its name is Brrrn," laughs Co-Founders Jimmy and Johnny. The initial idea started back in 2013 and, after many iterations and "hundreds" of no's, they ended up testing their cold weather workout idea at the SixPoint Brewery in Brooklyn. After some tweaks, the (now 50 degree) workout landed (with incredible press!) in the Flatiron district in NYC-the epicenter for all things fitness. Listen now to learn about the challenge of starting concept which was (extremely) non-traditional at the time, debunking the myth saying workouts must be hot and sweaty to be effective, the how's and why's of needing to switch your brand messaging and more!
Home » Episode #164: Brrrn, Jimmy Martin & Johnny Adamic
You may also like
March 23, 2023
With her unique perspective as a historian and deep roots in the fitness industry, Natalia Petrzela, Ph.D embarks on a mission to uncover how fitness has gone...
March 17, 2023
When Matan Gavish, a former Special Forces commander in charge of combat training, discovers the "silent pandemic" of rising sexual assault against women in...
March 15, 2023
Jarlo Ilano is a martial artist, physical therapist, and entrepreneur. He is the Managing Director of GMB Fitness, and has been at the forefront of the...
Add comment