John Dwyer’s team helped a bank in Australia generate an extra $15 billion in home loans. Australia has about the same population as California but is as large as the entire U.S., making $15 billion a massive success.
Instead of offering a low “honeymoon” interest rate, the bank gave customers a 1% discount plus a free vacation through a travel company. They promoted the offer on TV and social media with comedian Jerry Seinfeld. The campaign worked because people loved Seinfeld and the free trip.
Look for this episode with John Dwyer on the HALO Talks Podcast here: https://www.halotalks.com/ and be sure to subscribe to get notified.
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