When an entrepreneur comes to Matthew Fornaro with a product, they often ask whether to patent it or focus on building a brand. Matthew says it is a balance between the cost of protection and the need to keep the product safe.
He knows starting a business is hard and budgets are tight. But he tells clients not to skip protecting their ideas. If they put a product or brand out there without protection, someone else might take it.
Matthew advises clients to always include protection in their budget. Whether they need a patent for an invention or a trademark for a name or logo, it is essential. This is key advice he gives to all new entrepreneurs.
Look for this episode with Matthew Fornaro on the HALO Talks Podcast here: https://www.halotalks.com/ and be sure to subscribe to get notified.
Matthew Fornaro, P.A.: @matthewfornarop.a.7953
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