Episode #576: Bringing Together Health, Wellness, and Tech-Kisaco's Connected Conference

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This is Pete Moore on Halo Talks nyc. I have the pleasure of

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bringing from across the pond, a good friend of Integrity

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Square at Kisako Research. Rika,

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welcome to your first Halo Talks. Thank you so much for having me.

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Awesome. So I was at one of your shows back in the day before you

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joined the company in Los Angeles at the Connected Fitness

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event. It was a great event connecting some of the bigger high

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tech companies at the time that might have had a very small

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presence there and then turned into big companies. So I feel like it was a

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great place to go for me as a potential

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advisor and investor and for companies to go to see,

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hey, what's around the corner in the Halo and health and fitness

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and connected parts of the industry. So talk about your background,

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why you got involved and how you're running this and why we should all

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attend the show in February. Yeah, of course.

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So my name is Rekha for everyone who, who doesn't know

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me and I'm actually quite new to the industry. I joined

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the fitness, wellness health industry just very

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recently, last February. I was always super

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passionate about wellness. So actually back at

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university I ended up studying business marketing and management.

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However, I was very passionate about biology

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and chemistry and so a lot of the subjects that I took were SC

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based and so really after university

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I wanted to start working at a company that will allow

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me to bring these two worlds together and for me

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to start working on something that kind of brings together

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my business acumen and my entrepreneurial mindset

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with the, my passion for sciences. Right. And

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so really being a conference producer

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off a large scale wellness event

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is a perfect place to do that. So this is kind of how I, how

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I got into the industry and I've been loving it

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since last February. I spoke to the most

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amazing people and it's, I'm just very grateful to be able

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to be part of the, the journey. Well

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as, as we say in the Halo sector, which will get you to use our

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acronym at some point is once you get it, once you get

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into this industry, you will never get out. So welco a long time career in

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the health, fitness, connected wellness or whatever you want to call it, but our

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passion for this business, you know, to try and help solve

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loneliness, obesity, diabetes and having people like

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you come into the industry, you know, to start your career is

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special to us because we are all, you know, solving

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big issues. And I think it all starts at the micro level

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of operators that are, that are in the sector that are doing things in their

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community. So welcome aboard

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and talk about you know, talk, talk about how the event

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is kind of morphed in some of the things that people might have gone in

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the past that you're, that you're changing and upgrading.

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So really our mission stays the same. Right. So we've been

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running Connexus Health and Fitness for six years

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now. Next year is going to be our seventh iteration, which is

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amazing. And the, at the very

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beginning the event was more focused on purely

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the connected health industry. Over the years we have

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seen a change in the general global

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wellness industry and so we're keeping up with that. Really

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our new mission for 2026 is

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to bring together health, wellness, fitness and

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tech in order to help brands thrive. Right.

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So our key mission is to

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bring all of these different parts of the ecosystem together

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in order to enable operators to deliver

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science backed, holistic and tech enabled solutions.

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Right. Those are the three keywords that we're going for

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and that's great. Really what sets our event

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apart is threefold. So first of all you have

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the seniority. I know a lot of events in the industry go on

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and on about seniority. We have historically had 50

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to 60% sea level attendance at Connected, which is

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unheard of. Look at the statistics.

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The second point is the ecosystem. As I have mentioned

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before, we don't only bring together the operators, the big

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boutique gyms, the high value, low price

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operators, but also we tap into the hotel and

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spa industry now, the longevity industry. And

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around 15% of the audience is from

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healthcare. Right. This is a massive growth area for us.

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When I say healthcare, I mean pharma, I mean insurance,

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I mean your large healthcare providers

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like Mayo, like Cleveland, all of these people you're going to hear

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from at Connected 2026.

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We're staying true to our

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connected heritage. Right. So you'll still meet the

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variables, the apps, the digital platforms at

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the event, investors. You have said that

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the, at the beginning of this, this call

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are, have always attended and will always attend

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at around 10%. So there's really a

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lot of coverage. Also just smaller

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lifestyle brands, for example, that are not necessarily present at other

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events. We have historically had Nike, Adidas,

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apparel brands, nutrition brands. Right. So it's very

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a place where different sectors of the industry can

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meet and connect and create

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partnerships. A lot of the times Connected is

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being quoted as the place to come and create partnerships

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because so many different industries converge.

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And really the last point that I wanted to get through

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is the research, right. And this is super close to my heart.

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This is what I do day after day.

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All of our Conferences. At Kisako,

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especially at Connected, we focus on content

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and all of our content is based in hours and hours

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of research with the industry and most importantly the primary market.

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So the gyms, the boutiques, the wellness clubs, the

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hotels, the spas, the longevity clinics we spoke

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to, I speak to the sea level at these, at these

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organizations. And all of the different topics are

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based on the key challenges that they are experiencing in the industry.

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And what we're trying to do over the year is find potential solutions

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to these key challenges. So it's not your high level

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panel conversation where four people talk about

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kind of general points in the market, but

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it's very much diving deep, digging into the

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details.

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This is Pete Moore. I want to let you in on a little secret. There's

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this company called Promotion Vault and what they do is they give out rewards

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from retailers that allow you to incentivize your

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members without having to do zero down and one month free

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or giving away shakes or giving away T shirts. What you want to

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do is build a rewards program that lasts, that people value

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and that doesn't discount your own products and services. So here's the deal.

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There's something called Rewards Vault. The Rewards Vault is going to

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allow a member to set up their own profile. They are going to

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answer questions, you are going to get those answers, you're going to be able to

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target those members and you're going to reward them inside your club,

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inside your spa and outside of the club and outside of the

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spa to get them to become loyal, to get them to pay their

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monthly dues and to be rewarded properly for the

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actions. A lot of companies are cutting back on rewards. You shouldn't be

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Promotion Vault, your answer, trust me, this is real.

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Yeah. When I went to the conference three years ago,

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actually met with head of M and A at Nike,

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which I was pleasantly surprised that he was in

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attendance. And also there were a lot of people that did have

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name tags that had big companies and the word

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partnerships associated with it. And I think one

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of the most important parts of the

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next phase of growth, I think for bricks and mortar operators is

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for them to understand that they are the authority

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on anything related to what you just talked about, whether it's

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longevity, whether that's technology that people want to use, whether that's

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the type of supplements that you want to put into your body. You actually,

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your first line of contact or relationship is typically

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with somebody in person that you have at the gym or at the

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studio. And I feel like, you know, a

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company to give you an analogy of like a Dick Sporting Goods as an

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example. Like there's no reason a Dick Sporting Goods is not

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powering the E commerce for a health club that

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has treadmills and is training people for boot camp events and and there's

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an 8% affiliate fee going back to the health club from Dick's

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Sporting Goods or somebody from Nike not being on alert that

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there's a big 5K or that there's a high rocks

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promotion going on and that Nike is not involved at the local level.

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So I think that's the future is going to be local

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based businesses that might be owned on multi unit operations

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that have the ability to tap into these larger brands

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that have marketing funds that are in the billions of

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dollars that we have historically never really been able to tap

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into because there's been this bifurcation of well this is what happens in the real

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world and this is what happens in the bricks and mortar health and fitness world.

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So I'm pleasantly surprised pleasant that this is happening.

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We need both the big dogs and then the smaller companies

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in order to work towards preventative health.

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Yeah, when you talk about format related, you know,

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not having a panel, talk about what you do at other

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events that you're bringing here because I've always been one to

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question people's attention span unfortunately

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and, and also you know, having a four person panel and

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I've run many of these and I enjoy doing it but there's also

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the value in actually structured one to one conversations

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or small group discussions where people are actually scanning each other's

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cards and there's an intent to follow up. Yeah, no

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worries. I can definitely talk about that. So for

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2026, just boring logistics. So we're having a.

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The 18th of February is a pre date which

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is more hands on workshops

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both for hotels and spas and for fitness

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operators. And then the 19th and 20th

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February are our main conference days. So during

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the two main conference days we're basically covering four

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major themes. So on day one we have

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two stages running simultaneously. The

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first stage is dedicated to your growth and strategy.

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So this is all your revenue diversification topics.

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We're talking GLP1 and how to adapt your

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offerings to GLP1 using customers

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oral GLP ones for example. What do they mean for the.

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For the market for 2026 we're talking about

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insurance and how to develop

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effective relationships with insurance companies. We're talking about

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corporate wellness and how do you get the most out

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of your corporate wellness partnerships in terms of roi

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and we're talking about general scaling challenges. So

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a lot of the franchising operators, for example, have telling

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me that keeping the same brand over

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tens of locations is incredibly difficult. So how do you keep up

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with that? How do you balance human touch points versus technology?

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So what we're doing on this stage is really,

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and on all other stages is really having rapid fire

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20 minute sessions or 30 minute.

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Even if it's a panel, it's mostly 30 minutes long. That

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will really keep it specific and short. Right. So

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we're not. The first two, three sessions on day one

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are going to be talking about the industry in general, but then

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all the other sessions after that are basically rapid

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fire talking about super specific challenges and

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the solutions to those challenges. So that's stage one.

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Stage two is I'm biased, but it's my favorite

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one. It's our science bagged stage. It's

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our longevity and health stage. So here

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we have brought in a lot of representation from health care,

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from doctors and medical professionals. We're going

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to hear from Mayo Clinic, from Cleveland Clinic,

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from Stanford Medical,

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etc. Etc. What we're

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trying to achieve on the health and longevity stage

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is twofold. First of all, we have created our

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first ever women's health symposium.

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So usually we talk about women's health for

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like half an hour, 40 minutes during a panel.

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Really what we're doing for next year is we're dedicating around

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two to three hours of the agenda to women's

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health and to figuring out the science behind women's health.

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So we're going to have Mel Strong, she's fantastic

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talking about capital flows in the

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women's health industry followed by a super

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science based session on female physiology

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and what the newest science will be

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in 2026. We'll be, we'll be talking

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about hormones, fertility,

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menstrual cycle training, perimenopause and

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menopause. And then to close

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it off, we'll have a couple case studies from

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operators who are already ahead of the game and

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who have implemented women's

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initiatives within their company and have successfully done so.

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And so we'll hear how they have done this and hopefully walk

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away with some blueprints as to how other operators can,

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can do the same within their organization. And then later in

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the day in the health and longevity

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stage, we'll be talking about the

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industry in general and how can we, how can we work towards

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preventative health? So we have very

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exciting panel on,

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on gyms turning into health hubs and

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how companies like

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Lifetime or Canyon Ranch or

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smaller longevity Clinics like Extension Health are trying

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to replace the the

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hospital. Right. And healthcare providers.

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However, we're going to have healthcare providers involved in the

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conversation as well. So

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it's very much balanced

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conversations happening on stage about holistic health, about

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longevity and about science on

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day one. Great. And then on the

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19th and 20th, what hotel is this going to be at?

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It is the Fairmont Century Plaza in la.

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So expect five star hotel

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experience. And

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I'm not sure, do you want me to talk about the 20th as well? Just

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quickly run through what we're covering there. Yeah, sure, that'd be

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great. No worries. So the 20th is going

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to be again, two completely different themes.

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So on stage one, we're covering data and tech

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and we're actually opening up with a

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panel conversation that Google is sponsoring

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for the first time. Very excited about that.

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We will be talking about data, the

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data value chain and Health 3.0. Right.

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So we talk about interoperability in the industry all the

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time. But what companies are forgetting is a lot of the time you

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need to figure out your own data within your own company

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first before you can make it interoperable with a whole bunch

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of other companies and a whole bunch of other systems.

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So this is basically reflective of what we'll be learning at

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Connected. We'll be talking about how to tidy up your own the

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data in your own organization, how to make it available,

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actionable, timely, etc. Etc. And

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then continue on to talk about Health 3.0

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and how can we achieve a truly connected

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ecosystem, data ecosystem in order to serve the customer.

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And then we're going to talk about AI. Of course our AI

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symposium is a bit different for next year. I've heard time and

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time again that we, the industry needs

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external opinion and the industry needs

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actual use cases. So that's what we're going to do. Every

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single one of our AI sessions is going to be a

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AI use case rather than a hard sell.

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A general topic about why AI is important. I think we

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can all agree we're all for that.

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And then the last stage is by far my favorite

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one. It is a very human

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stage. It's our community and member Experience

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Studio which basically talks about as you have

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touched on social isolation, how do

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you speak to your audience, how do you speak to your

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customer, how do you tap into Gen Z, prepare for

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Gen Alpha, how do you create a seamlessly connected

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ecosystem for your customer to go through from the beginning

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to the end? Right. And we have some very

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exciting brands like Hyrox, the Athletic Clubs,

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Barry Solidcore involved here. So that's going to

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be definitely a very exciting stage as well. Foreign.

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This is Pete Moore. Here's the last tip for you of the podcast.

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We are partnered up with a company called higher dose

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higherdose.com they are the leader in

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workout recovery products, infrared technology,

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LED light masks, neck enhancers, and

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other products such as PEMF mats and sauna

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blankets. If you have not gotten on the workout

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00:20:01,990 --> 00:20:05,430
recovery train yet, your time and your stop

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00:20:05,510 --> 00:20:09,110
is now. You got to get these products in there before these workout

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recovery and spas end up saturating your market.

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Having your members walk out of the club and going into one of their locations

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for 200 bucks per month where they're paying 39 to

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you. Let's become an expert in workout recovery. If

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we are already an authority in workouts, Higher Dose,

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check it out. There's a wholesale code and we look

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forward to helping you augment your products and services

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to meet the demands of your members. And hey, let's get people

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happy, healthy and sweating. And the recovery should be

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just as good as the workout.

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You know. So Rika, from a standpoint of, you know,

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this conference I feel has a lot of actionable takeaways

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from the one that I went to and then from other people have talked about

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this. So, you know, in closing here,

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how do you feel that this, this conference kind of changes somebody's

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2026 and 2027 strategic

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plans after they, you know, leave on the 20th? What do you expect

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things to, what do you expect to happen? I think it's different

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for every single stakeholder group, really. But what

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I can promise will happen is

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one, you will walk away with very

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specific, actionable insights on a lot of the

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challenges that the entire industry is experiencing.

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All of the insights that you will walk away with is going to be

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data and science bagged. I have made it my personal

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mission for the last year to make sure that every single

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session brings clear ROI to the listener.

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We are actually going to have multiple bullet

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points of key takeaways that you can refer to

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during the sessions just so that we're super clear as

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to what we are getting out of it. And the second

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thing I can promise you is you will meet a lot of friends and

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you'll make connections that will last forever.

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You know, Connected is an event attended by

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700 people. It's still

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friendly enough and intimate enough for you to meet everyone

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and for you to have actual conversations and not just the

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35 minute quick

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kind of report. Right. And

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the third thing is that you're going to have fun. You're gonna have a lot

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of fun. We are bringing

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a workout room. We are gonna have a media

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lounge next year where interviews and

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podcasts will be recorded. Our workout room will be

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running six or seven workouts so we currently

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have Natural Pilates signed up. Hyrux is gonna do a session.

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Burn Bootcamp is going to do a session and we're

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still working on bringing more people on board

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and our pop up gym and our pop up recovery zone is something brand new

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for 2026. This is where you can experience all

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the fun equipment, recovery and strength

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equipment that is going to change

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the 2026 market. So there's a lot

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of fun things happening and awesome.

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Yeah, awesome. Well, if you're on

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the fence at the beginning of this podcast, you will now

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enter to register the event. To get qualified, please

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bring your brain, your workout shoes and if you want to throw a football with

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me, I'll be there on the 18th, 19th and 20th

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in LA. So thanks for Rika convincing me to

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attend the the LA event after a couple years of

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being busy and now I will make the time for it and

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we will let everyone go. Halo and go

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to Connected 2026. Thanks for coming on and we talk

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to you. Thank you so much.

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This is Pete Moore on Halo Talks, your captain speaking. I am

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00:24:27,900 --> 00:24:31,510
the Founder and Managing partner at Integrity Square. We've been around

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00:24:31,510 --> 00:24:35,350
now for 15 and 1/2 years. We have been helping

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00:24:35,350 --> 00:24:38,790
people like yourselves get capital, do mergers and

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00:24:38,790 --> 00:24:42,430
acquisitions, consulting, strategic advice in the health,

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00:24:42,430 --> 00:24:46,150
active lifestyle and outdoor halo sector, trying to

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00:24:46,150 --> 00:24:49,470
help as many entrepreneurs as possible get to the next level

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00:24:49,870 --> 00:24:53,470
and take that inflection point to be the force behind your growth.

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00:24:54,030 --> 00:24:57,640
We are helping companies that have at least $3 million of

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00:24:57,640 --> 00:25:01,160
EBITDA, around $10 million of revenue and

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00:25:01,160 --> 00:25:04,600
we are positioned to help you get institutional growth capital

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00:25:05,240 --> 00:25:09,040
or to negotiate deals with strategic partners. If

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00:25:09,040 --> 00:25:12,800
you go to integritysq.com isq

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00:25:12,800 --> 00:25:16,440
you can see our capabilities. Deck Happy to set up a consultation at any

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00:25:16,440 --> 00:25:20,000
time that is free of charge and we look forward to you

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00:25:20,000 --> 00:25:23,690
helping solve obesity, loneliness and diabetes

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00:25:23,690 --> 00:25:24,770
and go healing.

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Sat.