30 Minute HIT initially started in 2004 as a small idea that took hold in a "traditional" MMA gym. Now with 71 brick & mortar locations in Canada and the USA, it was, "Initially an experiment to see if people would get results and become attracted to the program. It kind of exploded and then we knew we had something really sustainable and we could grow," says Jackson Loychuk, Co-Founder. They brand has an incredibly devoted following. Everyone in their marketing is a client. They sold their first few licenses with zero advertising, and all their corporate support staff are current franchisees. Listen now to learn what's on tap for this fast-moving team!