Episode #520: The 9 Shifts-Deekron Krikorian's Framework for Ultimate Health and Wellness

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I am super excited to announce that we now have a formal partnership

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instantly. MIT shows a study that if you contact the lead within

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10 minutes, chance of them converting goes up 9 times

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that of the average. We got the Atlanta Clubs on it, Vida

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up and let the leads flow based on the

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wizard. Go get them.

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This is Pete Moore on Halo Talks NYC. Have the pleasure of

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welcoming back, Dichron, known as the fitness

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DJ, is part of his, AKA, University of

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Michigan. So shout out to the 15 and o Wolverines, which I attended,

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my boy, Eyal and d z. And, you know, you've got

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a, a really interesting successful entrepreneurial route that you've

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taken. So maybe give our audience a little bit of, the background on

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that, and then, I'll ping you with questions on the book and the

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takeaways there as well as, you know, a holistic approach to,

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getting people to live the lives that they should be living. Awesome, Pete.

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Yeah. Thanks for having me. Looking forward to sharing a bit about my story,

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providing some value to your audience. So, yeah, you can say that I'm

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somebody who's had a lot of different career iterations. I would say the

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undertone in my life has always been, fitness and wellness

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partly because of my dad who was a professional athlete. He was a

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professional rugby player in Romania, which is where I was born. And from

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a young age, he really instilled the importance of exercise and

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and eating well and education. He said, these things are not optional.

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Quick funny story about my dad. He would actually come in on Saturday mornings

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when my brother and I would be sleeping. It'd be, like, 7 AM. He'd rip

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open the blinds. There'd be all kinds of sun pouring in. My brother and I'd

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be startled like that. What's going on right now? And he'd be like, okay, boys.

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Get dressed. Get your sneakers on. We're gonna go to park, and we're gonna exercise.

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And we were like, no way. We started protesting. Dad, it's too early for this.

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We don't wanna go. And he'd be like, nope. Nope. You gotta get going.

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And we'd protest and be like, dad, Saturday morning cartoons that all our friends get

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to watch, and we don't get to watch, but he just wasn't having it. And

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so it was really that discipline. It was that instill instilling those

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those, I guess, ways of thinking and prioritizing

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health, wellness, education. So these things are not optimal. You

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do them whether you like it or not. And so following that philosophy throughout my

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life paid a lot of benefits. It helped me feel better, helped me look better,

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helped me just handle everything better. And so wanting

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to contribute that to others is what led me to what I'm doing now. And

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so, yes, I've had the corporate background. I was in accounting after undergrad.

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I got my MBA at Michigan. I was doing management consulting, but I always had

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this passion to help people. And my brother was was

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also a a musician and DJ, so why would I at the time, I was

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working out to his his, his music tracks, his techno mixes, and they were

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very motivating. And I said, I wonder if I could do something more with this.

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And that's when I took what he was doing and we were doing with the

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label, and I said, I wonder if we could use in a fitness setting. And

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that's when I met David. I was promoting basically this this record

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label that was customizing music for fitness classes to give people

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motivation, and it was my first foray into the to the health

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industry. So I was never a personal trainer per se. I didn't have

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the the the background of of coach you know, personal training

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people or leading group fitness classes. It wasn't my thing, but I was kind

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of creating this content for them. I was creating the these music mixes to

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use in classes. And from there, I took it into a podcast for

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consumers called motion tracks. We grew to over a

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100000 monthly listeners. Once we hit about a 1000000

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downloads of our content of these, like, specially customized running

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music mixes, we took it to sponsors. We worked with some of the top

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sponsors in the space, Gatorade, PowerBar, ASICs,

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Secret Deodorant. We did a bunch of cool stuff during the time. We launched an

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app. Apple featured the app for over a year. We got national media coverage for

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the for the app itself, and, that was a good run. We had a good

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run for a few years. And then back in 2018, I was like,

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okay. Things are slowing down here with the app. There were some competitors who had

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entered the space. They were kind of better funded than we were. And so at

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the point, I was like, okay. I wanna pivot into something else. And I had

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this big email list of people who had downloaded my app, and I

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didn't know what to do with it. But I said, hey. You know, I've been

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into fitness and wellness my whole life. Maybe I could help you get in shape.

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I could coach you. And so I got 6 clients right away from kinda like

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that first outreach, and so the rest is history. So since the

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last this since then, the last 5 years, I've been just getting more clients,

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you know, changing how I think about helping people and to the point where

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today I've got this holistic approach where I help people make long

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term lasting changes in their body, in their health by starting with their

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mind. And so that's really where I am today, and that's what

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my book is about. So so give us a little background on, you know, the

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9 shifts. Right? And and why isn't there 10? You know, we we did a

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book with 52 takeaways. Okay. You know, as you

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kinda hover around that number, and and what's the most impactful?

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Maybe just give us a little, you know, like, preview here.

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Sure. Sure. So, the 9th shift is sort of the

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second attempt at writing the book. The first attempt didn't go so well. It was

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it wasn't it was missing a little bit congruency. So there were, like,

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10 challenges people faced, and there was, like, a 4 step system and 8 habits

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they had to follow, and it wasn't quite coming together. So when I scrapped the

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first version of the book, I started working with my editor,

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and both her and I were familiar with this whole, like, 3 by

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3 framework that a number of other coaches were using.

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And I had never thought to to try to use it for self, but when

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I started playing with it, it actually made everything come together nicely. And

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so the 9 shifts are actually grouped into 3 categories. So I

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look at it as 9 total challenges that get in the way

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of somebody over 40 who wants to elevate their

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mind, their body, and their life. And so it's it's 3 categories,

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mind, body, and life. And under these 3 categories, you have 3

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challenges each. So three challenges under mind. So how does the

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mind get in the way of having the body and and the life we want?

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So there's emotional eating, there's limiting beliefs, and

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there's wavering motivation. So these are three ways the mind could get in the way.

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The body itself gets in the way of our body goals because of a slowing

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metabolism, changing hormones, or, you know,

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injuries, limitations that we accumulate over time. And then the 3rd

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category, life. How does our life get in the way of having the body we

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want? Well, it's stress, limited time, or having

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to travel or attend social events. These things can all throw us off. Temptations,

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eating poorly on the road, etcetera. So we the way we grouped it, the

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framework started making a lot of sense, and it sort of encapsulated it, most of

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the challenges that I saw my clients coming to me with.

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So somebody gets the book, they do this on, like, you know, like, a self

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help type of concept. You also have, you know, coaches that you

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envision, you know, training or certifying in the 9

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shifts, or is that something that you do and you kinda scale that, you know,

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through technology and people, you know, interacting with you

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directly? How do you think about technology? It seems to

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me and Dave gave me a little background. Like, you're about a

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relationship. You're about, like, you know, personalizing a motivation,

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you know, articulate it the way you wanna articulate it. So how

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do you think about scaling the business? Or, you know,

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some people say I wanna scale the business to x. It's like, why don't you

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scale the business to, like, 10 minus, you know, less than 10

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take take x divided by 20. You're gonna affect a lot of people. Yes. You

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know, like, it doesn't need to be, you know, an empire here. I'm gonna I'm

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gonna affect this, and they're gonna basically waterfall that down,

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because that's all they talk about. When you lose weight and you got your shit

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together, people come up to you and say, how'd you do it? Right? It's it's

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word-of-mouth. So how do you think about scaling, and and how do you kinda

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manage your own success or milestones? Yeah. It's

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a great question and something I think about pretty often.

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So for now, Pete, again, because I I didn't come from in

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a way, I kinda backed into the industry. So, you know, I'm a corporate guy.

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I didn't have the fitness background, but I sort of started putting the

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pieces together. And, you know, because my system is sort of self created, it's

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also unique. Yes. I do have assistant coaches that work

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under me who handle more, like, the accountability, the check ins, the ongoing stuff.

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And then I work with the bigger challenges with clients, so it's kinda like their

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limiting beliefs, their identity, their fixed pattern, stuff that makes

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them feel upset and then reach for that bottle of wine,

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you know, twice, 3 times a week. You know, it's it's that stuff that I

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am skilled in because I've had a lot of mindset training. So I work with

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people more intimately. You know, to to our

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maximum level of client load, we've handled between, like, 20 to 30

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clients at a time. How do I think about scaling? I think

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part of it is one reason why I wrote the book is to just be

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able to get the message out more easily. I plan on doing more

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public speaking. I plan on doing more cool podcasts like this one.

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So I want people to start becoming more aware of this more holistic

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comprehensive approach to solving this problem and not just diet and exercise.

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And I think over time, what I wanna do is I wanna make the mindset

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the foundation and make the body one outcome. You

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may want that, or maybe a better career is another outcome, or maybe a better

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marriage is another outcome. So it's the the elevating your minds is the underlying

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theme, and then I we can add more programs. And I would bring in

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specialists in career or in in, you know, marriage counseling, all that, but it would

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still be part of this holistic way to elevate people

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overall.

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This is Pete Moore. I wanna let you in on a little secret. There's this

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company called Promotion Vault, and what they do is they give out rewards

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from retailers that allow you to incentivize your

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members without having to do zero down and 1 month

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free, or giving away shakes or giving away t shirts. What

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you want to do is build a rewards program that lasts, that

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people value, and that doesn't discount your own products and services.

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So here's the deal. There's something called Rewards Vault. The rewards

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vault is going to allow a member to set up their own profile.

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They are going to answer questions. You are gonna get those answers. You're gonna be

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able to target those members, and you're gonna reward them inside your

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club, inside your spa, and outside of the club, and outside

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of the spa to get them to become loyal, to get them to pay

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their monthly dues, and to be rewarded properly for

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the actions. A lot of companies are cutting back on rewards. You shouldn't

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be. Promotion Vault's your answer. Trust me. This is real.

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So we've been getting involved with some of these GLP,

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weight loss drugs. Mhmm. Talking to a lot of groups that are have

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different slants on it, and now you're finding out that, hey. This

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isn't necessarily just for weight loss and for, you know, reducing your risk

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of diabetes. It's actually, you know, smoking cessation. It's

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actually, you know, a friend of mine who used to order

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pizza down at Emory at 1:55 AM before Domino's closed, you

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know, he said to me, after being on Ozempic for, like, 6 months, he's like,

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Pete, I actually have to remind myself to eat. The fact that that came

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out of his mouth if you met him, you know, that was like a

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shocker. That was like a tell for me. So do you

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view technology and some of these pharmaceutical drugs as

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basically maybe an on ramp into the

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9 shifts and, you know, maybe it doesn't all need to be natural? You know,

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if you're on there, that's great. And if it has those impacts, I'm actually gonna

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deal with the side effects, which is your body, you know, reducing

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muscle, density, and your life's gonna be much better

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because you could actually shop at a regular store instead of the big and tall

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or the husky section of Sears, which I used to have to do at h

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twelve, which is very damaging Right. To me. So how do you view technology

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and, you know, drugs as part of the solution here, which probably

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has only been the last, like, 12 to 18 months of people really Yeah.

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Onboarding this in a mass market way. Yeah. And I've had a couple of clients

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go on it. Yeah. I think it's, it's personal preference

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ultimately. I think some people are

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okay with that. I think some people maybe have tried a lot of

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things and are frustrated, and the promise of, hey. Just take an

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injection. It seems simple. You know? Anything that's simple, the human mind is

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gonna gravitate towards. The human the human mind, in general, because of our

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comfort zone, it's gonna cause resistance. We don't like to work. We don't like

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to exert ourselves. We don't like to spend a lot of time, take risks, etcetera.

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Unfortunately, those things are required for true growth. And if

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you do the the injection okay, potentially, it's gonna help you

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lose weight in in what I would consider more of a forced way. So what

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you're doing is you're you're slowing down the digestion of food. You're also

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kind of forcing the body to digest food slower with these

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gl gl gl glp one agonists. And it it

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unfortunately, I think, over time, they may find that there are side effects. There

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aren't any long term studies on how well these things work for humans or what

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the side effects might be, you know, 10 years out. And

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there's already some people indicating whether it's been thyroid issues,

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digestion issues. I myself have suffered from digestion issues. I

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know how important it is to have proper digestion. And if these things are slowing

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down digestion, we may end up seeing more people with

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gut dysbiosis or more people with issues in their gut

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health, and that will disrupt everything else, unfortunately. So we'll I

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mean, it remains to be seen, but I'm I've always been again,

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because of my dad's discipline and and the the mental strength he instilled

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in us, I will always go for what may be harder, but better for me

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in the long run versus what's a shortcut, but may cost me in the long

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run, if that makes sense. Yeah. When you look at people making behavioral changes,

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and we had a a a a woman who wrote a book,

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basically, just like simple things, you know, like, do this, don't do that.

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You know, take a walk, don't take a nap. You know, eat this fruit,

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don't eat this, you know, peanut M and M's. What what do you think are

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some of the biggest inhibitors or drivers? And I'll just

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give you an example of 1. Like, I'll go into, I'm on an airplane,

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like, 250 days, a year. I'll go into Hudson

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News, and I'll have, like, a healthy snack area. Okay? But you flip over

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one of those, it's like 10 serving sizes, which people think is like

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1. You know, the sugar content's like 12, but then you gotta

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multiply that by by 10. You know? So you get a 120 grams of

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sugar, and you think you're you're basically taking care of yourself. So it's almost like

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mass deception of, like, a healthy snack or healthy

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meal. Now what are some of the things that and it's probably not gonna be,

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like, policy or politics or, you know, like the FDA coming down. It's

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gotta be education. So what are some of the things that you see people

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doing? It's like, how do you not know this?

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Yeah. Yeah. Yeah. There's some very basic things like that. You

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know, I think sometimes they'll just eat late. You know, people have

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snacks after dinner, and they'll just be craving stuff. And, you know,

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they wonder why that's happening. When you look at what they did during the day,

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they didn't even stop to eat very much. You know? And they finally stop,

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and the stress comes down. Now cortisol drops, and the

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body is like, oh, wait a second. I'm I'm because when we're stressed, cortisol is

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up, we're in fight or flight mode, the butt the appetite gets suppressed. And

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so a lot of people, they they just run around all day, and then at

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the end of the day, they haven't eaten anything, and now they're just gorging, which

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is not healthy. Right? Again, it comes down to the digestive system. You don't wanna

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overload the system before bed. That's a common mistake.

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I think you know, I work with a lot of high achievers. They're perfectionists, and

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they're very all in or all out. So if they can't get that perfect 60

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minute sweat dripping workout in, they'll do nothing. They'll be like, oh, I'll just

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wait till this deadline season is over, and then I'll just get back in my

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group. And that's a mistake. So going back to to the tips, can you do

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at least a minimal amount? Can you do what's better

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instead of just perfect? And so I call it taking imperfect

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actions. It's going for that walk when you can't get that full workout, and

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it's having, you know, more awareness of what you're eating versus just grabbing

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whatever's there because you don't have time. Gotcha.

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Rewinding a bit to something you said before that that that I wrote down. You

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got 20 to 30 clients right now, or at a certain

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specific time. Do people graduate from this

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and and you kinda refill, Or do people kinda say, look, I'm I'm

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I I I get it, but I still wanna make sure, like, I've got connectivity

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to you. And then you could say, hey. My business model is

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set up to help as many people, so I must have to, like, put you

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through a cohort and then have you go on your own and, you know, go

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into the wilderness and and tell people you're practicing this. So how do you

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think about that from a business standpoint and also just from,

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like, a behavioral standpoint? I actually don't want you to be a client for

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more than, like, x number of months because then I may not be educating

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you on how to do this. Like, you don't need me forever. How do you

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think about that? Yeah. It's a great question, and it's very

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case by case. You know? Some people struggle more in nutrition. Some people

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struggle more with their exercise, struggle more with their mindset.

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So everybody's gonna have a different journey and a different timeline.

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But, yes, it gets to a point where, like you're saying, you know, I don't

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wanna work with people more than a certain amount time because then

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we're just rehashing stuff and you're not getting it, and you're

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preventing me from helping other people. And so there's this fine

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line between giving people the basics, giving them the nudge they need, and

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then after, like, maybe, like, 6 to 9 months saying, okay. Like, enough's enough. You

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this should be enough time to to learn the habits now. And if you want

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some light touch ongoing accountability, connectivity with us, we do have

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I do have an ongoing ongoing group coaching model

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where I do office hours and people check-in, and we still send them their accountability

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forms, and they kinda keep us posted on how they're doing. But they've learned enough

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about the principles that they could just practice them now with just a little bit

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of accountability to keep going. That's great. You know, one of the things that

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we harp on a lot of bricks and mortar brands and

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businesses is to say, you're giving your product away. You

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know? You you charge in $99 for unlimited, you

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know, to something that is probably the second or third most

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important thing in someone's life. And it definitely is the

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most impactful for their longevity, for their attitude, for, you

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know, the confidence that they feel. So how do you go into a

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a a situation and say, look. This is worth probably depending

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on how much you make, right, and earn. My ability to make you

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an overachiever or to exceed your own expectations

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is worth 1,000 of dollars a month. Right? I don't know if I can charge

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that. I don't know if I have the guts to charge that to you, and

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I don't know if you're gonna see, you know, what the analogy is

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that I can say, well, this is you know, how much do you spend on

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a mattress or, you know, you bought yourself a Rolex? I mean, what I'm doing

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for you is way more than than the Rolex purchase. So how do you think

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about that when you say, I changed your life. Right?

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Everything about it is positive now. What percentage of that do

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I get? Not just you, but I'm saying it

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our business in general, I want people who are listening to this to think about

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what's my price to value and and what percentage of that upside do I

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get for doing that for you? Yeah. Yeah. It's a really great point.

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It's like what we do for folks is priceless. You know, it's like I

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work with with my client Johnny who's, you know, he's a he's a

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pilot, you know, does well, and he's going through a divorce, and me

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helping him and his wife come to the table and not lawyer up, who knows

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how much that has saved. Right? Or, you know, somebody who is

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diabetic, it was prediabetic and I helped them

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not be diabetic anymore and lose the weight and get healthy again, what does that

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word to them? Salesperson who could sell more because now they're more confident

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in how they look. You know, there's all kinds of money that could be generated

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because of that. So I think it it it's a balance between,

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you know, how much do I put in in terms of my time? Because that's

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obviously a scarce resource. What is their ability to

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pay and sort of like the the more they can pay, the more we can

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provide. Because when it comes to optimizing your mind and your health

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and your nutrition and your sleep and all these factors,

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we can really take it to high levels. You know, I've got antiaging

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doctors on my staff who could step in and get help people with longevity.

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Like, there's a lot we can do. I think about the story that Tony

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Robbins tells that he had some kind of really successful hedge fund

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manager who wanted Tony to coach him 1 on 1, and Tony

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charged him $1,000,000 a year for that, right, because he has the

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ability to pay, and there's so much value in it. So I think it's case

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by case. So for me, it's like, how do I scale it, create more

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content, create a course that people can follow so I'm not as actively involved, but

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they still get the benefit. They pay less, where somebody wants a higher level of

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service and support, customization, optimization, really high level,

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then, you know, they would pay commensurate to that.

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And how much of this the interaction with a client do you

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want to rely on having a conversation,

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building a relationship, or saying, look. I need you to, I need you to

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get an Oura ring. I need you to have an Apple Watch. And I want

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I wanna download all your data, and I'm basically gonna be, like, your

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data human scientist Mhmm. Versus, you know, maybe some people

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don't wanna share that with you because, you know, they might trip up, and they

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don't wanna disappoint you. You know? Hey. I see your your heart rate went up

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at, you know, 2 o'clock in the morning. You know? Obviously, you know, you didn't

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get a good night sleep last night or Yeah. You know, it seems like you're,

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you know, there's gotta be some M and M's in here somewhere, you know, or

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Oreo Thins, which you eat by the sleeve, not by the cookie. I just had

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that experience. Or trail mix, which, you know, you think is good for you until

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you read the back label. So how much of it do you wanna, like, rely

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on someone's honesty of their progression, and how much do you wanna rely on

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hey. Look. Just give me all the data. Let me really see what's going on

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with you. I'm not gonna ask questions maybe you don't wanna answer.

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Yeah. I personally, I think data's great. I think it could

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really help us track things better, get a better sense of what's happening with the

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person. I have clients who are more data inclined, and,

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you know, they'll track all their food. They'll give us their Oura Ring data. They'll

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give us their Apple Watch data, and that's good. And we can we can guide

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them more clearly and and understand patterns more quickly, but not everyone's gonna do

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that, to your point. I mean, some people just don't wanna do it. They don't

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have time to do it. They're not tech savvy. It's just not for them. The

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good news is, you know, optimizing with data is only

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20% of the battle. 80% of the battle are the key habits

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around what I call food, fitness, stress, and sleep. These things are in

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our control. They don't require devices. Just keep us a little

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posted on what you're doing. As long as they're doing, you know, really

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handling those four areas well, they should see

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benefits in their metabolism, in their stress levels, in everything that

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they're looking to achieve, body fat, etcetera.

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This is Pete Moore. Here's the last tip for you of the podcast.

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We are partnered up with a company called Higher Dose, higherdose.com.

390
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They are the leader in workout recovery products,

391
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392
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393
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396
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these workout recovery and spas end up saturating your

397
00:24:05,799 --> 00:24:09,559
market, having your members walk out of the club and going into one of their

398
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locations for $200 per month where they're paying

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39 to you. Let's become an expert in workout recovery

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401
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402
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403
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to meet the demands of your members. And, hey, let's get people

404
00:24:32,460 --> 00:24:36,140
happy, healthy, and sweaty, and the recovery should be

405
00:24:36,140 --> 00:24:37,440
just as good as the workout.

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On your LinkedIn, you've got a lot of, content related to your book

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signings, to your, you know, speaking events. I

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feel like the next iteration of fitness studios

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and health clubs and and large sports complexes, People like you should be going

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in there, you know, and saying like, hey. Why am I going to a bookstore?

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Why don't I go into a health club? You got a 3,000 square foot studio.

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It's got nice hardwood floors. You got a microphone. You got a

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sound system. Let me just come in there and basically provide this to your members.

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We'll do a book signing there. You guys buy the book at cost and, you

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know, I'll get business out of this. But now I'm basically guaranteeing you that there's

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gonna be 10 people in the room. They're gonna shake their head, and they're gonna

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say, hey. I'm gonna commit to my membership at this

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location because they exposed you to it. They're like the lead generator to

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their success, and they don't have people like you that they can afford to have

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on staff. So have you bumped into any walls? Has has anyone asked you and

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said, hey. Come speak at my club or come speak at my pickleball event? Come

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you know? That's where they are. Right? And I feel like there's a disconnect right

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now between content and motivation and, like, the

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actual physical plant of where that's happening. Yeah. That's

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interesting you said that, Pete, because I actually did come across a gentleman who owns

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2, gym locations here, like, higher end gym locations. They're

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sort of like a a CrossFit, but more, a little bit more holistic

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in their approach. And the owner, William, found out about my book, and he

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wants me to come in and speak to to his folks, to his members, his

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classes. So, yeah, that that's definitely an avenue. I haven't fully explored it yet,

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but definite possibilities there. Yeah. I feel like there needs to

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be, like, agents that focus on this is how

433
00:26:18,475 --> 00:26:22,259
we're releasing the book. We're gonna go hit, like, 3,000 studios

434
00:26:22,259 --> 00:26:26,100
with, like, an RV and, you know Yeah. Eventually, that's the kind of

435
00:26:26,100 --> 00:26:29,720
marketing that we'll we'll get to. Yeah. So food, fitness,

436
00:26:30,019 --> 00:26:33,799
stress, sleep, what other advice, as we close out here? Either a quote

437
00:26:34,019 --> 00:26:37,065
or you know, you know that building this is not gonna be,

438
00:26:37,865 --> 00:26:41,545
you know, overnight, you know, on CNBC or something, but, you know,

439
00:26:41,545 --> 00:26:44,265
like, look, I'm doing the right thing. I'm on the right path. You know, you've

440
00:26:44,265 --> 00:26:47,625
got experience that, you know, is unmatched from a corporate

441
00:26:47,625 --> 00:26:51,360
standpoint, understanding the numbers, understand how to do marketing, understand what big

442
00:26:51,360 --> 00:26:54,820
brands want, understanding how to, you know, basically pressurize,

443
00:26:55,120 --> 00:26:58,880
you know, communities and and population. So how do you think

444
00:26:58,880 --> 00:27:02,160
about your own path, or is there a quote that you'd give or advice to

445
00:27:02,160 --> 00:27:05,825
your younger self? Yeah. Pretty

446
00:27:05,825 --> 00:27:09,585
good, pretty good thing to think about. I would say, you know what, Pete?

447
00:27:09,585 --> 00:27:13,265
One thing I I've really benefited from even more, I would

448
00:27:13,265 --> 00:27:16,830
say, than my business school experience was the personal development work that I did

449
00:27:17,070 --> 00:27:20,669
to understand how I'm wired, to understand, like, you know, my emotions, my

450
00:27:20,669 --> 00:27:24,510
thoughts, my feelings, where are they coming from, and how do I shift them so

451
00:27:24,510 --> 00:27:28,110
I could get out of things that other people struggle with, like self doubt, you

452
00:27:28,110 --> 00:27:31,635
know, imposter syndrome, limiting beliefs,

453
00:27:31,935 --> 00:27:35,615
self criticism, shame, all these things that we go through as human

454
00:27:35,615 --> 00:27:39,295
beings. There's not enough emphasis on understanding that and

455
00:27:39,295 --> 00:27:43,135
gaining emotional intelligence. And it's it's ironic because we all wanna get

456
00:27:43,135 --> 00:27:46,890
better. We wanna all wanna achieve goals, but that can't happen without behavior change,

457
00:27:47,190 --> 00:27:50,950
and behavior change is not logical. You can't tell a smoker, stop

458
00:27:50,950 --> 00:27:53,910
smoking. It's not good for you and have and and have them stop because they

459
00:27:53,910 --> 00:27:57,190
won't. It's not a logical thing they're doing. So it's

460
00:27:58,205 --> 00:28:01,905
behavior change comes from our emotions. So so the more we can become emotionally

461
00:28:02,045 --> 00:28:05,885
intelligent, the better we will feel inside. Our self worth goes up.

462
00:28:05,885 --> 00:28:09,485
Our confidence goes up. Our ability to be consistent and say

463
00:28:09,485 --> 00:28:13,240
no to the bad stuff and the bad habits also goes up. So to

464
00:28:13,240 --> 00:28:17,000
me, change comes at an emotional level, and that's why my book

465
00:28:17,000 --> 00:28:20,840
is called the mind first method to transform your body in your life. You have

466
00:28:20,840 --> 00:28:23,980
to start with the mind first and get deep to understand yourself.

467
00:28:24,535 --> 00:28:28,375
Awesome. Hey, man. We love what you're doing. Glad we, reconnected. Congrats

468
00:28:28,375 --> 00:28:31,735
on the book. We, we put one together. We know that's not easy. At the

469
00:28:31,735 --> 00:28:33,975
end, I just wanted to get it out there and said I've I've looked at

470
00:28:33,975 --> 00:28:37,815
this enough times. It's as good as it's gonna get. Yep. Exactly. I gotta

471
00:28:37,815 --> 00:28:41,400
get it out to the world. But let's definitely connect about trying to, you

472
00:28:41,400 --> 00:28:45,080
know, put some of these partnerships or or awareness together of these

473
00:28:45,080 --> 00:28:48,760
groups of people that are kinda like entering their journey but

474
00:28:48,760 --> 00:28:52,520
don't really get the direction because these places are not staffed to

475
00:28:52,520 --> 00:28:56,355
actually, you know, have the motivation or have the quantum

476
00:28:56,355 --> 00:29:00,115
leaps that, you know, they can get from, from from a partnership with

477
00:29:00,115 --> 00:29:02,595
you or just, you know, go and speak there for an hour and, you know

478
00:29:02,835 --> 00:29:04,855
Yeah. I would love it. It's really just a trigger.