"A lot of people . . . just look for a platform. We say, pause a second, think about what's your content strategy and what you're trying to achieve . . . Once you're set on content, the platform and tools are just the delivery mechanism," states Mike Hanson, Managing Partner of Endorphinz. Mike & Ann Marie discuss the push toward omni channel marketing (now more important than ever), thoughts fitness pros should consider before they go into video, the relationship between the studio and the instructors, revenue sharing models, brands establishing a "digital footprint" and more!
Home » Episode #206: Ann Marie Barbour & Mike Hanson, Endorphinz
You may also like
November 28, 2023
Laura Adelson is a yoga enthusiast and now a new business owner who credits her husband for encouraging her to take a chance, buy the business, and save her...
November 24, 2023
Gary Kleinman is a seasoned marketer and former attorney who has always believed in the power of storytelling. After realizing the similarities between the...
November 21, 2023
Bill Parisi is a former athlete who began his career over 30 years ago. As a Division 1 all American athlete in college, he quickly realized the lack of...
Add comment