Now with 15 years in the HALO sector Founder of YBell Fitness, Aaron Laurence, found his calling and career relatively late at 35 years old. He jumped immediately into small group training. "The one challenge I faced was around the equipment I was using," he states. "Setting up a whole lot of stuff in the morning for 30-40 people was quite a bit of a challenge!"
Host Pete Moore has stated many times that the best businesses / solutions are often born from a Founder's frustration, and the YBell's genesis (and quick scale!) are proof of that.
Industry veteran and seasoned marketing & advertising executive Mark Livingston explains how YBell has managed to actually grow in the middle of COVID and how they've increased business internationally. "We were one of the only companies that actually had product," he states. He continues and chats about how, in certain ways, the pandemic has even made them a better company!
This extremely ingenious piece of equipment (with top-notch content provided as well) deserves strong consideration from everyone to distributors, club buyers, fitness professionals, and more.