Episode #555: Building Community for Endurance Athletes-Marcus Gordon's Vision for Endurance Ohana

1
00:00:00,880 --> 00:00:04,080
I am super excited to announce that we now have a formal

2
00:00:04,080 --> 00:00:07,480
partnership with the Prospect Wizard. And when I say

3
00:00:07,480 --> 00:00:10,960
wizard, I mean wizard. Obviously you have a website.

4
00:00:11,440 --> 00:00:14,880
This allows you to convert your website traffic visitors

5
00:00:14,880 --> 00:00:18,600
directly into leads. It's not just another chatbot and

6
00:00:18,600 --> 00:00:22,440
it's not AI but it allows a visitor to call, text or leave a

7
00:00:22,440 --> 00:00:26,040
voicemail immediately. Goes to you, your sales team or anyone else in the

8
00:00:26,040 --> 00:00:29,670
club instantly. MIT shows a study that if you contact

9
00:00:29,750 --> 00:00:33,510
the lead within 10 minutes, chance of them converting goes up nine

10
00:00:33,510 --> 00:00:37,230
times that of the average. We got the Atlanta clubs

11
00:00:37,230 --> 00:00:40,630
on it. Vita Fitness, Gold's Gym, Mountainside

12
00:00:40,950 --> 00:00:44,630
City Fitness, Philly, College Park. Become one

13
00:00:44,630 --> 00:00:48,310
of the next Halo companies to deploy the Wizard.

14
00:00:48,310 --> 00:00:51,750
It's easy to use. Go to the prospectwizard.com

15
00:00:52,270 --> 00:00:55,750
get a free 30 day trial. Talk to my boy Dave Gallen. He will get

16
00:00:55,750 --> 00:00:59,550
you all set up and let the leads flow based on the

17
00:00:59,550 --> 00:01:00,990
Wizard. Go get him.

18
00:01:03,790 --> 00:01:07,590
This is people on Halo Talks nyc. I have the pleasure of

19
00:01:07,590 --> 00:01:10,670
bringing a friend of mine for over 30 years,

20
00:01:11,710 --> 00:01:14,990
circa 1992, Emory University,

21
00:01:16,030 --> 00:01:19,760
fellow AE PI fraternity member, outstanding

22
00:01:19,760 --> 00:01:22,800
athlete of the decade back in the day,

23
00:01:23,520 --> 00:01:26,800
coming from Atlanta, moving directly into the Halo sector.

24
00:01:26,960 --> 00:01:30,760
Bricks and mortar. Marcus Gordon. Thanks. 30 years,

25
00:01:30,760 --> 00:01:34,560
Pete. That's too long, brother. Too long, too

26
00:01:34,560 --> 00:01:38,280
long. But, but has a lot of legacy to it. So anytime you

27
00:01:38,280 --> 00:01:41,440
need a podcast, bro, you can text me and we will just jump online.

28
00:01:42,000 --> 00:01:45,440
So I'm gonna do a little Mr. Rogers thing now. I'm gonna put on my,

29
00:01:45,860 --> 00:01:49,500
my Halo cape and we are going to, to get

30
00:01:49,500 --> 00:01:53,220
rolling. So Marcus, give us, give us the

31
00:01:53,220 --> 00:01:56,340
abridged version from, from being a

32
00:01:57,140 --> 00:02:00,860
star basketball player, solid athlete and strong pledge

33
00:02:00,860 --> 00:02:04,580
back in the day to where we are now. Yeah,

34
00:02:04,580 --> 00:02:07,620
I think strong pledge is a little gracious.

35
00:02:09,540 --> 00:02:12,980
So you know, it's funny, Pete, one of my, my best memories

36
00:02:13,380 --> 00:02:16,950
for back in the day for us is when 94,

37
00:02:17,110 --> 00:02:20,870
when we run, we won the fraternity championship, right? And I think,

38
00:02:21,590 --> 00:02:24,950
you know, just back in that moment, you know, fraternities,

39
00:02:24,950 --> 00:02:28,750
basketball, that stuff, it was about coming together, right, as

40
00:02:28,750 --> 00:02:32,350
a group and a unit and just doing the

41
00:02:32,350 --> 00:02:35,950
extraordinary, which was for us at that time doing what we did was

42
00:02:35,950 --> 00:02:39,590
extraordinary. And I think just carrying that forward like you,

43
00:02:39,590 --> 00:02:42,390
I've been a lifelong, you know, I'm a native New Yorker,

44
00:02:42,970 --> 00:02:46,570
lifelong athlete. I've always just enjoyed being in and around

45
00:02:46,570 --> 00:02:50,250
sports. Tennis, basketball, baseball,

46
00:02:51,450 --> 00:02:55,290
you know, suffering, you know, lifelong jets fan, but

47
00:02:55,290 --> 00:02:59,090
prideful Yankee fan at the same token. And

48
00:02:59,090 --> 00:03:02,810
then so, you know, going through college, I got into sports earlier in my career,

49
00:03:02,810 --> 00:03:06,530
was working with some athletes, sports celebrities doing marketing, promotion,

50
00:03:06,530 --> 00:03:10,380
all that stuff. And it was about that time playing a lot

51
00:03:10,380 --> 00:03:13,700
of basketball. Just pick up basketball Saturday, Sunday mornings, Thursday

52
00:03:13,700 --> 00:03:17,500
afternoons, you know, at the gym, what we all kind of did. And then

53
00:03:17,500 --> 00:03:21,180
it hurt my knee. And it wasn't really enough to like require

54
00:03:21,180 --> 00:03:25,020
surgery. I'm like, I just need to take a break from basketball. And prior

55
00:03:25,020 --> 00:03:27,900
to that, when I was growing up, my dad was one of the OG kind

56
00:03:27,900 --> 00:03:31,700
of triathletes in the northeast that had what was called the Bud Light Triathlon

57
00:03:31,700 --> 00:03:35,420
series, right? Imagine that today, triathlon series

58
00:03:35,420 --> 00:03:39,180
sponsored by a big beer brand. Right now it's Athletic Brewing, you know, the

59
00:03:39,180 --> 00:03:42,180
big beer sponsor of Ironman. Anyway, he was doing

60
00:03:42,180 --> 00:03:45,860
triathlons, you know, up and down the east coast. And this is back on

61
00:03:45,860 --> 00:03:49,540
steel bikes and the cables and they were just winging it,

62
00:03:49,540 --> 00:03:53,219
right? Having a good time trying to figure out this thing. Originally, you know,

63
00:03:53,219 --> 00:03:56,780
triathlon had his roots in Kona in the mid to late 70s.

64
00:03:57,180 --> 00:04:01,020
Everyone saw it on TV, this grandiose event, you know, originally

65
00:04:01,020 --> 00:04:04,710
Maui, then Kona, Hawaii. But then, so, so

66
00:04:04,710 --> 00:04:08,470
I, so my, to cut this story short, I hurt my knee.

67
00:04:08,790 --> 00:04:11,110
And then my dad's like, you know, let me just send my bike. Maybe you

68
00:04:11,110 --> 00:04:14,750
go out for some bike rides, say, great, we're not cycling. I'm like, oh, that's

69
00:04:14,750 --> 00:04:17,990
fun. You know, cover a lot of ground. Don't have to worry about running. You

70
00:04:17,990 --> 00:04:21,670
know, it's, it's, it's outdoors. You get to enjoy everything. I'm like, you know, maybe

71
00:04:21,670 --> 00:04:25,470
I'll start swimming now too. Low impact. I started swimming. Finally my

72
00:04:25,470 --> 00:04:28,950
knee started getting better. Doing some rehab and stuff, I said, let me, maybe I'll

73
00:04:28,950 --> 00:04:32,690
try and put this all together. So in 2008,

74
00:04:32,690 --> 00:04:36,290
I did my first half Ironman in Eagle man outside of

75
00:04:36,290 --> 00:04:39,610
Washington D.C. about an hour east on the Maryland coast.

76
00:04:40,250 --> 00:04:44,050
And then really from there I just kind of got immersed in

77
00:04:44,050 --> 00:04:47,410
the culture of endurance sports, primarily Ironman, Iron

78
00:04:47,410 --> 00:04:50,890
distance triathlon races. I've raced everything from

79
00:04:51,130 --> 00:04:54,410
sprint all the way up to the full distance Ironman. I've done the world champs

80
00:04:54,410 --> 00:04:58,110
a few times. What's the Eagle man, by the way? What is it?

81
00:04:58,110 --> 00:05:00,830
Yeah, what is it? What's that? It's a half Ironman. It's a half Iron Man.

82
00:05:00,830 --> 00:05:03,830
Yeah, they have a full race out there now, but okay, so over the course

83
00:05:03,830 --> 00:05:07,510
of the last 17 years, I've been kind of my, my passion

84
00:05:07,590 --> 00:05:10,870
project, hobby, right, to keep me active has been

85
00:05:11,030 --> 00:05:13,990
triathlon, endurance sports and Ironman triathlon.

86
00:05:14,710 --> 00:05:18,470
Along the way, I'VE traveled the world, done events all over the world.

87
00:05:18,710 --> 00:05:21,430
I've met amazing people and

88
00:05:22,550 --> 00:05:26,270
just kind of as the last handful of years. And the growth in

89
00:05:26,270 --> 00:05:30,090
this sport's been phenomenal, right? I mean, we can go some of the data a

90
00:05:30,090 --> 00:05:33,890
little later, but it's just been the growth in endurance sports from

91
00:05:33,890 --> 00:05:37,650
5Ks, right? You start out running a 5K all the way to ultra

92
00:05:37,810 --> 00:05:41,650
events. Now ultra running, ultra cycling, you know, has

93
00:05:41,650 --> 00:05:45,290
just been explosive. And I've kind of witnessed that firsthand. And

94
00:05:45,290 --> 00:05:48,890
I said, you know, what can I do as a practitioner? My

95
00:05:48,890 --> 00:05:52,290
background's in marketing, health tech marketing, to kind of

96
00:05:52,290 --> 00:05:55,970
vector all this together, right? Coming out of post Covid, when now,

97
00:05:56,670 --> 00:06:00,110
you know, we've just seen the ability for

98
00:06:00,430 --> 00:06:04,270
people to gather in a community setting, right? Whatever your

99
00:06:04,270 --> 00:06:07,950
hobby is, whether it's, you know, whether it's for art or whether

100
00:06:07,950 --> 00:06:11,750
it's for running or triathlon, you know, being able to

101
00:06:11,750 --> 00:06:15,590
get back together and experience these types of things in person is something

102
00:06:15,590 --> 00:06:19,350
that I'm passionate about. So, you know, initially, you know, attending, you

103
00:06:19,350 --> 00:06:23,146
know, your Halo talk session, Halo Academy, I think it was 20,

104
00:06:23,234 --> 00:06:26,960
23 when I first, you know, when I, when I attended that session, I'm like,

105
00:06:27,200 --> 00:06:30,800
there's got to be something out here that, that for endurance

106
00:06:30,800 --> 00:06:34,320
athletes that's missing. So I, I kind of

107
00:06:34,400 --> 00:06:38,000
took a look around and lo and behold, there is currently,

108
00:06:38,160 --> 00:06:41,960
despite all the boutique gyms and, and, you know, lifetimes

109
00:06:41,960 --> 00:06:45,320
that exist across the country, and Lifetime has been a partner for, you know,

110
00:06:45,320 --> 00:06:48,960
triathlon, et cetera for years. There's no specific boutique

111
00:06:49,690 --> 00:06:53,530
gym and performance center that caters specifically for two

112
00:06:53,530 --> 00:06:57,290
endurance athletes. Meaning, you know, from 5K to

113
00:06:58,330 --> 00:07:01,690
Ironman and everything in between, how can you vector

114
00:07:01,850 --> 00:07:05,130
performance, community and training

115
00:07:05,690 --> 00:07:09,490
all catered specifically to towards the endurance athlete? I mean,

116
00:07:09,490 --> 00:07:13,330
it's interesting you say that because a lot of groups that were popping

117
00:07:13,330 --> 00:07:16,950
up pre Covid were trying to kind of slice up a,

118
00:07:17,030 --> 00:07:20,870
a race. So it's like, okay, you're training for this. Okay, we'll be like your

119
00:07:20,870 --> 00:07:24,590
cycling, you know, go to, will be your running, go

120
00:07:24,590 --> 00:07:27,990
to like the, you know, Mile High Run Club and, and a couple other ones.

121
00:07:28,390 --> 00:07:31,670
And then you had people doing swimming kind of basically where

122
00:07:31,910 --> 00:07:35,430
wherever they could find a pool in New York City, which is somewhat limited,

123
00:07:36,230 --> 00:07:39,870
but there actually wasn't a place that even like, you know, an equinox lifetime

124
00:07:39,870 --> 00:07:43,390
wasn't in the city at that point that basically says, hey, we could actually have

125
00:07:43,390 --> 00:07:47,150
the programming and we actually have the modalities and the amenities, you

126
00:07:47,150 --> 00:07:50,970
know, and the physical plant that can allow you to do

127
00:07:50,970 --> 00:07:53,570
that. So, you know, when you came to me and said, hey, I want to

128
00:07:53,570 --> 00:07:57,050
try and figure this out, you know, the first thing I said to you, which,

129
00:07:57,050 --> 00:08:00,690
you know, for our audience here is like, figure out if there's a frustration

130
00:08:01,010 --> 00:08:04,650
that someone has already solved, you know, and then you can either go and buy

131
00:08:04,650 --> 00:08:08,210
that or, you know, parlay that into something where, you know, maybe you're

132
00:08:08,210 --> 00:08:12,010
affiliated with it or an investor, but once you find that there isn't something

133
00:08:12,010 --> 00:08:15,690
there that you need to solve yourself, which is the way to

134
00:08:15,690 --> 00:08:19,510
solve, start a business and then now turn that into like, you know, an action

135
00:08:19,510 --> 00:08:22,830
plan, a business plan. So I'm glad you took the time methodically

136
00:08:23,230 --> 00:08:27,070
to figure that out because as a lot of people listening on here,

137
00:08:27,230 --> 00:08:30,910
you know, sometimes entrepreneurs start a business, get it in their head and then

138
00:08:30,910 --> 00:08:34,150
realize like, hey, that kind of already existed, or maybe there's some history that I

139
00:08:34,150 --> 00:08:37,790
can learn that why these things don't exist. Maybe the niche is

140
00:08:38,030 --> 00:08:41,390
too small to, to, to say yay or nay on the go.

141
00:08:41,630 --> 00:08:45,310
So, you know, called endurance. Ohana is what you're going

142
00:08:45,310 --> 00:08:48,670
with. What's the basis for that? What's the genesis of the word ohana? Which I

143
00:08:48,670 --> 00:08:52,410
think I. Why don't you do it? Sure, yeah. So endurance. Right. As I

144
00:08:52,410 --> 00:08:56,250
mentioned, covers everything from the 5k all the way to your 250 mile

145
00:08:56,250 --> 00:09:00,090
trail race and everything between. Ohana is the genesis,

146
00:09:00,090 --> 00:09:03,210
the Hawaiian word for community and togetherness.

147
00:09:03,610 --> 00:09:07,410
Right. And you know, this is about community and like

148
00:09:07,410 --> 00:09:10,930
you said, you know, you brought up and, and you know, as, you know, to

149
00:09:10,930 --> 00:09:14,530
kind of a little plug here for the Halo Academy, going through the different gyms

150
00:09:14,530 --> 00:09:17,770
and the opportunities and we looked at, you know, equinox, footprint, the

151
00:09:17,770 --> 00:09:21,270
lifetime, and I'm a member at lifetime and it's a great facility

152
00:09:21,510 --> 00:09:25,270
and it has Most, you know, 90% of the amenities

153
00:09:25,270 --> 00:09:28,710
that I would need as endurance athlete, but it's not catered

154
00:09:28,710 --> 00:09:31,830
specifically to my fulfillment of performance.

155
00:09:32,550 --> 00:09:36,390
Specific for endurance athletics. Right. So that's kind of the niche we're

156
00:09:36,390 --> 00:09:40,230
going after, but needless to say, so it's the endurance ohana. It's

157
00:09:40,230 --> 00:09:43,910
bringing together the best of what endurance sports

158
00:09:44,070 --> 00:09:47,850
can put together. So with that, our facility is going to be focused

159
00:09:47,850 --> 00:09:51,610
on kind of five key areas. There's the swim and we're not going to

160
00:09:51,610 --> 00:09:55,130
do initially building a pool. We're going to do kind of the Michael

161
00:09:55,130 --> 00:09:58,970
Phelps swim spas, the two current pools. Those are actually great ways to

162
00:09:58,970 --> 00:10:02,290
kind of not only learn how to swim, but if you're a high performing swimmer,

163
00:10:02,290 --> 00:10:05,810
to get much better. So we're going to have an arena style

164
00:10:06,610 --> 00:10:10,450
bike studio, cycle studio. So much like,

165
00:10:10,450 --> 00:10:13,530
you know, you, obviously there are a ton of cycle studios out there. This is

166
00:10:13,530 --> 00:10:16,950
going to be very specific, very tech oriented for

167
00:10:16,950 --> 00:10:19,590
indoor training to emulate that outdoor environment.

168
00:10:23,190 --> 00:10:26,830
This is Pete Moore. I want to let you in on a little secret. There's

169
00:10:26,830 --> 00:10:30,150
this company called Promotion Vault. And what they do is they give out rewards

170
00:10:30,470 --> 00:10:34,230
from retailers that allow you to incentivize your

171
00:10:34,230 --> 00:10:37,990
members without having to do zero down and one month free

172
00:10:38,310 --> 00:10:42,060
or giving away shakes or giving away t shirts. What you want to

173
00:10:42,060 --> 00:10:45,540
do is build a rewards program that lasts, that people

174
00:10:45,540 --> 00:10:48,740
value and that doesn't discount your own products and services.

175
00:10:49,220 --> 00:10:52,740
So here's the deal. There's something called Rewards Vault. The Rewards

176
00:10:52,820 --> 00:10:56,660
vault is going to allow a member to set up their own profile.

177
00:10:56,820 --> 00:11:00,660
They are going to answer questions, you are going to get those answers, you're going

178
00:11:00,660 --> 00:11:04,460
to be able to target those members and you're going to reward them inside your

179
00:11:04,460 --> 00:11:08,300
club, inside your spa and outside of the club and outside

180
00:11:08,300 --> 00:11:12,140
of the spa to get them to become loyal, to get them to pay

181
00:11:12,140 --> 00:11:15,980
their monthly dues and to be rewarded properly for

182
00:11:15,980 --> 00:11:19,780
the actions. A lot of companies are cutting back on rewards. You shouldn't be.

183
00:11:19,860 --> 00:11:22,820
Promotion Vault, your answer, trust me, this is real.

184
00:11:26,900 --> 00:11:30,700
When I'm riding an indoor bike, I'm riding an indoor bike that's kind

185
00:11:30,700 --> 00:11:34,340
of, you know, somewhat standard for indoor cycling. Would you, you

186
00:11:34,340 --> 00:11:38,100
know, I've seen guys do it on like Zwift, I think, like, you know, Zipper,

187
00:11:38,100 --> 00:11:41,860
you know, I'd see him like on those, take his actual bike, put it on

188
00:11:41,860 --> 00:11:45,580
one of those frame holders and actually do it on the bike that,

189
00:11:45,580 --> 00:11:49,180
that you're having. And it also, people in New York sometimes have like a

190
00:11:49,180 --> 00:11:52,860
storage issue with like having all their gear, you know, at, at their

191
00:11:52,860 --> 00:11:56,380
place, maybe would want a house there. So my question is on the bike side,

192
00:11:56,540 --> 00:12:00,300
you know, obviously you got technology, which is awesome and you got to

193
00:12:00,300 --> 00:12:03,880
filter that into probably like how you're moving through different areas.

194
00:12:03,880 --> 00:12:07,080
Like doing a golf simulator where let's play pebble beach, right?

195
00:12:07,800 --> 00:12:11,320
It should be amazing. Something else about

196
00:12:11,320 --> 00:12:15,120
baseball gonna come back to you on having done that. Is

197
00:12:15,120 --> 00:12:18,640
this like I'm riding the bike, my bike, Am I riding a bike typical of

198
00:12:18,640 --> 00:12:22,160
that or am I riding into a cycling bike like into, you know, like Pete

199
00:12:22,160 --> 00:12:25,840
Moore did this whole cycle. So, so you bring up a good point there

200
00:12:25,840 --> 00:12:29,440
three kind of different ways that you can approach the

201
00:12:29,440 --> 00:12:32,930
indoor cycling okay. The first is your standard, you know,

202
00:12:33,250 --> 00:12:37,050
cycle studio, lifetime fitness. You have the standard bikes

203
00:12:37,050 --> 00:12:40,850
that are fully adjustable, not fully adjustable, but adjust the height, kind of

204
00:12:40,850 --> 00:12:44,650
the forward motion so you can get a decent fit on a stationary bike. They

205
00:12:44,650 --> 00:12:48,410
have power, they have Bluetooth connectivity, and they have

206
00:12:48,410 --> 00:12:52,170
a comfortable enough seat where you can be on there for a while. The

207
00:12:52,170 --> 00:12:55,250
second part is, as you mentioned, our good friend

208
00:12:55,490 --> 00:12:59,200
Zipper, who and I do the same, I have a. It's called a rear

209
00:12:59,200 --> 00:13:03,040
hub trainer connect connected trainer. So Zwift Garmin

210
00:13:03,040 --> 00:13:06,600
Wahoo is another great trainer where you literally take off your rear

211
00:13:06,600 --> 00:13:10,200
wheel and you attach your bike. So whether you have a road bike or a

212
00:13:10,200 --> 00:13:13,840
time trial triathlon bike, you attach that so you have, you know,

213
00:13:13,840 --> 00:13:17,520
your, your seating and your position is already set. You attach

214
00:13:17,520 --> 00:13:21,280
that to the trainer and that connects to a Bluetooth platform like a

215
00:13:21,280 --> 00:13:25,100
zwift or a Ruuvi, etc. The third

216
00:13:25,100 --> 00:13:28,620
option is kind of a hybrid of that. So

217
00:13:28,620 --> 00:13:32,460
Zwift and Wahoo actually developed a bike that now

218
00:13:32,460 --> 00:13:36,060
simulates like a road bike, but it has its own attached trainer.

219
00:13:36,540 --> 00:13:40,339
So what we're doing is because we're catering both to

220
00:13:40,339 --> 00:13:44,020
kind of an endurance enthusiast, but also a

221
00:13:44,020 --> 00:13:47,660
professional crowd. Those folks who want to be on their own equipment, we're going to

222
00:13:47,660 --> 00:13:51,460
have two options available. We're going to have the Zwift Wahoo

223
00:13:51,460 --> 00:13:55,240
bike already in the studio. About half of the studio will be that

224
00:13:55,400 --> 00:13:58,560
and half of them will be rear hub. So if you want to come in

225
00:13:58,560 --> 00:14:02,400
and do your five hour Ironman training ride on your bike, you'll be able to

226
00:14:02,400 --> 00:14:06,080
do that and everything will be tethered to a screen. What's really unique and

227
00:14:06,080 --> 00:14:09,920
what's part of, you know, the impetus for doing this is obviously during

228
00:14:09,920 --> 00:14:13,040
COVID a lot of us were indoors. But if you're in a New York,

229
00:14:13,040 --> 00:14:16,280
Minneapolis, Boston, Chicago during the winter months,

230
00:14:16,600 --> 00:14:20,400
you're still. Even during the summer months, because of traffic and safety

231
00:14:20,400 --> 00:14:24,020
issues, folks are doing a lot more riding indoors. But the experience

232
00:14:24,260 --> 00:14:27,660
has become so incredible, you know, that you can literally

233
00:14:27,660 --> 00:14:31,340
emulate your entire ride. You can ride the entire Ironman

234
00:14:31,340 --> 00:14:34,900
Hawaii course on your trainer. And except for the wind on your

235
00:14:34,900 --> 00:14:38,740
face and the sun, you know, glaring down your back, you get every

236
00:14:38,740 --> 00:14:41,980
element of that course in terms of being able to see maybe who's in front

237
00:14:41,980 --> 00:14:45,340
of you, who's behind you, the elements of going up a hill,

238
00:14:45,340 --> 00:14:49,110
coasting down a hill, so you be able to. We can bring

239
00:14:49,110 --> 00:14:52,950
that environment indoors and people love doing that. Now the difference is

240
00:14:53,350 --> 00:14:56,630
I do it in my Basement. Maybe Zipper and others do it in their basement.

241
00:14:56,630 --> 00:15:00,350
That's no fun, man. You know, we all enjoy that community. That's what, you

242
00:15:00,350 --> 00:15:03,950
know, soul cycle is. It's you get in that studio with everyone else, you're motivated

243
00:15:03,950 --> 00:15:07,350
peloton. So this is about bringing the elements of community,

244
00:15:07,590 --> 00:15:11,270
support, enthusiasm, energy and

245
00:15:11,270 --> 00:15:14,870
a high, you know, high output, high velocity, high energy environment.

246
00:15:14,950 --> 00:15:18,450
We're going to have a DJ booth, kiosk, a ton of LCD

247
00:15:18,450 --> 00:15:21,770
screens that you'll be able to see and do all your data and you'll get

248
00:15:21,770 --> 00:15:25,570
the same feel, but you'll get that cycle studio environment. So that's a

249
00:15:25,570 --> 00:15:28,890
cycle studio part of it. So, so a couple things. One is I think we

250
00:15:28,890 --> 00:15:32,730
should say Zipper at least like 12 times, shout

251
00:15:32,730 --> 00:15:34,810
out to Zippy, next thing.

252
00:15:36,570 --> 00:15:39,490
No problem. Yeah, we'll put up a screenshot of him right now, maybe with his

253
00:15:39,490 --> 00:15:42,730
whole family like him. And I like kicking field goals.

254
00:15:43,960 --> 00:15:47,480
The thing that I, that I've been seeing recently on the technology side

255
00:15:47,560 --> 00:15:51,240
of simulations, which I'm finding fascinating, is there's

256
00:15:51,240 --> 00:15:55,080
a, there's a pitching machine now that basically has each one of

257
00:15:55,080 --> 00:15:57,560
the pitchers and like in the,

258
00:15:58,680 --> 00:16:02,320
I guess maybe like somewhere like between the locker room and the, and

259
00:16:02,320 --> 00:16:06,120
the, and the bench, you know, the, you know, the clubhouse, you can

260
00:16:06,120 --> 00:16:09,800
actually like go in and take swings against like the guy who's pitching. It has

261
00:16:09,800 --> 00:16:12,960
all of his like mannerisms and release and yeah, you know,

262
00:16:13,600 --> 00:16:16,880
everything else that they used to like talk about all the different types of balls

263
00:16:16,880 --> 00:16:20,680
that they're throwing and rotations. I mean, it's incredible. So just all

264
00:16:20,680 --> 00:16:24,080
this technology is basically moved into the racing space as well is what you're saying.

265
00:16:25,040 --> 00:16:28,560
Yeah, for sure. And the endurance space and they have what's called Zwift now and

266
00:16:28,560 --> 00:16:32,120
Zwift Academy and you can do indoor riding competitions that have

267
00:16:32,120 --> 00:16:35,680
indoor types of triathlons, super sprint series,

268
00:16:35,680 --> 00:16:39,240
we're literally, you know, super series where you're literally indoors, you're riding your

269
00:16:39,240 --> 00:16:43,030
trainer, it calculates, you know, your variability speed based on

270
00:16:43,030 --> 00:16:46,590
your weight and all different factors. What's great about the indoor

271
00:16:46,590 --> 00:16:49,870
training experience. Right. Ultimately this is a high performance

272
00:16:50,030 --> 00:16:53,750
center. And the indoor training experience enables you

273
00:16:53,750 --> 00:16:57,470
to become more proficient ultimately at your chosen

274
00:16:58,350 --> 00:17:02,110
sport. Right. So whether it's cycling, running, etc. So if I want to become a

275
00:17:02,110 --> 00:17:05,710
more efficient or better cyclist, yes, I can get out on the roads,

276
00:17:06,040 --> 00:17:09,640
but you have a stoplight, you have got.

277
00:17:10,360 --> 00:17:13,960
Hit by a car, so. Yeah, exactly. Right. And you have all those.

278
00:17:14,040 --> 00:17:17,520
So you can, you know, if you have a race coming up and many, you

279
00:17:17,520 --> 00:17:21,320
know, folks that are at the amateur up to the professional level are doing

280
00:17:21,320 --> 00:17:24,600
that. I actually trained. I did Ironman Arizona in

281
00:17:24,600 --> 00:17:28,040
November. I did about half of my rides indoors on the

282
00:17:28,040 --> 00:17:31,640
Ironman course. So I literally knew every marker, every

283
00:17:31,640 --> 00:17:35,440
turn, every. And once I get on the course, I'm like, I felt

284
00:17:35,440 --> 00:17:38,320
like I rode the course, you know, 100. How'd that go for you? Had to

285
00:17:38,320 --> 00:17:41,600
go on a time standpoint. Went with two of my good training buddies.

286
00:17:41,920 --> 00:17:45,720
They both qualified for Ironman. Nice. Next year. I missed a slot

287
00:17:45,720 --> 00:17:48,320
by one, but it is what it is. So let me ask you a question.

288
00:17:48,960 --> 00:17:52,320
Obviously guys like us and like

289
00:17:53,520 --> 00:17:56,800
Zipper, you know, we're looking at like, what

290
00:17:57,200 --> 00:18:00,800
time do you think you would have gotten if you did not

291
00:18:00,800 --> 00:18:04,560
have the simulation? How many minutes do

292
00:18:04,560 --> 00:18:06,200
you think you were

293
00:18:07,880 --> 00:18:10,440
benefited from by actually doing the course

294
00:18:11,320 --> 00:18:14,520
prior? Wow, that's a good question.

295
00:18:15,560 --> 00:18:19,240
So in terms of helping with the adaptation, there are two

296
00:18:19,400 --> 00:18:23,200
things that I focus on. Basically it was a three loop

297
00:18:23,200 --> 00:18:27,030
course, right? So it was pretty much straight the first ten miles

298
00:18:27,030 --> 00:18:30,430
and then there's an eight mile steady climb. And I was able during my

299
00:18:30,430 --> 00:18:33,790
indoor rides to emulate the power output that I was

300
00:18:33,790 --> 00:18:37,470
exactly, exactly on the outdoor, on the uphill

301
00:18:37,470 --> 00:18:40,989
portion of the climb. So once I got to mile 10 or 11, I marked

302
00:18:40,989 --> 00:18:43,870
it, I had it on my bike. I knew, boom, I hit it. I hit

303
00:18:43,870 --> 00:18:47,630
my target wattage on my output and it worked like a champ, man.

304
00:18:47,630 --> 00:18:50,670
I mean, it's crazy stuff. So it's that type of preparation

305
00:18:51,370 --> 00:18:54,930
and now especially the, you know, amateur, elite, amateur, professional

306
00:18:54,930 --> 00:18:58,570
levels where literally every minute counts at an Ironman race. I missed my,

307
00:18:58,970 --> 00:19:02,570
you know, world championship slot. I think it was about 90 seconds. Give or take,

308
00:19:03,050 --> 00:19:06,170
because I feel like that is like, that's one of the selling points

309
00:19:06,889 --> 00:19:10,170
with, with endurance. Ohana is like, I will shave

310
00:19:10,490 --> 00:19:14,010
10 minutes off of your best. You know, something like that. Because,

311
00:19:14,090 --> 00:19:17,330
you know, a lot of things in the fitness industry over time. Some of this

312
00:19:17,330 --> 00:19:21,160
you kind of, you know, got from our, our Halo Academy. Though it used

313
00:19:21,160 --> 00:19:24,680
to be Gold's Gym used to show you a before and after picture. Okay,

314
00:19:24,760 --> 00:19:27,560
this is where you are today. This is what Gold's Gym does for you. Okay?

315
00:19:27,560 --> 00:19:31,360
And that before and after that sold a ton of memberships back in the

316
00:19:31,360 --> 00:19:34,280
day. Now all people talk about is like, oh, I got these classes, I got

317
00:19:34,280 --> 00:19:36,720
this, I got that. It's like, dude, actually what do I want to do? I

318
00:19:36,720 --> 00:19:40,120
want to look really good in the mirror. How quickly that is that gonna take?

319
00:19:40,200 --> 00:19:43,930
Okay, like, what do I have to pay for. Okay, so, know,

320
00:19:43,930 --> 00:19:47,570
as you get older and you know, like, Zipper's got a family and everything, I

321
00:19:47,570 --> 00:19:50,370
kind of like this. It's kind of funny I keep mentioning him,

322
00:19:51,250 --> 00:19:54,330
you know, at some point you're just saying, like, hey, like, what am I going

323
00:19:54,330 --> 00:19:57,410
to talk about? Like, this is like one of the most important things I'm doing

324
00:19:57,490 --> 00:20:00,290
right for you. You're like, the next 90 days, what I've been doing, I'm going

325
00:20:00,290 --> 00:20:03,330
to ask you, you're gonna be like, oh, I'm going to like three bar mitzvahs

326
00:20:03,330 --> 00:20:06,890
and like, you know, I'm taking a. A business trip. No, you're gonna be like,

327
00:20:06,890 --> 00:20:10,730
dude, I'm training for this. Okay, so. So it's kind of like the most important

328
00:20:10,810 --> 00:20:14,490
thing to you outside of your core nuclear

329
00:20:14,490 --> 00:20:18,210
values and things that you have to do personally now, it's

330
00:20:18,210 --> 00:20:21,970
like, hey, I can shave like 8, 10 minutes of your time or whatever that

331
00:20:21,970 --> 00:20:25,730
is, get you into the best condition. My question to follow on with that

332
00:20:25,730 --> 00:20:29,290
is like, what is this worth on a monthly basis to someone?

333
00:20:29,610 --> 00:20:32,290
And what are you going to charge? And how many days a week do I

334
00:20:32,290 --> 00:20:35,970
need to come? So we'll get into that in a second. I think just to

335
00:20:35,970 --> 00:20:39,530
kind of take that, extend that point further, you know, because,

336
00:20:40,330 --> 00:20:44,090
you know, you've been. You're an industry icon relative to this.

337
00:20:44,090 --> 00:20:47,890
And, and it's not. Performance is not. For example. So

338
00:20:47,890 --> 00:20:51,370
it's, it's. Yes, it's what do I do on race day on that bike?

339
00:20:51,610 --> 00:20:55,290
But how did I get there? Right? So. And to talk about that, and

340
00:20:55,290 --> 00:20:58,210
I'll bring it forward in a second. So, yeah, so I trained on the indoor

341
00:20:58,210 --> 00:21:01,610
trainer, but guess what? What did I do to actually recover from that

342
00:21:01,610 --> 00:21:05,330
session and enable me to get better the next day and go or go out

343
00:21:05,330 --> 00:21:09,060
for my run? So what we're putting together and you know, where wellness

344
00:21:09,060 --> 00:21:12,340
has evolved so much in the last five to 10 years now, there's

345
00:21:13,220 --> 00:21:16,820
a sauna, cold plunge shop on every corner right here in Atlanta.

346
00:21:16,980 --> 00:21:20,500
You know, is that we're also bringing in the recovery part of this.

347
00:21:20,900 --> 00:21:24,420
So if you're interested in performance, if you're, you know, we.

348
00:21:24,580 --> 00:21:28,420
The Z word again, right. If you are an endurance enthusiast and you

349
00:21:28,420 --> 00:21:32,220
love performing well at Ironman distance races, you know, now as

350
00:21:32,220 --> 00:21:35,680
an athlete, it's, yes, it's about how do you perform on the given

351
00:21:35,680 --> 00:21:39,400
discipline, but it's, what are you eating? How are you fueling for

352
00:21:39,400 --> 00:21:43,240
nutrition? What's your recovery? So we're going to have a recovery

353
00:21:43,240 --> 00:21:46,600
Room, we got cold plunges, sauna. All the latest

354
00:21:46,600 --> 00:21:49,800
hypericis is going to come in and outfit their typical thing,

355
00:21:50,120 --> 00:21:53,880
strength and mobility and conditioning. So strength is such an important

356
00:21:54,040 --> 00:21:57,720
part, especially as we age guys like us to become stronger,

357
00:21:57,880 --> 00:22:01,560
be able to adopt physically to the demands of a particular

358
00:22:01,640 --> 00:22:05,120
sport, especially those, you know, longer and ultra endurance

359
00:22:05,120 --> 00:22:08,960
events. So it's being able to put all those components together in a

360
00:22:08,960 --> 00:22:12,600
facility. And yes, the cost, it's a premium

361
00:22:12,600 --> 00:22:15,440
cost because this is such a, a

362
00:22:15,840 --> 00:22:19,000
passionate group of individuals who are generally have high

363
00:22:19,000 --> 00:22:22,720
discretionary income. These events themselves cost a lot. The target

364
00:22:22,800 --> 00:22:26,480
right now is going to be in the high to 300, you know, range per

365
00:22:26,480 --> 00:22:30,290
month as a membership. But that is. Yeah, yeah,

366
00:22:30,610 --> 00:22:34,010
that includes access to swim, bike, run, strength conditioning,

367
00:22:34,010 --> 00:22:37,330
recovery. Like, you know, we're going to have a podcast, content

368
00:22:37,330 --> 00:22:41,050
creation studio, you know, a quiet area. So just like, you know,

369
00:22:41,050 --> 00:22:44,250
you go to a lifetime now or an equinox, you go there on a 2

370
00:22:44,250 --> 00:22:48,010
o' clock on a Tuesday, the place is packed. You're like, wait, what happened?

371
00:22:48,010 --> 00:22:51,730
This didn't happen in 2005, 2010, because

372
00:22:51,730 --> 00:22:55,410
now these are destinations, right? People spend their day there, they do their

373
00:22:55,410 --> 00:22:59,030
wellness routines, they get some work done, right? Maybe they have some

374
00:22:59,030 --> 00:23:02,590
meetings, they take their meetings there and a coffee instead of going out and boozing,

375
00:23:02,590 --> 00:23:06,030
you know, that night. So it's really about creating a

376
00:23:06,030 --> 00:23:09,470
destination for those people who are passionate about endurance sports

377
00:23:09,710 --> 00:23:11,310
can do everything they need to do.

378
00:23:14,510 --> 00:23:18,270
This is Pete Moore. Here's the last tip for you of the podcast.

379
00:23:18,590 --> 00:23:21,470
We are partnered up with a company called higher dose

380
00:23:21,710 --> 00:23:25,020
higherdose.com they are the leader in

381
00:23:25,260 --> 00:23:28,220
workout recovery products. Infrared technology,

382
00:23:28,940 --> 00:23:32,460
LED light masks, neck enhancers and

383
00:23:32,700 --> 00:23:36,340
other products such as PEMF mats and sauna

384
00:23:36,340 --> 00:23:39,620
blankets. If you have not gotten on the workout

385
00:23:39,620 --> 00:23:43,020
recovery train yet, your time and your stop

386
00:23:43,180 --> 00:23:46,740
is now. You got to get these products in there before these workout

387
00:23:46,740 --> 00:23:49,940
recovery and spas end up saturated your market.

388
00:23:50,340 --> 00:23:53,900
Having your members walk out of the club and going into one of their locations

389
00:23:53,900 --> 00:23:57,500
for 200 bucks per month where they're paying 39 to

390
00:23:57,500 --> 00:24:01,140
you. Let's become an expert in workout recovery. If

391
00:24:01,140 --> 00:24:04,660
we are already an authority in workouts, higher dose,

392
00:24:05,140 --> 00:24:08,820
check it out. There's a wholesale code and we look

393
00:24:08,820 --> 00:24:12,020
forward to helping you augment your products and services

394
00:24:12,580 --> 00:24:16,290
to meet the demands of your members. And hey, let's get people

395
00:24:16,290 --> 00:24:20,130
happy, healthy and sweating. And the recovery should be

396
00:24:20,130 --> 00:24:21,410
just as good as the workout.

397
00:24:25,330 --> 00:24:28,930
Just as a couple of, you know, free advice items or

398
00:24:28,930 --> 00:24:32,170
things that I think would be super cool. Because obviously we look at all these

399
00:24:32,170 --> 00:24:35,690
things, you know, on a daily basis and I'm kind of cherry picking like what's

400
00:24:35,690 --> 00:24:38,930
working or what I think is interesting. Or you know, as an example,

401
00:24:39,410 --> 00:24:43,210
EOS Fitness, which is one of the largest regional club

402
00:24:43,210 --> 00:24:46,510
chains in the, in the, the Sun Belt, they have,

403
00:24:46,990 --> 00:24:50,590
they put in posing rooms, okay. So you can basically go on there,

404
00:24:50,830 --> 00:24:54,270
take pictures of yourself, you know, have areas where you can do

405
00:24:54,590 --> 00:24:57,390
selfies or like do videos of you doing a,

406
00:24:58,430 --> 00:25:01,990
you know, Olympic squats. So they're like catering towards like, hey, these

407
00:25:01,990 --> 00:25:05,830
people actually probably have a social media presence. Not necessarily

408
00:25:05,830 --> 00:25:09,230
like for financial reasons, but because, hey man, this is what I'm doing and I

409
00:25:09,230 --> 00:25:12,870
want you to, to know about it. It's important to me. What could be really

410
00:25:12,870 --> 00:25:16,670
cool is to be able to have people, you know, maybe you could like videotape

411
00:25:16,670 --> 00:25:20,390
them while they're going through each one of your programs. Just like

412
00:25:20,390 --> 00:25:23,950
30 second snippets. They could post it up on their social and it could also

413
00:25:23,950 --> 00:25:27,430
say like, who's a member of endurance Ohana, right. And they would have to check

414
00:25:27,430 --> 00:25:31,030
it off as a public view. But like, here's all my stats,

415
00:25:31,030 --> 00:25:34,510
here's what it was when I started, here's what it is now. And

416
00:25:34,670 --> 00:25:38,350
another thing can be like 300 bucks a month plus, you know, like, you

417
00:25:38,350 --> 00:25:42,190
know, $100 per minute that you, you off

418
00:25:42,190 --> 00:25:45,750
your last race or something. Like, like you're like an incentive

419
00:25:45,750 --> 00:25:49,550
based like boutique studio. They'd probably be more than willing to pay it. My

420
00:25:49,550 --> 00:25:53,110
other comment is, and I don't know if this would apply to Colorado,

421
00:25:53,190 --> 00:25:56,790
but there have been, there was a business that a buddy of mine said,

422
00:25:56,790 --> 00:26:00,550
hey, I'm thinking about investing in this. All they do is pick up

423
00:26:00,550 --> 00:26:04,030
people's stuff for marathons,

424
00:26:04,030 --> 00:26:07,700
triathlons and box it up and ship it and

425
00:26:07,700 --> 00:26:11,180
then have it set up. There's like an entire business. So I wonder if there's

426
00:26:11,180 --> 00:26:14,620
like a storage and there's like a drop ship and there's

427
00:26:14,780 --> 00:26:17,980
you know, like, hey, I'm going to pack your kit for you as part of

428
00:26:17,980 --> 00:26:21,819
that. That can be a really interesting adjunct to the business. Yeah,

429
00:26:21,819 --> 00:26:25,540
you mentioned. So the last part, it's funny, there was, there was

430
00:26:25,540 --> 00:26:29,340
a company called Tri Bike Transport, right. Because getting your bikes, you know, the run

431
00:26:29,340 --> 00:26:33,070
gear is easy, wetsuit you can stuff in your bag. But the

432
00:26:33,070 --> 00:26:36,230
bike obviously. And that's where you spend your most time on

433
00:26:36,950 --> 00:26:40,630
most of these races, especially iron distance events. So they

434
00:26:40,630 --> 00:26:44,150
had a few companies. One of them, Tri Bike Transport, got into financial

435
00:26:44,310 --> 00:26:48,029
issues and last year bikes were left all over

436
00:26:48,029 --> 00:26:51,510
the world at world championship races. People had trouble getting them back.

437
00:26:51,830 --> 00:26:55,550
Now with the soft cases and stuff and the transportability is

438
00:26:55,550 --> 00:26:59,350
much better. But we are going to have space, of course in Colorado,

439
00:26:59,350 --> 00:27:03,200
here, in Atlanta, elsewhere, where people will be able to leave their bikes and

440
00:27:03,200 --> 00:27:06,960
all that type of stuff. So being able to accommodate right to that kind of

441
00:27:06,960 --> 00:27:10,520
fluid customer. And back to your point too about the technology

442
00:27:10,760 --> 00:27:14,440
piece, because technology, like any business

443
00:27:14,440 --> 00:27:18,240
these days, is an underpinning of what we'll be doing. We are going to onboard

444
00:27:18,240 --> 00:27:22,000
a technology platform that'll integrate with a lot of the other tech platforms

445
00:27:22,000 --> 00:27:25,320
out there, people able to track their progress. We are going to have kind of

446
00:27:25,320 --> 00:27:29,150
those selfie areas. We're also going to have a content creation studio. So because a

447
00:27:29,150 --> 00:27:32,750
lot of folks, even amateurs like doing pods and all the content creation.

448
00:27:33,230 --> 00:27:36,510
So it's not just about what's happening today. It's taking a look at, you know,

449
00:27:36,510 --> 00:27:40,230
the future state of, you know, the customer and saying, okay, in an

450
00:27:40,230 --> 00:27:43,630
ideal situation for the passionate endurance

451
00:27:43,630 --> 00:27:47,310
enthusiast, what does that customer base need? And we've built that

452
00:27:47,310 --> 00:27:51,150
from scratch and we're incorporating, you know, all that into endurance Ohio. Could you do

453
00:27:51,150 --> 00:27:54,310
me a favor? Just remember, investigate one more thing to me and this has nothing

454
00:27:54,310 --> 00:27:56,560
to do with zipper. I'm just trying to hit the cap. By the way,

455
00:27:58,720 --> 00:28:02,520
could you think about doing a locker room that is not like

456
00:28:02,520 --> 00:28:05,920
a locker and a locker, you know, a bench and a locker in front of

457
00:28:05,920 --> 00:28:09,520
me. Make it seem like I'm a professional hockey player, dude.

458
00:28:09,680 --> 00:28:13,320
And have this whole thing set up for me where this is my chair, this

459
00:28:13,320 --> 00:28:16,280
is my place, you know, and there could be a locker part of it. But

460
00:28:16,280 --> 00:28:20,120
I feel like being like a, feel like you're a professional athlete and

461
00:28:20,120 --> 00:28:23,000
I'm probably not going to get there in this, this lifetime. Although I, I like

462
00:28:23,000 --> 00:28:26,690
to reference, I do have four years of eligibility left and I'm open to nil

463
00:28:26,690 --> 00:28:28,730
deals pretty much in any category

464
00:28:30,330 --> 00:28:33,330
that would, that's something like, I think people feel like, ah, like I want to

465
00:28:33,330 --> 00:28:36,730
walk in here and feel like I'm like a professional athlete. That could be one

466
00:28:36,730 --> 00:28:39,170
of the ways for me, at least for me I'd be get a chuckle and

467
00:28:39,170 --> 00:28:42,970
like get energized by it. So you know, what's, what's. So you bring up a

468
00:28:42,970 --> 00:28:46,610
great point. So we've thought really carefully about kind of

469
00:28:46,610 --> 00:28:50,410
the experience, right? And you know, experience is such a,

470
00:28:51,290 --> 00:28:54,610
an important part of everything, you know, that you do now, whether it's, you know,

471
00:28:54,610 --> 00:28:58,310
Going to the store, your experience, online shopping. So what

472
00:28:58,310 --> 00:29:01,990
we've developed is even the entrance is you're going to feel

473
00:29:01,990 --> 00:29:05,750
like you're walking through the start gate. So we're going to have LCD all the

474
00:29:05,750 --> 00:29:09,350
way through. You're going to scan your little badge on your

475
00:29:09,350 --> 00:29:12,950
check in kiosk and you're going to go through and say, Pete, we notice

476
00:29:13,590 --> 00:29:17,190
you're training for the iron Roll championships and all of a sudden

477
00:29:17,190 --> 00:29:20,870
vignettes and motivational videos and all that stuff will be queued up.

478
00:29:21,110 --> 00:29:24,780
So as you're walking through the facility, just you, Pete, you'll have

479
00:29:24,780 --> 00:29:28,420
that direct communication modality, right? That entire

480
00:29:28,420 --> 00:29:31,300
throughput. And then when you leave at the end of the day, you're going to

481
00:29:31,300 --> 00:29:34,860
feel like you're walking through the finish line, let's say the Boston Marathon, what have

482
00:29:34,860 --> 00:29:38,620
you. So you're going to get that experience of you walking in through the start

483
00:29:38,620 --> 00:29:42,380
line. You have your training experience, you're motivated, you have a great

484
00:29:42,380 --> 00:29:46,220
day. You know, you're rested, you're recovered, you come out, you're like, man, I just

485
00:29:46,220 --> 00:29:49,780
made it through the finish line because experience is such an important part of it.

486
00:29:50,180 --> 00:29:53,860
So we're thinking everything awesome. So, so we, we can talk forever. But, but

487
00:29:53,860 --> 00:29:57,700
let's close out here, you know, and give props to zipper. So as

488
00:29:57,780 --> 00:30:01,620
I'm walking through the US Open, if you are a tennis player

489
00:30:01,780 --> 00:30:05,300
and you walk through the tunnel, right before you get in onto the

490
00:30:05,380 --> 00:30:09,020
the main court, there's a big sign and it says, pressure

491
00:30:09,020 --> 00:30:12,580
is a privilege. Okay, so I love what you're doing.

492
00:30:12,580 --> 00:30:16,300
You're basically saying people like, hey man, look, don't change the way you think

493
00:30:16,300 --> 00:30:20,130
about sports. Don't change the way, you know, you think about like, oh, I just

494
00:30:20,130 --> 00:30:23,770
have to watch something to win or lose. Like I could actually perform

495
00:30:23,770 --> 00:30:27,490
on a team level or, or a personal level. And we'll

496
00:30:27,490 --> 00:30:31,090
have all the information up here for everybody. Marcus, love that you're kind of pivoting

497
00:30:31,090 --> 00:30:34,610
into this full time. You always got the passion and just for everyone to remember

498
00:30:34,610 --> 00:30:38,370
here, like thinking about what you're building and why you're building

499
00:30:38,370 --> 00:30:42,090
it and what the square footage is and what that experience

500
00:30:42,330 --> 00:30:46,080
is like. I feel like you got that all kind of like Jerry rigged

501
00:30:46,080 --> 00:30:49,840
a program pre programmed in now. So look forward to checking it out.

502
00:30:49,840 --> 00:30:53,080
Be in Colorado, Marcus. Info will be up there and

503
00:30:53,800 --> 00:30:57,200
you know, to endurance. Ohana go Halo. Thanks

504
00:30:57,200 --> 00:30:59,640
Marcus. Appreciate the time guys. Awesome.

505
00:31:09,650 --> 00:31:18,290
Sam.

506
00:31:35,180 --> 00:31:35,420
Sa.