Episode #525: Eric Malzone on Fitness, AI, and Podcasting for Business Growth

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I am super excited to announce that we now have a formal

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partnership with the prospect wizard. And when I say

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wizard, I mean wizard. Obviously, you have a website.

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This allows you to convert

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Immediately goes to you, your sales team, or anyone else in the club

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instantly. MIT shows a study that if you contact the lead within

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10 minutes, chance of them converting goes up 9 times

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that of the average. We got the Atlanta Clubs on it, Vida

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Fitness, Gold's Gym, Mountainside, City Fitness

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Philly, College Park. Become one of the

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next halo companies to deploy the wizard. It's easy to

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use. Go to the prospectwizard.com. Get a free

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30 day trial. Talk to my boy, Dave Gallon. He will get you all set

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up, and let the leads flow based on the wizard.

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Go get them. This is

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Pete Moore on Halo Talks NYC. I am bringing back to

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the podcast a friend of the Square, Eric

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Malzone, podcast king and a

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mentor to me in what he's doing with Future Fitness,

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podcast collective, and making sure people hear what they need to

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know and then execute Eric, welcome back to

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your second Halo Talks. Yeah. Pete, it's, it's an absolute pleasure, man. I love chatting

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with you. I I thoroughly enjoy our conversations, and I've been to look in this

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all week. Maybe it's it's Friday, and, what a treat.

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This is, like, one of my favorite things to do on Friday.

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Awesome. So, you you and I are not, short on words. So

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let's, let let's elaborate on things that, you

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know, you've brought on to the podcast that you think are

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game changers and what maybe some of the, you

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know, anecdotal comments have come back to you and said, hey, man. I heard this

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on the podcast. Chase the way I think, or I just implemented that. So

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start with that, and we'll go from there. Yeah. Yeah. Sure. So, you know, give

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people background. I've been doing this podcast thing for, quite some time now. It's

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been 7, going on 8 years, between all of my,

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I guess, outlets or channels. I've done about over 800

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interviews now. I I don't even know. It's like a just stop counting at some

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point. Right? But, it's been a really, really interesting journey, of

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course. You know, having, I I started the Future Fitness because I just

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sold my gyms. I didn't know what I was gonna do next. And the whole

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goal and I'm getting to to the point here is my whole goal was, like,

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selfishly, I wanted to skate to where the puck was going. You're wearing a New

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York, Rangers hat on. I know you get that hockey analogy, Pete. And, and that

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was for me. I'm like, well, if I'm doing this, I might as well do

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it for other people and start recording it and and just took it from there.

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So that that that's the very short story of it. But I think, as

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far as the impactful things that come, and I guess there's a couple different ways

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you can you can gauge impact on the podcast. Right? Obviously, there's audience

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numbers, LinkedIn impressions, social media impressions, stuff like

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that. That's a good indicator. That's the hard metrics of of reach.

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But there's also, as you probably would agree, there's the impact

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that you hear from people. Right? Like, direct feedback about a specific

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episode or a specific topic. And, you know, the stuff that

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tends to get the the bigger, audience reach is gonna be things

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that, I guess, since you you and I both do really b to b

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medias, the big names. Right? Like,

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when I had, you know, Tom Dowd from f 45 to talk about the the

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new direction of that that, that franchise that he just come

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on. You know, there's, gosh, things like

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that where it's like a pivotal moment. You're almost breaking a story. You're getting insights

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that people haven't seen. They're dying to hear. I'm really excited. I have the new,

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CEO of CrossFit coming on soon, and that's something I've been trying to get for

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a long time. So I think, you know, there's there's those pivotal transitions of big

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brands and names, and people wanna understand what's their strategy, where are they going.

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Some people are cheering from them forums. Some people aren't. Right? Not everyone's cheering

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for f 45. Not everyone's cheering for exponential.

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Right? But some people are. So I think that's part of it. The other stuff,

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I think, is the stuff that we deliver on. And when you came on my

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podcast recently, Pete, we talked about directly, like, the stuff that's

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really freaking changing industry and how do people stay ahead,

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the GLP one, the longevity, the women's health and fitness. Right? I think

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that's the type of stuff that's that's really interesting to people. I recently had Eric

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Dirac on. I think you've had him on as well, and talked about his GLP

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one manual. They've created a 130 plus pages on

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how to work with GLP 1, 30 years of of industry experience. So

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that type of stuff, I think, makes a really hard impact for those who actually

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absorb it and utilize it. So I think that's kind of the the big

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ones. And then there's just my favorites. There's people I just love talking

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to, which I'm sure you have too. I love talking to Kelly Starrett. Right? I

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love talking to to Brandon Cohen from Metabolic. These are just, friends

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of mine that I enjoy jamming with, and that's just for fun. I don't really

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give a shit if people like it or not. I have a good time. So

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I think that's, you know, kind of overarching. I'm happy to dig into

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whatever whatever cabin you wanna go into there. You know, as we look at

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some of our statistics on our podcast, sometimes I feel like this is an

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awesome podcast. Take 20 to 30 minutes. Listen to it. It's gonna

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change the way you think about your company, your employees, you know, what

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you're doing inside and outside the club. What inning are we in if we

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wanna take a baseball analogy to the health club and the

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halo sector embracing podcasts as a channel?

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Yeah. Goof. Wow. And I I agree, man. Like, the one you came

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on my podcast recently did, I've I've listened to that a few times and

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did there's so much actionable value in there. And it's like, why

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isn't this, you know, 5,000 downloads, 10,000 downloads. Right?

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It's it's infuriating sometimes because you're you're working so hard. You know it's

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good. Man, I would say we're probably in the 3rd or 4th inning right

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now. I think it's very early. Do you think there might be a way to

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take the podcast and basically turn them into, like, continuing education

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credits or something that would, like, latch on to the fact that Dave and

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I, you know, we'll do a halo academy. And,

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sometimes we'll have to add people, you know, like, in the last 24 hours. I'm

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like, who doesn't wanna learn something that is going to be

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deliver them like a a whole new set of knowledge, and it's not gonna take

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that much time. You're not gonna get graded on it, you know, at the

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end, you know, to basically pass, fail. You show up, you pass.

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Why are we behind on education? And could the

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podcast be a way of saying, like, this is the education. Just listen.

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Yeah. Well, I I I don't think this

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is gonna be a shock to anybody who listens to your show, but I think

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the education model within our industry needs an overhaul. It has

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for for quite some time. You know, I've done some short

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series with podcasts. In fact, I'm even writing a course,

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for NASM right now on how to launch a podcast and how to run a

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podcast. So that's, way more work than I thought it'd be. Holy holy shit.

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It's a lot of work. But, you know, I I think it's a great way

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to do it. I think there's here's the thing. It's like, when we look at

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the audience numbers for podcasts within our industry,

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small percentage of people listen to podcasts, but that's growing. Right? Of

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people who listen to podcasts, like, if 1 if if you listen to podcasts, you're

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probably gonna listen to 7. Right? So you're gonna listen to multiple ones. So

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the best way to grow podcast audiences today is really getting on your

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other people's podcasts like we're doing right now. We get on each other's podcast that

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people are like, oh, I listen to Halo. I'm gonna like Future Fight in this

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too or vice versa. Right? So I think that's, you know, as as we

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kind of build but we're also in a very niche industry. Like, our industry is

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not super big compared to, like, aerospace or, like, you know, some of these

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these global industries that are are humongous. So I think we have to give ourselves

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a little bit of grace into the audience numbers that will grow. But, yes, I

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think, I think people seek out education and knowledge through

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podcasting because, a, it's like spoon feeding the information to them.

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It's easy. They can do it while they're hiking or walking or washing the

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dishes or whatever they wanna do. It's it's a secondary thing that they can do,

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and and everyone's looking to save time, right, or multitask nowadays. So I

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think it's it's a great way to do education.

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One of the things I'm pitching with NESM is like, hey. I actually wanna do

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this whole course. It's probably gonna kick myself in the ass for for

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saying this, but I wanna do it all in audio format. You know? They can

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have that, but I also want them to digest it audio audibly because then it

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gives them the essence of what a podcast could be. So, you know, I I've

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done some short series, Pete, and I would love to collaborate with you on something

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like this. Like, very specific, very surgical.

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Like, hey. This is a 5 part series on specifically, like, onboarding for

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gyms and health clubs. Right? I did that. EGym sponsored that, and I did that.

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It was good. Didn't blow the wire you know, blow you out of the water

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with numbers, but, I think that type of stuff when you can get really

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granular, I think is super valuable for people if you hit the right target.

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Yeah. Well, something that we'll come back to you on is we're setting up these

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90 minute drills, and it's basically gonna be, here's how you do a

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nondisclosure agreement. Here's how you do a letter of intent. Here's diligence and

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and make it Nice. You know, skill set based on

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how a deal gets done and processed and be able to, like, take people

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through that. And, basically, it's gonna be a a a Monday night,

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you know, and every once a month or something, we'll do another

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topic and just go deep, and then we're done. I wanna pay why not

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people pay more for the replay than

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to be there live, is what I think we're gonna do.

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One question I had for you on the podcast collective side,

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how did explain to people how that works and and what are you doing on

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behalf of the other podcast hosts that

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have them, you know, wanna align with you? Yeah. Yeah. Thanks for

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asking that. So, obviously, I've been doing this podcast thing for a

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little while. I've noticed a couple things. Right? Is that overall, I just think the

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whole experience could be better. And the reason we started the podcast collective

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is, we wanna do b to b media

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PR, through the lens of business development. Right? So

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our clients that we work with, like, that we know our job. Right? Our job

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is business development, but we just happen to use podcasts and media to do

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it. Now that's nothing shocking.

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It's nothing shockingly new in the marketplace. What I think is what we're

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doing differently is that I've seen so many times,

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podcasters, content creators don't get

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paid a lot for the most part, especially in b two b media. It's hard

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to make a dollar and and monetize your your content. But who does make the

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money? And this is gonna sound ironic. The PR agencies.

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Right? The ones who are placing. Right? Because what happens, Pete, if you get paid

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if I pay you to do 5, you know, $500 to do this episode, people

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are like, well, I don't trust Pete. Right? He's just being paid to play and,

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like, blah blah blah, whatever. I look at it as like, well, good for Pete

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if he is, because then he's actually monetizing his content because it's a lot of

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damn work. So what we're trying to do as we develop first thing we had

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to do is is build our our main client base of of doing the PR,

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doing the media placements, doing the strategic introductions, and helping them grow their business, which

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is going really well. Secondarily, now my next project is, which

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you guys got an email this week about is, and now I wanna start building

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value and building a community of podcasters so that we can start

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leveraging that collective strength. Right? So that may be, like, through monetization

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opportunities. Like, there's a a new sponsor that's interested in you guys. I talked to

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David about it this week. Right? I wanna pass that on to the podcast

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community asking nothing in return and start building that. And, also, we

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can leverage things like, you know, maybe discounts on

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Riverside, you know, even if it's a 25% discount. Right?

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Hey. That helps. Right? And people don't know Riverside's the

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the platform that we're recording on right now. So things like that,

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creating more value for the community versus just using them as a resource

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to make money on the PR side. I wanna start passing value through. So in

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essence, I think that's one of the bigger things, one of bigger differences we have,

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and we're also very surgical. We we primarily just do podcast and media

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just in fitness, health, and wellness, and that's our specialty, and that's what we're we're

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really gonna focus on.

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This is Pete Moore. I wanna let you in on a little secret. There's this

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company called Promotion Vault, and what they do is they give out rewards

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from retailers that allow you to incentivize your

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members without having to do zero down and 1 month

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free or giving away shakes or giving away T shirts. What

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you wanna do is build a rewards program that lasts, that

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people value, and that doesn't discount your own products and services.

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So here's the deal. There's something called rewards vault. The rewards

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vault is going to allow a member to set up their own profile.

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They are going to answer questions. You are gonna get those answers. You're gonna be

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able to target those members, and you're gonna reward them inside your

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club, inside your spa, and outside of the club and

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outside of the spa to get them to become loyal, to get them

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to pay their monthly dues, and to be rewarded

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properly for the actions. A lot of companies are cutting back on rewards.

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You shouldn't be. Promotion Vault's your answer. Trust me. This is

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real.

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Are there areas that you don't wanna go

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towards? As an example, somebody said, hey. Can you come on and talk

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about, you know, what happened with Planet Fitness and, you know, in the,

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in in the locker room? And that caused some

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boycotts. That caused some, you know, questions about, like, what's the right

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business thing to do. I I wanna stay away from that,

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because I don't think I'm an expert in that, and I don't wanna become one.

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Secondly, if there's a company for sale, I'm a

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banker. There there's, like, unwritten rules that you don't talk

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about somebody's process. That's a confidential process even if it's been

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leaked to the market. That's off limits. So are there certain things that you're

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like, hey. Maybe that's an interesting, you know,

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conversation or debate, but, you know, I don't know if I wanna go there.

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You know, how do you think about that, or does that not concern

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you? It it does. I mean, it's always in the back of my head. I

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mean, it's just like, you you know, I I kinda look at this way. If,

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like, if I'm not gonna talk about it at a at a dinner table, I'm

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probably not gonna wanna talk about it on my podcast. And I think there's certain

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things that just don't need to be touched. Hey. I mean, I'll do it. Right?

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Like, I'll go there. I'll give my honest opinion, but my honest opinion is generally,

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I wanna stay away from it anyway. So, yeah, there are certain topics,

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like, I I will touch, but I won't

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want to necessarily go there. Yeah, it's just not it's not

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good. It's not productive. Right? Some of these things are just not productive conversations.

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So, the to answer your your question kind of opaquely

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on that one, that's like yes and no. As far as, like, you know, any

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kind of other, things like you, I don't I'm not regulated

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like you you are in m and a and banking, man. I mean, I,

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you know, I have one of the things I love about the podcast media and

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I absolutely love is that I can really talk about whatever the hell I wanna

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talk about. And, it's my show. No

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one's gonna come crashing down on me because I said something explicit or I

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said touch on something. I mean, there's gonna be repercussions for things I say

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anyway. You know, if I say something stupid or something that may offend

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one of my clients or potential clients, then I gotta live with that. But,

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there's nothing, like, from a regulatory standpoint or anything that I have to really concern

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myself with. But I totally understand where you're coming from. You have to be

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fairly fairly careful on where where you put your feet. Yeah. And, also, it's just

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gonna piss people off that are potential buyers or sellers Sure. In

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the market if I, if I go to town on some of those things. What

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have you found out about the attention span, and and what's the

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sweet spot? You and I spoke for about an hour, which I think was great.

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Mhmm. We typically are going 20 to to 30 minutes, so maybe this is something

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that other future podcasters are gonna have to think about. You

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know, obviously, those guys that do marathons, I don't think that's akin

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to, you know, our audience. But how do you feel about the length of

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time? And is that something you've got any statistics on or have a

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gut feel? Or people come up to me and say, hey. I did a 20

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minute run, and I just listened to a podcast. Thanks for keeping it short.

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Yeah. Yeah. Yeah. It's really interesting question. I I, it's

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fine. Just 2 weeks ago, I was doing research on this for that that course

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I'm writing, and I have so much data flowing in my head right now. I

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can't pull it back for this moment. But I could say this is

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that the formatting is highly,

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highly, like, specified for the type of content, who the

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audience is, and what you're trying to get across. I think, you know, for stuff

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like if you're doing you know, there's a lot of people who are maybe b

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to b or doing, like, a 10 to 15 minute things on a

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specific topic, like, you know, I don't know. What was the

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ones we said today? Like onboarding or, legal forms, right, or insurance,

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choosing an a type of insurance for your gym, whatever it may be. Like, those

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little things that you're spoon feeding a specific topic can be really

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interesting. I think, personally,

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the long form interview,

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is probably one of the more popular things you can do. And by long, I

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mean, you know, 45 minutes and over, because I think

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people allows a a topic to unfold naturally. I mean, you

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know, sometimes, like, in the first 5, 10 minutes, maybe people aren't you and I

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have, you know, rapport already, but maybe you have to they're a little nervous or

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you don't have that rapport yet, and then you can ascend on to the conversation.

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That's where the really good stuff starts. And I think that's truly what sets the

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podcast form

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out from all the rest is you can you can do it for duration period

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of time. You really get to to know people. You really get to unpack specific

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topics and go deep and granular. So I think there's a lot of different

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things. Obviously, there's different generations. Right? Younger people

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tend to like, you know, more quicker hits. I mean, so they say, although the

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research doesn't really back that up from what I've seen. So to answer

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your question, it really just the only answer I can give is it depends on

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what you're trying to do. I mean, I do 45 to 50

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minutes simply because the people that I I interview tend to

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do their calendars in an hour block. Right? So if I ask them for an

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hour and 20, hour and a half, they're gonna be like, woah. But an hour

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seems to be very accessible to people. So there's a real

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functional reason that I do it. You know, the executives of all these companies aren't

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gonna give me 90 minutes or 2 hours unless I have very compelling reason to

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do it. Gotcha. So when you came up with the name,

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the future of fitness, obviously, you're talking about the present, and you're

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looking around the corner at the same time. So as you kinda curate

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your guests, are you kinda using that as, like, look. I don't

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wanna actually tell you what's going on now. I want you to tell you tell

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you what's gonna happen in 6 to 12 months and give you, like, a window

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into maybe being a first mover for once.

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Yeah. Yeah. I mean, that's exactly it. Like I said, the the hockey analogy really

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is, like, how I do everything. I just wanna help the industry skate to where

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the puck is going. So the worst thing we can do is skate to where

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the puck is right now or even worse where it was a minute ago. Right?

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And that happens as you know. People tend to stay in a rut

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within our industry. So emerging technologies, new

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thought leaders, like all the stuff that you and I talked about on a recent

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podcast, the longevity, the GLP ones, like, this is stuff that

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people really, it's coming out so fast, Like, the updates

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on all the different applications for now for GLP 1P, I'm sure you're

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it's much more than fat loss. Right? It's so much more things that you that

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that it seems to be effective with. Like, okay, we need to keep our industry

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updated. And then how do we do it? You know, talking to the Eric Dirac's

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about his manual, you know, all the different technologies and the

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all that stuff is really important for the industry, and that's just tends to be

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where I get really excited anyway. So, yeah, that's the whole premise of

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it is I just wanna help people understand what's coming around the

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corner and be prepared as they can for it. I mean, I'd

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love to see this playbook that's been put together. You and I are both

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sports fanatics. So, a a playbook basically says, look.

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Implement this. Yes. Run this offense. I don't know what are the

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playbooks there are for you know, obviously, people put an operations

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manual together, and then they put it in a drawer. And, typically, nobody

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refers back to it. You know, there's there's playbooks

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and sales scripts, but I think sometimes I go into a club and, you know,

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the sales script has been, you know, recreated, you

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know, and and personalized. It's not really what I wanted you to

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say. Right. So so I wonder how we can maybe get

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more compliance with actually running a playbook,

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and then taking the time out and saying, what what was good about this? What

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was it? I was interviewing somebody the other day. They were talking about

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Planet Fitness. They said they had 8 stops on the floor

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on the tour, and it was deliberate. Each stop had a

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comment to it and pointing, and that was it. It was only 8 stops on

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that on that tour. I feel like a lot of clubs still have

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not kind of gone into the to the attention to

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detail. It's exactly what I want you to do, and it's it's almost like you're

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an actor or an actress. Like, just play the part and here's the lines.

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I feel like a lot of free willing still goes on for no reason. So

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maybe we should bring back more authentic playbooks. They should be like, you can pull

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them off the shelf, and then have a podcast to listen to while you're going

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through it. That might help. Yeah. Yeah. I would agree. I think, that

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would be a great compliment for a podcast. You know, one of the things that

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and this is, to your point, but also slightly off, it is,

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like, even, like, what what I'm creating right now for

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the the the NASM course on on launching and

355
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maintaining your podcast, my fear is this.

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By the time that comes out, that artificial intelligence,

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the next level chat GPT 5 point o will come out. All this stuff will

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be antiquated. Right? Like, the speed at which things are changing,

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and I I hate to say this publicly, but I'm like, gosh. Like, I don't

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even know, like, core what's course creation gonna be in 6 to 9 months? Like,

361
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what what can do it better than I like, it can do it better than

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I can because it can do it in my voice and can access all the

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information all over the world even faster. So it's like, you know, we create these

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these playbooks, and I don't know if people are paying attention to this or not,

365
00:22:17,159 --> 00:22:20,634
Pete, but it's like this is happening right now. It's really fast. It's really

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scary and exciting at the same time. But, like, you could you could go right

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now, Pete. You could say, chat GPT. You could say, hey. You're Pete Moore.

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You're telling chat GPT that you are that it's gonna be Pete Moore. Right? And

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then all of the information about you, your background, your education, what

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you do, like, all these things. And now right in my voice, and then you

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could say, I want a playbook for onboarding new

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clients, right, for one specific health club. And you know what? It's gonna come

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out with something that's pretty freaking good, and then you can, you

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know, change it over time. So it's like all of these playbooks and manuals and

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all that stuff. I'm I'm just concerned that,

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it it it it's all gonna change really fast, and we're not even gonna need

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them anymore. Right? Like, we're not gonna be the ones writing them anyway. So I

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don't know if that sounds too futurist but or too alarmist, but, that's

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my my honest gut feeling is that's what's happening right now.

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This is Pete Moore. Here's the last tip for you of the podcast.

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We are partnered up with a company called Higher Dose, higher dose

382
00:23:22,365 --> 00:23:25,745
dot com. They are the leader in workout

383
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recovery products, infrared technology, LED

384
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light masks, neck enhancers, and other

385
00:23:33,059 --> 00:23:36,760
products such as PMF mats and sauna blankets.

386
00:23:37,220 --> 00:23:40,740
If you have not gotten on the workout recovery train

387
00:23:40,740 --> 00:23:44,395
yet, your time and your stop is now. You

388
00:23:44,395 --> 00:23:47,934
gotta get these products in there before these workout recovery and spas

389
00:23:48,155 --> 00:23:51,915
end up saturating your market, having your members walk out of the club

390
00:23:51,915 --> 00:23:55,515
and going into one of their locations for $200 per

391
00:23:55,515 --> 00:23:59,059
month where they paid 39 to you. Let's become an

392
00:23:59,059 --> 00:24:02,740
expert in workout recovery if we are already an authority in

393
00:24:02,740 --> 00:24:06,419
workouts. Higher dose, check it out. There's a

394
00:24:06,419 --> 00:24:10,055
wholesale code, and we look forward to helping

395
00:24:10,055 --> 00:24:13,895
you all bet your products and services to meet the demands of your

396
00:24:13,895 --> 00:24:17,735
members. And, hey, let's get people happy, healthy, and

397
00:24:17,735 --> 00:24:21,275
sweating, and the recovery should be just as good as the workout.

398
00:24:24,750 --> 00:24:28,190
Well, it's gonna be interesting. You know, we sell businesses based on

399
00:24:28,190 --> 00:24:31,790
multiples of cash flow. And as you think about,

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00:24:31,790 --> 00:24:34,930
you know, you've got a a, you know, $60,000

401
00:24:35,550 --> 00:24:39,304
employee, you know, doing some kind of marketing collateral or, you

402
00:24:39,304 --> 00:24:42,445
know, copywriting and and doing your newsletter

403
00:24:42,665 --> 00:24:46,505
maybe, that's 60,000 times 5 or 6 or 7

404
00:24:46,505 --> 00:24:50,205
times. I mean, that's $350,000 of enterprise value

405
00:24:50,265 --> 00:24:53,085
multiplied by how many people could potentially be

406
00:24:53,750 --> 00:24:57,429
uprooted from the by the technology that's out

407
00:24:57,429 --> 00:25:01,190
there. And I think if somebody proofs it, then you're good to

408
00:25:01,190 --> 00:25:04,470
go. I mean, I still think people are thinking, okay. I'm just gonna put it

409
00:25:04,470 --> 00:25:07,129
in here and just gonna pop it up on the web. I do not recommend,

410
00:25:07,515 --> 00:25:11,275
you know, that, but it it's it's getting pretty close to, you

411
00:25:11,275 --> 00:25:15,035
know, being able to effectuate exactly what you wanna say in in

412
00:25:15,035 --> 00:25:18,875
the tone you wanna say it. So the question for you is,

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like, is that what what's the job description for somebody that's basically,

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00:25:22,710 --> 00:25:26,550
like, taking everything from AI and humanizing it or just

415
00:25:26,630 --> 00:25:30,230
you know, who who does that right now? What's the new job title for that?

416
00:25:30,230 --> 00:25:34,070
Yeah. Is there one? I mean, the only thing I could think of was, like,

417
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AI prompter, you know, something like that,

418
00:25:37,875 --> 00:25:41,235
like an AI technician. I I don't even know what what the title is, but

419
00:25:41,235 --> 00:25:44,995
prompting is really big. In fact, like, we're, my partner at the Podcast Collective,

420
00:25:44,995 --> 00:25:48,674
Shannon, and I are coming up with a very specific course, which we're gonna do

421
00:25:48,674 --> 00:25:52,350
free per, or or workshop specifically for podcaster. It's gonna be free.

422
00:25:52,650 --> 00:25:56,270
It's gonna be 20, 30 minutes, and it's gonna be just specifically prompting

423
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Chat GPT. That's it. That's it. Like, because

424
00:26:00,330 --> 00:26:03,530
most people don't know how to do it. Tell us when to, I'll be good.

425
00:26:03,530 --> 00:26:07,145
Yeah. You guys will be there for sure. Get it out there. And that's that's

426
00:26:07,145 --> 00:26:10,905
it. Like, I'm certainly, like, that could be just a job,

427
00:26:10,905 --> 00:26:14,585
like, just AI applications. Like, that's your role. And, you know,

428
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your job is to stay every day, every week on what the new update

429
00:26:18,265 --> 00:26:21,810
is, what's going on, how do we leverage it. I mean, that sounds like a,

430
00:26:21,810 --> 00:26:25,650
you know, for, somewhat ADD, and a a

431
00:26:25,650 --> 00:26:29,410
tech, you know, fascination. Like, that sounds like

432
00:26:29,410 --> 00:26:33,090
a wonderful job. Right? Like, literally every day, you're just scouring and, like,

433
00:26:33,090 --> 00:26:36,310
working with your AI and, like, trying to figure out, like, what are the applications

434
00:26:36,370 --> 00:26:40,085
for business and, what other whatever else you're you're into,

435
00:26:40,785 --> 00:26:43,745
for how you can do it because it's evolving so quickly. So I I don't

436
00:26:43,745 --> 00:26:47,505
I don't know, man. It's Is there anyone in this

437
00:26:47,505 --> 00:26:50,945
industry that you say is ahead of the game on

438
00:26:50,945 --> 00:26:54,260
implementing AI or chat GBT

439
00:26:54,399 --> 00:26:58,159
or Well you said you said? I think

440
00:26:58,159 --> 00:27:01,760
AI at an enterprise level, is Amri

441
00:27:01,760 --> 00:27:05,440
Jaffee, at VLabs and what they're doing. They are

442
00:27:05,440 --> 00:27:09,195
showing some they're I can't say

443
00:27:09,195 --> 00:27:12,875
any of their numbers here, but it's bananas. The growth and what they're

444
00:27:12,875 --> 00:27:16,715
doing for companies and huge companies in health care and pharma, not just

445
00:27:16,715 --> 00:27:20,075
fitness, but that's that's really big. So I think on the enterprise side, I would

446
00:27:20,075 --> 00:27:23,570
say them. On the on, like, the

447
00:27:23,570 --> 00:27:26,870
smaller business applications using, you know, the tools

448
00:27:27,169 --> 00:27:31,010
existing like chat gpt, I can I don't know anybody, man? I don't

449
00:27:31,010 --> 00:27:34,850
because I've been looking. So I don't know. Maybe maybe that'll be me

450
00:27:34,850 --> 00:27:38,424
in 3 months. I don't know. But that that's what we're that's what we're focused

451
00:27:38,424 --> 00:27:42,044
on. You should come to the, Fintech summit that, Al

452
00:27:42,105 --> 00:27:45,565
Nashabani Oh, in Vegas. Puts on. Yes. That's,

453
00:27:46,264 --> 00:27:49,625
but we should we should survey people there and and say, how much of this

454
00:27:49,625 --> 00:27:53,450
AI is actually you using it or you're just talking about it.

455
00:27:53,850 --> 00:27:57,690
Because I think there's a lot of talk right now. And,

456
00:27:57,929 --> 00:28:01,770
maybe there's an intimidation, so let's get that, that

457
00:28:01,770 --> 00:28:04,995
course out there for 30 minutes. Yeah. Get smart on it.

458
00:28:05,775 --> 00:28:09,455
So give us a little insight into what are the next couple episodes that are

459
00:28:09,455 --> 00:28:13,075
coming out. What are you most excited about on the future of fitness?

460
00:28:14,095 --> 00:28:17,375
Yeah. I think, like I mentioned, you know, just a a minute ago is,

461
00:28:18,649 --> 00:28:21,630
I'm gonna be interviewing. So it's gonna be a couple it's gonna be

462
00:28:22,169 --> 00:28:25,389
sometime before August 10th. I'm gonna be releasing,

463
00:28:26,809 --> 00:28:30,570
interview with Don Fall, the new CEO of CrossFit, which I

464
00:28:30,570 --> 00:28:34,169
come from a CrossFit background. And, that was my first 9 years in

465
00:28:34,169 --> 00:28:37,745
this industry was owning CrossFit gyms and coaching and

466
00:28:37,745 --> 00:28:41,585
competing at a very horrible level. But, like, that that was

467
00:28:41,585 --> 00:28:44,305
my world. So I'm really excited to get him on and talk about that to

468
00:28:44,305 --> 00:28:47,960
new direction and talk about the future of CrossFit. So that's one. And then

469
00:28:47,960 --> 00:28:51,020
also, I do a quarterly, deep dive with Alex Alaministaniano,

470
00:28:52,200 --> 00:28:56,040
and Juliet Stellarett. So we're gonna be recording that next week, and we go

471
00:28:56,040 --> 00:28:59,655
into this kind of stuff that you love. Like, Alex will go over all the

472
00:28:59,895 --> 00:29:02,635
quarterly reports for public companies. We'll see what that means.

473
00:29:03,975 --> 00:29:07,735
Pick 1 or 2 relevant topics that are, you know, very topical for

474
00:29:07,735 --> 00:29:11,415
the industry. So those are always super fun, but, you know, other than that, I

475
00:29:11,415 --> 00:29:15,030
think, you know, all of them get me excited in in some way.

476
00:29:15,030 --> 00:29:18,470
Otherwise, I wouldn't do them. So so yeah. And then the work with Aflac Tech

477
00:29:18,470 --> 00:29:22,310
Unscripted and Eddie on his platform, we have really massive interviews that are gonna

478
00:29:22,310 --> 00:29:25,370
be released there. A lot of, big CEOs, a lot of executives.

479
00:29:26,565 --> 00:29:29,945
So I would urge people to check that, though, that series out too. We had,

480
00:29:30,965 --> 00:29:34,725
Jim Rollie from Crunch on recently. So a lot of really, really

481
00:29:34,725 --> 00:29:38,565
cool people and smart people. Well, there's more

482
00:29:38,565 --> 00:29:41,980
investment that's coming into our industry than

483
00:29:42,120 --> 00:29:45,880
ever before. For the last 3 years before

484
00:29:45,880 --> 00:29:49,420
about 6 months ago, I was doing mostly outbound,

485
00:29:50,840 --> 00:29:54,475
you know, investor calls, and now they're calling us saying, like, hey. You have something

486
00:29:54,475 --> 00:29:58,235
in the, in the boutique studio space. I'm like, really? You're back? Thanks for

487
00:29:58,235 --> 00:30:01,914
coming back to the industry. How about MedSpa? You got any MedSpa so I

488
00:30:01,914 --> 00:30:05,755
could, invest in? And the multiples are, you know, double

489
00:30:05,755 --> 00:30:08,700
digit multiples to get in on some of these concepts. So

490
00:30:09,179 --> 00:30:13,019
there's definitely, Ozepic what

491
00:30:13,019 --> 00:30:15,919
is it? Wegovy? I keep seeing those ads, Wegovy.

492
00:30:17,340 --> 00:30:20,940
Those are only gonna support the industry. Well, you know, we thought maybe that

493
00:30:20,940 --> 00:30:24,715
that pill that would come out would would would crush it, I think. The health

494
00:30:24,715 --> 00:30:28,235
club operator and the bricks and mortar player in a

495
00:30:28,235 --> 00:30:31,995
community actually has a big advantage, and they

496
00:30:31,995 --> 00:30:35,674
just need to make sure that they get this messaging to their members and be

497
00:30:35,674 --> 00:30:39,389
the authority on as many things that you could say you are, which is another

498
00:30:39,389 --> 00:30:43,070
reason to listen to podcasts. So, hey, man. I love what you're

499
00:30:43,070 --> 00:30:46,669
doing. Happy to collaborate anytime. If you haven't

500
00:30:46,669 --> 00:30:50,129
listened to Future of Fitness, highly recommend that. Podcast Collective,

501
00:30:50,635 --> 00:30:54,475
I'm gonna start to dig into some more episodes there and, you know,

502
00:30:54,475 --> 00:30:58,235
just keep doing great things because you affect 1 or 2 people on a podcast,

503
00:30:58,235 --> 00:31:01,995
even though the numbers might not be where we want them to be. You know,

504
00:31:01,995 --> 00:31:05,640
I hear little tidbits that make me excited. So Yeah.

505
00:31:05,880 --> 00:31:09,000
Well, Pete, it's, it's a pleasure, man. And once again, I love what you and

506
00:31:09,000 --> 00:31:12,520
David are doing and it's, Yeah, it's quite an honor to be on your show.

507
00:31:12,520 --> 00:31:13,500
So awesome.