#18-HALO Talks Fast Break: From Chaos to Centralization-Prospr's Approach to Operational Consistency
Welcome to another episode of HALO Talks! On today's Fast Break, host Pete Moore catches up with Erika Wasser, Co-Founder of Prospr. This is Erika's second appearance on the pod, her first being back in 2020. (Link below to the full episode.)
Wasser has been on a mission to streamline club and studio operations for years, tackling the challenge of consolidating disparate tools into one seamless platform. She shares some exciting updates about how Prospr has evolved into an enterprise-level solution, now integrating with major platforms like Awardco, Mariana Tek, and Mindbody, with more on the horizon.
She also touches on why a lot of businesses are switching over to her solution. Mainly it's because of its power to consolidate multiple management tools and create operational consistency across. She mentions tons of new features like auto-routed ticketing, robust operational checklists, AI-powered scheduling, and bilingual communications, all designed to make life easier for managers and frontline staff.
As always, Erika brings her trademark wisdom and humor ("If you're an entrepreneur, prep your liver!") offering candid advice for fellow entrepreneurs about patience and perseverance. Listen now to hear how Prospr is transforming the way studios and clubs operate.
Resources:
- Erika Wasser: https://www.linkedin.com/in/erika-wasser-b7176817
- Prospr: https://prospr.work/
- Erika's first HALO Talks: https://www.halotalks.com/erika-wasser-co-founder-prospr-at-work/
- Prospect Wizard: https://www.theprospectwizard.com
- Promotion Vault: https://www.promotionvault.com
- HigherDose: https://www.higherdose.com
Connect With Us:
Instagram: https://www.instagram.com/thehaloadvisors/?hl=en
Facebook: https://www.facebook.com/Integritysquare
YouTube: https://www.youtube.com/@halotalks
LinkedIn: https://www.linkedin.com/company/integrity-square/
Website: https://www.halotalks.com
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This is Pete Moore on Halo Talks Fast Break, coming at you
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at Prosper with Erica Wass. You're a good friend of mine, a
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fellow backgammon player, and officially approved to live in New York City.
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Welcome to the show. Thank you. I'm so proud
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of you that you made it through the referral process. Now let's talk about your
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software company. Yeah, Prosper thankfully is
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significantly more impressive than I am to a condo board, apparently. I love it.
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uh, So, so we've known each other for several
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years. You've been, uh, trying to figure out how to
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streamline and optimize clubs and studios for several years.
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You obviously nailed that when we were working uh, together, during,
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during COVID and, uh, really impressed with what you built
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then. So that's been a couple years out, so give us an update on where
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the software is, who you're working with, and what you're excited about.
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So, the software doesn't— I mean, obviously, the core of what we do, which is
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to make frontline teams better, make life easier for managers, still
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the same. But the way that we do it and the amount of features and
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how complex and big the product has become is
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somewhat unrecognizable. Sometimes we look at it and we go, wow. Everything from
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literally meeting scheduling for your team all the way to
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auto-routed ticketing. We now can include third-party vendors. We can
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bring in different integrations. So, we opened up our
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API, and we now integrate with Awardco, Mariana Tech,
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Mindbody. In 2026, we're going to see
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ClubReady, Excerpt, hoping to kind
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of expand into where we integrate and kind of how we
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sit in the tech stack as we've moved upmarket. So we're starting to
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integrate with Teams and HRIS and Gusto and,
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right, the whole breadth of sort of how Prosper can
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fit into these much larger organizations. And what is
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the— just give people a little primer on the main reasons why people
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are coming and using your software. Obviously, you've got other softwares that are doing other
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things, but what have you really kind of keyed in on that
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allows you to keep a client and then
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they're asking you to integrate or other people have to integrate with you?
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So really it's consolidation. So typically somebody might come to us and say,
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hey, we have something for sub-management, something for
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communication, Google Sheets, Post-its, a front desk
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scheduler, an instructor scheduler, you know, a way to get
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things from field to the top. And none of them
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talk to each other. They're all sort of disparate, and we're now drowning
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in tools. Prosper typically consolidates
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upwards of 4 tools into one, right? So somebody might come
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to us and say, hey, we have Group X is
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functioning one way and front desk is functioning another way and
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our managers are functioning another way and nobody really has any idea what's
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going on. And there's all of these gaps that pretty much all of the information
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is falling through. And so they'll come to Prosper and consolidate everything into
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one tool and truly be able to run their entire organization
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in one place. And what if somebody,
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you know, we were working together back during COVID
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a lot of it was about activity logs. It was about scheduling
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substitutions. What are some of the you key, know,
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highest use, you know, areas of your platform?
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Yeah. So as we've gone upmarket and gone into
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much larger organizations, making sure that every unit is operating
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consistently and consistently, rather, is
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like a big focus. So we have operational checklists. We now have a
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really robust ticketing system. That auto-routes everything from
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operational tickets and supply requests all the way to equipment
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maintenance, inventory, retail. Everything is
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running through Prosper, including subs, chat,
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all of your employee engagement and recognition can run through Prosper,
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training. And so really it is a one-stop-shop platform.
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The other piece that we really built into is franchisor
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systems. So we've actually replaced Friend Connect. Oh
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wow. For multiple franchisors.
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Gotcha. And from a standpoint of people
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logging in and going into some of these other softwares that
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you're doing APIs with, you're kind
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of— the way you're explaining is like you're kind of like the enterprise
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platform, and now membership and billing is kind
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of plugging into your ship, or
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how's the member— how's kind of. The member— there is
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none. No, everything internal. We're all for your
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team, your managers, your internal staff, and then
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we'll integrate into what is member-facing just for the purposes of
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possibly clock-in, clock-out, and subs. Gotcha. So
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without beating too much of a dead horse, the, the client that
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comes to you and says, okay, I've got all these things going on and I
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can't really manage centrally as a dashboard, they're
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definitely a Prosper prospect and a good
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use case. If I'm growing quickly and I'm adding new locations
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and I wanna try and scale and replicate my operating system,
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that would be a good Prosper case. And then
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what are some of the other things that you're excited about or that people
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are asking you to work on next? So
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we're excited about sort of fitting and having things talk to each other
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more seamlessly so that we can make it much easier for people to
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function fully out of Prosper alone. We're
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excited about like AI scheduling so we can make scheduling easier. So
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literally all you do is give us your blocks. We'll be able to, with a
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click of a button, say, great, based on people's availability, how much you
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want to pay them, overtime rules. Right? We can
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actually give you a a perfect, most perfect schedule
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as we see it. Obviously, you can then make your edits, but we're able to
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really start doing a lot of the work for managers, for regionals,
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that are the time sucks today. And then the people, you
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and the people on your team, you're uniquely kind of
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like, hey, I understand how this place operates and therefore
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I'm going to kind of customize it. Based on your
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operations, not necessarily tell you how to do things
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differently or fit you into my box is kind of how I always thought
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about how you roll.
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It's super flexible, really customizable. As
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we have scaled, some of the things that have been fun for us are like
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auto translation. So everything now is in English and Spanish. So if you're
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an English speaker and you talk to a Spanish group within
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your club, great. Like, you write in English, they'll receive it in Spanish, vice
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versa. Everything from checklists, onboarding, employee
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surveys, right? So we've really just gotten very deep
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in how do we support a team
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to function from their phone, um, how do we
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help that middle level from that GM to that regional who's typically working
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out of their car, right? So the idea that we're giving them desktop tools
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and a mileage tracker doesn't really make a whole lot of sense.
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Gotcha, understood. And then in closing here,
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you know, you've been one of those entrepreneurs that's kind of heads
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down, I think very realistic about
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how long progress and results take.
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So any parting words here for other entrepreneurs that are
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building a business and kind of getting to scale, but knowing that that doesn't
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happen Overnight, it takes a lot of work, blood, sweat, tears, and,
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you know, probably burning the midnight candles.
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Be patient and prep your liver.
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I love it. All right, well, this has been 7 Minutes with Pete
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Moore, and we are going straight to backgammon and
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to Lee's Signature in New York. So we'll catch up with you next in
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Manhattan, and always good to see you, and congrats on the success you've had.
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Thank you. Awesome.