Episode #529: The Growing Popularity of Salt Therapy in Health Clubs-Insights from Lisa Semerly

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I am super excited to announce that we now have a formal

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partnership with The Prospect Wizard. And when I say

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wizard, I mean wizard. Obviously, you have a website.

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This allows you to convert

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voice mail. Immediately goes to you, your sales team, or anyone else in the

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club instantly. MIT shows a study that if you contact

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a lead within 10 minutes, chance of them converting goes up 9

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times that of the average. We got the Atlanta Clubs on

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it, Vida Fitness, Gold's Gym, Mountainside,

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City Fitness Philly, College Park. Become one

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of the next halo companies to deploy the wizard. It's

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easy to use. Go to the prospectwizard.com. Get

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a free 30 day trial. Talk to my boy, Dave Gallon. He will get you

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all set up, and let the leads flow based on the

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wizard. Go get them.

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This is Pete Moore on Halo Talks NYC. I have have the

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pleasure of bringing Lisa, chief revenue officer of

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halotherapy that we're going to bring into the mix here. Now the

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word halo actually comes from the Latin word of

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salt. So we are creating the halo sector, health, active,

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lifestyle, outdoor, and Lisa is focused on the salt side.

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So welcome to the show. Thank you. I'm happy to be

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here. I have a past relationship, current relationship, and future

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relationship with Steve Spiro, the CEO of Global

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Halo Therapy. And, Lisa's up in Boston. She's sitting in her

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clear light, could be a higher dose, but it's not infrared sauna

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that has salt in it from Global Halo Therapy. So thank you for

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not only coming on the podcast, but actually being locationally

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relevant in your own workout recovery sauna. I try

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to practice what I preach. That's great. I'm sorry. We started a couple minutes late,

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but feel free to sweat as much as you want because we are on audio.

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Okay. Fantastic. Give us your background on, on how you

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got to this awesome spot of helping people feel better

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and infusing salt therapy into their daily routines.

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So I started with a background in pharmaceutical sales,

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and I was a lead exec rep with Merck and Company for about 10

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plus years in respiratory. From there, I took a buyout,

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decided to open my own medical spa and shift over into

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the wellness

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area, which I loved and never looked back from pharma, but it was

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nice having perspective both from, you know, pharmaceutical side

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and a more all natural wellness side.

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It's from there. I own my facility for almost 5

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years. I met Steve pretty much at the IRRRL at the

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onset, and that's how I was brought to Halo Therapy Solutions.

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I was a consultant and eventually,

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came on full time in sales and now work my way up to the chief

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revenue officer position. I've been with the company for about 10 years.

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Great. How much harder is it to sell products to

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doctors versus trying to sell workout recovery,

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solutions to health club operators or spas? Or is it about the

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same? No. I would say it's much easier to sell,

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wonderful wellness equipment to the private sector and the

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B2B sector. It's everybody's happy, they're excited to be talking

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to doctors, love doctors, but they have a certain arrogance, and

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they're bombarded with a lot of pharma reps at the time,

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and it was just harder to get headspace. If you look back 10

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years ago and you start talking about helotherapy, 10 years ago, infrared

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saunas, LED technology, Where are

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we now today versus if that was, let's say, the 1st

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inning, of a of a baseball game, you know, versus the

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9th inning? Where are we now? How much progress have we made,

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and how much are you still surprised when someone's like, oh, I never heard of

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that? I actually use that term

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where I'm like, how do you not know about Halo Therapy Solutions? But I can

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tell you, having gotten into the industry about a

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decade ago, a little bit more perhaps, with my respiratory

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background. I was so excited, so drawn to salt. I talked about it all the

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time, and I can tell you one thing that hasn't changed. So when you're talking

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about salt therapy, people want it, but like you said, they don't always

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know what it is. Fast forward where we are today in this in this,

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you know, the evolution of Solv therapy, people understand a lot

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more, and then COVID hit, and it was like a tremendous accelerant

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for people's focus on respiratory health and overall immune health.

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So we have seen a tremendous

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uptick in in in the business. And, again, when

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you're talking about it, people want it, and they don't always

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know. And when they do, it it's a it's an easy sell.

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So Gotcha. You know, we we spend most of

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our time, Dave and I, in Integrity Square focused on bricks and mortar

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health clubs, franchisors, franchisees, area developers.

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Some of the largest groups in the country, I am

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absolutely shocked that they don't have

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a salt cave in their fitness studio for people to go

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in pre and post workout because it really does, like, dries up your entire

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respiratory system. I mean, I used to do SoulCycle, you know, daily.

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And I went to a salt room one time before SoulCycle, and I literally, like,

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I I signed up for the next class because my my my

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respiratory system was, like, so, like, ready to go. I felt like it

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was, like, like, the cleanest engine in the world Yeah. For that day, and I

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woke up, you know, like, drooling the next day because I got such a good

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sleep afterwards. Yeah. Yeah. You know? So, like, I'm I'm shocked that,

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like, cycling students don't have, like, hey. Here's our, you

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know, our salt room, and here's, like, our NormaTec compression boots at the end,

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and, like, bookend me with a workout with workout

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pretty like a pre workout in in the in the cave salt cave, the

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workout, and then the post workout. So how has that kind of

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evolved into they the return on investment on this is, like, it's

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a no brainer. It is a no brainer. What so why why aren't people,

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like, jumping on this as quickly, or are you seeing, like, tea leaves of,

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like, hey. There's some spas that are really, like, moving this, and there's places

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that have opened that I'm, like, really excited about. Massively. We we started

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a pilot with Anytime Fitness this year. A second,

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group from Anytime Fitness is is is you know, we

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just talked about, starting another pilot with them

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with the Halo Sauna. We're we're talking with all kinds

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of people. We have Equinox, World Gym, Thecovere.

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I mean, we are partnered with so many amazing fitnesses,

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gyms, and wellness. Woodhouse Day

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Spas are, you know, one of our top national Sure.

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Chains. Spavia is another one. So we're really I think we have the best

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partners in the industry bar none. And, it's the only way

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to address respiratory health in an all natural way. And like

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you said, what salt therapy does is it gets down into those small airways

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and draws out all that moisture, mucus, and impurity. It kills anything in the

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airway, and it helps with inflammation throughout the airway. So it's an

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all natural approach to healing. Started about 185,

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185 years ago, but it's backed by about 50 years of science, published

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in the New England Journal of Medicine. So you hit that sweet spot

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for folks that are looking for an all natural approach to

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recovery and healing and respiratory health and skin health.

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I could go on because salts medicinal, benefits are

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just tremendous, and then you add to it that it is a

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has a calming effect. Mhmm. And people just it's an

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aura cleanse and a grounding effect. So it has lots of different

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ways that it helps folks to improve, like, their whole

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well-being, and then more specifically, athletes with a better

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oxygen exchange and helping to strengthen that abdominal wall.

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And and then what we do so you mentioned salt rooms. We

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we sort of the industry moved away from salt rooms and caves,

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and really where it's at now is stacked modalities. So like the sauna that

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I'm in, we stack it with red light, we stack it with

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salt therapy, and of course, the infrared heat, maximizing the

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footprint, maximizing the return on investment for one of

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these facilities.

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This is Pete Moore. I wanna let you in on a little secret. There's this

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company called Promotion Vault, and what they do is they give out rewards

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from retailers that allow you to incentivize your

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members without having to do 0 down and 1 month

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free or giving away shakes or giving away T shirts. What

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you wanna do is build a rewards program that lasts, that

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people value, and that doesn't discount your own products and services.

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So here's the deal. There's something called rewards vault. The rewards

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vault is going to allow a member to set up their own profile.

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They are going to answer questions. You're gonna get those answers. You're gonna be

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able to target those members, and you're gonna reward them inside your

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club, inside your spa, and outside of the club and outside

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of the spa to get them to become loyal, to get them to pay

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their monthly dues, and to be rewarded properly

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for the actions. A lot of companies are cutting back on rewards. You shouldn't

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be. Promotion Vault's your answer. Trust me. This is real.

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So one of the things that's kinda shocked me about workout recovery

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that already happens in, like, personal training or group training is that there's,

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like, a there's a routine and there's, like, a sequence to everything that

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goes on. You know, you take a soul cycle class. You know, there's certain amount

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of songs. There's a warm up. There's a weight exercise. There's a cool

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down, you know, so on and so forth. There's a stretch. Same thing with,

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like, yoga. You'd say, like, there's a progression, Pilates, so on and so forth.

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Have you seen groups out there that say, okay. You know, you can sit in

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the salt room right now that you're in that's also an infrared sauna. You can

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put an LED light on. Okay. Those are it's like a, you know, the trifecta

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of, like, return on time. However, you know, if

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I'm doing a certain amount of workouts and I'm trying to become, you know, training

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for for cycling or or or, you

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know, a 5 k or 10 k or whatever I'm training for. You know,

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you should really do, like, cold plunge in the morning. You should do, like, the

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infrared in the afternoon. You should do a salt room, like, every day.

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You should do, you know, NormaTec, you know, before or after you work

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out. I feel like that there's, like, a lack of a prescription

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or people knowing, like, hey. Here's my education. Here's,

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like, what you should do and when you should do it. And if you actually

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do it in a different sequence, it doesn't work. I I feel like no one

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really has, like, clearly articulated to me, like, hey, man. If you

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do an infrared shot and then you do a cold plunge, like, you might as

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well have done nothing because it basically just Right. You know, like, eradicated, like,

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the benefit of both. I I don't even know the answer to that. I should.

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Right. I'm kind of embarrassed. Coal. Hey. Cut the cut the video. Cut the audio.

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Like, I don't know the answer to this. No. So so what's the answer to

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that? Like, why isn't somebody come out with that? Therapy is huge,

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and, you know, again, one of the, I guess, positive things that came out

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of COVID is people really being focused

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on their immune health and realizing that self

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care is essential, and they need to fortify their bodies, and they need to

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and then coupled with, like, gyms offering all

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this amazing, you know, training and and workouts and all this great

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equipment, but not really having a recovery arm, which does everybody a

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disservice because now they're prone to injury. They can't get back

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in the gym fast enough. Like you said, there's it's like

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a complete misunderstanding of how

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these modalities are best used or stacked.

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So that is that's been a

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little bit of a a gap, and I think it's

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starting to close a little bit because people are recognizing

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that, you know, it's it's an important and essential piece

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of the workout program. So the World Halotherapy

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Association is, I'm the president of that association, and that's one of the

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things I'm I'm doing right now is all of this training on all

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the different modalities that exist, coupled with the

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the different ways that you would want to potentially use it based

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on the needs of the guest or the member. So

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a little shameless plug for the World Halo Therapy Association, which is still I

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mean, I I was gonna plug it for you. I was gonna plug it anyway.

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So, like, if you wanna front run me, that's cool. I'm good with them.

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So so, you know, so as you look at you know, maybe without naming

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the actual client account, the thing that I think about sometimes is I'll go

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into a club or I'll go into a sauna, and they'll have, like, you know,

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one infrared sauna. They'll have, like, 2 NormaTecs. They'll

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have, you know, maybe, like, a really small salt room. When you go in

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or could you give us an example? Someone's like, hey. I went in there just

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to have them, like, set up, like, this really small workout recovery area just to,

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like, prime them on it, and get them used to it. But they actually came

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back, and now it's, like, x thousands of square feet. Can you give

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us an example of that? Or like where that's happened? Yeah. Where it's like you're

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like, hey. I'm gonna go in. I'm gonna try and have them, like, you know,

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like, kinda walk their way into recovery, and they're like, wow. Like, this

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is now, you know, 5,000 square feet, and it's got a salt room, and it's

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got this in it. It's got you know? And they kinda totally bought in to

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the whole recovery instead of just saying, like, yeah. I'm gonna take the small room,

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the sales room. I'm gonna, like, test this out. Yeah. So that's a good

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example. I mean, I don't have where because recovery

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doesn't require a massive amount of space

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necessarily if you have the right equipment. And so one of the huge

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benefits is is just being able to take

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a small, let's say, 40 by 48 inches,

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4 foot by 4 foot space, and then stack or layer

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your infrared heat, which works on pain

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management, weight loss, muscle recovery,

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lots of great things, cleaning out the cells, and then you also

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have your salt therapy, which, of course, is a complete detox of the skin and

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the lungs. You can add red light therapy. We have a halo red

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that has been tremendously popular. That's what we started

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with down in Florida with Anytime Fitness, is that

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halo red. It's a small footprint, and you don't even have to dedicate a room

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to it necessarily. So it's full red light immersion. It's patented,

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and you're getting so much recovery in the form of that small

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space. So I don't really have a great example of who has had

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an expansive sort of space

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taking in lots of equipment because, really, we have a

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sauna and we have a halo red, which is the red light

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in salt. We do do build outs in the form of salt caves. It's

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just not where the industry's going. The return on investment isn't as good. We

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do a lot with IV therapy groups as well, and they

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prefer a smaller buildout with, like, say, 2 to 4 loungers

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where they'll include, you know, sound therapy and then these these

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loungers, they do the drip. So people are really getting into this

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concept of layering these different modalities,

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in smaller spaces to to to

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maximize their return on investment and, and really

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recovery. So you don't need a lot of space for recovery. Well, I actually bought

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a couple of, halo pockets. So I've got the, the, self

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use, inhalotherapy machine. CBD

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salt that goes through? I got the CBD salt as well. Yeah. It was sent

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that was sent under, under separate postage. Okay.

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Alright. And it was written down in hand, so I was like, I wanna make

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sure who sent this to me and then fact check that back. No. It's been

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highly regarded factory US based patented. It's

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amazing. We're the only company that offers the patented CBD

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salt, halo salt, halo CBD salt,

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and I can tell you I've tried it as well in both my sauna and

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my pocket. It feels like you just had a glass of wine. It it

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also has amazing benefits for respiratory and skin, and I think it's

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gonna be a game changer in terms of the,

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evolution of the salt therapy industry and and how we're keeping

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up with what's going on. CBD is a huge industry, and we've

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now patented, a a farm assault with the CBD.

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Awesome. From from a standpoint of, how long you could stay

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in a salt cave per day, what what's the answer to that?

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So you can't really OD on salt, which is the good news,

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especially with our equipment because it's salt perfect technology. It's not an excessive

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amount of salt where you're, you know, ingesting some, and some of it's a

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systemically absorbed. Again, a salt cave, not as

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popular, but I'd say 45 minutes is a sort of a average.

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If you've got that smaller 2 to 4 lounger room or

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cave, 30 minutes is best. If you're in a

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halo red, full immersion red light and salt,

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15 minutes. 15 minutes, $35,

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no labor. And like you said, who's not doing that all day

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every day? Exactly. Exactly. And and from a

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standpoint, just so people understand, like, the maintenance on this and, you

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know, you know, in between people using the sauna,

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You know, just talk about how quickly these, you know, like, the cycle time

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is on being bring people in and out. Yeah. So with the,

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with the halo red, which is the red light, full red light, patented red light

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immersion with salt, most powerful red light on the planet, 4 wavelengths of

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red. It's unbelievable, technology. 15

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minutes, and there's no downtime in between. You can put 4 people an hour in.

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So that's great. Minimal cleanup at the end of the day, you wipe it out.

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Boom. You're done. You put enough salt in in the generator for your for the

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entire day, 6 to 8 sessions, so it's very low maintenance. The

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sauna is a little bit more maintenance because, you know, people are gonna sweat

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a little bit. So we always recommend baking soda water solution with paper

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towels. The end of the session, maybe wipe the wood down.

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Again, leave the salt inside the environment. It continues to self

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clean. At the end of the day, you wipe the glass down, free

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from the salt, and and you're off, you know, you're off and running.

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So very little maintenance. Our generators are backed by a lifetime warranty. They're the most

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lifetime warranty. They're the most user friendly, virtually maintenance free, which is why our equipment

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is the gold standard. And, yeah. So

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that's it's very easy to offer. And and and

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some of the locations, I know you're just, you know, doing some beta tests with

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Anytime, and I know you've been in in resorts for a long time. Yep.

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Have you starting to get have you gotten any or have, like, the operators

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that you're supplying on these beta tests gotten any

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feedback from the consumer? You know, like, my

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my my, review of, you know, doing a salt room and then soul cycle, you

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know, I just I felt like I was, like, 2 x the capacity Yeah.

307
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To to to have you seen things like that or, you know, some of these

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moments? You're like, wow. Look. I told now I did told you they would like

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it, but, like, there's here's some other things that have come out. So we get

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tremendous testimonials. Like, people are blown away. Like,

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it you're treating more chronic conditions, but people will go in an

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assault session, you know, whether it's a a booth or a

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room, and they just you know, it's not a magic bullet where you're

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gonna come out and you're gonna, like, all of a sudden feel transformed, but in

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some ways you do because you are, you know, as I said

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before, you have this sort of grounding effect and aura cleanse

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from salt. It it also is, for folks

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that have congestion, so they're breathing it in their upper airway.

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It helps with those swollen nasal passages and you it liquefies

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that mucus. So they're they're starting to drain, they're breathing a

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little bit better, and they walk out feeling like, wow, that

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was crazy. I I'm I'm relaxed. I I can breathe

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better. And so we have those testimonials all the time.

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And then customers love it. Facility

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owners are making money with it very easily with minimal labor.

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So, I'm so passionate about salt therapy, and,

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honestly, it's to it's I I eat, sleep, and breathe

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salt, I mean, really every day and have for the past decade, and

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I can't say enough good things about it from having done it as a facility

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owner and also somebody who talks to people

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every day, and that's where my passion is. I wanna talk to people getting

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into the industry so that they understand why

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salt, you know, why halo therapy solutions, and why our

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equipment? And and so I'm very passionate about that because I can speak

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firsthand why it's amazing from a customer perspective and a facility

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owner. This

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00:20:53,800 --> 00:20:57,260
is Pete Moore. Here's the last tip for you of the podcast.

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We are partnered up with a company called Higher Dose. Higher Dose

339
00:21:01,535 --> 00:21:04,915
dotcom. They are the leader in workout

340
00:21:04,975 --> 00:21:08,655
recovery products, infrared technology, LED

341
00:21:08,655 --> 00:21:12,190
light masks, neck enhancers, and other

342
00:21:12,190 --> 00:21:15,970
products such as PMF mats and sauna blankets.

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00:21:16,350 --> 00:21:19,870
If you have not gotten on the workout recovery train

344
00:21:19,870 --> 00:21:23,715
yet, your time and your stop is now. You gotta

345
00:21:23,715 --> 00:21:27,475
get these products in there before these workout recovery and spas end

346
00:21:27,475 --> 00:21:31,235
up saturating your market, having your members walk out of the club and

347
00:21:31,235 --> 00:21:34,674
going into one of their locations for $200 per

348
00:21:34,674 --> 00:21:38,240
month where they're paid 39 to you. Let's become an

349
00:21:38,240 --> 00:21:41,840
expert in workout recovery if we are already the authority in

350
00:21:41,840 --> 00:21:45,600
workouts. Higher dose, check it out. There's a

351
00:21:45,600 --> 00:21:49,120
wholesale code, and we look forward to helping

352
00:21:49,120 --> 00:21:52,815
you augment your products and services to meet the demands of

353
00:21:52,815 --> 00:21:56,595
your members. And, hey, let's get people happy, healthy,

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00:21:56,655 --> 00:22:00,434
and sweating, and the recovery should be just as good as the workout.

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I'm glad you came from the pharmaceutical industry, which definitely has,

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you know, very strong educational foundations on on

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training people that are out there advocating for their products and services,

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whether that's on a recurring basis or whether that's a one off. I think the

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medical industry has definitely proven that I need somebody who knows what

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they're talking about. I'm gonna arm them with clinical studies. I'm gonna arm them

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with, you know, everything except that documentary I I read

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on the Purdue Pharmaceuticals, everyone else sounded like they actually do

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00:22:33,630 --> 00:22:37,230
their their job very well Yeah. On on educating the sales team

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00:22:37,230 --> 00:22:38,850
properly and sending them properly.

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Having come from that background, you know, is there, like,

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is there, like, a quote that you have or a, like,

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a a way that you think or, you know, like a like a corporate sales

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hat that you kinda wore, but now it's, like, more of an entrepreneurial sales

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hat? Yeah. Or, like, you wake up every day and you're like, hey. I'm gonna

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do this. And you got, like, some, you know, mantra that you say if it's

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if it's appropriate or or some words of wisdom to people that start

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working with you. So I have a lot

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of mantras, and 90% of life is showing up as one of my favorites. And

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that really did come from this pharmaceutical days when we were required to make 8

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calls a day, and you're dragging through your day, and you're like, oh my gosh.

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The last thing I wanna do is go into that doctor's office and get beat

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up and go try to, you know, back down a gatekeeper, blah blah

378
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blah. And it was inevitable that I just showed

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up in that last call, and it always was one of my best calls, and

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it worked out really great. So I'm very competitive. I'm a d

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one athlete, former d one athlete. I've always had the mindset

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that you get out of life what you put into it, and

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I've that I I work when the work needs to be done. I that's

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probably my biggest, I don't know, like,

385
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what I need to improve on is is realizing that I have to, you

386
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know, sort of balance my life a little bit more because I

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love what I do, and I can do it 7 days a week if I'm

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not careful, which isn't good. But, no, I I think

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I another quote that I really love and it's one that I connect

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with, this year more than ever is success is often achieved

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by those who don't know that failure is inevitable. So what I

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would say to somebody who's getting into

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00:24:22,030 --> 00:24:25,790
business ownership, it's not for the faint of heart. And you

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have to be disciplined, and you have to have the stomach for it.

395
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And you have to what I would say to them, aspiring

396
00:24:33,310 --> 00:24:36,935
entrepreneurs, drown out the noise. When I started, I took a

397
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buyout from a Fortune 500 company. I I had a tenured position. My

398
00:24:40,695 --> 00:24:44,535
husband thought I was nutso, and I'm like, nope. I I gotta get I

399
00:24:44,535 --> 00:24:47,975
can't. I can't do this anymore. I I'm I'm pivoting. I'm doing this. I have

400
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a passion for this. I never looked back. I've never been happier, but the

401
00:24:51,710 --> 00:24:55,309
amount of noise that I had to tune out, self

402
00:24:55,309 --> 00:24:58,910
doubt, which you're plagued with when you're thinking of

403
00:24:58,910 --> 00:25:02,684
giving up one career and moving into another. So my biggest

404
00:25:02,684 --> 00:25:06,525
advice would be believe in yourself, tune out the noise, and put

405
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one foot in front of the other and just make it happen. Well, I'd say

406
00:25:10,125 --> 00:25:13,405
welcome to the halo sector. Feel free to use the word halo, but obviously you

407
00:25:13,405 --> 00:25:16,870
use that, like, a 100 times a day. So we love that you guy what

408
00:25:16,870 --> 00:25:20,470
you guys are doing. We've been early advocates of of, global halo

409
00:25:20,470 --> 00:25:24,310
therapy. Good friends are Steve. He actually went to my summer camp. Granted,

410
00:25:24,310 --> 00:25:28,150
it was, like, probably 10, 15 years earlier than me. So, we became fast

411
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friends, and we're trying to get, as much workout recovery, you know,

412
00:25:31,934 --> 00:25:35,775
into the mainstream as possible. So thank you for your reference. Thanks for leaving your

413
00:25:35,775 --> 00:25:39,375
cushy job, and, thanks for waving me, the Halo

414
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flag. Whether it's for Halo SECUR or Halo therapy, just keep waving.

415
00:25:43,215 --> 00:25:46,710
I appreciate you, Pete. It was awesome being with you today. Good to see you.

416
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Take care. See you soon. Thank

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00:25:50,789 --> 00:25:51,289
you.