"We wanted to find a way for health and wellness professionals to sell something that they were more confident in," states CEO Brett Maloley. Their team interviewed approximately 22,000 members, 11,000 trainers, and 1,000 physicians in the research phase. Ladder has ~65,000 users nearly 10,000 of whom are coaches and the rest are clients. "We need to not start with the technology, but rather what we're trying to solve for," he continues. Listen to this wide ranging discussion of current technology and how that applies (or not!) to the HALO sector.