People often focus on today and struggle to think far ahead. At a spa, patients will go through weeks of discomfort because they know they will look better in a month. They can wait when they see a future payoff.
At NOVOS, the company Chris co-founded, they keep this in mind. Their products must help people live longer, but they also need to show results quickly. If customers see short-term wins, they will stick with it long enough to gain the real benefits.
Look for this episode with Chris Mirabile on the HALO Talks Podcast here: https://www.halotalks.com/ and be sure to subscribe to get notified.
NOVOS: @NOVOSLabs
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