Denise founded Muscle Mixes in 1988 and was selling cassettes back then. "We were pioneers because nobody was doing it legally at the time!" she jokes. This is an extremely timely discussion considering what's been going on with Peloton and as more fit pros use music for online workouts. It's critical to know what "royalty free music" is, how it's used, the differences in license types, the needed convergence of fitness and the music industry, what the easiest and most cost effective ways are to legally use music and more!
You may also like
February 26, 2021
"The pandemic either will make you stronger, or will force you to get out of the way for new technology and new ideas. But I think a lot has been the same...
February 24, 2021
"Brands are very powerful. It is the ultimate moat. When someone has built something that resonates with a lot of consumers and drives passion, that's when...
February 19, 2021
"I'm very bullish on the return to boutique and studio in-person fitness," states Jack Thomas, Founder & CEO of the high end chain BASE out of Bangkok...
Add comment