After 7 years at Equinox as one of their top membership sales people and then moving on to Xponential, former competitive athlete Hensley Ellefritz now owns her own consulting firm with a team of 7 serving over 100 studios.
"Any successful fitness business, or any business in general . . . operates as a sales driven business with a conceptual overlay. Once you capture what makes a person tick and that specific emotion, there's no dollar sign which can be attached to that," she states.
Ellefritz provides some insider thoughts about her time with Equinox, (there's never been an ad for Equinox with a dollar price on it!) offers solid takeaways on how boutiques can manage their relationship with ClassPass, thoughts on the future of the boutique space, and more!