Episode #508: Joe Cannato Discusses the Growth of Parkour at ROAMFurther

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I am super excited to announce that we now have a formal partnership

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with the effect wizard. And when I say wizard, I

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mean wizard. Obviously, you have a website. This

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allows you to convert your website traffic visitors directly

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but it allows a visitor to call, text, or leave a voice

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mail immediately goes to you, your sales team, or anyone else in the club

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instantly. MIT shows a study that if you contact a lead within

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10 minutes, chance of them converting goes up 9 times

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that of the average. We got the Atlanta Clubs on it, Vida

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Fitness, Gold's Gym, Mountainside, City Fitness

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Philly, College Park, Become 1 of the

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next halo companies to deploy the wizard. It's easy to

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use. Go to the prospectwizard.com. Get a free

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30 day trial. Talk to my boy, Dave Gallon. He will get you all set

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up and let the leads flow based on the

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wizard. Go get them.

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Going up to Westchester area. We're gonna talk to Joe at

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Rome. We are gonna talk about parkourrome

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further.com. Joe, welcome to the show. Thank you,

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Pete. Happy to be here. Awesome. So, you partnered

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up with, 1 of my my, ex cohorts,

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colleagues at, at SAGEN, Scott Kaplan. So giving a shout out to,

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being now officially part of the HALO effect. Yeah. Yeah. That

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he, that he helped me, launch our practice,

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back at SAGENT back in the day. So talk a little bit about, you know,

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your background, school for nutrition and

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dietetics. That's my official background.

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Part school for nutrition and dietetics. That's my official background.

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Parkour, I've been doing since 2004. I've been coaching

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professionally since 2011. Parkour wasn't necessarily

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a career path, or original career path in

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mind. It's just kinda how it worked out. Since I've been coaching since

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2011, recognized that this is the path that I wanted

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to continue forward with. I used to

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coach and run a program that I started in Fairfield, Connecticut.

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And, that started to kinda fall through just because it wasn't a program

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that had the growth potential that I was thinking of. So I kinda had to

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start from scratch, and, that's a whole long story. The short

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story though is that it took over 5 and a half years before we got

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open. And in that process, I met Scott. And to

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be honest, it was kinda by accident. So I was speaking

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to, you know, a few different people who could help with funding. I

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was writing a business plan on my own, coming up with, you know, the

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concept as a whole, sharing that with people. I was

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looking for spaces in the area, and that's actually how I

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Pete Scott was I was in a spot where kinda skipping

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ahead, but it was a tough spot. You know, I didn't have anyone

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involved at all for funding at this point, but I kept

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going. Was still looking for locations, really just kept

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my eyes on the goal, and I met him

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through, the broker. So my broker

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was, actually, his brother was Scott's broker when

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Scott was interested in trying to open up another form of business that was

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similar in the entertainment, kind of, you know,

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industry, so to speak. Right? Like, say entertainment places for kids,

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like trampoline park style. So, you know, I met him by accident

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and we got to meet. Scott was open to, you know, meeting me

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after hearing about my concept, and we really just

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got together, expedited a relationship, you know, learned about our

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backgrounds and how we connected and how we were different in

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a positive way that would allow us to kind of balance out our

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specialties. Gotcha. So, you know, for the

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people here that that don't know the intricacies of

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parkour, you know, you talk about it as a program, as

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a modality, and then what sports that people

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know of and have seen that lends itself to,

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you know, the the basics of the foundation of parkour, whether that's, you

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know, Ninja Warrior, whether that's, some of these

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tag events that I see on ESPN late at night, you know, talk about where

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this is infused. Yeah. For sure. So, you know, some

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people know, what parkour is. Some people have no idea still even though it's been

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around for a little bit, and there's people in between where they have a certain

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perception of what parkour is. I'd like to simplify and,

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relate it to martial arts, where it is a lifestyle, it is

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a discipline, there is an artistic element to it as well, where martial arts, you

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know, you could be learning element to it as well where martial arts, Moore

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know, you could be learning skills that are useful, but then there's also some things

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that are kind of, you know,

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practicing the craft, but maybe it's more like just really trying to get good at

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a movement no matter, like, how useful that's going to be. Maybe it still just

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looks pretty like when you're moving in martial arts traditionally. So,

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you know, relating it to martial arts in the sense that we are thoughtful about

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how we Moore. You know, a lot of people think parkour kind of relates a

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little bit more to say skateboarding and and it's just taking risks and

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whatever happens happens. You know, there's more to it than that in skateboarding

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itself. But, parkour, I say, you know, we have a very

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mindful approach towards how we move, but the high level,

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you know, high risk kind of situations that you see promoted

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is what gathers all the attention and, you know, attention sells as well

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too. So, that's like a real good gist. So instead of

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fighting in self defense, it's obstacle based training. And

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that it's at that that's at its basis. Got

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it. You know, when you take a look at some of the, the

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kids and maybe Talks about the age groups that are are your

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largest, What kind of change do you see in them physically,

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you know, confidence wise, you know, achieving their own

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expectations? Talk talk about the development of a

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of a kid or a teen that goes through your program.

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Sure. Yeah. We start as young as 9 months old. We've had an 8

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month old in the program. Yeah. We start very young, and,

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that's fairly unique to us. I know they, you know, not many

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programs offer something for that young. You know? And if it is, it's, you

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know, it's just a space to be. Right? So our

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space is built for everyone, and the way we utilize it

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is very specific to the age group and ability. So

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there's really something for everyone. And some of the fun stories that we

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hear from parents, you know, a lot of kids have a different background in the

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older ages. For example, we have a student

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whose main sport is soccer, and he was with us

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all throughout the summer doing camp and some classes. And

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the parents got feedback from the other, teammates in

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the fall, and they're like, you know, what is he even doing all summer? And

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it's parkour. And the main thing there is that what they recognize is body

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awareness. Right? You know, you're exploding and your

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movements in parkour, that really translates well into things

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like soccer, even football. You know, there's just, like, you know, full

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force on whatever you're doing on the field. Basketball as well

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too. You know, we have some kids that, snowboard and ski,

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and we had the similar comments where instead of, like, what are they

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doing? Your kids fall different than our kids. You know? That was

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an 1 to hear too because there's an awareness of how to land and to

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roll. Falling is a part of it. You have to learn through

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failure and what you're doing in parkour, but there's a way to

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fall well. So when you're out on the mountain, you fall, there's a

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way to turn your body to roll, come back up, and, that

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was seen too. And going back to the little ones real quick, you know, it's

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really child development through a parkour eye. We know how people

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can Moore. And so, you know, I have 3 children of my own.

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They're all very young. 4a half is the oldest, 2a half and 7

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months old. So, you know, I've seen child development, you know,

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at a personal level, but also with that parkour eye with the students that we've

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worked with over the past 2 years in our space. And, you know,

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we have some value behind that movement in parkour that we could share

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even at a young age.

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This is Pete Moore. I wanna let you in on a little secret. There's this

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company called Promotion Vault, and what they do is they give out rewards from

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retailers that allow you to incentivize your

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members without having to do 0 down and 1 month

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free or giving away shakes or giving away t shirts.

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What you wanna do is build a rewards program that lasts,

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that people value, and that doesn't discount your own products and

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services. So here's the deal. There's something called rewards vault.

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The rewards vault is going to allow a member to set up their own

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profile. They are going to answer questions. You are gonna get those

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answers. You're gonna be able to target those members, and you're gonna reward

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them inside your club, inside your spa, and outside

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of the club and outside of the spa to get them to become

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loyal, to get them to pay their monthly dues, and

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to be rewarded properly for the actions. A lot of companies are cutting back

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on rewards. You shouldn't be. Promotion Vault's your answer. Trust

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me. This is real.

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So talk about the strategic decision to put the

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first location inside of the Grand Prix racing family

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entertainment center and not look for your own, you

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know, studio, you know, in a strip mall or, you know, a Sure.

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An old fitness center and then, you know, redeploying that. What you know,

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and and tell us what some of the benefits have been to that. For sure.

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So definitely not a 100% strategy like our strategic

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decision to be inside of Grand Prix. It was an element that we had to

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really think about when it was offered. So we found that complex,

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knowing that they had vacant space within that complex as a whole, but it

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was about half the width of the space that we're in now. It wasn't suitable.

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But we really, really like the area. We like the demographic. We like the

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fact that there's ample parking. People are used to

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flocking to Mount Kisco for a lot of different things in the surrounding

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area. So it was very ideal in almost every

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sense except for being inside of a facility.

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So the benefits of that is Grand Prix is well known.

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A lot of kids go there often, usually more often on the weekend than

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they do during the week. It's entertainment facilities, you know,

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not thriving necessarily in after school hours compared to on the weekend. But there's

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a lot of consistent exposure up until this day. There's still people who are like,

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I never heard about you, and they're learning about us through coming into Grand Prix.

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So great exposure. Some of the downsides are the fact

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that we are sharing an entrance to a space that is well known. So

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sometimes it could be a little bit difficult to be

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noticeable or have a presence of a new business when you are

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sharing an entrance. So we're always thinking about that, and we've made some changes

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over time to improve that, you know, physical awareness, you know,

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beyond the digital, you know, awareness that we do as well. Got it.

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And may and maybe you could give some insight into other

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entrepreneurs that may be thinking about a host, you know, or a sublease

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or a a partition area, what are

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there any things that you put in place up front or

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that you're trying to put in Square, whether it's, you know, co

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marketing or, you know, sharing lead lists or,

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doing emails, you know, that that promote both of the

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brands, or did you come up with any kind of economic

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structure where the Grand Prix benefits

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from, you know, your growth? You know, how how did you structure that

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without giving us all the details? Yeah. Sure. What are some of the high level

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things that that you benefited from or that you wish you maybe put in

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there? Yeah. What naturally came to mind to you is definitely, some

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good points already. You know, the marketing element that was a part of the plan

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that, Grand Prix had a a, you know, big email list to

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kinda shout out that we are there. You know, you also

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wanna understand what is that business that you're tying into and how

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much does it relate to your business, not necessarily competitively, but, you

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know, to benefit you guys where it's, like, kind of a good

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crossover. They don't offer classes in the way that we do. It's more

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entertainment facilities are more like drop in, open use, kinda do your own

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thing. But if you wanted to add a little bit more value where there's a

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a coach led experience, that's what we offer. And

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so there's a nice tie into that, you know, where we differ. But

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definitely having good communication with them, recognizing, you know, do they

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seem like they are interested in helping out? It would be

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to their benefit because, you know, you are a subtenant, and

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we have a good relationship in that sense. You know, they wanna talk about

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us. They're very comfortable being open minded of us adding extra

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signage and think about how the flow works of people getting to our

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space. That is very important. So think about it in any

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way that you can in advance so that you could feel confident in case

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something comes up that you didn't plan for or anticipate,

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such as people coming into us that say, you know, is there a back

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entrance? Sometimes that does happen, but we're very much a Moore,

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relaxing type of vibe within our space, and sometimes it's very

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busy on the weekends, You know, lights on, you know,

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arcade games, and sometimes people are like, you know, I'm not coming for that,

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and I'm coming for the relaxing vibe, and they wish they didn't have to go

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through that. But usually, that's just an initial, you know, beginning part

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of it. But that wasn't necessarily something we completely foresaw being

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a, you know, consistent thing that we would hear.

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Understood. So give give us the, the DNA behind the name Moore

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further. What what does that mean to you, and how do you, articulate

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that to the market? Sure. So parkour in general is the

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root of our offering, but it's not rooted in the sense where

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everything is pure parkour. You know, there's other elements of

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movement that parkour comes from. And but a

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big piece of it that connects with the business is to the idea to

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explore. But there's a difference between exploring and roaming,

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and the fact that you could be open to just kind of exploring without

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a specific goal. Be open minded. Roam through the

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world, roam through wherever you are, and be open to what you experience.

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So to roam further means that there is no end. There's always something more

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to gain through experience. And so that's a, you know, a strong

237
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connection with Parkour, but also, like, our mindset and our values.

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So that's the, root of the name in the most

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basic form. Good. And and when you're

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marketing this, you know, obviously, you got some great,

241
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testimonials on, you know, kids that are in sports and

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they're they're they're bettering their their skill set and their

243
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confidence level and their strength. What have you done on the programming

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side, or what do you intend to maybe do on the programming side to

245
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make it sports specific or say, here's the benefits of

246
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of the core program and then try and kinda touch

247
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a lot of different points of what people are doing, you know, that they're

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aspirational. They're trying to make a JV team or or

249
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a a varsity team. How does that how do you market that, and and

250
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how difficult is it just given the noise in, you

251
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know, in the Westchester Square? There's plenty of places to, you know, do athletics.

252
00:15:29,079 --> 00:15:32,815
Yeah. Definitely, there there's a time factor to that too. Right? We're trying to

253
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develop relationships with schools, and then, of course, teams in

254
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general. The more relationships you could build, the the easier it is to kind of

255
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market in that sense and also just to have that kind of awareness

256
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through others and their experiences. Now we could put it on our website, you

257
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know, in certain ways. We even have cross training. There's an element. You spoke

258
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of Ninja Warrior before. I didn't go into too much depth there, but, you

259
00:15:55,225 --> 00:15:59,010
know, parkour existed before the TV show American Ninja Warrior. But in

260
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the early days, a lot of parkour athletes were the thriving

261
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athletes on the show, and, they decided to specialize

262
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in Ninja Warrior Training. So parkour can be a route to a lot of different

263
00:16:09,954 --> 00:16:13,574
sports, and then you could recognize the elements that parkour trains

264
00:16:13,850 --> 00:16:17,630
and then maybe specialize in that Moore. Say Ninja Warrior, a lot of upper body

265
00:16:17,690 --> 00:16:21,530
and finger strength. Right? You might only need so much finger strength to be a

266
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parkour athlete in general, but to succeed in American

267
00:16:25,085 --> 00:16:28,865
Ninja Warrior, you really need to be working on that element. And that's a very,

268
00:16:28,925 --> 00:16:32,580
you know, simpleized, version of, like, how I could speak to 1 of the

269
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specializations in Ninja Warrior. But so we do

270
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that in that sense too to get people to understand some of the benefits

271
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if we're not teaching you specifically for Ninja

272
00:16:43,395 --> 00:16:47,154
Warrior, but we could also fill into the gaps of some of the more

273
00:16:47,154 --> 00:16:50,899
specialized parkour skills that will apply there. And then like

274
00:16:50,899 --> 00:16:54,519
we talked about before with, soccer, snowboarding,

275
00:16:54,579 --> 00:16:58,025
skiing, I mean, basketball as well too, That's more relationships.

276
00:16:58,245 --> 00:17:02,085
There's definitely room for us to kind of now that we've been getting a

277
00:17:02,085 --> 00:17:05,925
lot of that feedback to kinda hyperfocus and add some of that. That's actually

278
00:17:05,925 --> 00:17:09,369
on our list too. We've been building up our website over time

279
00:17:09,829 --> 00:17:13,670
to add in more information of what we've been experiencing that

280
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we talk about in house, but maybe not have online. So that's

281
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actually on our list to express deeper.

282
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Got it. So Talks about the the the model. Do you have a

283
00:17:25,390 --> 00:17:28,990
a membership model, and do you have kids coming a certain amount of days per

284
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week to actually get the results that that you

285
00:17:33,045 --> 00:17:36,565
desire for them to get. You know, I'm assuming this isn't something you

286
00:17:36,565 --> 00:17:40,405
do, you know, 5 or 6 days a week like a a soul cycle class,

287
00:17:40,405 --> 00:17:44,130
but you Talks about how many days per week is is kind

288
00:17:44,590 --> 00:17:47,730
of ideal for for a teen or for a younger,

289
00:17:48,590 --> 00:17:52,054
kid, and how do you price that or how do you sell that to their,

290
00:17:52,835 --> 00:17:56,195
to their parents? Yeah. So mostly we are session

291
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based, for the youth program. We have an adult program too. It's

292
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smaller than our youth program, and we could go into more depth of what we

293
00:18:03,690 --> 00:18:07,495
do for adult programs and events as well. But for the youth program,

294
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it's 8 week sessions, within the school year.

295
00:18:11,155 --> 00:18:14,375
So usually, it's helpful for parents to be thinking in that manner

296
00:18:14,780 --> 00:18:18,400
and not to necessarily have the pressure of, like, say, long term membership

297
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since there's a smaller percentage, say, of people who choose parkour

298
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or any sport as their 1 true activity.

299
00:18:26,315 --> 00:18:30,075
So there is an element of having seasonality for some customers. There's

300
00:18:30,075 --> 00:18:33,280
some people who are staying with us all the time, and the only time that

301
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they're, you know, taking a break is maybe they're going on vacation and it's not

302
00:18:37,120 --> 00:18:40,955
mixing in. But then we also have drop ins too where people are using

303
00:18:40,955 --> 00:18:44,555
some scheduled drop ins in between those, breaks in in the

304
00:18:44,555 --> 00:18:47,995
session. So we price it out that way, and we have a nice system that

305
00:18:47,995 --> 00:18:51,640
allows us to not necessarily go the auto charge method.

306
00:18:52,340 --> 00:18:56,120
We stay away from that in the membership based system just because

307
00:18:56,605 --> 00:18:59,585
there's a lot of manual activity in this type of

308
00:19:01,085 --> 00:19:04,845
industry where we have a high level of service and communication with

309
00:19:04,845 --> 00:19:08,490
our customers Square they could facilitate things on their own. But it's

310
00:19:08,490 --> 00:19:12,250
often that I've experienced in the past even before opening Roam, how often

311
00:19:12,250 --> 00:19:15,955
there's communication about, hey, cancel, or I didn't want to

312
00:19:15,955 --> 00:19:19,715
auto enroll. I didn't know I wanted to auto enroll. So we found

313
00:19:19,715 --> 00:19:23,174
that, you know, having that business sense of

314
00:19:23,830 --> 00:19:27,669
keeping it on all the time would devalue the relationship, and then we'd

315
00:19:27,669 --> 00:19:31,429
also have to do more manual work to do either refunds or cancel

316
00:19:31,429 --> 00:19:35,024
or decide to take that, you know, traditional approach that maybe some other

317
00:19:35,024 --> 00:19:38,865
fitness facilities that are very high volume. Maybe they don't have that same service base.

318
00:19:38,865 --> 00:19:42,530
We have a small you know, we're close to the families. So we have a

319
00:19:42,530 --> 00:19:45,970
lot of interactions every day, and we don't necessarily wanna be like, hey. You know,

320
00:19:45,970 --> 00:19:49,250
you didn't let us know that you canceled in 30 days. So it's like you're

321
00:19:49,250 --> 00:19:52,655
just gonna have to be charged again and wait it out. So

322
00:19:52,895 --> 00:19:56,035
Gotcha. You know, several years ago, we worked on a

323
00:19:56,975 --> 00:19:59,795
strategic consulting for AAA ninja,

324
00:20:01,220 --> 00:20:05,060
indoor ninja, park. And, the part that

325
00:20:05,060 --> 00:20:08,595
intrigued me about their business model is that all the birthday

326
00:20:08,595 --> 00:20:12,115
parties that they did, basically, all the kids that came to the birthday party had

327
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to have their parents sign a waiver, which gave their email

328
00:20:15,690 --> 00:20:18,990
address and their contact info through the the the release,

329
00:20:19,450 --> 00:20:22,905
which turned into basically free leads or

330
00:20:22,905 --> 00:20:26,665
negative customer acquisition cost or member acquisition cost. What what's

331
00:20:26,665 --> 00:20:30,505
the, how how many birthday parties you're doing?

332
00:20:30,505 --> 00:20:34,330
Is that a big part of the, the business model? And,

333
00:20:35,530 --> 00:20:39,210
you know, how how does that kinda turn on the fuse for, getting

334
00:20:39,210 --> 00:20:42,875
new kids to, to become members? Yeah. Definitely. Birthday

335
00:20:42,875 --> 00:20:46,315
party is a big part of our business. Saturdays Sundays in

336
00:20:46,315 --> 00:20:49,520
particular, we do offer it on Friday nights as well.

337
00:20:50,080 --> 00:20:53,840
We probably don't do as many birthday parties as some of the entertainment based

338
00:20:53,840 --> 00:20:56,820
businesses that could also offer it all throughout the week.

339
00:20:57,455 --> 00:21:01,135
We find the balance of, you know, still offering classes and

340
00:21:01,135 --> 00:21:04,895
having that relationship with people long term, versus

341
00:21:04,895 --> 00:21:08,610
say in some entertainment facilities that don't offer the classes, so they

342
00:21:08,610 --> 00:21:12,390
could kind of offer it, multiple things going on at the same time.

343
00:21:12,530 --> 00:21:16,295
Right now, the parties that we do are are exclusive use to our space,

344
00:21:16,435 --> 00:21:20,275
so it is a specialized form of a birthday party. It's all coach

345
00:21:20,275 --> 00:21:24,010
led, very little thinking for the parents, and

346
00:21:24,010 --> 00:21:27,850
that's what's kind of 1 of our specialties. It's the fact that we're planning

347
00:21:27,850 --> 00:21:31,370
it based on the age group, the size, and the time that they

348
00:21:31,370 --> 00:21:34,985
choose. And with our specialty coffee bar built into our

349
00:21:34,985 --> 00:21:38,665
front desk area as well, we take our that's another element to the business. It

350
00:21:38,665 --> 00:21:42,280
becomes an adult social where the parents kinda stay instead of

351
00:21:42,280 --> 00:21:45,880
drop off. They hang out, and it feels like they're going to a place for

352
00:21:45,880 --> 00:21:49,365
them, not just for their kids. That has an element in our

353
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parties and for our classes and camp as well, where sometimes

354
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we have camp and parents are stationed up with their laptop and get work done

355
00:21:56,645 --> 00:22:00,070
in the same place, look up when they wanna see their kids. So,

356
00:22:00,309 --> 00:22:03,130
but, yeah, birthday party is big part of it.

357
00:22:04,470 --> 00:22:08,195
Great. And and how much do you see, you

358
00:22:08,195 --> 00:22:11,495
know, parents actually working out with their kids on the course,

359
00:22:12,195 --> 00:22:15,870
versus, you know, waiting for them to to finish like you usually see at

360
00:22:15,870 --> 00:22:19,309
ninja, areas where, you know, the parents are

361
00:22:19,309 --> 00:22:23,105
kinda chit chatting and looking at their watch or, you know, bringing

362
00:22:23,105 --> 00:22:26,865
their laptop. You know, is there a an is it like is it

363
00:22:26,865 --> 00:22:30,679
becoming Moore like pickleball where, you know, everyone should be on the the

364
00:22:30,679 --> 00:22:34,440
course or everyone should be, participating? How how

365
00:22:34,440 --> 00:22:37,934
have you seen that evolve? Yeah. So, that's a really

366
00:22:37,934 --> 00:22:41,774
good question. There's a lot of opportunity for kids and parents to do it together.

367
00:22:41,774 --> 00:22:45,375
We're planning to do some more events that are more specific to

368
00:22:45,375 --> 00:22:47,950
that as kind of a way for a lot of our parents to get a

369
00:22:47,950 --> 00:22:51,650
chance to experience that and see how much of an interest

370
00:22:51,790 --> 00:22:55,465
it would be to have that a part of, say, the after school

371
00:22:55,465 --> 00:22:59,305
hour classes. Because there is an element too where, you know, parents are looking for

372
00:22:59,305 --> 00:23:02,950
something for their kids to do, maybe drop off and get some things done. So

373
00:23:02,950 --> 00:23:06,470
there's gotta be that that balance as well. So events are kind of like that

374
00:23:06,470 --> 00:23:09,910
nice middle ground where it allows an opportunity for that

375
00:23:09,910 --> 00:23:13,695
gathering. We see the most interest for the little ones, and,

376
00:23:14,015 --> 00:23:17,615
we have our little roamers and me program Square it's 9

377
00:23:17,615 --> 00:23:21,380
months to 3 years old. Sometimes it goes up till 4 where parents

378
00:23:21,440 --> 00:23:24,960
and kids are involved in the space together. The

379
00:23:24,960 --> 00:23:28,565
activity is still more focused towards the kids, but it does

380
00:23:28,565 --> 00:23:32,405
require some involvement from the parents. And we have a

381
00:23:32,405 --> 00:23:36,105
lot of thoughts in the background of how we could find the balance

382
00:23:36,240 --> 00:23:40,000
of parents and kids doing it together because there is a tricky side to

383
00:23:40,000 --> 00:23:43,760
where the kids just kinda wanna take control and, like, hey, watch me do

384
00:23:43,760 --> 00:23:47,385
this, watch me do that. And it becomes more of, like,

385
00:23:47,385 --> 00:23:51,145
a a spectating element for the parents, and we want we have some ideas

386
00:23:51,145 --> 00:23:53,405
of how it could be beneficial to everyone.

387
00:23:57,830 --> 00:24:01,370
This is Pete Moore. Here's the last tip for you of the podcast.

388
00:24:01,965 --> 00:24:05,805
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403
00:24:58,995 --> 00:25:02,760
let's get people happy, healthy, and sweating, and the recovery

404
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should be just as good as the workout.

405
00:25:04,548 --> 00:25:08,592
Academy

406
00:25:08,654 --> 00:25:12,414
last question is or or a comment. When I'm

407
00:25:12,414 --> 00:25:16,255
on your website, you know, you call it roam further and you edit the the

408
00:25:16,255 --> 00:25:20,080
word athletics, which I think is very Moore. You know, was that

409
00:25:20,320 --> 00:25:24,000
did that happen at inception or did that evolve over time to make

410
00:25:24,000 --> 00:25:27,715
it more understood that, you know,

411
00:25:27,715 --> 00:25:31,255
this is a a sport, and this is not necessarily

412
00:25:31,315 --> 00:25:34,990
just a program? Sure. Yeah. No. From the beginning.

413
00:25:35,050 --> 00:25:38,809
So I didn't wanna brand the business purely as parkour in the name because

414
00:25:38,809 --> 00:25:42,254
even though it's the root, it is not the only element. And there are a

415
00:25:42,254 --> 00:25:46,054
lot of people who view parkour in a particular way, and they have their understanding

416
00:25:46,054 --> 00:25:49,815
of what it is. So we're hoping that people kinda come in and experience,

417
00:25:49,815 --> 00:25:52,810
and we've had a lot of positive experience towards, like, people Pete, you know, I

418
00:25:52,810 --> 00:25:56,330
didn't really know what parkour was or this isn't what I thought it was.

419
00:25:56,330 --> 00:26:00,165
And, you know, we have our own style just like any other facility

420
00:26:00,165 --> 00:26:03,605
or martial arts place. You know, not everyone's gonna be doing it in the same

421
00:26:03,605 --> 00:26:07,045
way, and we have our method. So the name was, a

422
00:26:07,045 --> 00:26:10,420
big, you know, part of the choice of how we wanna make people feel about

423
00:26:10,420 --> 00:26:13,780
what we do. Awesome. So,

424
00:26:14,100 --> 00:26:17,915
in closing here, any any quotes that you, live

425
00:26:17,915 --> 00:26:21,595
by or any, you know, tagline that you like to, lead the

426
00:26:21,595 --> 00:26:24,940
kids with, you know, when they're leaving the Sure.

427
00:26:25,380 --> 00:26:29,140
Location? Yeah. In general, you know, we have a lot of

428
00:26:29,140 --> 00:26:32,885
conversations with the kids and we try to, you know, work with them to them

429
00:26:32,885 --> 00:26:36,725
as an individual within a group setting. You know, we don't treat everyone the

430
00:26:36,725 --> 00:26:39,845
same. That is 1 of the unique elements of what we do and try to

431
00:26:39,845 --> 00:26:43,640
build those relationships for long term. Yesterday, I actually had, you know,

432
00:26:43,640 --> 00:26:47,480
4 of our coaches were all students of mine in the past. So I've

433
00:26:47,480 --> 00:26:51,105
known some of them since they were 10, 11 years old. So there's a whole

434
00:26:51,105 --> 00:26:54,485
community element to this too. You know, it it never ends.

435
00:26:54,785 --> 00:26:58,465
And, a quote that I like to say is experience is nothing

436
00:26:58,465 --> 00:27:02,190
without change, and it hits people right away

437
00:27:02,190 --> 00:27:05,710
sometimes, others not. But what I mean by that is, you

438
00:27:05,710 --> 00:27:09,485
know, you could have 30 years of experience, but if you haven't

439
00:27:09,485 --> 00:27:13,165
been changing throughout that process and improving what you do and who you are,

440
00:27:13,165 --> 00:27:16,705
it it that experience doesn't mean much at all. So

441
00:27:17,085 --> 00:27:20,630
yeah. It's great. Well, we say experience is what you get. When you don't get

442
00:27:20,630 --> 00:27:23,990
what you want, I think I like yours better. Thank

443
00:27:23,990 --> 00:27:27,515
you. Well well, good stuff, man. Congrats on,

444
00:27:28,075 --> 00:27:31,835
on the business, and seems like you got all the right pieces in the

445
00:27:31,835 --> 00:27:35,429
right place. So, keep crushing that. And then,

446
00:27:35,669 --> 00:27:39,429
once you figure out the full unit economics and special sauce, then, you know, go

447
00:27:39,429 --> 00:27:43,145
find the next location and keep us posted. Yeah. That's that's next

448
00:27:43,145 --> 00:27:46,425
that's next up for this year thinking about that. So thank you very much. Really

449
00:27:46,425 --> 00:27:48,850
appreciate being on. You got it, bud.