Episode #604: Offset Loading's Breakthroughs in Athletic Training-Dr. Joel Seedman and Sal LoDuca Discuss

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This is Pete Moore on Halo Talks nyc. I have the pleasure of

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bringing in From Atlanta, Georgia, Dr. Joel

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Seidman and my friend from New York City, Sal

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Laduca. And we're going to talk about advanced human performance.

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I don't know if you've ever heard those three words before, but advanced human performance,

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it is what it says it is. So Sal, take it away and give

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us a genesis of how this company started.

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So this company was born from an

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initial inquisition on my part as to how

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I'm going to expand the nervous system of athletes. And

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two of the ways that I early sought out

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was doing things in a random way

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versus a repetitious way. And number two is

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contralateral training. So if you're in a sport that's you

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use predominantly your right side, I would say practice on

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your left. And they would say, well, why am I going to do that? I'm

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not going to be an ambidextrous player. Well, I don't want you to be an

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ambidextrous player. I want to open up the other side of your brain.

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So athletes really understood

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the randomization process, but very difficult for them to

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work their non dominant side. And so

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as I was researching the scientific literature,

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I stumbled onto offset loading. And I'm like, wow, this is an

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interesting topic. I said, and as

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I researched it more I saw that it was really, nobody

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ever heard of it or it's not utilized, there was no science on it.

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And the only one that people were referring to was Dr.

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Joe. Now I finally realized he's been

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practicing offset loading on many of his clients, athletes

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and from all different range for over the

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past decade. He may be the, he may actually be the father of

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offset loading. But Joel, are you the father of

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offset loading? Myself, the father

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of anything. But no, I think

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I probably helped to popularize it a little bit.

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You know, for me, I work with a lot of, I work with 50% of

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my clients are general populations, even some special populations. Then

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the other half is pro athletes. So

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understanding that what they're doing is a business like being a

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professional athlete, whether you like it or not, it's all business. The NFL right

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now, it's very much handled like a business. And how much in the athletes make,

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how much can the owners make? And then they come to an arrangement and you

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know, some of the other logistics, it's, it gets thrown to the wayside. So the

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better the athletes can perform, the healthier they are, the more money they can make,

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the more money that the, the, you know, all the, the owners can

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make. And so I had to kind of come up with methods and

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avenues early on. Not just to fix my own body, which is kind of a

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whole another story, but methods that I knew. Hey, how do we bulletproof these athletes

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as quickly as possible? How do we get as much out of them as possible,

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particularly if we only have them for a few hours out of the week,

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you know, eight to 10 weeks out of the year? Because the way they go

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back and forth, the offseason offset training was very beneficial, not only

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for exposing some of their imbalances, but fixing and addressing them

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and just helping their joints feel better, giving them more strength and more power.

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This is Pete Moore. I want to let you in on a little secret. There's

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from retailers that allow you to incentivize your

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members without having to do zero down and one month free

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or giving away shakes or giving away T shirts. What you want to do

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is build a rewards program that lasts, that people value,

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and that doesn't discount your own products and services. So here's the

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deal. There's something called Rewards Vault. The Rewards Vault is going

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to allow a member to set up their own profile. They are

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going to answer questions, you are going to get those answers. You're going to be

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able to target those members, and you're going to reward them inside your

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club, inside your spa, and outside of the club and outside

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of the spa to get them to become loyal, to get them to pay

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their monthly dues and to be rewarded properly for

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the actions. A lot of companies are cutting back on rewards. You shouldn't be

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Promotion Vaults. Your answer, Trust me, this is real.

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So you guys connected and formed the business based

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on this common interest? Yeah. Well, about five years ago, I

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asked Dr. Joe, when I initially contacted Dr. Joe, I said,

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you know, you've listed all, all these benefits, these

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neurological and physiological benefits of offset

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loading. I'm like, where are you getting this information from? I was like,

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do you know any science? And he's like, no, not really. If you know of

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any, let me know. It's based on my experience and knowledge

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over the years. And so I did an initial

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study down in Tampa, Florida with the

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ASPI Institute, and we did a

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study on offset loading on the bench press. And, and

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which was published. And we found that

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we increased strength by 36% and

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muscle size hypertrophy by 44% more.

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And so while we were doing that study, I said, you know

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what? How are we Going to now

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commercialize this concept. And so

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I started patenting machines that would have dual.

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That would have independent electromagnetic resistance motors,

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so to speak. So now with the use of

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artificial intelligence and metrics that we can measure

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your asymmetry, it would automatically produce a

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program for you, but it would adjust the weight. So it may have,

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you know, one side a little bit more, one side of a little bit less

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until we've achieved some symmetry. Then we can go back to

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same weight loading and progressive loading. Because now your body

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is, is more prepared and more fit. And so I already have

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patents that were approved here in the US, in

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Canada, 30 countries in Europe, Japan and Australia.

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This is for the strength and

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conditioning machines. Correct. So we would be able to do

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what every other piece of equipment out there in a gym can do.

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But now we're able to introduce offset

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loading into that mix, so to speak. And with the

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advent of AI, now we can completely go from

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a musculoskeletal to a

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neuromotor focus, and number two, from a

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repetition focus to a fully

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randomized one. So you will never do the same

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exercise twice. And then do you have these

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machines commercialized already? No, actually, we just recently

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did a feasibility study with Mohammed Iqbal of

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Sweatworks, which I think you may. Oh, yeah, yeah, with him, just did.

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He completed a feasibility study for us.

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So I knew that the technology was there. I just needed someone to

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help me start putting it together. And

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we are now seeking to raise money

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in order to develop the prototypes which we believe now

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with, with offset loading, we have so many verticals that we

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can now attack. We can attack the general fitness, we

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can attack athletes, we can attack

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neuromotor conditions like early stage Parkinson's or Ms.

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We can attack military training, and we can attack,

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you know, other potential cognitive diseases as

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well. So, Doctor, what are you

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doing right now before this machine is

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manufactured and commercialized? Is there using like dumbbells or free

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weights or. That's a good question. This actually ties into the kind

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of the problem behind offset training and what the, what we're trying to solve with

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this equipment. I've been using offset training for well over a

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decade now, and just using basically free weights, barbells,

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dumbbells, cables, like you said, very effective.

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But unless you're one on one with an athlete or

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client and you really know what you're doing with this, I mean, I've done so

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much experimenting with this, a lot of tweaking and modifying these

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protocols. Um, and you have this research coming out now

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showing how effective Offset training is surprisingly, it's

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rarely implemented in any type of setting, whether it's the strength

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conditioning setting, whether it's the private setting, whether that's in rehab centers. Because

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most therapists, most trainers, most

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athletic trainers, they don't know or feel comfortable how to

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implement offset loading. Because done correctly, very effective

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tool. Not knowing what you're doing, it can go haywire pretty quickly.

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This is where the machinery, the AI, the

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electromagnetic weights that you can adjust with micro adjustments

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rather than like, hey, we're going to go five or ten pounds, we're going up

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five or ten pounds based on the athlete, where their imbalances are,

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that's enough to break the person right there. Where it's like, well, exercise, it might

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injure them. So with the, the equipment that we're trying to do here,

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it's gonna, it's gonna help alleviate that issue pretty quickly because now it

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becomes safer, it becomes more efficient for everyone to use.

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You don't have to be held by the hand with a trainer at your side.

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What's interesting about offset loading is also, we just completed a study

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at the University of Houston. Because what I was interested in is

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from traditional same weight loading to offset loading.

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I was interested in what's going on within the brain. And so we

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just completed a study on the chest press

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and we did a same weight and we did an offset loading group,

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and we had all the subjects wear EEG caps.

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What we found was that in the traditional loading group,

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there was no change from a neurological

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level. With the offset loading group, however, we found

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statistical significance. There was

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increased connectivity between the sensory,

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motor and cognitive areas of the brain.

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Offset loading does a lot that

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traditional loading does not because you have to now

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exert cognitive. You

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have to exert more cognitive. You know, you have to exert that

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thinking process. There's more cognitive effort involved.

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And so anything that you do that involves cognitive effort, we

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know now that that expands the nervous system. So,

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you know, when you're doing stuff on a repetitious basis where you

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don't, you're not thinking about it, it becomes, you know, very

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mundane. But even with

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that, you know, you even show that a lot of these neurological conditions,

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they still improve substantially with traditional training. So imagine if

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you add in the offset component where, you know, the

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sensory motor integration is exponentially increased, their

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cognitive effort, like Sal said, is exponentially

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increased the amount of effort they have to use with their mind

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information. So now it's like, but, but you can't go into,

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say, a Parkinson's setting and just do officer training with a barbell, that would be

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disastrous and it would be unsafe. So it has to be a method, it has

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to be the equipment in place that acts as safeties and you can

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streamline it. Dr. Question related to

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offset loading, is this like 20 minutes out of like a

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90 minute lift? Is this like exclusively

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you do offset loading or how does it fit into like a

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weekly or daily work? Yeah, you can do both and we've

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done both. Sometimes we'll take one or two exercises for a workout and then

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the rest of it we'll just do traditional. What we'll notice with that is when

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they do the offset exercises first, they're more locked in and they're

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actually stronger their techniques better on all the other

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traditional exercises. And that actually goes hand in hand with that

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potentiation protocol that they found in the new study salve. I don't know if you

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want to go into that. And then the other one, sometimes we'll just do an

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entire workout that's offset loading. And then we'll notice that

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when they come back for their next workout several days later, they feel

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incredibly locked in. Their joints feel amazing, they feel stronger.

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It's more effortless for them to get their technique dialed in on all their sets.

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They feel better on the field. So there's multiple ways to use them. Peter, I

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just want to mention also that Dr. Joe works with

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professional level NFL guys,

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MLB guys, and so collegiate collegiate

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football players. I mean he dealing with all the top notch guys

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who he utilizes offset loading on

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regularly. So we're not just talking about, you

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know, particular clients, we're talking about high. He's, he's,

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he's the father of offset loading. Okay. You know, you

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don't have to like talk him up anymore. Sal, I get it. It's cool man.

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I get, I get it. He's a doctor. Father, father. Doctor actually. You know,

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Dr. Joel is so humble. He's an amazing, he's an amazing human.

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But in any event, anyway,

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I, I wanted to ask a question related to the elite athletes. Are

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there certain positions in certain sports where you see

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offset loading is like, wow, this is like the game changer, like a,

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a pitcher or a quarterback or a kick or a

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punch. Is it, is there, is there certain

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techniques or position players that

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may benefit from this exponentially?

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Just think it out loud. Yeah. No, you kind of have two avenues you can

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look at. One is like the direct kind of obvious

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biomotor capabilities that are involved, like a running back or an offensive

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lineman. They're dealing with pushing and blocking and all

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those forces coming in are asymmetrical. Rarely is an athlete,

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particularly of that nature, going to end up encountering

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symmetrical force vectors. The direct application

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there is pretty, pretty big, especially for impact sports. Same thing you could say with

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military, same thing with combat sports. Now, the other

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element of offset training is that it enhances motor control and

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stability. Okay. Part of that is because of the increased

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proprioceptive feedback that happens. And proprioception, all that means is

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increased sense of fuel. One of the things that offset training does is it

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increases sense of fuel or increases your ability to attend to that information

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so you can fine tune your own motor programs more precisely.

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And for a pitcher or a thrower, understanding how to position

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their shoulders and having better sense of feel and sensory

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motor integration of those muscles around their shoulder joint, that

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is absolutely pivotal, not just for precision in their sport, but but also for injury

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prevention. So it's kind of equal.

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This is Pete Moore. Here's the last tip for you of the podcast.

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We are partnered up with a company called higher dose

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for 200 bucks per month where they're paying 39 to

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happy, healthy and sweating. And the recovery should be

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just as good as the workout.

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Yeah. When I was in seventh grade, my basketball coach

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said, eat everything with your left hand. Yeah. You know, open doors for your left

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hand. And like I was able to hit lefty layups, you know, hey, maybe he

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was offset loading. Yeah,

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yeah. Offset fork and knife is what it was for

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my mom's. The beauty about offset loading

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is it does many things all at once. Number one,

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it exposes the asymmetry and number two,

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it simultaneously corrects it. And number

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three, it also as it's

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correcting the asymmetry that prevents the

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injury. So you may say, well, you know,

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baseball pitchers or hitters or football

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quarterbacks there is some level of asymmetry

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that they're always going to have based upon

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the type of. They're utilizing a dominant side more frequently.

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So the issue always becomes when you have too

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little or where you have too much asymmetry. And

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so what offset learning will do is

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when you have too much asymmetry and you don't even know

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it because no one's, no one's measuring for that.

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It'll. It'll create injury over time. And

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so it's an amazing technique that I

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still am dumbfounded how it has not been

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utilized more. And obviously the reason is

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because there's not enough science, which we started.

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We were the first to begin a study on, on

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the bench press. Ever since we did that study and was published in

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2022, there's been numerous now studies

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that have cited us and have continued to do studies on

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athletes. So, you know, doctor,

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something to also because people listening to this might be thinking, okay, well, why not

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just do an exercise protocol that involves working one side to

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have the weaker side catch up? It's actually very different.

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That's unilateral training versus bilateral training. Unilateral training

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is great, doing like a single leg squat, doing a single arm bench press. But

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it's not nearly as challenging to the nervous system. And that sensory

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motor integration that we've been talking about, it's not nearly as

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challenging because it's one thing to have all of your neural drive going

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to one side of the body where you don't have to calibrate like, oh, I

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have to have 50 or 40 going to this side, but 60% going

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here. And I have to make sure that's happening constantly in a very precise manner.

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When you know, hey, zero percent going to this side, 100% of my drive going

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to this side. It doesn't take that much cognitive effort to make that happen. Now,

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from a structural standpoint of maybe getting a smaller muscle that

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because it atrophied from being in a cast, sure. Unilateral

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training or single side training, fine. But if we're talking about getting the

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nervous system to become neuromuscularly efficient

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on both sides equally, then offset training is where it's at.

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Because a lot of weaknesses in athletes aren't necessarily structural. They're

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neurological, neuromotor, and related to that sensory

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motor integration components, which offset training. Understood. Let me ask you a

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question. In order to proliferate this,

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I think, at least for my humble experiences, is

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there a certification in offset

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training? Well, that is what we would be doing. Because. Okay, because I

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think, I think if you got to educate the market on the

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strength training side and then kind of lead with that,

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maybe whatever equipment they have or, you know,

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dumbbells or whatever, like, here's like the rudimentary. And then, then, then you

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launch the, you know, the equipment. Well, we want to, we want

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both. We want to try to attack both. As we're

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developing, as we're developing the prototypes,

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we are also developing the protocols. And

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so, and so, you know, each one is

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sort of like, there won't be a lag either way

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once we enter the market with a methodology that

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the equipment will come right after, so to speak. And

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how much do you think this piece of equipment is going to run?

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Well, to develop the prototypes,

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Muhammad has. Has feasibility

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study. We. You would develop three

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prototypes. Each prototype would do anywhere between 10 to 12

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different exercises. Would run about 300,000

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to develop the product. Oh, no. I mean, how much, like, once it's commercialized, is

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this like a $5,000 machine? 10,000. You know what? We have

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not yet, we have not yet gone there, so to speak, because we want to

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develop the prototypes. We want to take one prototype, stick

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it at the University of Houston, one prototype in

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Dr. Joe's facility, and one prototype in maybe a gym,

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so to speak. Yeah, gotcha. Yeah, I think, you know,

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what TRX did as a, you know, an

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indicator of getting people to use those straps, having like a, you know, I think

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it's like 300 bucks to get certified in TRX. I could see

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this grassroots, you know, offset loading is like a

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certificate that personal trainers could say, yeah, I'm certified in

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this. That would be super interesting. Yeah, for sure. And, you know,

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when you think about it, at the end of the day, it's almost

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like, you know, trying to tell the

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strength and conditioning world that the earth is not flat, it's round.

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So when you're training in a symmetrical way

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to live, work, and play in an asymmetrical world, it

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just doesn't make any sense. And so, and so

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we're trying to, you know, when you do offset loading, any

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exercise, you're converting that from a 2D

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exercise to a 3D exercise. Because now

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you're introducing stabilizing muscle groups. And so those are the

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things that make you work better, live better,

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play better in sport. Because now you're. You're working with

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all of the different forces out of you that are coming out. And

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every time you wake up every morning, conditions are different.

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You know, we live in a universe that Everything is never the

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same. Everything is in motion. So

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dynamic in our. We need to be dynamic in our

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approach to training. Yeah, Well, I used to run a software

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company that became a tax write off trying to sell

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personal training platforms to personal

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trainers. And I wanted them to use these

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templated workout programs which they wanted to customize on their

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own. So, like, convincing them that

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offset loading is the way to go is like, if they could

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create more revenue and get better clients

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and results, that to me seems like a pretty

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strong path to go down. So

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you will. The result. Dr. Joe will mention when you do

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offset loading versus traditional, the results are immediate.

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You feel it immediately. Right, Dr. Joe.

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Sal, I want you. I want you on the infomercial doing the

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offset loading in Midtown, like in the middle

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of, like, Central Park. Have you sit down like this.

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Yeah, you do have to feel. Once people feel it, it's, it's.

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You look at it and you're like, oh, this doesn't look so bad. I've taken

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some of the strongest athletes you'll ever see. Put £30 on one side

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of the bar, nothing on the other side. It almost flips them off a bench.

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Yeah, yeah, no, I could, I could, I could definitely appreciate

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how your, your brain is like a big.

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It's a mind trip. It's a mind. It is, it is a muscular mind trip

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00:24:11,470 --> 00:24:14,430
is what it is. Like, you're, you're, you're like, whoa, what just happened? It feels

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like somebody kind of played a little magic trick on your, on your brain.

391
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It's wild. Yeah. Awesome. All right, well, so

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look, we're gonna get this, this podcast out. It's gonna go out to

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00:24:25,310 --> 00:24:28,510
everybody in the health club, fitness boutique,

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studios, venture capital firms as well. So when

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you get the debt together and the prototype,

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you know, we could get this out to specific VCs and

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family offices and so on and so forth. So sounds like you guys are on

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to something super interesting and, and a big

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opportunity. I would just say, you know, this industry is not the easiest when it

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00:24:50,900 --> 00:24:54,020
comes to fast education of people that

401
00:24:54,740 --> 00:24:58,380
are, you know, actually training and they've all got their, you

402
00:24:58,380 --> 00:25:01,540
know, belief system. Dave Ganlon was

403
00:25:01,940 --> 00:25:05,220
hawking around kettlebells for 20 years around new York City,

404
00:25:06,390 --> 00:25:09,870
Kettlebell Concepts and training. So I guess, Dave, you could probably

405
00:25:09,870 --> 00:25:13,470
appreciate educating the market on

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00:25:13,470 --> 00:25:17,150
this. You're on mute right now. I don't know if he's happy about me

407
00:25:17,150 --> 00:25:20,110
bringing. You're on mute. I don't know if you're happy about me bringing up kettlebell

408
00:25:20,110 --> 00:25:23,590
concepts. Yeah, you're over that. All right, cool. No, we talked about it. Yeah. Oh,

409
00:25:23,590 --> 00:25:27,350
you did. Okay, cool. Yeah. All right. All right, guys. Well, thanks for coming

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00:25:27,350 --> 00:25:30,470
on the show. Look forward to meeting you guys in person if we can be

411
00:25:30,470 --> 00:25:34,280
helpful as you roll this out. Love to, love to see

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00:25:34,280 --> 00:25:38,080
this thing come to fruition. Thank you very much for having us.

413
00:25:38,560 --> 00:25:42,400
Appreciate it. All right. All right, man. Good to meet you guys. Later.

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00:25:43,200 --> 00:25:43,760
Cheers.

415
00:25:52,000 --> 00:25:55,680
This is Pete Moore on Halo Talks. Your captain speaking. I am

416
00:25:55,680 --> 00:25:59,360
the founder and managing partner at Intelligence Integrity Square. We've been around

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Go Halo.

432
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Sam.