With 30+ years in the beauty & skin care industry, Denise knows how to build and scale massive consumer brands from the ground up. How do you take a concept from PowerPoint to something on the shelf? "Success is a little bit of magic, a lot of discipline, and a lot of hard work. Everything begins with an idea, inspiration, or concept," she states. In an industry with very low barriers to entry, what can you do ? How do you build a moat around your product? How do you deal with the 600lb gorilla in the room? Listen now to learn more from this seasoned industry veteran.