Episode #605: How Mighty Pilates Became a Leader-Community Building, Teacher Training, and Smart Expansion

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This is Pete Moore on Halo Talks nyc. I have the pleasure of bringing

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a friend of mine since September 14, 2016

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is when cricket and I met in Manhattan beach and her

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new partner, Kat Martin from Mighty

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Pilates. We're going to talk about what's exciting going on with their

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business, their growth, the Pilates industry in general, and the

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resurgence of successful studios. Post Covid.

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Ladies, welcome to the show. Thank you. We're happy to be here.

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Thanks for having us. So, so, Cricket, you and I met through a

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mutual friend, David Katz. I had lived in Manhattan Beach.

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I think you were up in San Fran, and you just opened up a studio

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in Santa Monica and you're like, this thing's doing awesome after six months.

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And I basically tracked your progress over the last short 10 years.

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And then the three of us met up at an event in in

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Tucson a couple months ago and reconnected. And that brings

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us to this podcast. So I'm excited to give everyone an

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update on what Mighty Pilates has become. And Cricket,

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why don't you take it away and give us the history of this? Because I

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think at that point this wasn't necessarily a full time gig. Right.

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This was something new and exciting. Yeah, I think at that point I was either

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at Yahoo or big

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PR agency Edelman, but I started this. Actually, I couldn't quit my day

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job at first, but I started this back in 2009

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when really the only Pilates studios were sort of the

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small, crunchy places that you would maybe get a private. There certainly

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wasn't group classes, but I was over in Australia

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for a year because Yahoo sent me over and I actually

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wasn't a big fitness person. And I went

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to a class with actually 25 reformers in the room.

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And it was the first place I felt graceful. I was like,

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I can do this. I'm not a very coordinated person.

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But I came back and I loved it so much that I wanted to bring

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that idea back to the States, which at the time I think there was maybe

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one or two studios in LA that had multiple reformers in a class

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and went through teacher training because just like

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someone that owns a restaurant, you have to know what the chef's experiencing every

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day. Sure. But I would be a horrible instructor because of my lack of

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coordination issues. But started a studio in

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San Francisco, where I was at the time 17 years

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ago, and took it slow.

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You know, when we met, I was still taking it slow because I still had

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a full time gig living in LA and had

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started the second studio, Santa Monica, which is Now

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I believe we are told that it's the number one revenue

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generating studio, Pilates studio in the world.

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It's a big studio. We laughed that

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we could have classes at 3am and people would still come if we put

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a disco ball in there. There's two, two classes around

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the clock. So I really just stuck to those two for a while.

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And then I quit my day job and opened

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over a few more years, four more studios.

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And then in December of

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2024, we were doing

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great and decided we, you know, we took in

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a business partner and

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they helped us open actually five

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studios just last year. And to be honest, we actually did those all on the

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profits of the studio, which is pretty amazing. And

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so we have 11 studios now, 12th one ready to go.

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And, and I'm going to turn it over to Kat because we actually worked together

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in our day jobs at one time at Edelman and she's

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now our CEO, which is such a joy to work with her again in this

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capacity. Yeah, you know, Kat, take it away. Sure.

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I mean, it seems like decades ago, but I think it was

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Cricket and I met, but I actually,

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you know, used to take 6am classes in that studio in

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Presidio Heights in San Francisco. I would, you know, worked it

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into my calendar. Cricket introduced me to Pilates. I had

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been going to just, I mean, at the time, I think

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bar, the bar method was really big. And I, I had grown

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up being an athlete and I came out of college with

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a ton of injuries and so being able

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to find something that could keep me fit and also kind of take

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care of my body was really a real transformation for me. I

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fell in love with it. I still obviously had

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a career that was not in the fitness space.

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And I did that for 15, almost 20 years

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working in, you know, startups, working in technology,

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big global companies. It brought me down to

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Los Angeles and Covid hit.

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I was, you know, in my house with two

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toddlers working a global corporate job kind of around the

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clock. I was talking to Cricket and I was like, all I,

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you know, what I would love to do is to use

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all of this energy and do something that was helpful for people

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that was, you know, I had started doing Pilates

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on live streams with Mighty during that time during

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COVID and Cricket was like, just do a teacher training program.

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See what it's like as, as, you know, teacher training started back

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up. And so I went through the teacher training program, got

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certified, and then Cricket and I

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just continued to partner on the business. That's awesome.

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So Cricket I don't think I've ever asked you, but why was it not called

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Graceful Pilates? And how did you get to the. That would have been a great.

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It's actually funny because I really wanted

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it to be a little bit more masculine with Mighty,

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because I wanted men to feel welcome to come to the

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studio too, which we do get tons of really fit

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men coming into the studio. That's amazing.

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So, you know, when you started out with the first two locations,

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you know, how did you think about the growth of the business

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and, like, the DNA of what Mighty Pilates

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was at the time and what it's been able to hold on to to today?

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Sure. So as a brand marketer,

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I really thought a lot about that. And we've always

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been focused on how Pilates is great

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for your mind and great for your body. We've never focused on

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weight loss and skinny images and things like that.

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We've always really, you know, made it for everyone, and that hasn't

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changed at all. And actually we add in

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class formats and things that change. But as the

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Pilates boom is here and people are open up

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everywhere, and we actually have stayed the same

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because it's really authentic Pilates, where

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at first we didn't have a teacher training program, but it takes.

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We don't put somebody on the floor until they've had five or six hundred hours

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of training. And now we do. A key kind

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of differentiator for us is we have, gosh, Kat, six,

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seven trainings every year, and people have

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to have at least 400 hours before they're an apprentice and hit the

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floor. And do they. Do they pay for the training or is that something you

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guys do? It's a great revenue stream for us. I guess we

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lowered the cost at one time so we could make it more accessible for people

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and added more in. But, yeah, they pay for the training.

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And it's not just the training. They have to do, you know,

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at least 100 hours of training, their friends and

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family and things before we actually hire them on as apprentices. But

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that's been super important for us because we actually

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are not able to hire a lot

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of folks from other studios because they haven't gone through certification training. You know, they

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just get. Get done in like two, two weekends or whatever.

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Is their, you know, official sort of Pilates training

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right now. We've seen it become so popular.

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We've expanded the teacher training program. So it's in both

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markets, L.A. and the San Francisco Bay area. We've

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expanded to Santa Barbara. We've increased the amount

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of trainings. And we're seeing

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people who go through the program are so dedicated and motivated

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to get into mitei to get on the floor.

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It's really helped us, especially in times of a real demand

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on. On teachers out there. How, how do you

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think about, you know, I was a good friend of mine, Brian

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Myers, at. At Solid Core. He spoke on a panel I was on and.

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And also a guy named Terry Blacek, who runs Orange Theory. And they

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both have a perspective that says, you know, I have to grow my business in

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order to provide opportunities for my employees and for my

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instructors. Right. Because I need more hours. But I also

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will not outgrow my business purposely because I'm not going

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to deteriorate the quality and the efficacy of my program.

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So it was kind of like. And both of them kind of said, like, I'll

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take a lower private equity deal if someone that wants to grow at my

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pace, because I'm not going to open up locations

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because they're not a box and it's not a studio. Like, this is actually

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like a system and it's a business, and it's like a. A

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replication of who I am to an extent. And I'm not going to

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let that, you know, falter from where it is today. So how have you

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kind of thought about managing growth and managing people?

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I mean, last year, I would say, kind of tested our

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model of how we did that. We almost doubled in size,

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and we were really able to stay

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consistent in the experience that people received

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regardless of where they stepped into a mighty studio. And Cricket

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mentioned it earlier, but this idea that you're walking in and

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you're welcome, that it's very inclusive.

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We don't want technology to be the first thing someone sees when they walk

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in the door. We want it to be a smiling, welcoming face, a

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tour that takes you through the studio, a connection with a teacher

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that really understands how to move with your body. And what

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that means is that sometimes we can open with a

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schedule that's really full because we have qualified teachers. And other

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times we need to bring in a teacher training program immediately because

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we've scanned the market and there aren't teachers that are trained

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to the level that we require in our studios. And so it's been

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a balance to do that. But we do have this model where

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we know how to get people who have natural interest or

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talent and get them trained in the proper way.

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This is Pete Moore. I want to let you in on a little secret. There's

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this company called Promotion Vault. And what they do is they give out rewards

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from retailers that allow you to incentivize your

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members without having to do zero down and one month free

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or giving away shakes or giving away T shirts. What you want to

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do is build a rewards program that lasts, that people value

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and that doesn't discount your own products and services. So here's the deal.

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There's something called Rewards Vault. The Rewards Vault is going to

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allow a member to set up their own profile. They are going to

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answer questions, you are going to get those answers, you're going to be able to

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target those members and you're going to reward them inside your club,

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inside your spa and outside of the club and outside of the

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spa to get them to become loyal, to get them to pay their

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monthly dues and to be rewarded properly for the

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actions. A lot of companies are cutting back on rewards. You shouldn't be

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Promotion Vaults. Your answer, trust me, this is real.

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The one thing that I'm pleasantly, I wouldn't say surprised,

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but, but excited about with Pilates is that

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there haven't been any disruptors in the space that have come in and say

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like, oh, let's do like nine dollar Pilates or like, let's do like a planet

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fitness in this model. Part of it I think is a testament

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the, you know, the instructors and the fact that like you can actually get hurt

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if, if you're not, you know, doing these exercises properly.

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And I do a fair amount of plies now with, with the studio

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in, in Arizona and I think it's the best from a workout standpoint.

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It's definitely the best return on time of any

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modality I've ever experienced for myself and like what you see in the

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mirror, you know, after like 30 days and how you feel stronger,

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so on and so forth, you know, so as you take a look at like

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the price point and that some investors or some people say like, oh,

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there's too many Pilates locations out there. You know, there's also too

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many burger joints out there. But you know, a lot of people survive. So how

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do you kind of think about, you know, the, the category and the

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fact that, you know, Pilates is not going anywhere. It's not a

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fad. It's not, you know, like the next hit or it's not the next bar,

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like plies been around for know, I don't know, probably almost

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like 70 years, I guess. Yes. Yeah,

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I think that's a great question because we are actually for sure at the high

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price point in the market really,

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definitely at the top. And a lot of that is because we have qualified

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instructors. We go into neighborhoods that are like, you know, we don't

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really go into strip malls. We really pick, you know, a place that

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has local coffee shop, lots of connections for the people.

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And, you know, we have seen, especially in la,

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there's a lot of people out there and there actually is people lowering their prices

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to get people in the door with Pilates.

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And sometimes, you know, we'll have somebody trace out something and they come back.

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It's. We. We really haven't seen it in, because

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actually, in Santa Monica, gosh, there might be like 12 within

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a half mile radius of us, probably a quarter mile radius of

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us, but we're still doing great there. And

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I do think some of the folks that don't

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have good training and don't have a great experience

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are going to unfortunately fade away in the next

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couple of years. And I just think there's going to be a little bit too

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much. But at the same time, it's just growing and people are realizing

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how great Pilates is. And so we are actually seeing an

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upswing in and people that, that come in and sometimes

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they've been to the places where they don't get good training and they're like, oh,

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wow, it's a really different experience here. So. So

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Kat coming in as CEO, obviously you and Cricket have been friends and, and

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colleagues for a long time. What are some of the things

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that you say, hey, we could probably optimize this, or, you know, like,

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maybe I could throw some optimization on, like, you know, like the process

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and things like that without kind of, you know, like,

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tinkering too much or like, say, like, hey, let's like, do an

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overhaul of this. How have you kind of picked your spots, if you will.

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Yeah, absolutely. So I think, you know, coming in,

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Cricket had already kind of left her day job and I had

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stayed in the corporate world. So by the time

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I kind of got involved and saw everything that was going on in

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Mighty, I think there were still instances where technology hadn't been

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leveraged yet. There were a lot of people, a lot of Excel sheets

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kind of taking care of things that platforms can do

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and just purely speed up a process so

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that the people on our teams can actually do the thing we really

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want them to do, which is knowing your vacation's coming up, know how you're

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doing, know about your family. We really know our members. And so

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some of the things we've done, especially with opening new

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studios, is being really efficient on how

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we understand what's getting ordered, where things are getting

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ordered, some price efficiencies there,

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optimization, understanding not just, you know,

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the class time and the class program, but really taking a look

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at the instructor, the style. How do we

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optimize for both classes and privates? In our

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studios we have a really strong, healthy privates business,

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which is a bit of a differentiator. And in every studio we have

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really nice private space. It feels like a special space. So

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how do we kind of manage our teams within the studio to

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optimize each of those areas? Gotcha. And then

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when you take a look at, you know, class schedules and the

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times and you know, people's new habits and you know,

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I used to, there never used to be classes at, you know, 1, 2, 3

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o' clock in the afternoon because you figured nobody really could show for those. And

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I think, I think that's kind of been turned based on working

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remote and people making their own schedules. How have you guys kind of leaned

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into that and what have you seen that works and what are some

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of the things that you say? That's that we gotta shut this down at some

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point or is there more room to

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go? You know, each studio, I think what, because

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we've moved into neighborhoods, they have a community feel

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and we're a part of that community. We can't take a completely cookie

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cutter approach to certain hours of the day. Our 6 to

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9ams are very busy in certain studios and

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sometimes that's in some neighborhoods, that's school drop off.

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We are not going to get busy at the 7 and 8am hour, but then

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the later in the morning it is busy. So we really need to look at

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what's unique about the community we're going into and where

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we think Pilates is going to kind of fit into

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that community schedule best. Now some studios,

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you know, we're open all day long and we have some

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really urban, dense environments where we can have classes at

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8pm because there's still people coming home from work, they're getting off the

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subway and they're hopping in a class that's not going to work

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in some of our, you know, more suburban locations. So we

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really are flexible on that piece. We've also rolled out a lot

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of new classes to kind of, in response to

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some of the new research that's coming out on longevity, on strength, we

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just unloaded a whole bunch of heavier weights in almost all of

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our studios because really what people are looking for

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and we want to make sure they understand, you know, there's a way we can

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work that in Now. The reformer is a beautiful machine that's

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been kind of perfected

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over time that we can use in so many different ways. But

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we know that the added weight helps. We know that's in demand of our

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clients, especially some of our male

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clients that are coming into the studios. And so we try to be nimble

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in response to that. Gotcha. So the last five

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studios, have there been anything materially different

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that you put into those studios or size or number

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of reformers than the six legacy studios?

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Cricket was really ahead of the times, I would say, on increasing

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the number of reformers. Mighty had 12

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reformers years before it was common in boutique

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studios. Where Most studios had six, they had already

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increased to 12. What we have begun doing is really

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incorporating towers into some of our new studios.

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Some other accessories that you can use with the

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reformer. But one of the biggest things that we've done in our new studios

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is gotten really clear perspective on what

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the design is within the studio and how intentional it

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is. We really want someone to come. I mean, our

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clients are incredibly busy. You know, we want them to come

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to our studio and feel taken care of. We want, you know,

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that's that little premium extra touch. And so the

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design has become very intentional. When you come into the

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studio, you don't need to look where to put your shoes. You don't need to

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look where to fill up your water. It's all. All really designed

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beautifully. We brought in some outside help to

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do that with the new studios, and it's made a big difference.

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When you take a look at people's behavior,

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you know, used to. Every studio that I used to go to New York City

330
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had a shower, you know, had big locker rooms.

331
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What are some of the. What's like some of the mighty Pilates, you know,

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behavior isms of your member base.

333
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They want to chat. They. This is their time to connect.

334
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You know, interesting. Okay, gave God. And this is their

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moment in their day. That's theirs. And so we

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create spaces where, you know, I walked into

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a studio the other day and someone had their laptop up. We have a

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coffee, a tea beverage area. They were chatting

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with a friend. They met there. They were taking care of emails. It just. It

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feels like a place where, you know, it almost kind of feels like it's as

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nice as your house. You would have these things in your home. So

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that's, you know, so it's an environment where people use that

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time to catch up. You know, like, we hear people saying all the time, like,

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we'll see you at Mighty. As they're on their phone, they're walking,

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you know, where we have, where we have parking, which

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is in a lot of our studios. We tell people,

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you know, stay there for a couple of hours. We want this to become

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a part of their routine and we really make it easy to do that.

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Yeah. So I would say, Pete, we would always put

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round chairs where they can talk to their friends above a shower.

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And we really, like she said, I mean, we didn't used to have a coffee

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and tea station. We didn't used to have all these things. Now we, you know,

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we always actually have had a fun happy hour class

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where we serve a little champagne. It's probably more champagne in some

355
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studios and more juice in the Santa Monica studio,

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but that's always been something important. And I can go to the San

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Francisco studio and see the same people that were there 16 years

358
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ago. They all know who's had babies, who's

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gotten divorced, who's going back to school. And

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that's really important to us to maintain that sort of community environment.

361
00:22:38,540 --> 00:22:41,980
So it's like a buzzword right now of community. But

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00:22:42,380 --> 00:22:45,380
that's like one of the things we started that way and it's not going to

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change. This

364
00:22:49,150 --> 00:22:52,710
is Pete Moore. Here's the last tip for you of the podcast.

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00:22:52,950 --> 00:22:55,830
We are partnered up with a company called Higherdose.

366
00:22:56,070 --> 00:22:59,510
Higherdose.com they are the leader in

367
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368
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369
00:23:07,110 --> 00:23:10,790
other products such as PEMF mats and sauna

370
00:23:10,790 --> 00:23:14,070
blankets. If you have not gotten on the workout

371
00:23:14,070 --> 00:23:17,480
recovery train yet, your time and your stop

372
00:23:17,640 --> 00:23:21,160
is now. You got to get these products in there before these workout

373
00:23:21,160 --> 00:23:24,440
recovery and spas end up saturating your market.

374
00:23:24,760 --> 00:23:28,320
Having your members walk out of the club and going into one of their locations

375
00:23:28,320 --> 00:23:31,959
for 200 bucks per month where they're paying 39 to

376
00:23:31,959 --> 00:23:35,600
you. Let's become an expert in workout recovery. If

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we are already an authority in workouts, higher dose,

378
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check it out. There's a wholesale code and we look

379
00:23:43,260 --> 00:23:46,460
forward to helping you augment your products and services

380
00:23:46,940 --> 00:23:50,740
to meet the demands of your members. And hey, let's get people

381
00:23:50,740 --> 00:23:54,580
happy, healthy and sweating. And the recovery should be

382
00:23:54,580 --> 00:23:55,820
just as good as the workout.

383
00:24:00,380 --> 00:24:04,020
You know, a lot of people like to say business is using the term

384
00:24:04,020 --> 00:24:07,660
like scale, you know, and sometimes scaling, you know,

385
00:24:07,660 --> 00:24:11,330
sounds great or looks good in an Excel sheet, but doesn't really feel right, you

386
00:24:11,330 --> 00:24:15,050
know, on the ground floor. So how do you think about, you know, the next

387
00:24:15,050 --> 00:24:18,730
three to five Years, you know, I, I know because I've seen,

388
00:24:18,970 --> 00:24:22,450
you know, what you guys have done that you haven't made any quote unquote, like

389
00:24:22,450 --> 00:24:26,250
mistakes right on, on location. So obviously it's

390
00:24:26,250 --> 00:24:29,290
about can I get a good lease in the neighborhood I want to be in

391
00:24:29,530 --> 00:24:33,050
and is it the right cost structure and the unit economics going to work?

392
00:24:33,290 --> 00:24:36,410
So how do you, how do you think about, you know, scaling

393
00:24:36,490 --> 00:24:40,170
intentionally and not for the sake of like doing it because

394
00:24:40,170 --> 00:24:43,890
it looks good in a financial model. Cricket, do you want to

395
00:24:43,890 --> 00:24:47,530
take scale? Sure. So we look at scale in two ways. You

396
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know, more revenue per customer, you know, more

397
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time in studio from customers, which we work on a lot. We

398
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use AI for utilization and all those things. That's, that's a constant in

399
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the business. We are never, you know, if you look

400
00:25:02,370 --> 00:25:06,000
away and you don't focus on retention, you're done. And then the second

401
00:25:06,000 --> 00:25:09,560
one on the scale I get, you know, you've probably definitely realized

402
00:25:09,560 --> 00:25:12,760
Cat's the operator on the call and I am the

403
00:25:12,760 --> 00:25:16,520
entrepreneur. So I'm not involved in the day to day business except

404
00:25:16,520 --> 00:25:20,120
for selecting studios. And it is a, I mean of course we use

405
00:25:20,120 --> 00:25:23,400
again AI tools and things like that, but for me it's the feel

406
00:25:23,720 --> 00:25:27,480
what's around there. So we're kind of slow. I probably look at

407
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12 locations for every one that we select.

408
00:25:31,720 --> 00:25:35,440
And of course the money's there, but you know, like

409
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looking at the rent and things, but that's important. And we do

410
00:25:39,260 --> 00:25:42,580
plan to scale. You know, opening five in a year

411
00:25:42,820 --> 00:25:46,420
was not a problem with scale for us. That's great. It's a lot being

412
00:25:46,420 --> 00:25:50,180
50 in a year, that's not what we're planning on doing. We

413
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actually don't franchise right now. We've used existing revenue

414
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to open those five studios and you know,

415
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you know, opening a few to 10 a year is

416
00:26:01,420 --> 00:26:05,130
no problem for us, but we're not really looking at right

417
00:26:05,130 --> 00:26:08,770
now. You know, we'd be open to some things, but you know,

418
00:26:08,770 --> 00:26:11,850
we really worry about just the mass growth

419
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all at once because that's not our DNA. Other

420
00:26:16,290 --> 00:26:20,010
thoughts on that? No. Agree. Okay. And,

421
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and then just in closing here, from a standpoint of, you know, being in San

422
00:26:23,810 --> 00:26:27,450
Fran, being in la, is there, you know, if you want to

423
00:26:27,450 --> 00:26:30,770
disclose this or not, but is there another market that you're like, you know, this

424
00:26:30,770 --> 00:26:34,050
is the, the next city, or is it, you know,

425
00:26:34,050 --> 00:26:37,650
expanding LA to, you know, greater LA down to San

426
00:26:37,650 --> 00:26:41,450
Diego? Is it, you know, infilling in San Francisco? What are your thoughts on

427
00:26:41,450 --> 00:26:45,130
that? Sure. So it's definitely expanding more

428
00:26:45,130 --> 00:26:48,650
in these key markets right now, especially in San

429
00:26:48,650 --> 00:26:51,890
Francisco. We're not feeling any economic pinch at all.

430
00:26:52,690 --> 00:26:56,450
We've really looked at Chicago. We love and there's a couple big cities. We like

431
00:26:57,340 --> 00:27:01,180
places where you can go urban but that you can also go

432
00:27:01,900 --> 00:27:05,540
to high income suburban locations around a

433
00:27:05,540 --> 00:27:09,260
city. We don't plan on going in markets and putting one

434
00:27:09,260 --> 00:27:13,100
or two there, really. We love the idea of one,

435
00:27:13,180 --> 00:27:16,740
you can host the teacher training there, you can get more teachers and then you

436
00:27:16,740 --> 00:27:19,980
can expand out. So we've spent a lot of time thinking about that and

437
00:27:20,700 --> 00:27:24,490
that would be one place we'd really want to focus on. All

438
00:27:24,490 --> 00:27:28,330
right, that's awesome. So thanks for coming on. It's great to

439
00:27:28,330 --> 00:27:32,050
reconnect. We'll do another podcast in exactly 10 years so

440
00:27:32,450 --> 00:27:36,290
we can wrap up this 20 year journey from Manhattan beach to maybe

441
00:27:36,530 --> 00:27:40,130
wherever we are in some suburb in Chicago to end the chapter.

442
00:27:40,370 --> 00:27:44,090
We need a little Pilates ceremony. Yeah, exactly, exactly.

443
00:27:44,090 --> 00:27:47,930
So congrats on what you guys have built to mighty Pilates and for all of

444
00:27:47,930 --> 00:27:51,290
our listeners here too. Understand that you build the business right, put the

445
00:27:51,290 --> 00:27:55,050
foundation, then get some of your best friends to join the business that know what

446
00:27:55,050 --> 00:27:58,650
they're doing is not a bad idea on how to run a business. So congrats

447
00:27:58,650 --> 00:28:02,370
on what you built and keep going and keep moving. Amazing. Thanks for

448
00:28:02,370 --> 00:28:06,090
being a great supporter for us. No problem. I love it.

449
00:28:13,290 --> 00:28:17,020
This is Pete Moore on the halo talks. Your captain speaking. I am

450
00:28:17,020 --> 00:28:20,660
the founder and managing partner at Integrity Square. We've been around

451
00:28:20,660 --> 00:28:24,500
now for 15 and 1/2 years. We have been helping

452
00:28:24,500 --> 00:28:27,900
people like yourselves get capital, do mergers and

453
00:28:27,900 --> 00:28:31,540
acquisitions, consulting, strategic advice in the health,

454
00:28:31,540 --> 00:28:35,300
active lifestyle and outdoor halo sector, trying to

455
00:28:35,300 --> 00:28:38,580
help as many entrepreneurs as possible get to the next level

456
00:28:38,980 --> 00:28:42,590
and take that inflection point point and be the force behind your growth.

457
00:28:43,150 --> 00:28:46,790
We are helping companies that have at least $3 million of

458
00:28:46,790 --> 00:28:50,270
EBITDA, around $10 million of revenue and

459
00:28:50,350 --> 00:28:53,710
we are positioned to help you get institutional growth capital

460
00:28:54,430 --> 00:28:58,230
or to negotiate deals with strategic partners. If

461
00:28:58,230 --> 00:29:01,990
you go to integritysq.com isq

462
00:29:01,990 --> 00:29:05,550
you can see our capabilities Deck. Happy to set up a consultation at any

463
00:29:05,550 --> 00:29:09,070
time that is free of charge and we look forward to

464
00:29:09,070 --> 00:29:12,870
helping solve obesity, loneliness and diabetes.

465
00:29:12,950 --> 00:29:13,910
Go Halo.

466
00:29:31,680 --> 00:29:47,060
Sam.