Episode #547: Perspectives on Longevity-Opportunities, Obstacles, and Gabriel Cian's Mission

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This is Pete Moore on Halo Talks. I have the pleasure of bringing from

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international base of South Of France, Gabriel

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Sian. We're gonna talk about longevity. We're gonna talk about

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his serial entrepreneurship in the technology space,

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and he has sold two businesses and going to build

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several more in the future. So, Gabriel, welcome to your first Halo

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Talks. Yeah. Thank you so much for having me here.

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Awesome. So give us a little background on what you've done,

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some of the startups that you turned into companies that exited, and then

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talk about why your passion and, energy is going to lie

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in, in helping new companies. Yeah. So thank you

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very much for for the intro. I've been entrepreneur for the last twenty

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years coming from the tech space, and I have created a couple

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of startups, sold two of them, in the tech

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space with artificial related to artificial intelligence, big data,

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and marketing automation most of the time. Good. So,

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I exited the last one in 2021. At that time, I was 40 years

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old. And I decided to,

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change completely gears and focus on longevity on

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the last half of my life, so to speak. I have discovered

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longevity. There there are this is a new universe which is so

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fascinating. The science is moving

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forward so quickly, and the prospects of living longer

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and healthier was very enticing to me, and I

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just wanted to devote the rest of my, you know, energy and life

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to to longevity, helping people live as long as healthy and

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healthy as possible. So, you know, tell us about the, you know,

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getgetemail.i0 and then Prague online

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and, you know, what you did on those two companies that

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you think were, you know, game changers, or what what pivot you

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do you into having the ability to have somebody come and wanna

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acquire businesses? Because as most entrepreneurs know, you know,

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90% of companies that get started do not get acquired.

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Absolutely. As for a very tough business, a very

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tough universe to be in, and a very tough,

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activity on a daily basis to make. Those, out of

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those company successes that acquirers would be

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interested into acquiring. So by the way, in

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2021, yeah, the company was acquired by a big US

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publicly traded corporation called Dun and Bradstreet.

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And it was a great experience for me

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to sell the company and also work

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for two years, for the earn out and the

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transition period before between, you know,

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to make to make sure that things happen, on the right side for

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for the acquirer. Got it. So what I've done what what I've done

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I've done differently. To be honest, it's it's a it's a software as

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a business universe. So

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in SaaS businesses, actually, it's it's it's pretty

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hard to to to to, be successful.

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You need to execute really well. You need to say no

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to many opportunities because at some point, everybody's going to ask this

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feature and that feature. And if you get lost into that kind of complexity,

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you're out of business at some point, or you're going to suffer a

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burnout or anything, but you're not going to be successful. So saying no

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to so many opportunities and just laser

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focus on one thing and doing the best in the world, I think

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was a game changer for us and for the industry as a whole. Another

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question is, in my previous company,

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I was very much focused on the local market, the

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French and French speaking market. But the world is much

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bigger than that. So for getemail.io, what I said is that for

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day one, I would focus and consider that the whole world

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is is our playground. And it has been a game

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changer also because we opened up to a market

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that was, like, worldwide. And after a year or

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so, we had more customers in The United States than in

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our home country. Gotcha. Great.

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So let's talk. You mentioned that part of the consideration

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that was paid was an earn out, and and, you know, a lot of the

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people that listen to Halo talks and that I've interacted with has

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been to educate them on deal structure, educate them on financials,

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how do you value businesses. So for those people that don't know, you

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might get paid a certain amount upfront. Let's say you got 5,000,000 upfront,

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but you really wanted $8,000,000 for the business, and the company was willing to

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pay you 8. But they're like, look. You gotta earn your way out of this

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deal, and you gotta produce. And then I'll pay you a

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prescribed dollar amount if you do earn out and actually achieve

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what we agree that you're going to achieve either twelve months or twenty four

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months down the road in the future. That may be

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under my my control, but your benefit, or I might give you

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some control over that outcome by letting you run your business

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inside of my business. So could you talk for a minute or two about,

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you know, maybe not the exact economics, but how you develop the earn out

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formula so people know about that, and then how you go

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about making sure that you collect it? Yeah. Absolutely. So it's a

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very tricky issue, to be honest, because the the acquirer

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has, control over your your company, what was your

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company. But at the same time, you're supposed to

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deliver some, tangible results. So

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it's a middle ground that is not easy to to cope with.

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So what happened to us was that, the acquirer

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was intelligent enough and and good willing to

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help us and to put the resources in front of the, you

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know, the goal we were supposed to, to reach. And

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we were successfully able to reach those milestones

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and to get the earn out. But, again, I

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was one of the very few people,

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in my in my network who sold their company

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and was able to reach those milestones and and get their

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earn out at least fully. So so and then from a

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standpoint of the company paying the earn out, was

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it a complicated formula? Was it just, hey. Here's my revenue. Here's

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my members. Here's my customer base. I've done somewhere else where I've tried

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to to pin it on the highest

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denomination, basically. Like, revenue is hard to manipulate and

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argue about. Number of customers hard to manipulate and argue about a certain

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day. EBITDA, you know, I can layer a lot of cost into your

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business that we might argue was my cost. You might

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argue was your cost. We might not be that willing as

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a buyer to, like, just stroke a check to you again because I I already

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thought I paid a fair value for your company. Quite frankly, I didn't think we

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you're gonna hit the earn out. Yeah. So, honestly, the formula was

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pretty simple. But the way,

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the words that the the lawyers our lawyers, put

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it, it was a nightmare. I I really only

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trusted them that they would do the work for us, and and,

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honestly, I was right to do so. But it was very complex, very

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simple to understand, and very complex to read and and and then

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try to imagine what it is if you didn't knew it know it in in

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first place. Yeah. So so so buyer beware or

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seller beware on try to get as much money upfront as you

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can on a sale. Make your earn out achievable

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and make it based on a number that is

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the hardest number for either side to potentially

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manipulate or take take a counter view. And I do

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agree with you that the the language in a, in a

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purchase agreement on earn outs should be a

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picture and an Excel financial model. I try and get a

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financial model of outcomes. So it's harder to

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manipulate what what the launch meant is actually in the exhibit.

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So thank you for sharing that that knowledge. Welcome. So

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so so you sold the business. Now you got something called twenty sixty

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foundation. Talk about what that is. Yeah. So,

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because I have decided to devote, you know, the rest of my life to

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to longevity, I really wanted to put

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the, the foundations of, of what I

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was about to to, to execute. And

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in longevity, you have two sub ecosystems, I would say. You

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have the health span ecosystem and the life span ecosystem. The

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health span ecosystem is about things that you and I can do,

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and and it's state of the art with what we know to do today

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in medicine. Right? It's about healthy

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living. It's about taking care of your diet. It's about taking some

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medications, some some supplements, things that are very practical.

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One of the the flagships, in in in in

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this ecosystem is, a doctor called Peter Attia.

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And he's really very realistic with what we can

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do and trying to give very practical insights into

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how to take care of one's health considering

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what is known today in medicine. And then you have

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the the lifespan ecosystem where we are trying

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to understand at the biological level how, the

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process of aging is working, and we are trying to fiddle with it. We

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are trying to, slow it down, stop it, or

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even, let's be crazy, reverse it. And this is

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more science fiction like. It's more futuristic, and

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it's riskier as a business. And the people who are,

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really, working in the field are really trying

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to disrupt the field with breakthroughs scientific

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breakthroughs. So you have those two ecosystems. So for me,

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I understood that as population is getting older and older,

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you need to create startups on the health span

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field, right, universe. Because businesses,

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investor investors understand this. You have a a

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path to profitability that are pretty short term with which is

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compatible with what venture capital is looking for today. And you

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need to use those companies and the

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profit to invest into a foundation, which is called two thousand and

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sixty, the two thousand and sixty Foundation that is going to take care of long

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term projects that the venture capital doesn't know how to deal with. Like

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for example, changing laws. There are two categories of laws

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that are not working right in the world and are not longevity

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compliant today. One of them is how do we spend money on preventative

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medicine? In many countries, you don't have,

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health care. We have you have sick care, which means that

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people are getting sick. And at that point, the

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state is going to give them some subsidies and their their insurance

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policy, health policy is going to a fund for

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the treatment. But you have to take care way before that

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happens, right? And you want to change that. You

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want governments to spend money on preventative health

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instead of curative health. So that's one

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thing. And you need to change laws about this. And it's taking a a a

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lot of time and and somebody has to do it. And second

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point is, as strange as strange as it may seem,

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aging is not considered a disease. So the huge amounts of

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public funding that goes today into research against

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cancer, against cardiovascular disease, against neurodegenerative

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disease, against metabolic, syndromes

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doesn't go into the the root cause of all those

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chronic diseases, which is the process of aging itself.

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So you need to get into the WHO

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disease classification and adds a category

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called age related diseases or aging altogether. So in order

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to change those two things, you need a foundation to take care of,

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of the long term projects related to longevity.

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This is Pete Moore. I wanna let you in on a little secret. There's this

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company called Promotion Vault, and what they do is they give out rewards

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from retailers that allow you to incentivize your

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members without having to do zero down and one month

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free or giving away shakes or giving away T shirts. What

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you wanna do is build a rewards program that lasts, that

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people value, and that doesn't discount your own products and services.

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So here's the deal. There's something called rewards vault. The rewards

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vault is going to allow a member to set up their own profile.

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They are going to answer questions. You are gonna get those answers. You're gonna be

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able to target those members, and you're gonna reward them inside your

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club, inside your spa, and outside of the club, and outside

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of the spa to get them to become loyal, to get them to pay

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their monthly dues, and to be rewarded properly for

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the actions. A lot of companies are cutting back on rewards. You shouldn't

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be. Promotion Vault's your answer. Trust me. This is

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real. So let me

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ask you a question. So twenty sixty foundation as it's

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set up right now seems to me, and correct me if I'm

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wrong, is it's really a a, a lobbying

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slash movement of trying to get awareness

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and potential investment into companies that are

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solving these problems, and hopefully they come up with a solution.

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But are you, like, what hat are you wearing? Are you,

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like, a potential investor in in businesses

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once you get them kind of green lighted through where they could

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become commercialized? Are you more of a,

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public advocate? And you're saying, hey, I'm not necessarily looking to make

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money at two thousand and sixty Foundation as like the

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owner or entrepreneur or protagonist behind

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it. And I wanna be known as like, hey, I'm like the head of like,

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you know, I kinda cling to myself like I'm like Captain Halo, like I'm a

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superhero trying to get capital into The US market

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and global market for these types of companies that will in

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return will solve some component of

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solving low loneliness, obesity, or diabetes. So

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where do you kinda sit when you wake up in the morning? Are you the

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CEO of what? Yeah. So so

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listen. For for 2060, the the flagship project we

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are working on right now is an investment club

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where we bring investors, most of them folks like me who have

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sold companies and are really interested into longevity. And

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some of them are financing the longevity startups, both health

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span and lifespan, like the biotech crazy stuff. Some of

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them are creating, companies around

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longevity topics. Again, either

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biotech or the more health aspects of it. So we

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are really trying to grow the the amount of money that is being

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invested into longevity, and and and

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also trying to inspire as many entrepreneurs as

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possible to start new companies in this, in this

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field. Gotcha. So that's the If you want yeah. If you wanna use the

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term halo to your twenty sixty foundation, I hereby

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bequeath the use of the term halo, health, active lifestyle

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outdoors, because that's really the foundation of Yeah. Solving all these

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chronic diseases in The US. That's why we we use it instead of the word

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wellness, because you have to create the halo effect.

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Yes. No pressure. I'm just giving it I'm giving it to you because it's royalty

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free. We want everyone to use it. So Great. Thanks. Thanks so much.

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Feel free. So so as you okay. So now I get it. So I got

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an investment club that's basically trying to pressurize certain

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things in the market that could be game changers. If you take

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a look at let's let's use Ozempic or we get Wegovo,

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or any of these GLP one drugs as, you

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know, longevity, instigators, we'll call. Right?

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If I could change the way you behave Absolutely. Then then I'm part of the

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longevity, you know, twenty sixty curve. You better get to the gym also

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or else you're gonna wither away. So how do you

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view weight loss and maybe certain things that might be

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deemed like, oh, that's a fast track for you to, like, lose weight,

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not the, you know, the traditional way of, like, I earned it, you

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know, necessarily? Yeah. Yeah. Absolutely. So so what

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people need to know is that, all those miracle pills have

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secondary effects have side effects. So it's not only you lose weight.

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You you have there is a price to pay. I'm not I'm not talking about

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financial price necessarily, but also a price in terms of side effects

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of risk. So today, longevity is

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about five, categories of interventions.

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You have, physical activity. You have diet.

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You have sleep. You have, mental health, stress

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management, and, related issues. And last but not

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least, supplements and some drugs that

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we use even, you know, for preventative reasons. So

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when you when you look at those five aspects of of those

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five five pillars, it requires self discipline. It

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requires persistence. It's not something that you just take a

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miracle pill and and and you're done. Right? So,

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yeah, this is why it's so important not only to have medical

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doctors to tell you what you have to do and to do the prescriptions and

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and the interpretation of the results, but you also need health

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coaches to help you implement those changes into your

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daily life and turn them into habits. Because otherwise,

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it's just going to stress you out like crazy because you know there are some

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things that are not right with you. But since you don't apply anything and you

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don't do anything to change that, it's going to generate more stress than

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than not knowing about it. Got it. So, you know, as

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you take a look at potential opportunities, give me an

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example of of, like, what a 2060

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Halo Foundation, you know, founding tech

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company that's affiliated with you. Would you guys put some seed money

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into it, dollars $2.50, dollars 5 hundred? Would you go and help him

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get a grant from some government that might be trying

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to solve this and you kind of become like the the poster

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child for for that. What what what are some of the ways that

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interacting or being a part of this work would work? So yeah. So so

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so what we'll do is, present the

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the, the startup to our community of investors,

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and some of them are going to be interested

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in the opportunity. And then we're going to assist

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the the startup until they raise the the necessary amount

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of money for for their their startup. So that that's how it

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works. And and and and by the way, the

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foundation is not there to make money just as you are saying. So we are

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just, offering as much visibility as possible to the startups

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and helping them raise funds, and there is no sort of business model

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associated with that. We don't take any commission, any success fee,

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absolutely nothing. We are just going to be very happy if that

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start up, is going into the market and increasing the

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likelihood that one treatment really works in longevity. And

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then there's going to be a whole new wave

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of investments once we have one drug that extends, say,

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lifespan by five to seven years. Rapamycin was one of the

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the candidates is one of the candidates we've had but four minutes at

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some point. So there are different candidates. I'm sure that more,

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sooner or later, one of them is going to work.

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This is Pete Moore. Here's the last tip for you of the podcast.

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357
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Couple of quick questions here before we, before we, close

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out. One is, given where you sit in France

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and probably have a better lens on what other countries are

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doing versus in The US, we kinda look at ourselves and don't really go

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outside of our own box as much as we should. What country do you

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think has the best policies,

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lifestyles, you know, inertia

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to be like the longevity, you know, epicenter of the

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world? Yeah. So, unfortunately,

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I don't think it's United States. I don't think it's France nor

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Europe. I think of one specific country, Singapore.

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Singapore has one of the lowest, fertility rates in the

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world. And they they're wealthy,

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but their population is aging quickly. So they have

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this sort of emergency to fix this, a

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health span problem. And they are putting huge resources

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because they have them and because it's very urgent for them to to take

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care of this public health problem.

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So I I it's really I'm really betting on on Singapore as one

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of the, like, you know, the first and foremost countries

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that are able to, extend, people's lifespan

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and health spends at the at the national

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level. Gotcha. And then, you know, about

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seven years ago, I went to a, Clinton, president,

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Clinton, health matters conference, and he asked all the

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insurance company CEOs what's the biggest issue in the health care

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industry. And the and the the the top answer for a guy named Bruce

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Bouchard at Humana was loneliness is the biggest issue. If I could

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solve loneliness and get people out of their own heads and

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actually get them physically with other people, one, their behavior

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seems to kinda monitor you know, normalize where they're

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not necessarily, you know, sitting on a couch and and eating a

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00:24:22,840 --> 00:24:26,520
lot of, a lot of ice cream and getting depressed about their

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weight or themselves or their relationships. What what do you

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00:24:30,200 --> 00:24:33,799
see as the key driver or drivers on the

393
00:24:33,799 --> 00:24:37,535
longevity side? Yeah. So so as I said,

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health, mental health is one of the five pillars

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I have listed, earlier, and it's so important

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especially for older people. And there's there's this

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observation that if you, for example, if you have an accident,

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like, for example, a fracture or something, then you isolate

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yourself. And then because you isolate yourself, you're going to

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have a whole set of consequences, which eventually

401
00:25:03,745 --> 00:25:07,425
decreases your your your health span because of that. So it's

402
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so important for, people to keep very healthy

403
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and reach, the social ties.

404
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Gotcha. Alright. Great. Well, look. We look forward to having

405
00:25:19,179 --> 00:25:23,020
you, dedicate yourself to this industry. You've now

406
00:25:23,020 --> 00:25:26,700
been exposed to the to the halo sector. And, as,

407
00:25:26,940 --> 00:25:30,635
as people come up with new ideas and wanna bounce them by

408
00:25:30,635 --> 00:25:33,995
2060, you know, please get in touch with Gabriel. All of his information will be

409
00:25:33,995 --> 00:25:37,355
out there. I look forward to, to be having you as a thought leader and

410
00:25:37,355 --> 00:25:40,815
action leader, in in the network. So so welcome, Morric.

411
00:25:41,410 --> 00:25:44,770
Yeah. Thank you again very much for having me here. It's why I was really

412
00:25:44,770 --> 00:25:47,250
excited to, introduce to you guys,

413
00:25:47,410 --> 00:25:51,170
2060.life, which is the website of the foundation. Please

414
00:25:51,170 --> 00:25:55,010
join me if interested, and let's build a future together, a future where

415
00:25:55,010 --> 00:25:58,785
people are living longer and healthier. Awesome. Alright, man.

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00:25:58,785 --> 00:26:00,485
Go halo. Go France.