Chuck Lawson sold his stake in Gold’s Gym to launch Just Ladies Fitness after discovering the women-only gym model.
When rising costs squeezed profits, Trevor Linden and Carl Ulmer rebranded a location as She’s Fit and cut memberships to $14.99.
They lost just 14 of 5,000 members and added 2,500 new ones.
Look for this episode with Trevor Linden & Carl Ulmer on the HALO Talks Podcast here: https://www.halotalks.com/ and be sure to subscribe to get notified.
Club16 Trevor Linden Fitness: @Club16TrevorLindenFitness
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