"It took this crisis to realize how important advocacy is, how hard it is to get heard in an industry that's just trying to get people healthy . . . and how much of a disconnect there is with policy makers," she states. The well-represented Alliance is also looking at other powerful, highly effective organizations (notably the National Restaurant Association) as models.
As a life long marketer, Schuler opines on some critical issues which need addressing in our sector. "We need to focus less on vanity, and more on health! Google 'fitness' as an industry and it shows the top of the pyramid, which makes us look very exclusive and less essential," she states.
Anyone with an interest in where the HALO sector is going post-COVID needs to listen to this. Help support IHRSA in their Mission, support the Gyms Act, get involved in the CFA if you're in California! And perhaps most importantly . . . hold your local representatives accountable!