A big shoe company runs a training group. They pick the coach and the athletes, but only those who wear their brand. Richey Hansen notices that many athletes in the group are not the top picks for brands like Nike or Adidas.
So Richey provides the training space and support they need. They may not be the best when they start, but he gives them a chance to grow and maybe earn a full sponsorship later.
Look for this episode with Richey Hansen on the HALO Talks Podcast here: https://www.halotalks.com/ and be sure to subscribe to get notified.
Roots Running Project: @rootsrunningproject7095
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#athletesponsorship #traininggroups #sportsbranding
