Hanley's background was in finance using big data, analytics, and machine learning . . . but he's always been passionate about the outdoors. "I wondered why do we feel so good when we get outside? I wanted to apply my skill set in that area. Nature never had any real data attached to it, it never had any kind of measurement, and I thought it was a huge opportunity," he states.
They have found very strong associations between certain natural elements and many positive (or negative) health aspects. "Nature prescriptions" have existed for a long time in many Asian and European countries, but only recently are starting to gain traction in the USA.
Listen now to learn what the most influential environmental factor is, possible uses for the HALO sector, their upcoming app (NatureDose), how policy makers, insurance companies, and others are beginning to realize how important nature prescriptions are to the healthcare continuum, and much more.
This is a fascinating company and a must listen for anyone in the HALO sector.