As the CEO & Founder of KickHouse, a new boutique franchise currently with 35 open locations, Jessica Yarmey started the company in July 2020 (right in the middle of the pandemic!) She states, "The value add of the boutique fitness experience is real, and it's priceless to people have that guided experience." A former D1 soccer player, lifelong athlete, and 10+ year industry veteran, Yarmey has always been a bit contrarian.
In this wide ranging conversation with Pete, she offers thoughts on the trajectory of the boutique space, pricing, how starting her business during a crisis was actually a positive, and more. She continues, "There's no semi-absentee model now! You've got to be in, fighting, and know your business inside and out!"
This is a must listen for anyone in the HALO sector!