"We have a baby. . . and its name is Brrrn," laughs Co-Founders Jimmy and Johnny. The initial idea started back in 2013 and, after many iterations and "hundreds" of no's, they ended up testing their cold weather workout idea at the SixPoint Brewery in Brooklyn. After some tweaks, the (now 50 degree) workout landed (with incredible press!) in the Flatiron district in NYC-the epicenter for all things fitness. Listen now to learn about the challenge of starting concept which was (extremely) non-traditional at the time, debunking the myth saying workouts must be hot and sweaty to be effective, the how's and why's of needing to switch your brand messaging and more!