Episode #504: Tessa Arnold on Shifting Careers and Founding Snapback Energy

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I am super excited to announce that we now have a formal partnership

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with the prospect wizard. And when I say wizard, I

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mean wizard. Obviously, you have a website. This

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but it allows a visitor to call, text, or leave a voice

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mail, immediately goes to you, your sales team, or anyone else in the club

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instantly. MIT shows a study that if you contact a lead within

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10 minutes, chance of them converting goes up 9 times

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that of the average. We got the Atlanta Clubs on it, Pete

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Fitness, Gold's Gym, Mountainside, City Fitness

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Philly, College Park, Become one of the

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next halo companies to deploy the wizard. It's easy to

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use. Go to the prospectwizard.com. Get a free

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up and let the leads flow based on the

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wizard. Go get them.

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This is Pete Moore on HALO Talks NYC. I have the pleasure of

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bringing to the podcast Tessa Arnold by way

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of Ocean City and South Florida.

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She is a banker converted to a HALO

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evangelist. So, Tessa, welcome to your first halo talks. Thank

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you so much. I am so excited to be here. Love it. Awesome.

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So, you know, you start off in banking like, like myself and many

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of us. So talk about how that,

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lifestyle, and, and career kinda led

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you to say, hey. Time out. I'm gonna pivot. Right.

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Banking was fantastic. To be homegrown in banking

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and really dive into in my twenties, early

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twenties into commercial banking, I don't think there is a better place to grow

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up. I mean, as I'm Moore, it it gets you going. Their structure

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keeps you grounded. You're learning core values like networking

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and building rapport with people and kind of learning,

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drinking from a fire hydrant. I think it was fast paced and burning

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the candle both ends and trying to start a family.

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And it was dynamic and it was great. And I'll tell you, I keep up

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with those connections regularly. And, I met

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a lot of amazing people, but I was in banking for 12 years. And I

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had really set up a a pretty significant career that I was

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very proud of in banking. And it was very structured and it was very

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reliable, and there was a projection of growth

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and all the things. And at the end of the day,

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I'd wake up and I'd be like, there's something else.

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There's something else. So so when you when you

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had that itch of something else, and obviously, you had a lot of,

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trade offs to make Right. You know, from, financially

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Right. As well as, you know, networking standpoint.

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I I left banking and private equity to start up an Internet company.

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And then when I decided to come back to banking, I kinda had to go,

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you know, take 2 steps backwards to go forwards again. Right.

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So what was what led you to the conviction, that you

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wanted to do something different? And did you do a lot of research

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to figure out, hey, what am I gonna do next? Or did it kinda naturally

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evolve? Yeah. It did. Organically and naturally, it did evolve. And I'd have to

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say, things were happening in my personal life, sort of imploding

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from the inside out Square I was like, oh, I was making it more challenging.

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And I came to a place where I I relied on my work. My

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work was consistent. My work was stable. It felt good.

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I knew what I was gonna get. I knew my place. I had appreciation,

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at the attention that I needed. I could put the attention on stuff. So I'd

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have to say that was probably the most difficult to leave when

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life can be so chaotic and unknown. When you know what you're

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walking into every day, that's fine. But that's also complacency.

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And complacency are where dreams go to die. And I have to say that

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I, was shifting in such a way that I was

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unbalanced with how much I was working and then what I

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was putting into my family. I mean, I was giving on all cylinders,

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family, partner, work, this, and

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Square in that equation was I showing up. Where

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was the stuff for me? Where were the things that were so fundamentally important to

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me? I mean, I honestly can't tell you what I did through those 12 years

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that made my soul happy. It's like, there wasn't any one thing that I was

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like, no, I carved out, you know, an hour a day for my, you

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know, whatever it was at that time that made me happy. I was losing myself

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bit by bit, day by day. And I knew that I couldn't continue on

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at the same pace. And that started to really weigh on

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me where I sort of slowly decided that I was

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gonna have to take a leave, not knowing if I was gonna go back or

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not. Ultimately, I took my leave. I moved my children

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across the country. I was going through a divorce at the time. It was a

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lot of dynamic Talks, supporting my partner with health issues.

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He and has started a business that I was supporting him on. So there

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were so many different things. I'd say catalyst within this that Pete

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just, like, in your own was chaotic. You're like, what do I do? What do

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I do? But you're just putting one foot in front of the other. So I'd

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say I have to say it was a complete journey getting to the point where

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I woke up that one Moore, and I'd even gone back to banking because it

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was what I knew. So I'd taken some time off, went back for 2

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years. Oh, wow. But by that point, I was a different person. I

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Talks time off. I had taken time and started to implement some

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things to take care for myself. And I was like, yeah. No. I'm a little

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bit more aware now of what I need to do

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to support myself. This is not for me. And that

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still took 2 years for me to totally disconnect from

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it because it was, you know, my safe harbor.

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And I truly did not know. I knew I was gonna put everything into my

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business, Snap Back Energy, as a cofounder, and

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chief operating officer, but I did not know what that was gonna look like and

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I was terrified. Sure. You know, I worked in

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banking and, for 3 years, it just became normal to work 7 days

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a week. You know, and you're like 1

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my one, like, bonus was, like, I'd rollerblade to the office on,

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like, a Saturday or Sunday, you know, in Manhattan. That was, like, the only thing

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for me. And and, you know, they they

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talk about now in some of these big banks that you have, you know, like

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weekends where, you know, you're not allowed to use your cell phone or

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log in to, the system.

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I'm shocked that that that that actually exists because the the job is

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so 247. And you, you know, you remember, I I Talks in my sleep

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a lot. So, like, my significant other at the time was like, wait. What

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are you Talks about? So my plastics company, like, talk about

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plastic bags in the middle of the night. Like, is this safe to be, you

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know, in bed with you? Like, oh, yeah. We're gonna have some plastics skillet. You're

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like, it's a deal. I'm working on it. Plastic bags to, like, Walmart or something.

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And it it gets so infused in you that you you can't really take a

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step out of it because it's it's all that you do. Yeah. So so I

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I hear you a 100%, on that. I'm hoping that the bankers

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now, you know, with all the focus on, you know, mental

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health and not burning out. I hope some of those programs are working, but

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I still see people that I know that, you know, basically, you can't

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get off the the hamster wheel because your lifestyle and

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your expenses has expenses have increased to the point where it's hard to

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replicate. So so talk about Snapback and, you know, did

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there aren't that many other businesses where you can make the amount of money at

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a young age. Right. You know, as you do in banking and also,

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you know, people that are 25, 30 years older than you, you basically, like, sitting

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in the room. Right. And just absorbing all that information.

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Exactly. And it's just the synergies too. And I have to say it was

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hard because financially, when you have that stability.

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But it's also and I I just wanna take a step back because you said

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segment's so important. I know with the companies that I were working I was working

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with the large, you know, global for firms, they were definitely pushing

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out to us wellness, overall wellness, well-being, balance.

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But when you've been in it so long, it's hard to step away from it

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and it is 24 hours. And we also have,

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the inability sometimes to see that that our presence

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is stretched to so many different things because we live in a world now

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where we are constantly bombarded by stimuli. So we

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stay in the sympathetic nervous reaction, and it's so

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there's so many and that's where the coaching really gets involved. You have to step

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away from it. But you're exactly right. The companies I think today, you know,

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2024 are doing a lot more and bringing in coaches and

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programs so people can truly understand what that looks like to have fine

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balance in your life. But that's where SnapAct came on board,

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family owned and operated, and it really is a passion

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of mine. It's a supplement, that you take daily, and it

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has all the good stuff. It was funny. I was talking with my partner earlier,

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and he was like, he has a cold that he's been struggling with, and he

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was taking some just, like, all of these different supplements. And I was like,

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well, snap back. That's all of those. Did you take your snap snap back this

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morning in our patented formula? And he was like, yeah. I did, and I did

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a pre workout. So it's just it's a great way to love your body so

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your body can love you back, and there's not a lot of supplements on

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the market that are patented and have what we have, which is an

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isolated patented formula that specifically supports your liver.

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And the yeah. The liver supports over 500 functions in the

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body. So why would you wanna show it some love? It needs it. You know,

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it's pretty magical. It's the only self regenerating apart from the skin, and it's the

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2nd largest apart from your epidermis. So why wouldn't you wanna show it

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some love? So so when you wanted to develop that, you know, how did

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you go about doing that as an entrepreneur? Did you have a consultant that was

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on the, you know, scientific or did you go to an outsourced

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manufacturer? Talk about some of the steps you Talks. Given you were in banking and

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you know that you do diligence, And you know that there's a process to everything.

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Absolutely. You know, how did you kinda lay out the blueprint for yourself? Well,

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I think it helped my background in banking because I was a project manager. So

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to get to step a, you know, all the way to fruition, I knew how

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to take it, very methodically and figure out who

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I needed to reach out to and bring in and connect with people and bring

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in partnerships. So that I could do. So then working with my team at

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Snapback and bringing in a food scientist and going through

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a ton of variations and developing our formula to what it is

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today was an incredible learning process, and I couldn't have done it without the

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team, especially our food scientist who helped us work there.

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And then all of the input from the rest of the very lean team that

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we have based on their food knowledge and then just customer

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knowledge. So absolutely. I mean, I brought in the best that I

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could to help formulate this. And then I myself went

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and worked with the team to push through and get the patent, which

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took us 3 tries to get. And when I say 3 tries, that

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doesn't sound like much, but there were about 8 months in

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between each try where you're waiting to see what the board is gonna come back

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with, the patent officer, and how they're just gonna poke holes in it

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as they should. It's a Pete, you know, your patent team, which you

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say that you can do with this supplement, and we stand behind that. And I

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like to say Square as close as you get to magic to making you

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feel really good. But, yeah, I was ready to give up

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on that last on that last try. I was about to just, you know, throw

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in the towel and say, no. But I've been pretty gritty my entire

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life, you know, with the cards that have been dealt to me. And not to

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compare, you know, just any trauma to anybody else, but

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it's it set me up for independence and

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grittiness. And when I set my mind to something, it's gonna get

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done. This

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is Pete Moore. I wanna let you in on a little secret. There's this company

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called Promotion Vault, and what they do is they give out rewards from

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retailers that allow you to incentivize your members

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without having to do zero down and 1 month free or

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giving away shakes or giving away t shirts. What you wanna do is

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build a rewards program that lasts, that people value,

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and that doesn't discount your own products and services. So here's the

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deal. There's something called rewards vault. The rewards vault is

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going to allow a member to set up their own profile. They are

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going to answer questions. You are gonna get those answers. You're gonna be able to

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target those members, and you're gonna reward them inside your

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club, inside your spa, and outside of the club and

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outside of the spa to get them to become loyal, to get them

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to pay their monthly dues, and to be rewarded

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properly for the actions. A lot of companies are cutting back on rewards.

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You shouldn't be. Promotion Vault's your answer. Trust me. This is

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real.

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So a lot of people that that set up companies, whether it's

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product, service, food, it's mostly based on the

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brand and and and the patent protection. If you get patent

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protection, you basically have to enforce it, which costs a lot of money

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legally. You know, it's not just to cease and desist, letter and

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and people are just gonna behave. So so, you know,

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what brought you to, 1, believe that the patent,

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you know, would would actually be a real protection given the cost

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of what it gets to go through and how the brand and

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the patent kind of meld together to give you a real

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competitive advantage? Absolutely. So I'll take the second question

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actually first because that's where I started with it. It was the authenticity,

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behind what we state that we can do within our product itself. And I believed

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in the formula, the panda formula so much so, and the

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combination not having been seen before that I knew that

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I needed to get I wanted that. I I didn't need to get it. I

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wanted it in a way that it spoke for itself, and it stood

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on its own two legs to say not only do we have this formula and

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I'm telling you that it's gonna make you feel really good, and you're gonna try

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it, and you're gonna feel really good, and you're gonna send the feedback, but so

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does the patent office. So that was the first step.

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Secondly, as far as enforcing it, yes, that is a much lengthier,

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longer, expensive process, and we're in the process

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of it and working with our attorneys. And, you know, you just

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decide Moore gonna send the cease and desist letters, you're gonna have the

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conversations, you're gonna continue to do the reviews, and that you

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can do, but you stand by your brand ethos too.

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You know, we built such a following with snapback and our subscriptions

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of people ordering it on a monthly basis that, yes,

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others can try and emulate and imitation is the most

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serious form of flattery, but nobody's gonna be able to create what we

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have in such a way. So, yes, we'll

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continue to chase those that do try, but at the same time,

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we're continuing to expand and we will potentially have our 3rd flavor

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out this year, which is even an additional growth into

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what we do in such a beautiful way with the Ayurvedic work that

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I do as well, that I don't know that they know that we're Square

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we're gonna go next and won't be able to keep up. So just

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sticking on the patent side, what do you actually have patent protected? Yeah.

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So we have our our patented formula. So it's a

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5 ingredient formula within our proprietary

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blend that is patent protected.

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Gotcha. And if you had to enforce it? Yes. No.

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We have not we have not had to, sorry. We have not had to

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enforce it yet. We have had reviews of

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other products that have come out, but it's been minimal. But no. With

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the exact combination of what we have within the patent, we have not had to

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really go into legal action Pete se

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with companies. So. Gotcha. Yeah. So

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there's a lot of supplements out there. They're not patent protected.

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Right. They might be pixie dust. We we don't know. Right?

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When you think about pricing your product, given that you come from banking

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and you work really well in Excel spreadsheet Yes. And, you know, if

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I could take price, I could do a lot of things, you know,

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beneficially with that, not be, you know, the low cost producer of an

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awesome patent protected product. So how did you

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think about the pricing model, and how do you think about recurring

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memberships or purchases and subscribers?

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And why do you think the way that you do? You know, you can you

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can you hearken it back to a deal you worked on or, you know, a

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project that you work on and said, look. This is a business model I want.

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Now that I have this product, I'm gonna kinda put Pete this business model. Yeah.

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I mean, I can say definitely from my background in commercial banking, having dealt with

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products, that was extremely beneficial. And looking at the bottom line in

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the ROI, so the return on our investment there, of course, you know, that's

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definitely where the conversation is gonna start. But more so, you

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know, being a mother and being of 2 and

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providing for myself and my family and being within the wellness

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space, I knew how much money I would spend on something.

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Goodness, I spend more on my dog supplements sometimes than I spend on mine.

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So, right, there's definitely a passion that moves you to

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purchase. And for me but it also had

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to be something that when I look at my the demographic of those

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that purchase our product and the large range of

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ages that purchased it too, I knew that people are gonna be in different

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circumstances and situations where they could be budgeting what they're spending on a

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wellness supplement or a daily supplement. But you also have to take

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into consideration, which I did, is that you're minimizing

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multiple supplements that you're taking by just taking snapback.

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So right there, it's very cost effective. And I did a lot

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of, I'd say, pilot study on what's out in the market today.

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So those were a lot of the factors that I broke down the price points

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as it relates to snap back in itself. And, you know, we

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include shipping. We have free shipping. If you're getting to the 30 pack, which

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is gonna last you for those 30 days, sometimes even longer depending

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on how often you're taking it. And we have the free shipping when it goes

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to that. And it's very competitive, you know, in the $50 price point range.

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And then we drop that in half when you're looking at the 10 pack box

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to really try it. So it was very competitive as it relates to

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others in the marketplace, but still a return in our investment when we talk

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about packaging, shipping, all of the costs that go into this too.

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Because, right, the money that we take back in, we are still in our

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infancy, I'd like to say. You know, we're still under that 5 year Moore. We're

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even under the 4. We're just in the 3 year mark of being out in

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the public. And we're doing well enough that we've extended, and we've

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gone from grape now to our second flavor, which is orange, to our 3rd

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flavor. All of that money comes back into the business.

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We are veteran owned and operated as well as women owned and

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operated. So we do give 2% back to our 1st responders and

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veterans every year. Yep. Based on the money we've received,

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they, veterans and the programs that we work with are near and dear to

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us. Just having veterans on the team, you know,

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it's an incredible experience. I would say for those business owners and

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entrepreneurs out there, go out there, you know, connect with your local veteran

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groups and first responders and all that, see what you can do within the community

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and see who you can hire on board because it's an incredible

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experience.

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This is Pete Moore. Here's the last tip for you of the podcast.

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We are partnered up with a company called Higher Dose, higher

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dose dot com. They are the leader in workout

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recovery products, infrared technology, LED

323
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light masks, neck enhancers, and other

324
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products such as Pete mats and sauna blankets.

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If you have not gotten on the workout recovery train

326
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yet, your time and your stop is now. You gotta

327
00:20:10,299 --> 00:20:13,980
get these products in there before these workout recovery and spas end

328
00:20:13,980 --> 00:20:17,804
up saturating your Moore. Having your members walk out of the club and

329
00:20:17,804 --> 00:20:21,245
going into one of their locations for $200 per

330
00:20:21,245 --> 00:20:24,720
month where they're paid 39 to you, Let's become an

331
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expert in workout recovery if we are already an authority in

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00:20:28,400 --> 00:20:32,045
workouts. Higher dose, check it out, There's a

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00:20:32,045 --> 00:20:35,645
wholesale code, and we look forward to helping

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00:20:35,645 --> 00:20:39,325
you augment your products and services to meet the demands of

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00:20:39,325 --> 00:20:43,150
your members. And, hey, let's get people happy, healthy,

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00:20:43,150 --> 00:20:46,510
and sweating, and the recovery should be just as good as the

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workout.

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You know, before we, close out here, just, you know, talk about

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being a wellness lifestyle coach. Talk about how many clients you can

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take on and and how you, you know, help diagnose,

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you know, the root issue that that someone's dealing with.

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Absolutely. So I specialize in Ayurvedic, health

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and lifestyle coaching, and I like to call it guiding too.

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Innately, we have the wisdom with inside of us, but it's been so bogged

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down with all the stimuli I had Pete of eyes that we can't connect back

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to it. And I think that's been part of the journey in leaving commercial

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banking was understanding how to find my own balance and

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fulfillment in life. Once I was able to find that

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such an amount of peace just came flooding into my life in

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such a beautiful way, you know, year over year through the journey that it's now

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called it's cultivated this incredible, you know, life that I have around

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me that's become almost magnetic. And I think anybody can do

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that absolutely if they're willing to do the work. And the work

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simply put is the work in themselves. You know, going within,

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having the courage to do that because it's not for the faint of heart. Taking

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a hard look at yourself, taking a hard look at your life, and that's not

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doing deep uprooting of everything. Absolutely not. And that could

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mean that being in commercial banking is the best thing for you, but we've gotta

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find the balance so everything is at its

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best. Right? So there's no point in having longevity if the

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quality of life is not there. That's what I absolutely specialize in,

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but it's not dealing systematically with symptoms. So, you

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know, you come to me and you have anxiety or you have the fatigue or

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the feeling of loss or it could be the nutrition, any of the 6

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pillars of health, you know, truly, and we'll break it down

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into what's really going on and help you determine what you need

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to because everybody's path is different. To find the balance and what you'll

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find is then more moments of stillness Square you can

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really tap into your creative genius and then see all the things that you can

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create within your life. It's incredible. Absolutely incredible.

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That's amazing. And how many clients do you take on at a time? Yeah. So

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right now I'm working with 3 clients. I will take on up

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to 7 clients at a time, but I'm now this is a it's a

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journey that we walk on together. We have at least 6 sessions with an

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intro session, and then we do our first, you

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know, 15 minute, 30 minute, just get to know each other to make sure that,

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you know, it's the right fit and you're feeling good, which is great. And they

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can all find that information at the balance of you.com, where

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you can find all of these guiding and kind of mentorship. There's

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business breakthrough sessions, life breakthrough sessions,

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building a meditation practice, which is really scary for a lot of people. It's the

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most incredible gift. Tomorrow is Valentine's Day. Give yourself the gift of

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building up a practice of stillness so you can really connect with

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yourself again because you embody that and bring that out to others.

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And I do that. I I choose, you know, the 7, you know, 6 to

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7, because I put a lot of energy into this, and I come to

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you a lot of times right to listen. So I can hear what

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you're saying, and it can take it can, you know, exhaust you quite a bit

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because I am just really that guide for you who has

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a totally objective. Right? Just helping you find your own

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path. So I like to not get too overwhelmed. But as the team grows, we'll

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we'll take on additional clients. Yeah. We'll do webinars and

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YouTube video. We're really working on the webinar area right now

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and then potentially hoping to have a book out, which I like. It's like

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the, I always play around and joke, you know, the Hitchhiker's Guide to the

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Galaxy. This will be Moore the human guide to being human

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just in a few simple steps. Sounds like you have the authority to to write

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that book, at this point. So, so in

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closing, any, any good quotes that you live by or Oh, gosh.

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You know, Cessnasims that that people, you know, hear from

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you? Yes. I gosh. There's so many. There's so

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many. There's 2 that I'll share that I heard. There's one that I heard,

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most recently and one that I love. And I'd say the first one is, you

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know, are you getting what you're getting? Are you getting what you want

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from life? So think about that. Are you stuck just taking in what you're

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being offered and that's what it is and you're you're sort of sleepwalking

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almost in a robotic sense through life or are you the agent of your life

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and are you living it? And second to that, to make that

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first step is not to do it without fear, but it's to be

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courageous enough to do it in the face of fear. That's

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awesome. I think that's FDR who might have said that. So Oh,

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I'm gonna practice some stillness tonight and tomorrow. Good. You should.

413
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I don't really spend much time still, so I'll see how that goes for me.

414
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Yeah. Go for a walk. Yeah. If you go for a walk just

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on your own, take out the earbuds, put the phone somewhere where you do not

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have it on your body. You don't have to just sit somewhere, but anywhere

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that you can just find the opportunity to not have

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anything demanding your attention or ready to take your

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attention anytime you go from the sympathetic to the par nervous

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system. It's homeostasis and that's balance, and we don't go there

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often as we should. So try. Amazing. Well, I'm

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glad, I'm glad we connected. Dave, thanks for setting this up. Just

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been been impactful for me, as well as,

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just a a podcast discussion. So thank you. Good. Absolutely.

425
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We will, we'll we'll get the, the patented supplements

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around our network. That's great. When you're ready for more distribution

427
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and, you know, congrats on making the move that some people talk about but

428
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never do. Thank you. And, I'm sure you've helped

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more people than you know along the way. So Thank you.