"A lot of people . . . just look for a platform. We say, pause a second, think about what's your content strategy and what you're trying to achieve . . . Once you're set on content, the platform and tools are just the delivery mechanism," states Mike Hanson, Managing…
ReWire is a full neuro-performance solution that's not just for professional athletes, but definitely for amateurs as well . . .a hardware/software combo that allows you to workout while layering on additional mental load," states Co-Founder, Sun Sachs. Along with his fellow Co-Founder (and Scientific Advisor) Walter Staiano, this next…
"It's not about the Men's Health, 'be jacked' model as much anymore . . . it's more about community, it's more about the social hour. . .but doing it in a healthy way . . . it's the accountability and engagement that's going to last long term," says Anthony Vennare,…
"Ours is truly a unique, and patented system . . . and that's really been our main selling point," says Founder Floery Mahoney. After rebranding the DaVinci Board (which began 6 years ago) into Board30 Global, Floery's group now has 6 studios open, another 10 coming, and are launching the…
"SoulCycle really helped me own my voice. . . it allowed me to connect people that would have never met each other," says Jaidus Mondesir who also calls himself the "Non-Influencer." As a formally trained actor, dancer, and singer--after a 9 month lead role in a Las Vegas show--he started…
"We have many hats, but not all hats fit!" states Tamika Harden when discussing entrepreneurship and starting out on your own. Tamika is an industry veteran with over 15 years experience. She has held nearly every position at all levels of club management. After catching COVID, Tamika chats about how…
They say truth is stranger than fiction, and Noa Shaw's incredible come back story certainly illustrates that. Noa grew up in NYC in the 70's, got involved with drugs, drug dealing, and eventually became a user himself. He ended up in rehab 13 times, survived 3 suicide attempts, contracts on…
"Everything stems from the mind . . . in order to change the way you feel, you have to change the way you think," states industry veteran, Tony Greco. Tony is the Founder of Greco Fitness, the leading boutique fitness club in Canada. With over 22 years in the industry,…
Brian was one of the first employees at Tough Mudder after graduating law school. Since then, his rather unique background eventually led to his starting Anckor. "I did what was expected of me but. . .after my wife and I experienced a few miscarriages . . . I didn't know…
"Great content! Great people! Interesting and relevant case studies. This is a terrific course full of excellent insights and solid learning for everyone." Fraser Quelch: https://www.linkedin.com/in/fraser-quelch-a5b7792/ Register now for our next cohort! http://www.thehaloacademy.com
The HALO Academy provided me with extraordinary knowledge and analysis of business leaders in the fitness space. Pete's style of teaching and deep expertise in the fitness industry provided important perspectives on success and challenges of the fitness business. Not only did we review interesting case studies, the participants also…
Anyone who is anyone in the HALO sector knows Sal! He joined us in our June 2020 very first cohort and has been a huge fan and supporter ever since! Check him out here: https://www.linkedin.com/in/salpellegrino/ Register now for our next cohort! http://www.thehaloacademy.com
June 2020 Class #1 https://www.linkedin.com/in/zack-van-wagoner-00925627/ Register for our next cohort now! Go to http://www.thehaloacademy.com
"How do we make the gyms useful for building health in the de-conditioned population? It's a hard problem to solve, and that's what the majority of our resources are aimed at . . . we want everybody--but especially beginners--to succeed at exercise," states John Ford, CEO of eGym USA. A…
"I think Kobe turned his profession from what it was into a purpose. It's one of the reasons why people gravitated towards him . . . and I think it's also one of the reasons why his loss hit us so hard. He was there with a bigger point .…
Rich Richey has been in the HALO sector since 2002. As the Owner of the Independent Training Spot, he's since gone on to start ReCOVER in 2018, the first facility of its kind in NYC dedicated strictly to recovery using modalities like air compression, CVAC, hydromassage, NuCalm, full spectrum infrared…
"The strength coach is the ultimate fall guy in professional sports. It's almost like the more players are paid, the less accountable they became for their own behaviors. It's just sort of something that comes with it, but it makes you better!" laughs Coach Dana Cavalea, author of Habits of…
"The fitness industry is notorious for having terrible retention rates. New leads are the lifeblood of any business," states Patrick Cundiff of Loud Rumor. Having worked with over 2,000 fitness studios in the past 5 years, their agency is well positioned to know what works and what doesn't. This discussion…
"Everybody moves and everybody wears socks! It's what we call the movement cycle. . . and there's an entry point for everyone and that's a great opportunity," states Jared Verteramo, President of Lasso Gear. Lasso is a highly unique, patented sock in the "hybrid sports with medical benefits" space. This…
"You can get great experience working with other companies, but you always have to have something bubbling . . . if you want to create your own thing. You have to be ready to take the risk," states Isaac Calpito on how his super popular workout, Torch'd, got started. Isaac…
As the Managing Director and Founder of Exaltare Capital, Omar's group was one of the first inside the Planet Fitness network. He was able to "see around the corner" and jump in very early. With his background in consulting and private equity (he worked on the highly successful 24 Hour…
"The level of conviction has to be high enough even if it seems to be insane by everybody," states Alex Plonsker of SplitGym, referring to how crazy it can be as an entrepreneur. In essence, SplitGym is becoming a, "StubHub for the fitness industry. People can sell unused classes or…
"Two of the most important elements in the golf swing are your glute strength and hip mobility," states Trillium Rose. Trillium is recognized as a Top 50 Teacher by Golf Digest and the LPGA and honored as the 2017 Middle Atlantic PGA "Teacher of the Year.” Trillium dives into the…
"Just move! It doesn't have to be about how many sets, reps, and time. There is no magic pill. We are the magic pill!" states entrepreneur Joana Meneses. Founder of BodyRoots, Joana has been in the HALO sector since 1999. She dove into Pilates head first just as it was…
