Episode #537: Effective Fitness Strategies and Business Insights with Noam Tamir of TS Fitness

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I am super excited to announce that we now have a formal

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partnership with The Prospect Wizard. And when I say

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wizard, I mean wizard. Obviously, you have a website.

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This allows you to convert your traffic

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visitors directly into leads. It's not just another chatbot, and it's not AI, but it

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allows a visitor to call, text,

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or leave a voice mail. Immediately goes to you, your sales team, or anyone

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else in the club instantly. MIT shows a study that if you

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contact the lead within ten minutes, chance of them converting goes up

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nine times that of the average. We got the Atlanta

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clubs on it, Vida Fitness, Gold's Gym, Mountainside,

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City Fitness Philly, College Park. Become one

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of the next halo companies to deploy the wizard. It's

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easy to use. Go to the prospectwizard.com. Get

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a free thirty day trial. Talk to my boy, Dave Gallon. He will get you

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all set up, and let the leads flow based on the

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wizard. Go get them.

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This is Pete Moore on Halo Talks NYC. I have the pleasure of bringing

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thirteen years successful entrepreneur and a guy with an

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amazing haircut for radio. No. For actually, we

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could do this on video as well. So, Nolan, Tom, we're good to see you

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again, and, welcome to your first Halo Talks. Thank you. It's a pleasure to

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be here. Appreciate you. Awesome. So you got your, you got your

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diplomas behind you here on, on NYU and,

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what you built. But first, tell us why you called TS Fitness, and,

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why'd you decide to start a studio back in the, the early

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days of 02/2011? So, yeah. I'll tell

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you a little bit about my backstory. So it's interesting. We met for the first

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time. I know you were meeting a lot of people, but with Doug LaVine, from

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founder of Crunch, so that's my alma mater, along with

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NYU. So I started, as a personal

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trainer. I worked in the hotel industry

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for a little bit, was getting my master's degree, became friendly with the

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trainers at the Neighborhood Crunch. They were telling me a little bit about

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the industry. They were telling me a little bit about, you know, their flexibility

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and everything. So I decided to work a little bit more part time,

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and I became a trainer. Also wanted a

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free membership. So that was, that was a little a little

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benefit. So I worked my way up the ranks, was a

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personal trainer, became a assistant manager, ended

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up becoming a personal training manager, and then I decided to go

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off on my own. You know? When you're a personal trainer, it's almost like you're

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an entrepreneur. Mhmm. So you're running your own business. So I said, okay. You know,

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let me let me do this on my own. I got a a good,

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you know, Rolodex of clients, so let me give it a

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shot. I was renting space from a local gym,

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and then I started doing the numbers. And I said, okay. You know what? These

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numbers kinda match up. Why don't I open my new space? I know

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how to manage people. I know how to build a team,

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and that's what I did. I went out not knowing anything, really

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about running a business. Made all the mistakes you can miss you you can make.

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Wrong contractor, wrong hires, paying people

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too much. So, you know, again, I learned from

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my mistakes. I think it's one of the best ways to learn. A lot

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of people hesitate. They don't they're afraid to

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make mistakes. So that was in 02/2011, opened up TS

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Fitness. Started off with a lot of just private one on one

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training, and then slowly migrated to small group

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training. And that has really been

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the recipe for success for our fitness studio is doing the

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small group personalized training. Let let me ask you a question going back to these,

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you know, mistakes. You know? And those are those are I use all those.

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I've been watching some stoicism related

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videos. So, like, every mistake or every experience, like, creates an

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opportunity for something else. So so, you know, if you said, okay. If

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I would have made a hundred mistakes, let's say, but I only made 50

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or or how many did how many less mistakes did you make because

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you basically went in there and you learned how the crunch personal

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training model worked? And the reason why I'm asking you this is because

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some entrepreneurs come into us, and I think they're they're too early to become an

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entrepreneur. So I spent some years kinda learning or, like, diagnosing

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how somebody else runs their playbook and their business model. Like, you're kinda

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said, hey. Look. I did the math on this. I've got a Rolodex for the

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people that don't know what a Rolodex is. It It used to be where you

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put your business cards and you flip them, and you actually had, like, a thousand

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people's business cards alphabetically. Now that's obviously

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your your Gmail contact list or your your MailChimp

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list or what have you. So talk about how important it was

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to to learn on somebody else's dime effectively and working for

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them and then what you kinda took from there and kinda pieced together as your

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own, you know, unique playbook, if you will.

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Well, like you said, the numbers are super important, and those are things that

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I'm still learning more and more about as the business expands. I think that's really

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important. You gotta know your numbers. If you don't know your numbers, you're destined

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to, I don't like to say fail. You know, I always say I

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either learn or I win. You know, there's no failure

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here. But, yes, if somebody, you know, doesn't have

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the success that they would like to, a lot of it has to do with

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the numbers. The other thing is learning how to lead, learning

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how to manage people. And that's something that Crunch helped me do was

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learning how to create that team, create that

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culture, which is really important. Because if you're just doing

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something on your own and you're an entrepreneur and you're trying to run a brick

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and mortar business like a fitness business, you are going to

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burn yourself out trying to do everything. And Yeah.

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You know, coaching people, teaching them, having

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some systems in place, philosophies in place, I think is really

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important. We used to do, a lot of staff development,

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at Crunch. So I think that that's really important. Making sure that you're creating

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an a growth opportunity for your team, for your employees,

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I think is very, very important. When you say look at the numbers, what are

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some of the things that you track on on a daily, weekly,

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monthly basis that because you focus on the numbers. And the

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reason why I ask is that there's some groups that we work with, and they

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say only my numbers, like, right now, who are on you know, won't launch

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until January, February. But, you know, right now, we're November 18.

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There are some of my clients who'll tell you how they're tracking as of, you

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know, October 31. There are some groups that might not know their

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results, you know, only since, like, September.

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And there are some groups that might say, look. I know what I'm doing every

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single day. And that's how, like, I'm I I I can't manage the business

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unless I can measure it. So long winded way of asking you, like, what

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are some of the things that are important to your business that you

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can look at or that you get delivered to you daily that gives you,

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like, a pulse? Are we talking about now, or are we talking

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about in the past? Like True now. Or, like, when I so when I first

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started, I really was just looking at my income versus my

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expenses. I really wasn't looking at, like, how many leads I

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had, what my conversion rates were, anything like that. But

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now we do something called the scorecard, and that's something that I've learned

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through, a couple of the mastermind groups that I'm part

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of, which Which ones are you part of? So I'm part part

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of right now, business of strength, which is run

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by two incredible guys, Joe Riggio and Dan

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Goodman. They've been really helping me, mentoring me. I was

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in a previous one that, they were part of. We were in, like,

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a exclusive section of that mastermind. It was a lot larger,

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and they were two of the people that really stood out to me. And they

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have their own mastermind within that. You know, aside from that,

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it's not they don't compete with one another. Oh. But, but, yeah,

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they've they've been instrumental in my success. So what's the

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scorecard? This on the scorecard is

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our revenue, our expenses, the number

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of members we have, what our attrition rate is,

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the number of leads we have, the conversions,

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the the conversions that we have. And that's that's pretty much it,

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but we're all we're tracking that daily.

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This is Pete Moore. I wanna let you in on a little secret. There's this

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company called Promotion Vault, and what they do is they give out rewards

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from retailers that allow you to incentivize your

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members without having to do zero down and one month

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free or giving away shakes or giving away t shirts. What

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you wanna do is build a rewards program that lasts, that

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people value, and that doesn't discount your own products and services.

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So here's the deal. There's something called rewards vault. The rewards

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vault is going to allow a member to set up their own profile.

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They are going to answer questions. You are gonna get those answers. You're gonna be

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able to target those members, and you're gonna reward them inside your

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club, inside your spa, and outside of the club, and outside

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of the spa to get them to become loyal, to get them to pay

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their monthly dues, and to be rewarded properly

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for the actions. A lot of companies are cutting back on rewards. You shouldn't

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be. Promotion Vault's your answer. Trust me. This is real.

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And you're in the location daily. Correct? I'm in the location

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daily. Yes. And how how many members and

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I'm I'm gonna ask you some questions. I think I already know the answer. But

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at the number of members that you have, how many of those members do you

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know their name? I know

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95% of them. Okay. Sometimes

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I feel like there are boutiques out there that I've been to.

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Let's say, for example, without naming names, SoulCycle. Now we're just

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named. I'm sorry about that. Right? I go in there four or five times a

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week back before COVID when I lived in New York. And I'd say, like,

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maybe 50% of the staff knew my name or my

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nickname that I had on my bike, but they didn't really know anything about me,

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besides my classes, you know, a couple of, like, you

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know, jokes here and there or, you know, what my shoe size was.

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What what kind of information are you getting, or do or are you trying to

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get out of your members to, like, understand, like, what their trigger points are?

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Or what what might it what maybe might make it hard for them to break

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up with me? So a big part of it is the team that I

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have. So I don't have as much contact over the

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last year with the members. We have, I've I'm on a

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Second Floor. My office is separate from the gym

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floor. So quite a bit quite often, I'm in here creating

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content marketing, sales development, system development,

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business development. So I do something called the four bullet

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Friday, where every week I'm emailing

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all the members. I'm giving them some interesting information.

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I'm making some jokes. I'm getting them to know me, getting them, you

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know, from helping them, like, understand who

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I am. K. So so that's how I kinda

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connect with them. I also make sure to reach out via text

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every week to new members if I haven't met them yet. Right.

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If I see a name that I'm unfamiliar with on our

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attendance sheet, I'll try to go up there and introduce myself.

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So that's one of the biggest things about our studio is the

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community. That's what keeps people coming back.

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We understand that, you know, our client avatar or member avatar

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is a certain demographic with certain pain points, and we

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become the solution for that. A big part of it is also

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checking in with our members. You know, a lot of gyms, a lot of fitness

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studios, they'll just leave people to their own devices. They don't do check ins with

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them. They don't see how their progress is. We use a tool called an Enbody.

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It's really just a accountability tool. You know? You see what their

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body fat percentage is, what their muscle mass is, and the program

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works. You know? I would say about ninety

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percent of our members achieve their goals. They're happy with

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their goals. They come because of the goals that they have, you

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know, these these pain points, but they stay because of

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the community. Mhmm. You know, they we do

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something kind of fun in every single workout, which is an icebreaker.

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So right away, we're finding out information about our

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members. What's your favorite sports team?

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You know? Good. I could see that it's, is it the what is your

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favorite one? The Giants or the Rangers, would you say? It's a great question. I

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would say right now, I'm more of a a Ranger fan than a Giants fan

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because of their success. Their weather plan. Attached to versus their

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lack of success. So Yeah. But, also, it's a PBIS to get

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in and out of MetLife Stadium versus walking to the garden. So

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Oh, in the garden. I went to a Ranger game last night against Kraken. We

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wanted to know. So, Love it. Yeah. So some of the things you're talking

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about here, you know, I I joke around, but I'm serious is that you can't

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have artificial intelligence until you have intelligence. So it

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sounds like if you know that the my favorite team, you you know, that's gonna

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be another connectivity point. If you know that you know, and I say this on

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other podcast. If you know that when I was 12, you know, I used to

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be a chubby kid, and I used to shop at the Sears department in the

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husky section because I had to get elastic jeans because I used to eat a

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lot of sugar. Like, you gotta know that that's a trigger for me.

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And then if I'm in your class and I look like I gained a couple

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of LBs, you're gonna be like, bro, are we going back to the steers husky

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section, or are we gonna go into this small group training class? Like, let's get

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our shit together here. Okay? Stop fucking around. And and those those

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things also connect you to other members. Yes. You know, they'll start they'll start being

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banter between two two members, and then they start talking and trying to

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schedule sessions together. And before you know it, they're hanging out outside of the

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gym. And that's a connection that we created. And that's how you get,

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like, a a a member to stay for life. You know? Unfortunately, it is

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New York City, so you are dealing with a lot of a lot of attrition

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because of people moving. You know, they move 30 blocks away. They're not

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coming. I was just You know? I was just asking that because I I live

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exactly 21 blocks from you right now. And this

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podcast might the one takeaway from this podcast, regardless of other people,

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might be I'm gonna become a member of of your location because I wanna get

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results. And I haven't gotten the the results on my own because I haven't

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been motivated the last several months to do that. That's my own situation

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I'm working through. Alright. We should So so but

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but my question for you is, you know, you're off sixty second first

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sixty first and second half. Right? So, yeah, sixty first

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between first and second. Yeah. So my question for you is and for and

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for you to, like, help other people understand how you do

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your marketing. Is your marketing a five block radius? Is it a 10 block

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radius? Is it, hey. People are actually commuting here from One

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mile. One mile. 20 blocks. 20 blocks is where we do our Google

246
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Ads, our Facebook Ads. Yeah.

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That's that's and then, obviously, we get, you know, referrals.

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So those are the warmest leads you can get, and those,

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people can travel a little bit more for us. But for the most

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part, we've really dialed in our marketing to be,

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you know, 99% of our members are within work or live

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within one mile. Got it. And then from a standpoint of

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what you prescribe to people and and the reason why I'm asking you

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this is because there's a lot of different things that people can and

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and would like to do, whether it's, hey. I like to I like to go

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cycling. Maybe that's not something I wanna do three or four days a week. It's

257
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like my core workout anymore because I'm not getting the physical results in

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the mirror that I'm looking for, by cycling. So I need to do

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more strength training. Are you helping people prescribe,

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like, hey. This is what you're looking to achieve, and I could be, like,

261
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60 or 70% of that workload.

262
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And here's what I want you to do on the recovery side, either with

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us or with or somewhere else. Here's what I want you to do physically

264
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outside of taking our small group training classes. So how do you think

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holistically about giving someone a prescription and

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maybe understanding or do or

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overtly based saying, you don't have to come here a

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% of the time. Like, I'm like your anchor, but I also want you to

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do other things. I don't wanna pigeonhole you into, like, I'm like your

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only place, you know, and you listen to me, and and everything has to

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happen on 60 First Street. Yeah. I I think

272
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that strength and conditioning is gonna give you the most bang for your

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buck, and I think that people are really understanding that. We definitely

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are getting a lot of people that are coming from us from other

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more cardiovascular and hit style type of workouts

276
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and understanding that they're not getting the results that they

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want because they are doing more of a calorie

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burn more than changing their body composition. And, also, the

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older you get, the harder it is to do that, the more wear and tear

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on the body. So when we prescribe, which we do, when people come

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in, based on what they're doing outside of the gym when they

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come in, we'll suggest either two, three, or four times a week of

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training. I would say about seventy five percent of our people are coming in about

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three times per week, and then they're doing some type of cardiovascular

285
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or, like, movement based. I'm a big fan

286
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of Pilates. I'm a big fan of yoga, you

287
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know, doing some, we call, zone two training where you're getting your heart rate

288
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up. Not super high, but, you know, you're in a

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place where it's great for your VO two max, which is a term

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that's really been starting starting to get used a lot a lot more for

291
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longevity. So so we're definitely trying to preach

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to them to get at least five days of movement

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in per week. Three days of strength training, then

294
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two days of something that's going to definitely elevate your heart rate at

295
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a, you know, moderate level. Gotcha. And, obviously,

296
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nutrition is really, really important. My wife is a nutrition coach.

297
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I'm a nutrition coach as well. Twice a year, we run

298
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nutrition challenges, and we probably get about, like, a 40%,

299
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participation rate out of our members. Wow. And they really learn

300
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habits. It's really more of a habit based type of program

301
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than this is what you need to eat, and this is the time you need

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to eat it. So along with that, you know, you're we

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I'm I'm okay with saying to people that when it comes to

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weight loss, when it comes to overall health, to be

305
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honest, nutrition is 75% of it. Sure. I wish it was

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more exercise, but it's just not.

307
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This is Pete Moore. Here's the last tip for you of the podcast.

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00:19:03,355 --> 00:19:06,875
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309
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310
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311
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312
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313
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314
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315
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316
00:19:33,174 --> 00:19:36,940
up saturating your market. Having your members walk out of the club and

317
00:19:36,940 --> 00:19:40,380
going into one of their locations for $200 per

318
00:19:40,380 --> 00:19:43,900
month where they're paying 39 to you. Let's become an

319
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322
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you all bet your products and services to meet the demands of your

323
00:19:58,735 --> 00:20:02,275
members. And, hey, let's get people happy, healthy,

324
00:20:02,415 --> 00:20:06,149
and sweaty, and the recovery should be just as good as the workout.

325
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You know, as you look at yourself as an entrepreneur

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and, you know, you've had one location since 02/2011,

327
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you know, a a number of of entrepreneurs might say, hey. I wanna have a

328
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second location. I wanna have a third location. I wanna have a tenth location. At

329
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the same time, you know that within a 20 block radius of

330
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60 First Street, there's, like, over a million people that live there.

331
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That is like, hey. If I go open up, like, one, I gotta clone myself,

332
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which is impossible. Two, you know, the goals I have and the

333
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profitability that I could generate from a new

334
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location, I might be able to actually do within the four walls of my current

335
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location. Or I can remotely put someone into,

336
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you know, the field without having to sign another lease. So how do you think

337
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about in this kinda new normal of I wanna

338
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go to where the members are, or I wanna basically have, like, my

339
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headquarters. And I'm not, like, diluting my headquarters.

340
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And I don't care if I say to you, and I pretend I'm you

341
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for a second. Hey, man. I got one location for thirteen years, and someone's

342
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like, oh, you only have one location for thirteen years. Like, yeah. That's, like, the

343
00:21:16,745 --> 00:21:20,585
point. You know? Like, I got one office for Integrity Square. I don't wanna have

344
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five offices, but I accomplished everything out of one office. So how

345
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do you think about the psychology of growth and, like, the

346
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requirement or the necessity to have another location or be like,

347
00:21:31,940 --> 00:21:35,560
hey, man. I'm good. Like, I don't I don't need to be, like, commuting

348
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between 60 First And Second and 60 First And Tenth.

349
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So that's a great question because I've had this tug of war for the last,

350
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I would say, two years. Sure.

351
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Our facility operates at a great very high efficiency.

352
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The one thing that I can say is that if you're gonna open up a

353
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second location, you better have somebody that is gonna

354
00:21:59,690 --> 00:22:03,470
be an awesome number two. Yep. Either opening up

355
00:22:03,610 --> 00:22:07,370
the next location or station that your first location to make sure

356
00:22:07,370 --> 00:22:11,050
that things do not, you know, fall off. Yep. So a

357
00:22:11,050 --> 00:22:14,475
lot of people will go and open up another location without having that,

358
00:22:14,715 --> 00:22:18,554
or they'll, you know, spread themselves so thin. Some people are

359
00:22:18,554 --> 00:22:22,235
built like that. Some people can do it. I think I'm somebody that that is

360
00:22:22,235 --> 00:22:25,835
built like that, but do I want to do that, has been the

361
00:22:25,835 --> 00:22:29,380
question. Now I do have a great number two right now who

362
00:22:29,380 --> 00:22:32,980
has developed really well, and I have

363
00:22:32,980 --> 00:22:36,659
really kinda more led

364
00:22:36,659 --> 00:22:40,179
him than managed him over the last

365
00:22:40,179 --> 00:22:44,005
year. I believe that he can run this facility quite well

366
00:22:44,005 --> 00:22:47,365
without me here where I can go and open up another

367
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facility, and then grow somebody to run that second

368
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facility. So I'm definitely in

369
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agreement that you can just stay with one location and do quite

370
00:22:58,220 --> 00:23:00,720
well, especially in New York City.

371
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The the challenge for me and the and the kinda, like, head trash

372
00:23:05,419 --> 00:23:08,639
that I have is that there's a lot of people in my mastermind group.

373
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Nobody's in the city. It's really interesting. Out of the mastermind groups that I've

374
00:23:12,955 --> 00:23:16,794
been, nobody is in New York City or in, like, a big like, I mean,

375
00:23:16,794 --> 00:23:20,315
there's nothing else like New York City, in this country that

376
00:23:20,315 --> 00:23:23,615
is, a, so competitive, but, b,

377
00:23:24,130 --> 00:23:27,429
has so much wealth Right. In such a small area. Yeah.

378
00:23:27,570 --> 00:23:30,870
So I've seen people in the suburbs open up

379
00:23:31,090 --> 00:23:34,850
three, four locations because, a,

380
00:23:34,850 --> 00:23:38,555
you have a car. You can drive to locations. B, once you get

381
00:23:38,555 --> 00:23:41,995
a person locked into your gym in the suburbs, they're not going

382
00:23:41,995 --> 00:23:45,835
anywhere. They're staying thirty or forty years. Your attrition is not gonna be as

383
00:23:45,835 --> 00:23:49,435
high as somebody saying to me, oh, I'm

384
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moving downtown or, oh, I'm moving to the suburbs. I had a baby, and

385
00:23:53,140 --> 00:23:56,660
now we gotta move out because we don't have enough space. So that

386
00:23:56,660 --> 00:24:00,100
constant turnover is something that becomes quite a

387
00:24:00,100 --> 00:24:03,940
challenge about opening up another location. But if you do it

388
00:24:03,940 --> 00:24:07,315
right, your margins can be super high in New York City. Yeah.

389
00:24:07,315 --> 00:24:10,775
Yeah. And then from a standpoint, talk about, like, your your,

390
00:24:11,555 --> 00:24:14,935
the the person that you're talking about here who is number two.

391
00:24:16,595 --> 00:24:20,350
How do you manage, you know,

392
00:24:20,350 --> 00:24:24,130
here's your level of responsibility, and here's the growth that we can have

393
00:24:24,670 --> 00:24:28,510
just where we are so you so you retain, you know, some

394
00:24:28,510 --> 00:24:32,270
of the best people? I mean, clear expectations is

395
00:24:32,270 --> 00:24:35,895
really important. You know? Having a very

396
00:24:35,895 --> 00:24:39,515
good description of responsibilities, roles.

397
00:24:39,895 --> 00:24:43,575
You know, one thing that I do to prioritize my day

398
00:24:43,575 --> 00:24:47,015
is I'll write out, like, the five biggest things that I need to get

399
00:24:47,015 --> 00:24:50,510
done. And that's something that, again, I

400
00:24:50,510 --> 00:24:54,110
also translate to my team. I share that with my

401
00:24:54,110 --> 00:24:57,790
team, constant pursuit of growth with my team. So that

402
00:24:57,790 --> 00:25:01,470
helps them, you know, get locked into their job

403
00:25:01,470 --> 00:25:05,295
here. This year was the first time I put people on salary.

404
00:25:05,835 --> 00:25:09,195
So that type of security you know, people crave

405
00:25:09,195 --> 00:25:12,875
security. They want security. They they wanna know that you

406
00:25:12,875 --> 00:25:16,715
value them, and a big part of that is showing them that there's

407
00:25:16,715 --> 00:25:20,530
a path to growth. So that that's that's how I

408
00:25:20,530 --> 00:25:23,909
kinda lock in my number two. I recently also

409
00:25:24,770 --> 00:25:28,610
hired a full time sales manager. K. And that's

410
00:25:28,610 --> 00:25:32,315
somebody that is doing I mean, it's awesome to

411
00:25:32,315 --> 00:25:35,915
see this kid grow. He's my number three, and he is

412
00:25:35,915 --> 00:25:39,515
just really rocking. And that, you

413
00:25:39,515 --> 00:25:43,275
know, that was done through constant role play,

414
00:25:43,275 --> 00:25:46,509
constant growth, reading of books, seminars.

415
00:25:47,769 --> 00:25:51,610
So, you know, people also crave growth. So seeing

416
00:25:51,610 --> 00:25:55,230
that that is those are things that that human beings want,

417
00:25:55,929 --> 00:25:59,149
then if they don't, those aren't the right people for you. Right. Right.

418
00:25:59,450 --> 00:26:03,085
Awesome. So, you know, in in closing here,

419
00:26:03,465 --> 00:26:06,585
what are you most excited about in in

420
00:26:06,585 --> 00:26:10,265
2025? Is it, you know, the fact that people are getting

421
00:26:10,265 --> 00:26:14,040
on Ozempic and Wegovo and then coming in and, like, you kind

422
00:26:14,040 --> 00:26:17,640
of fast track them to to better health. Are you seeing that

423
00:26:17,640 --> 00:26:21,160
people are, you know, wanna get out of their house and

424
00:26:21,160 --> 00:26:24,520
and and wanna make change or maybe are more motivated than they were

425
00:26:24,520 --> 00:26:28,245
before? Or, is there some other, like, tea

426
00:26:28,245 --> 00:26:32,005
leaves that you've picked up that might be, you know, an moment

427
00:26:32,005 --> 00:26:35,145
for you or for us, you know, on where the future was?

428
00:26:35,765 --> 00:26:39,365
Well, going back to location number

429
00:26:39,365 --> 00:26:43,049
two, I mean, I'm ready. I'm excited to to go explore

430
00:26:43,049 --> 00:26:46,809
that and get locked into that and start working on that and being able

431
00:26:46,809 --> 00:26:49,870
to positively

432
00:26:50,169 --> 00:26:53,850
impact more people. You know? Yes. It's about, you know,

433
00:26:53,850 --> 00:26:57,390
revenue and profit, but the ability to create a whole new community

434
00:26:58,144 --> 00:27:01,825
is really, really that's why I got into this business, to be honest, is that

435
00:27:01,825 --> 00:27:05,664
I just love community. I love the creating that

436
00:27:05,664 --> 00:27:08,865
strength. You know, I say I'm not in the fitness industry. I'm in the strength

437
00:27:08,865 --> 00:27:12,385
industry. Yep. You know, you're creating people stronger inside and

438
00:27:12,385 --> 00:27:15,870
out. So that that is that's really what I'm most

439
00:27:15,870 --> 00:27:19,630
excited about. And, you know, listen. There's going to be

440
00:27:19,790 --> 00:27:23,309
you know, I'll tell you one thing. I tried to expand into a Second Floor

441
00:27:23,309 --> 00:27:27,090
and start trying to offer group fitness, like classes. Yeah.

442
00:27:27,630 --> 00:27:31,385
And I realized that that's not my service. I need to stay in my

443
00:27:31,385 --> 00:27:35,085
lane. Yep. My lane is small group strength and conditioning sessions,

444
00:27:35,385 --> 00:27:39,145
personalized stuff, more of a community, not people just dropping in and

445
00:27:39,145 --> 00:27:42,900
doing packages. Then I'm competing with the f 40 fives. I'm

446
00:27:42,900 --> 00:27:46,740
competing with the competing with the Orangetheories. That's not what I want. I

447
00:27:46,740 --> 00:27:50,420
wanna be in the avenue of between that

448
00:27:50,420 --> 00:27:54,100
group fitness classes and one on one training. There's a

449
00:27:54,100 --> 00:27:57,765
big, I think this is a big opportunity for a

450
00:27:57,765 --> 00:28:01,125
lot of people to get into is a small group Yeah. Semi private

451
00:28:01,125 --> 00:28:04,425
training. So that's really what I'm most excited about,

452
00:28:04,885 --> 00:28:08,600
going into 02/2025. Awesome. Alright, man. Well, look.

453
00:28:08,600 --> 00:28:11,419
I'm I'm glad we're able to connect to you. Thanks for coming to the event.

454
00:28:11,960 --> 00:28:15,159
Yeah. Congrats on your, on your success and and,

455
00:28:15,799 --> 00:28:19,559
really understanding the business that you built. I think a lot of entrepreneurs should take

456
00:28:19,559 --> 00:28:23,245
a pause, you know, get their scorecard set up, understand

457
00:28:23,305 --> 00:28:26,665
how the business works, and then you can start to scale and

458
00:28:26,665 --> 00:28:30,265
put the number two and the number three in place because you actually know what

459
00:28:30,265 --> 00:28:34,025
you're trying to get them to achieve and what constitutes a win.

460
00:28:34,025 --> 00:28:36,580
So if you don't have a copy of our book yet, we we gotta get

461
00:28:36,580 --> 00:28:39,460
one over to you if you'll love it. Called Time to Win You'll you'll have

462
00:28:39,460 --> 00:28:43,140
to personally drop it off so we can get you, to experience what the small

463
00:28:43,140 --> 00:28:46,980
group training is. You're only $20 for it. I'm not intimidated about walking in there.

464
00:28:46,980 --> 00:28:50,625
I'll come in with a book. No problem. Alright. Let's do it.

465
00:28:50,845 --> 00:28:54,365
We'd love to have you. Alright, man. Well, congrats on what you built. Let's, let's

466
00:28:54,365 --> 00:28:58,205
keep it going and, you know, wave the halo flag for us. Oh, for

467
00:28:58,205 --> 00:29:01,985
sure. Thank you so much for having me. I really appreciate it. Awesome. Great work.