Episode #560: Mindful Leadership and Lasting Impact: Marc Rothschild on Clubs, Retreats, and Empowering Others

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I am super excited to announce that we now have a formal

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partnership with the Prospect Wizard. And when I say

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Wizard, I mean wizard. Obviously you have a website.

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This allows you to convert your website traffic visitors

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directly into leads. It's not just another chatbot and

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it's not AI, but it allows a visitor to call, text or leave a

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voicemail immediately. Goes to you, your sales team or anyone else in the

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club instantly. MIT shows a study that if you contact

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the league within 10 minutes, chance of them converting goes up nine

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times that of the average. We got the Atlanta clubs

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on it. Vita Fitness, Gold's Gym, Mountainside

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City Fitness, Philly, College Park. Become one

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of the next Halo companies to deploy the Wizard.

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It's easy to use. Go to the prospectwizard.com

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get a free 30 day trial. Talk to my boy Dave Gallen. He will get

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you all set up and let the leads flow based on the

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Wizard. Go get him.

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This is Pete Barr on Halo Talks nyc. I had the pleasure

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of bringing a friend of mine for a short 25

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years to his first Halo talks. Coming

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in from the D.C. area in a tank top as

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requested. Mark Rothschild. Good to see you buddy. Hey

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pmo, how are you man? Good. So Mark and I go back to

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early stages of the health club industry in Rock

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Creek and Downtown D.C. and

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all parts of New York where there was a lot of growth but

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people didn't know about it yet in parts of Brooklyn and

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through an old school exec, Marc

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Tasher. So shout out to Mark for introducing us originally.

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Mark, talk about how you started off in the industry, what

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kept you in the industry and how excited you've been

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to for, you know, like this next evolution for yourself.

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Let's see. Thanks for the intro.

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Always good to see you Pete. You've been an important part of my life

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for most of my life and I really appreciate that connection.

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Likewise. Let's see, I started 1995. I opened my

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first gym with a partner of my

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uncle, Paul London, who's been in the industry since the late 70s.

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He was opening a club with someone, knew I had the

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entrepreneurial spirit and asked if I wanted to get involved, which I did

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open that club and ran it for a little while, learned about sales and

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marketing and how to operate a business and then got involved with an acquisition

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of a club downtown. And I met Tasher and we

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started Sports and Fitness Ventures, owning and operating and

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acquiring a bunch of different clubs over the course of

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eight or nine years and then sold the company. And during that time I

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learned how to manage Facilities and manage people, get

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clubs built, improve profitability.

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And one of the clubs that I opened during that time is Rock Creek Sports

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Club, which has been around for 25 years.

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It's doing exceptionally well, performs better than some of the

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bigger clubs out there. And more recently,

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I've learned that I've always been able to

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help people indirectly. I provide space

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for people to work out in. And then more recently,

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I just realized that I think I had something where I could

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offer some of what I've learned to other people,

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whether it's directly through fitness, whether it's through yoga, whether it's through.

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Not sure exactly what it is. But I. I just changed. And last year I

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went on a retreat to Costa Rica

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and I had one of the best experiences of my life.

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It was hard for me to go. I don't like travel, went on my own,

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I don't like traveling on my own. I don't like meeting new people.

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Apparently I found out I do. I like traveling on my own. I like to

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meet new people, I like to try different things. I wasn't a yoga person. I

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woke up in the morning and I was uncomfortable because it's really hot, you

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sweat. I just had this amazing growth experience,

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which you and I can talk about personally.

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But it was an opportunity for me to learn

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how to, like, disconnect and

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realize that, like, there's a lot of anxiety and things going on in the

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world right now and you don't have to live in that. People don't have to

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live in that space. And what I'm looking

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to do is, and it's not always going to happen, is just provide

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a space for people to get away, disconnect from the

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anxiety. If they can do that, the other stuff will

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come. You know, you used the word

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and it's one of the things I had written down here. When did the word

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experiences replace trip,

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vacation, travel, resort,

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getaway? I feel like we've all kind of embraced

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this word experience and having experiences. I want

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to pay for experiences over material things.

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How do you kind of define what your

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experiences are and what experiences you want to give to other

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people that make them memorable or change them? I

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think. I think it's having a professional. If you

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plan a vacation for yourself, you're gonna go to a

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Caribbean island and you're gonna check out the beaches and do all the touristy things.

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What's different here? The experience is having something that's.

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I don't like to use the word curated, but

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mindfully put together where every part of

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the Day, it's not planned, but the parts that are thoughtfully

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done. So when you go there, you're going to get the experience you're looking for,

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where you disconnect and you connect with nature and you learn how to

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breathe properly, and you learn tools like meditation and

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chant and how powerful they can be. And it's. You learn that

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it's not all scary. You can participate in these things if you want to,

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but that's the experience connecting with people,

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eating healthful foods and sweating out deep

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toxins. That's the experience most people won't get on their own.

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So I have a connection through Becky, who

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facilitated the retreat last year at this place in the jungle. And

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you're in the trees, and they're howler monkeys in the morning waking you

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up, and there's never silence because they're crickets. And it's just.

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I don't know, it's a ma. It's a magical experience. Maybe I haven't traveled enough,

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but. But being on the Caribbean coast in the jungle

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and is an experience in itself.

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I think we're able to make it a little more special by giving people what.

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I don't think they. They know they need it, but I know. I know they

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need it. Yeah. So as. As an entrepreneur, how do you

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kind of toggle between, hey, maybe I'll go get a job

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at a company that does these kind of retreats and. And

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creates these type of opportunities and be a part of that,

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versus, hey, I'm going to go out on my own, and I'm going to do

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this because a lot of people that listen to this podcast are not looking for

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a job. They're looking for a lifestyle, and they're looking to basically create their

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own path. So you and I have been friends for

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25 years. You've always been on the entrepreneurial tilt. You know, you

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got your own band, you do your own thing. You know, you wear a

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tank top to my podcast, you know, like, it's kind of running your

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show. You're running your own show, basically, in

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life. So. So how do you think about. Or do you even think about,

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like, hey, I'm going to go work for somebody else, or like, hey, like, I'm.

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In a place right now where I. Know what people want because I've been in

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a health club. I've talked to thousands of people. I've had my own

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experiences. Like, why don't I just do this on my own? What you.

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I want to kind of go there for a second. Yeah, I.

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I just say, I Feel like I'm the guinea pig. Sorry for wearing the

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tank top. Just what I. Just kidding. I love it. You know what I mean?

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I kind of want to, like, I'm the guinea pig. I've been through

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a lot of life's hardships. I can list them all. I

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can. Some people tell me stories, and I'm like, yeah, give me more. That's nothing.

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Yeah, I've been through all the hardships. You and I both. Now I am where

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I am today, and where I am today is a result

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of all the experience up

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until today and the last two years of my life where I focused more

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on my fitness and mental health. I've.

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I feel better. And I can. I can now. I now have kindness and

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compassion and patience and all these things for myself that I didn't have before,

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and now I can show it to other people. And,

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you know, I came back from the retreat and I decided I wanted to do

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it. I said I figured I could. I'm going to start a website. I've got

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a connection to do that. I can't work for other people.

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I just. I'm in my 50s, and I've been, like,

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working for Tasha. You know, that was. It was me and him, and we've made

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a lot of decisions together. I can't go work for a larger company where someone's

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gonna, like, be on me all the time. You know, when you talk

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about life experiences and I've been through my fair share as well as, you know,

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and you and I connected, and I appreciate you contacting me. Actually, 90

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days ago, bro, is when you contacted me and said, hey, man, like,

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the old PDMO needs to come back because there's something going on. And I was

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in a. I was in a place where, you know, I. I wasn't

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forgiving myself for certain things, and I felt like I was in a hole

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psychologically with. With some of these deals, and I was trying to

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medicate around that. And I'm on day 90 right now,

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and I'm. I'm actually on 600th Soul

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Cycle is going to happen tonight, and I

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have got a very clear. I was trying to take

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edibles to go to sleep, and then I was getting up in the middle of

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night and ordering Gracie's Diner, you know, and eating and, like, couldn't care if it

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was like a Ben and Jerry's, you know, milk and cookies or like

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a. Like a bag of dots that had eight. Eight serving sizes or staying up

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really late. I'm like, I just. I'm not doing that shit anymore.

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And I, and I kind of learned to like, hey, forgive yourself and then let's

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move on from here. And like, there's not a weight that you're carrying around except

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around your own neck that you. On your own neck. And nobody

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else actually gives a about what happened in the past, you know, like,

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move forward and be the best version of yourself. And that's when

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you, you were one of the trigger points to make sure that that happened. So.

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And it's been going, it's going really well. So from a

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standpoint of like how you've been able to kind of reframe like who

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you are and why people should gravitate towards you,

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what are some of the things that, that you would say, like, hey, come on

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this retreat with me and this is what it's going to do for you, or

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this is what it's done for other people, you know, besides just like

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disconnect, reconnect with nature, but like dig, dig a.

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Layer deeper, you know? My

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experience obviously was personal.

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The short story is, is when I got there, I was in a

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lot of physical pain as a result of having gone there.

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Something happened the first day I got there and it

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infected the first five days of my seven day trip where

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my feet were completely raw, open blisters and things

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and sores on my feet. And I had to do yoga for an hour and

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a half on my feet. And I had to do Animal Flow, this other wonderful

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class. The guy, John Weeks does, by the way, a little plug for him.

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And I continued to do it and it was challenging for me. The entire

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time I was lit, I was in pain. Like holes in the bottom of my

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feet, stepping on them all. I've been pain the entire time

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and I managed to get through it. I managed to still have fun

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the entire time that I was there. And the pain was not enough to keep

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me away from doing that. And I got into the ocean for the first

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time because I couldn't get in before that because there was such excruciating pain

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from the salt. I got in the water and I cried because there was no

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pain. And I had a simple experience of like

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getting in the ocean and appreciating being

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in the ocean, you know, without having that same pain.

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And then the rest of the trip was fine. You know, I learned that like,

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I can be in pain, I can still have fun and I can

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still be a positive influence on people.

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This is Pete Moore. I want to let you in on a little secret. There's

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this company called Promotion vault. And what they do is they give out rewards

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from retailers that allow you to incentivize your

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members without having to do zero down and one month free

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or giving away shakes or giving away T shirts. What you want to

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do is build a rewards program that lasts, that people value,

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and that doesn't discount your own products and services. So here's the

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deal. There's something called Rewards Vault. The rewards vault is going

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to allow a member to set up their own profile. They are

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going to answer questions, you are going to get those answers, you're going to be

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able to target those members, and you're going to reward them inside your

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club, inside your spa, and outside of the club and outside

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of the spa to get them to become loyal, to get them to pay

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their monthly dues and to be rewarded properly

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for the actions. A lot of companies are cutting back on rewards. You shouldn't be

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promotion vaults. Your answer, Trust me, this is real.

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For people that have, you know, worked really hard,

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burned the candle at both ends, you know, lived a certain lifestyle

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that, that, you know, like George Carlin, if, you know, one

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of his quotes was like, you know, I want to live and

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I want to, like, slide into my grave, you know, like

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weathered and, you know, busted up. Because I'm going to, like, I'm going to

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take this thing to, like, you know, the tilt and then I'm going to, I'm

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going to go in there. Are you surprised as I am

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how if you do take care of your body, you take care

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of your mind, it's actually going to repair itself in a relatively short period of

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time? Yes,

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yes. I, I, if you, Yes, I did so much

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damage to my body over the years,

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and I've been focusing slowly on getting back. I'm, I'll be 53.

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I'm in the best shape of my life. I'm not an ego thing. I'm just

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saying I eat healthful whole foods for all of my meals. I

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exercise regularly. I do yoga, I do tabata. And,

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you know, you can, you can change your body. My cholesterol has gone

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down naturally. I don't know, it's.

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And now that I've had a physical change since the last retreat, I've

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lost 20 pounds of just fat from eating

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healthfully. And I think I have the ability

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now because I feel like I exude the joy that I

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experience there. I do have a lot of kindness and compassion for

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people to a certain extent. You know, unless they're yelling and screaming at

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me and then I can point it out and be kind when I do it,

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that conveys and how I treat people, the energy

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around me. I believe that there is energy and

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I've been able to make changes in a short period of time. So in my

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other classes that I teach, people keep coming back.

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More people come back to those classes, Tabata or strength

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or the yoga classes that I'm teaching because they see

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the change that I've made in a short period of time.

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And I know that because they point it out. They're not. People

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are now asking me and I feel like that's

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my new charge. It's like now I'm gonna help people.

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So, so let's talk about the, the retreat that you plan in for September.

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What types of people are you, are you expected to be on there? How big

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of a cohort are you willing to take on this trip? And,

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you know, let's do a little infomercial for our audience here

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of people that, that should consider coming on.

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Well, we've got, it's a small group right now.

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We've got seven people. We've got room for like four or five

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more. It's not a

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luxurious vacation. Like, there's no air conditioning.

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You'll get your sheets changed every day. You're going to have fresh towels, but you're

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going to stay in a bungalow with somebody else who, you know,

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you don't know. You can pay for an upgrade to be in the space.

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That's part of the growth experience. You know, everyone wants to be

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comfortable. You don't grow when you're comfortable. You know, you

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have to challenge yourself and do different things. So you're going to get there, it's

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going to be a little hot, but you acclimate in a day

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here. Can I give you what a day sounds like? Yeah, please. That's what I'm.

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Okay. So wake up probably to the howler monkeys

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whenever they wake up, the jungle. And then you can get up, take

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your time, have a little fresh fruit, maybe

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some. You have some Costa Rican coffee, extra strong for the Americans. They like

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to do that. And then we'll take a walk to the beach, we'll catch some

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morning sun, meditate for a little bit. We'll take you through some

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guided meditation to help set, you know, intentions for the day,

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calm your nervous system. Then we'll head back.

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It's a five minute walk. We'll head back and we'll do yoga for an hour,

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maybe some more meditation. Then go have a whole,

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wholesome, healthful breakfast, whatever they decide. Breakfast

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every morning and Then when that's completed, got a

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few hours to explore the beach, rent bikes, go on excursion.

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Lunch is at 1:30 and then more free time in the

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afternoon. Sometimes in the afternoon we'll have a bike ride

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planned to go. We're close to Panama or to special

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beaches. We'll attend cacao

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ceremonies, learn about the cacao trees. Everything's optional.

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We visit a local tribe, they take us on their land and they

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like. They pull their fruits from the trees. You get

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to sample things. You crush sugar cane and make chocolate.

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You enter a hut and get blessed by a shaman who

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communicates with nature only and humans when they come into his

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place. I don't know. And you don't have

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to do any of that stuff. You can just go and you can sit on

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the beach and sit cocktails if you want, and go

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surf because they're great surfing beaches around there too.

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Get away, disconnect, forget about all this stuff.

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Disengage, calm your mind and calm your body and then

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learn tools while you're there that you can bring back here and employ

301
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some of them. The tools that I've learned over the last year in my

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yoga training that have literally changed my brain

303
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and my life. And from a standpoint of how.

304
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Well, first off, how many days and what city is it in

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Costa Rica? It's seven days. It's Sunday to Sunday. Oh,

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you mean the details. It's Sunday to Sunday. It's in Puerto

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Viejo. It's on the Caribbean coast of Costa Rica. It's

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an hour south of Limon. You fly into San Jose.

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We get a shuttle bus from there to the coast. It's like four

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hours, but we stop for food once you're there. There's

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restaurants and stuff. It's 2,400 bucks,

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includes lodging and all of your meals. We're gonna

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go out Thursday night.

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Name of the place, I forget, but sponsored by the Halo advisors and

315
00:19:55,610 --> 00:19:59,330
my buddy Pete Moore. A lovely dinner. Thank you, Pete, for

316
00:19:59,330 --> 00:20:02,730
that. Of course. Let's talk about a couple,

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couple modalities that, that are kind of prevalent. Switching gears, you know,

318
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back to the fitness industry, because you've seen everything over the last 25 years and

319
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yeah, I still do cycling a lot. I do trx.

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What are some of the things that have impacted you

321
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maybe more than just like the physical side of it? So obviously yoga,

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you know, can you talk about, like, do you do hot yoga? Do you do

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regular yoga? Do you do some kind of special. Is there anything else that you're

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doing right now that you're seeing like, you know,

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results that are magnified that, you know, and the new

326
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modalities that are interesting. I, you know, I only

327
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know what's in my little world. Yeah.

328
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I don't know a lot of the new stuff that's out there because a lot

329
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of it's flash in the pan, you know, even something like spinning

330
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that was around for so long is kind of losing its

331
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appeal, it seems to me. What I do is I've

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incorporated yoga. I do three hours of yoga a week.

333
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I religiously do two days of

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Tabata high intensity interval training. I have a class called Blast

335
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six rounds, four different exercises using Bulgarian

336
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bags and dumbbells and gliders and balls and body weight

337
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stuff. I strength train four days a week. I play

338
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pickleball a day or two a week for a few hours.

339
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Now I'm riding my bike again. I walk in nature with a

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helmet, of course. Fully geared up. Thank

341
00:21:31,810 --> 00:21:35,520
you. Yeah. So I like my focus

342
00:21:35,600 --> 00:21:39,040
now is obviously my family, but my

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physical and emotional well being. I realize how important it is

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to my job and showing up in my job and showing up in my

345
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family when I need to be there. I can't do that. When I'm not

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healthful, when I'm shoving bad food in my body, when I'm doing

347
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drugs, when I'm drinking, I can't be there.

348
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This is what's important.

349
00:22:02,930 --> 00:22:06,770
This is Pete Moore. Here's the last tip for you of the podcast.

350
00:22:07,010 --> 00:22:09,890
We are partnered up with a company called higher dose

351
00:22:10,130 --> 00:22:13,490
higherdose.com they are the leader in

352
00:22:13,730 --> 00:22:16,690
workout recovery products. Infrared technology,

353
00:22:17,330 --> 00:22:21,090
LED light masks, neck enhancers and

354
00:22:21,090 --> 00:22:24,830
other products such as PEMF mats and sauna

355
00:22:24,830 --> 00:22:28,070
blankets. If you have not gotten on the workout

356
00:22:28,070 --> 00:22:31,510
recovery train yet, your time and your stop

357
00:22:31,590 --> 00:22:35,190
is now. You got to get these products in there before these workout

358
00:22:35,190 --> 00:22:38,390
recovery and spas end up saturating your market.

359
00:22:38,790 --> 00:22:42,310
Having your members walk out of the club and going into one of their locations

360
00:22:42,310 --> 00:22:45,950
for 200 bucks per month where they're paying 39 to

361
00:22:45,950 --> 00:22:49,590
you. Let's become an expert in workout recovery. If

362
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we are already an authority in. Workouts, higher dose,

363
00:22:53,550 --> 00:22:57,230
check it out. There's a wholesale code and we look

364
00:22:57,230 --> 00:23:00,510
forward to helping you augment your products and services

365
00:23:00,910 --> 00:23:04,750
to meet the demands of your members. And hey, let's get people

366
00:23:04,750 --> 00:23:08,590
happy, healthy and sweating and the recovery should be

367
00:23:08,590 --> 00:23:09,790
just as good as the workout.

368
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So. And then from a standpoint, to kind of close the loop on the workout

369
00:23:17,070 --> 00:23:20,810
side, everyone's talking about workout recovery and doing a cold plunge and

370
00:23:20,810 --> 00:23:24,090
doing infrared sauna we're invested in higher dose and they got some great products.

371
00:23:25,690 --> 00:23:29,050
What I've struggled with, and I've said this directly to a lot of people that

372
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are in the recovery space, is. If I'm doing three hours

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of yoga. And I'm doing two days of tabata and I'm doing pickleball and I'm

374
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doing four days strength training, can you prescribe me

375
00:23:39,610 --> 00:23:43,330
what recovery modality I should do, in what

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order, in what day and what is first and what

377
00:23:47,070 --> 00:23:50,790
is second? And what is possibly going to negate

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00:23:51,110 --> 00:23:54,790
something? Like if I do an infrared sauna and then I do

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yoga and then I do a cold plunge, should I have done the cold plunge

380
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before yoga or after? Or does it not matter? Or like, is there anyone or

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00:24:02,190 --> 00:24:05,990
have you gotten to the point where you can, like, figure out with

382
00:24:05,990 --> 00:24:09,790
your body, you know, like, how this actually supposed to, like,

383
00:24:09,790 --> 00:24:12,950
get into my routine yet? Because I feel like no one's figured that out yet.

384
00:24:13,350 --> 00:24:17,110
I don't think any, I don't think anybody knows. And you just do what's

385
00:24:17,110 --> 00:24:20,790
right. I don't do cold plunges. I do saunas because I really like them. I

386
00:24:20,790 --> 00:24:24,310
understand the benefits of a cold plunge, but I'm kind of a wuss. Yeah, I'm

387
00:24:24,310 --> 00:24:27,470
not a cool. I got to admit, it's like I can, I'll put myself in

388
00:24:27,470 --> 00:24:31,270
other uncomfortable situations physically, you know, keep the cold

389
00:24:31,270 --> 00:24:34,910
stuff for other people. Yeah, I just do what

390
00:24:34,910 --> 00:24:38,190
works for my body. You know what I mean? If I, If I ride 40

391
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miles on a Sunday, I'm not going to go strength train my

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legs on Monday. I'm probably going to sit in the sauna and I'll probably do

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a yoga class for 45 minutes. And that's my recovery. The

394
00:24:49,480 --> 00:24:53,280
yoga is my recovery from the bike ride. That's my stretching. So

395
00:24:53,280 --> 00:24:57,000
it's physically active. I'm burning calories, but I'm also getting the

396
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benefits of the stretching from the yoga.

397
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And then to kind of close the loop here, let's say

398
00:25:05,690 --> 00:25:09,250
you replicated you by a thousand, okay. And you had a thousand

399
00:25:09,250 --> 00:25:12,970
people doing basically your workout routine. Is there

400
00:25:12,970 --> 00:25:16,570
a health club that is accommodating everything

401
00:25:16,570 --> 00:25:20,170
that you want to do? Is there? I. I've been telling some of my health

402
00:25:20,170 --> 00:25:23,890
club operators as an example, you know, hey, look, you

403
00:25:23,890 --> 00:25:27,610
don't have a pickleball court, but you've got people

404
00:25:27,610 --> 00:25:31,380
that play pickleball and there's plenty of free pickleball courts around here. So

405
00:25:31,380 --> 00:25:34,820
why don't you create a pickleball team, okay, and have Somebody is like the head

406
00:25:34,820 --> 00:25:38,620
of the team at your club and let them kind of run the pickleball for

407
00:25:38,620 --> 00:25:42,060
you. Just like in a, in a, in a universities like

408
00:25:42,380 --> 00:25:45,980
700, you know, student led organizations, like create

409
00:25:46,540 --> 00:25:50,340
member led organizations. Right. And that becomes your ability to

410
00:25:50,340 --> 00:25:53,660
say to people, hey, I don't have a pickleball court, but I got a

411
00:25:53,660 --> 00:25:57,100
pickleball recovery program. I got a pickleball strength program.

412
00:25:57,260 --> 00:26:00,950
I, I got Mark Roch, who runs pickleball, introduce you to him right now.

413
00:26:00,950 --> 00:26:04,590
He's over here. How do you think the clubs can kind

414
00:26:04,590 --> 00:26:08,270
of continue to capture and retain you?

415
00:26:08,830 --> 00:26:12,030
And are you seeing that happening or are you kind of like,

416
00:26:12,830 --> 00:26:16,550
you know, diluting? Are you moving away from the club? Are you moving

417
00:26:16,550 --> 00:26:20,350
towards the club? Are you neutral? Where are you as

418
00:26:20,350 --> 00:26:24,110
a, as an evangelist of always being in the health club and

419
00:26:24,110 --> 00:26:27,910
always feeling the good energy of being in a health club as an employee

420
00:26:27,910 --> 00:26:31,760
and a member? Yeah. Where are you and like, could you

421
00:26:31,760 --> 00:26:35,480
bring it in or is it going out? It's going. I'm. Well,

422
00:26:35,720 --> 00:26:39,400
I mean, I, I feel like people should do what they're really

423
00:26:39,400 --> 00:26:43,080
good at and specialize in. So I don't, I play pickleball, but

424
00:26:43,080 --> 00:26:46,600
I could run that business. I don't want to run that business. Right. So we

425
00:26:46,600 --> 00:26:50,320
can do programming for it if it's gonna, if the reward is

426
00:26:50,320 --> 00:26:54,040
worth the effort, Find a lot of programming that you do takes a ton

427
00:26:54,040 --> 00:26:57,840
of effort and you may not make that much money on it.

428
00:26:58,080 --> 00:27:01,760
So what I've done is I'm moving away from the things that I don't know.

429
00:27:02,160 --> 00:27:05,280
People may want it, but they can get it somewhere else. Yeah, I run a

430
00:27:05,280 --> 00:27:08,920
gym. Come and come and do all the things. We have 60

431
00:27:08,920 --> 00:27:12,440
classes on the schedule. Do that stuff, lift weights, get a personal

432
00:27:12,440 --> 00:27:16,000
trainer, do some Pilates. If you want pickleball, go

433
00:27:16,000 --> 00:27:19,680
somewhere else. If you want to get stronger, you want to move better, laterally,

434
00:27:19,920 --> 00:27:22,770
hire one of our personal trainers. That'll happen. Yeah,

435
00:27:23,570 --> 00:27:27,130
that's good. And are you seeing an influx since.

436
00:27:27,130 --> 00:27:30,770
COVID of what's the demos like in your club

437
00:27:30,770 --> 00:27:32,290
and how has that changed?

438
00:27:35,330 --> 00:27:39,050
Well, let's see, we lost a good portion of our members when it

439
00:27:39,050 --> 00:27:42,690
first happened and then in the slow growth

440
00:27:42,770 --> 00:27:46,450
back, which we're back to where we were before, by the way, last

441
00:27:46,450 --> 00:27:49,820
month. Oh, well, but we're doing. Just seemed like

442
00:27:49,820 --> 00:27:53,620
45 better in personal training with the same number of

443
00:27:53,620 --> 00:27:57,140
members. But what I found was during

444
00:27:57,300 --> 00:28:00,660
COVID a lot of the people coming into the gym were younger.

445
00:28:01,060 --> 00:28:04,540
Our market's a little bit older based on where we live and the homes

446
00:28:04,540 --> 00:28:08,340
surrounding us, but started getting younger. So our usage went up

447
00:28:08,820 --> 00:28:12,540
even though our membership was down by like a thousand people. So we expanded

448
00:28:12,540 --> 00:28:16,260
during COVID and like I said, personal training

449
00:28:16,260 --> 00:28:19,860
has increased. People are still joining the club and

450
00:28:20,100 --> 00:28:23,700
our dropout rates are like well below industry

451
00:28:23,700 --> 00:28:27,460
standards, well below 2% a month and have been. So

452
00:28:27,700 --> 00:28:31,379
that's big. That's really big on the retention. It's huge. People love.

453
00:28:31,540 --> 00:28:35,300
We've created the difference between we're not a gym. That's the difference.

454
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We're a community of like minded people that want to support,

455
00:28:39,380 --> 00:28:43,180
that support each other and if you're not that type of person

456
00:28:44,060 --> 00:28:47,340
then they're not a member for that long because they don't fit in.

457
00:28:47,500 --> 00:28:51,340
Yeah. And it's not exclusionary. It's just like if you're going to be

458
00:28:51,340 --> 00:28:54,540
here, be nice. Right. You know,

459
00:28:55,500 --> 00:28:58,980
so it's changed my attitude also as a business

460
00:28:58,980 --> 00:29:02,700
owner. Awesome. Well look, we'll get all the show. Notes up here on

461
00:29:02,700 --> 00:29:06,420
the, on the retreat. We'll get a link directly to the sign up. I know

462
00:29:06,420 --> 00:29:10,230
you're only looking for four or five spots but look out for Mark and

463
00:29:10,230 --> 00:29:13,990
what he's doing. We've been friends for 25 years and

464
00:29:13,990 --> 00:29:17,750
there's a level of trust also. I know that when he puts on

465
00:29:17,750 --> 00:29:21,390
an event, whether it's a musician, as a musician,

466
00:29:21,470 --> 00:29:24,510
as an executive or as an experiential leader,

467
00:29:25,310 --> 00:29:28,430
that it's going to go off flawlessly and it's going to be with compassion.

468
00:29:29,390 --> 00:29:32,750
So good to see you, brother. Appreciate everything. Our friendship

469
00:29:32,910 --> 00:29:36,640
and guidance over the years, you've helped. Thank you me

470
00:29:36,640 --> 00:29:40,080
in many ways and I want to reciprocate. So go

471
00:29:40,080 --> 00:29:43,760
Halo and go to Costa Rica and I'll see you soon.

472
00:29:44,000 --> 00:29:46,880
Good stuff. All right, brother, Congrats. Appreciate it. Thanks.