With a 40 year background in the industry, Sara started in group exercise, eventually owned her own studio, became the #1 distributor for Les Mills for years, and then founded SCW Fitness Education. She was at the inception of the boutique fitness world, before it was even called that!
In this wide ranging discussion, she and Pete chat about everything from the future of the industry post-COVID ("We're going to have a shortage of . . . group exercise instructors and personal trainers,") to why it's important to not restrict instructors as we bring them back in the clubs (and how to implement that exactly.) She continues on about the critical need to learn lessons from outside our industry (with specific examples from Apple, Lululemon, Kate Spade, boutique hotels), and more!