Episode #564: Mindset, Health, and High Performance with Former NFL Pro Larry English

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I am super excited to announce that we now have a formal

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the league within 10 minutes, chance of them converting goes up nine

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times that of the average. We got the Atlanta clubs

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Wizard. Go get him.

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This is Pete Moore on Halo Talks nyc. I have the pleasure of

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bringing to his first podcast on Helo Talks, Larry

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English, ex NFL player, Mind body mastery

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and the man behind optimization. So Larry, welcome

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to the show. Oh, that's a heck of an intro. I appreciate it. I'm happy

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to be here, Pete. Happy to be here with you. Happy to chat. Well, as

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I was saying to you on the, on the, on the prelim here,

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somebody posted one of your pieces of content.

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I just like resonated with me big time. It was like something related to,

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you know, it's not that you're burnt out, it's that your operating system is busted

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and like clean this out. And I've been telling people, you know,

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someone's like, hey, what's the best technology you've ever seen? I'm like, dude, it's a

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human body. And that's like the, it's the sickest device

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on the planet. So deal. Don't, don't tinker with it. Like,

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maximize it. So talk about, you know, you being in the

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NFL and talk about what you're doing now and how this is the final

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pivot of the Larry English show. Yeah, look, this is, that's

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definitely what it is, the final pivot. And look, you know, just to give

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you guys a quick, quick background. Originally from the Midwest,

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from the time I was about this high, right, 9,

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10 years old, I had this big vision, this big vision and dream that I

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would one day play in the NFL. And I was one of those

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type of players and just the type of cat in

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general. Like, I felt that I was often kind of

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underestimated and overlooked. Had a bit of a chip on my shoulder,

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didn't necessarily get the big nod from University of

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Michigan or LSU or SC or things of that nature,

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but I had like the incredible blessing and an opportunity to get a

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scholarship to play at a American Conference school, to play, to play some

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ball. Northern Illinois University in 2009.

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The actualization of a life's dream. Not only do I go to the

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NFL, but I get drafted, the first, first round pick ever to

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come out of that university and then go on to play, you know, a seven

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year NFL career. And I, I can tell you this is one of the most

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incredible opportunities obviously I've ever had. That moment, right, the day

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that that happened, that showed me that truly, truly anything is possible if you,

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you have a clear vision that you believe in and you have faith around it

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and you, you take action on a daily basis. So

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I go about playing my seven year NFL career, get a little banged up,

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a little bruised up, beat up, and I'm looking for the next thing,

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right? Because I think I always held this

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connectivity to the fact that I'm the type of mindset, the

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archetype that needs a championship to be playing for, right. So I said, look,

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the writing was on the raw that my body was not necessarily gonna let me,

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allow me to operate at the highest level in the sport any

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longer. And so the thing me was, what's the next? What's next?

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Right. And just so happened that that ended up being real estate operations and

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development. And so I thankfully started that process

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prior to my retirement from ball, such that when I did in fact

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retire from ball, I had a nice, you know,

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bridge to segue right into it. I had some momentum behind me in the space

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already, right. Had already done some deals the last couple of years

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playing the league. I had actually gotten to the point that fortunately

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I was doing better in the real estate space financially

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than I was in those last couple of years doing league minimums and what have

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you. So I had a lot of vigor,

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vitality and energy moving into this new

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facet of my life, this new professional endeavor within my life. Yeah.

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And that only lasted about a year. Want to know why?

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You want to know why that only lasts about a year? Because I had this

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erroneous idea that now that I was no longer an athlete, now

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my pursuit as a business person was strictly

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intellectual, right? So I underestimated the fact

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that my performance mindset, this health and performance

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mindset that I had held my whole life was critical to all

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facets of life. Yeah, yeah. I mean, I say the business, business is its

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own sport and you better for it. Let me just stop you for a

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second there because, yeah, I've been following you on LinkedIn for about a month

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and as I was preparing for this, I said, hey, let me go check out

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some of your highlight reel from Northern Illinois. So let me tell

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you what I did. So I watched it in regular speed and then

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I watched it in 2X. And you got to watch yourself at double

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speed in there because you pop it off the line on regular

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speed. Like, I'm a huge New York Giants fan, so Lawrence Taylor was my

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boy back in the day. And you were popping off that line. Like I was

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like, LT, I'm seeing LT in my. And then I put you on 2x and

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I'm like, Dude, LE is like just crushing it. Like these guys are going down.

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So. So pop that on 2x when you get a chance about yourself

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because that was enjoyable moment, you know. So you say, yeah, I got into

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business, it took a year. And then I know you, you know, you kind

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of didn't take care of yourself as much as you did, obviously, being a

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professional athlete. And I've been through sagas like that myself where

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it's up and down and sometimes I let my business affect my health

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and almost like, almost like a, a seesaw. It's like, hey, my business go well,

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I don't really have to take care of myself. And then the business going down,

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it's like I got to bring myself back up. And then it's like, you know,

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what if I just optimize my, my health? It actually

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optimizes everything else because people, people see it and the

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energy flows or, or it gets sucked out of you and you don't really have

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anything to, to offer. Yeah, fully. It's like we got to operate,

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optimize the operator behind the business. Yeah, right.

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Then much of the business takes care of itself. It's funny that I look now

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with like a lot of clients that we bring into our programs and what have

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you, and there's this kind of like initial consternation

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around the data driven approach that's necessary to have

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success in your health and performance. Right. But as business people,

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we don't debate or second guess the fact that we need to

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know our numbers in our business. We need to know our KPIs, our OKRs.

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We need to watch that P and L like a hawk. We

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need to know our conversion rates and, you know,

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cost per acquisition and leads and how many Leads, we're bringing in all these

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things, right? But then we look at our health and we think that it's supposed

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to just happen on its own, intuitively, by happenstance,

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right? And that's just not the case. And so, like

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I was saying, look, frankly, my. My vitality, when I

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segued into my pursuits of entrepreneurship,

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they lasted about. About nine to 12 months before I started

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to see the little chinks in the armor, right. I get back from a

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trip, I'm 30 pounds overweight now. It's like, look, what am I doing?

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Like, I started to notice my decision making kind of

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just a little bit off, right. Focus, clarity, not

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quite as sharp. Communication skills, not quite where they.

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Where they could be. And I said, look, I gotta change something, because

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this is gonna be critical to me operating at a high level as a business

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person. It's no different than what it was when I was

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an athlet. But I can tell you that was the initial thing that happened. Well,

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you know, something that happened that was a little bit more

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starkly and imminently

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brought into my awareness. There's a film that came out, I walked into the movie

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theater. Might have been 2015, 2016, I guess, probably would have been

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2016 at the time. A little film

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by Will Smith called Concussion. Oh, yeah. So, look, I've

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already got a little bit of this awareness around health and performance. And then

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I walk into the theater, and unbeknownst to me, I walked out of there. Change,

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because I saw and heard for the first time and saw

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in vivid imagery what this whole CTE thing was about, which

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in essence is a condition that's plagued a lot

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of combat sport and collision sport athletes, even

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soccer players, from heading the ball and stuff like this,

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which is more or less manifest as some of the same

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symptomology you would see in a dementia or an Alzheimer's. Right? Yep. Only

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difference is These guys are 40s, 50s, like

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relatively young people. It's a scary movie to watch and to live through, and

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to watch it as a sport and cheer and knowing that

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that's how quickly the deterioration happened at every

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highlight reel was like another blow, like a woodpecker. That's

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correct. That's correct. I walked out of that theater and I just said,

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look, I just spent the last 20 years of my life running into

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people for a living. Not 20 years explicitly in the league, but just 20 years

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taken together over 20 years that I was seriously focused on

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this sport and I was running into people for a living. Yep.

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So I can tell you right now not only am I going to get back

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in shape to perform at a high level, but whatever that is that I just

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saw, I stand on it. That I will do

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everything within my power to preempt that type of

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future for myself. And when I took that approach

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and I rounded up all the wagons I was

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willing to invest, I invested hundreds of thousands of dollars to really get tip of

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this fear in the health space, to bring my

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metabolic health to where it was at peak and

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my cognitive health to where it was so

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good that I could keep any of those

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crazy symptoms at bay for decades.

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Something really, really interesting happened. I started to see everything

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else in my life come together. I started to see

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my performance, not only physically, but my performance and growth

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and development as a person and a professional

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start to compound exponentially. And so

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I, for about seven years, I kept that secret to

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myself, right. That this was my competitive edge as a business

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person, that I was going to play this close to the vest. It's

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like a joke. It's like a Djokovic tennis, you know, unveiling

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right now, right? Yeah. And so I said, I'm

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gonna keep this close to the vest. Yep. And this is going to be my

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competitive advantage because, look, I'm in this white collar industry around

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in this real estate development and operations realm where everybody else has

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Ivy league pedigree and they've been in the space for 30 years. I'm a new

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guy on the block and I'm some jock, some athlete, right. So how do I

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compete? This is my competitive advantage. Right. So I played it tight to the

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vest until some very,

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you know, challenging or opportune things happened

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in my trajectory. However you want to look at it,

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in essence, what it was, 22, 22 rode along.

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We've grown the business. I made some incredible partnerships. We got into the place

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now where me, in partnership with

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another, you know, really sophisticated individual and his firm,

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we got the opportunity, we won the bid to acquire and take down

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a multiple nine figure asset here in L. A. Life

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changing deal, life changing opportunity, Truly inflection point in the,

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in, in, in this second career of mine.

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And we're working on this deal and competing with a couple of very like

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high level institutional groups for about four months from about April

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to June of 22. And we end up winning this

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bid late June of 2022. Anybody

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within an earshot of the capital markets knows what happened. About two to three weeks

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after that, we're out to market raising 200 million of equity on

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a deal that's just going to Be a defining moment for me.

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And inflation truly takes off, ticks up.

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Jerome Powell comes in with a 75 basis point rate hike.

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The music stops. So I'm holding onto this opportunity. That's one of

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the biggest opportunities. Arguably, that's a monetary opportunity that's arguably

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bigger than the NFL opportunity that I had. And so

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the rest of 22 is a bloodbath. We're fighting to hang on

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to this deal. And by the end of

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that year, it was very clear that this deal no longer penciled.

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And to make a big bet like that at that period, that type of economic

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environment would not necessarily be wise. And our capital

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partners felt so as well. And so we dropped that deal

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and we walked. And I can tell you that prompted me to

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recalibrate. It prompted me to recalibrate and ask myself, look,

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is this actually my assignment? Is this what I'm actually supposed to be

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doing? Is this where I'm going to have the biggest impact? Is it in this

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industry? Is it being the deal guy? Is it? Yep. And

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my daughter was, you know, it was about a month before she was born.

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And I, I landed on the fact that, you know what? I think that there's

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something else out here that I'm supposed to be doing. And from that point on,

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I made it a point to just

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simply become clear and figure out what that was.

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This is Pete Moore. I want to let you in on a little secret. There's

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this company called Promotion Vault. And what they do is they give. Out rewards

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from retailers that allow you to incentivize your

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members without having to do zero down and one month free

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or giving away shakes or giving away T shirts. What you want to

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do is build a rewards program that lasts, that people

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value and that doesn't discount your own products and services.

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So here's the deal. There's something called Rewards Vault. The Rewards

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Vault is going to allow a member to set up their own profile.

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They are going to answer questions, you. Are going to get those answers. You're going

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to be able to target those members and you're going to reward them inside your

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club, inside your spa, and outside of the club and

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outside of the spa to get them to. Become loyal, to get them

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to pay. Their monthly dues and to be rewarded

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properly for the actions. A lot of companies are cutting back on rewards.

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You shouldn't be. Promotion Vaults. Your answer, trust me, this is real.

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In our industry. I say this in mergers and acquisitions

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and capital raises list, sometimes the best deals are the deals you don't do.

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Yeah, right. And the ones that you walk away from that could have either been,

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you know, blockbuster, but most likely it

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could have destroyed you. And we look at health club deals with, you know,

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people try and convince themselves like, hey, I really want to do this deal. And

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then when the euphoria and you get into the deal, it's like, you know what,

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I make the decision here. And in your situation, it sounded to

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me, sounds to me like you can't control the

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uncontrollables, which kind of like dovetails nicely into what you're doing

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now. Like control the controllables around you. It does. So, so

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do you think that deal not only like made you pause and kind of

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reset, but also maybe educated you on like, hey, man, like, no

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matter what you do, you can't win every game. Yeah. I mean,

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you know that as an athlete, it's not about whether or not you

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win in the confines of

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the game, the battle, but what it's about is

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do you win the war? And what is winning the war? It's becoming the person

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and fulfilling the assignment that you're here to fulfill. Right. And so there's

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a bunch of little battles within the stretch,

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within the stretch of a war. And what is it about? It's about how we

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respond. Right. In those moments when we're being tested, how do

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we respond? That's who you. That's the only time you ever get the opportunity to

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show who you really are. It's not who you say you are when everything is

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going great, it's how do you show up

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when the cars are down and everything's against you. Yeah.

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I think it also. Would you. One of the things that you put on your,

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on your LinkedIn, I'm not tracking it, you know. Yeah.

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You know, post by post. But one of the things that resonated with me

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is like defining happiness. It's got a lot of different

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important elements to it and it's how do I show up for my

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family, Do I show up for my relationships? Am I

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optimizing who I am? Am I bringing my best to the game?

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So, you know, as you went through this, you know, potentially financially life changing event

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that didn't happen. Right. And it got you to where you are now. You know,

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what do you. How much energy and excitement do you wake up with

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every day to be like, hey, I'm gonna go and fight the war of like

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helping millions of people instead of like, hey, can I get a cap rate that

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might be lower and I get an interest rate, I'm gonna, you know, what do

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we high five at? Over, like 50 basis points. So we high funded over 50,000

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people. Like to explain that to me. You know what, you know what? It.

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You know when it. When it really hit pay dirt for me is when this.

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This is what I realized. The thing that I held so tight to the vest

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for so many years, it was my secret, my competitive advantage. That thing saved me.

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I was fortunate to invest, to be around some of the most

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sophisticated minds in the health space, the performance space.

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And I kissed a lot of frogs, spent money, invested money, trial and

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error. And then we stumbled upon this thing, we call it the peak performance GPS

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now. And so that thing, that process, that system,

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and the five pillars within it were the thing that literally saved me. Because you

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have to understand that this is coming from that guy that walked out of

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the theater that day that didn't know what the future quite looked like. Sure.

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This was the thing that saved me. And the irony is that the thing

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that saved me, I held so tight to the vest as a competitive advantage for

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six to seven years while I'm scaling that real estate,

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our impact and everything that we were growing on the business side there, and I

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just completely inverted that. I completely turned that on its head and

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I said, look, you know what I'm gonna do? Here's what we're doing. The thing

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that saved me, that's gonna be the thing that

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I serve other performers in my realm.

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Right. And that's why everything that I do now

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is just flourishing the way it is. And we're really magnetized in what we're doing

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and the way that we're able to have impact, because I know the power

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of what it is that we found. Yeah. What I do a lot of. And

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we're going to be fast friends here, so we're going to get to know each

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other is, you know, I give everybody my playbook, and I'll be

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like, hey, man, execute this playbook. And I'm not going to hide it from you

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because you need me to actually be the offensive or defensive coordinator.

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I'll tell you everything you need to do, but you got to execute. And you

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only get to execute with me as the head coach or as you. And this,

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you know, it's headed gps. So as you take a look at,

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like, releasing the secret recipe here or

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releasing, like, the playbook, you know, how much

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confidence do you have in the fact that, like, hey, look, you could. You could

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read the playbook. Okay. A lot of people that read recipe books that don't turn

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into five Star chefs. You know, let me take you through it.

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How does that work? Yeah, because we know, and this is with

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anything, with myself to this day.

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The beauty, the beauty of any system is

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the accountability around it, right? So you can have all

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the tactics and the steps and you can actually even understand the

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philosophy, the essence, the strategy of the whole thing. But

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do we have the structure of it? Do we have the

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accountability set up? Do we have that positive reinforcement on a

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regular basis? That's where we come in. And not only do we have,

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you know, some of the most tip of the fear spear professionals

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in the longevity space that oversee our clients and things of that nature. Yes, we

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have all of that. All of the professionals on our, in our,

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within our ecosystem and our team are

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top of the top, right? They're the best out there,

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but beyond them just simply being the best out there, it's the

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actual, actual accountability within the system

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that keeps everyone on track, that keeps, you know, everyone on target

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day by day, week by week, such that at the end of 90 days and

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12 months, you look back at who you were versus who

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you've become and it's a complete 180,

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right? How many people can you take through the system at a time?

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So I, what I can tell you is that right now

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we're at the place where we can do about

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12 on a monthly basis at our top tier

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mentorship level. Because it is, it is in fact, so hands on,

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right? I got direct hands on time,

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one to one with each client

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and so does all of the rest of our team. Right.

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But we're working on making it such that we

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can bring more folks into the system and grow

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that, that, that volume of people that, that we can impact. But like

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I said, it is the, you know, it's chapter,

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it's chapter one, two, three of this thing. And it's the long game that we're

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really playing for. We're focused on being super hands on and everything

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being customized and tailored because that's where, how you get the best

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benefit, right? And how much does it cost

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to get into the program? And then what's the intensity? Because some of the things

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that, and I'll caveat you said in one of your posts,

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hey man, you can work out three days a week really hard and you'll see

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really good results if you work it out properly. You don't have to like devote

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two hours or three hours a day in the gym with, you know, the milk,

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milk carton of water. You know, like you're saying, like, use your time

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wisely. So what, what's the time commitment? Obviously I know what the, I don't

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understand what discipline is like. That's 24, 7 and. But

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what, what does it cost to get in to your, one of your programs? Yeah,

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so look, what I would, what I would do is I, I'd say this first.

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So in this, in this industry where you look at

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full like total optimization customized

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programs, you're talking about a world where

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performance coaches and longevity

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coaches, these guys that are like top in the space,

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you're talking about a realm where people will come and pay for executive

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coaching and health and performance coaching from a health and performance guru

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if you will and just explicitly be paying for coaching alone

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ideas and protocol and be paying five, five, six grand a month.

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Right. Then you look into actual supplementation and

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doctor visits and food and actually planning for training

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and all that. And then by the course of a year you're into the thing

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for 100 grand. Right. And so what we

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decided and what we wanted to do because that's effectively what the peak performance GPS

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is. It is not only the training, it's not only the nutrition,

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it is not only the, what we refer to as

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biomarker optimization, which is blood work.

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Incredible functional medicine and lifestyle practitioners that

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oversee that blood work and put a customized plan together based off that blood work.

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But we also include all of the

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supplements in any prescription therapies. We have options that include

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not only just a nutrition plan and a macronutrient profile and caloric

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intake based off your expenditure, but also we

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get them serviced with our, our, our meal partner which is make

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chef made meals delivered to your door. Incredible stuff

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with the one on physique training coach and what have you. And so we

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can package all of that into

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program offering where you're in the 32 to

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$34,000 range for the course of a year, but you're

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getting all of the underlying components to that. And

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then we also have clients that will come in and say hey, I have a

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chef, so I don't necessarily need the food or hey, let me take a bite

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sized, you know, sticky to apple and I want to come in

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for 90 days. And we can get clients into that for about

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$5,500. But like I said, you got five

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to six people that are hands on

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you of course throughout the course of the team. And I'm

401
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actually doing biweekly performance coaching with, with each one of those clients,

402
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they got voxer walkie talkie access to me. So it's definitely a premium

403
00:25:05,620 --> 00:25:09,060
Program, but it's one of the highest value

404
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premium programs that you'll find out there just because of the hands on nature of

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this whole thing. Yeah, just, just answer your question for me because,

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you know, I've been around professional athletes. I'm not a professional athlete. I have four

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years eligibility left, by the way, and I was, in 1993, I was

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the athlete of the year at Emory and intramural, so. Oh, wow, let's calibrate.

409
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Okay, so, but look, I love being around athletes because,

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you know, top performers got a great attitude, always want to

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win. Everything I'm talking about, that we do in our business, we're always doing sports

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analogies about how to win, how to set up your team, you know, what are

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you looking for next? Band up? You know, everything we do, we do two minute

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financial drills, we do fast breaks.

415
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So being an NFL athlete, like, what is the

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positives and the negatives that, that carry into business

417
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where people might say, hey man, I'm kind of intimidated

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to kind of like have you coaching me, or I'm

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super inspired and psychedel, like, hey man, you could, you'll take me on. Like, that's

420
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amazing, you know. Or do you walk into and say, like, hey, I got to

421
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deal with some guys, got an Ivy League degree, he's been on his real estate

422
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and he's got a better pedigree than me, but like, dude, I was in the

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NFL, so if I'm going to be an elite athlete, I can be the lead

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at anything. So maybe like, give it, give me a little bit of the

425
00:26:25,830 --> 00:26:29,590
underlying things that you feel or that happen that you're

426
00:26:29,590 --> 00:26:33,030
like, hey, maybe I gotta define myself or like

427
00:26:33,030 --> 00:26:36,710
qualify things or knock down some boundaries

428
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or barriers that you might have a conceived notion that isn't

429
00:26:40,430 --> 00:26:43,950
true. Barriers that I have to knock down in this space

430
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here, bro. Just saying, like, you know, hey, I'm like,

431
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let's say I was like a 35 year old guy that used to watch, you

432
00:26:50,790 --> 00:26:53,590
know, I watch NFL all the time and now like, holy shit, like you're like

433
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my coach. I'm like, yeah, you know, I'm inspired. I might also be a little

434
00:26:56,810 --> 00:27:00,570
bit intimidated. Like, you know, like, hey, I work at a desk job. Yeah, Look,

435
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I mean the thing that I can tell you is that, yeah, despite the fact

436
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that I did in fact play in the NFL,

437
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I'm a businessman, I'm a business person and have been for the

438
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better part of the last 10 years explicitly business

439
00:27:16,050 --> 00:27:19,850
person. And I'm not only just

440
00:27:19,850 --> 00:27:23,540
a business person, but I'm a business person with a family. And

441
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so no, gone are the days of where

442
00:27:27,700 --> 00:27:31,180
sport was literally the only thing on my

443
00:27:31,180 --> 00:27:34,740
plate, where that's all we had to focus on, where it

444
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was 12 hours a day, six, seven

445
00:27:38,580 --> 00:27:42,180
days a week, focused on that sport and us

446
00:27:42,180 --> 00:27:45,620
putting the best entertainment product and work product

447
00:27:45,860 --> 00:27:49,670
out there on the field on Sundays. Right. Those days are gone. And

448
00:27:49,750 --> 00:27:52,870
so what I would say to that is I've had to

449
00:27:53,190 --> 00:27:55,910
adapt and take

450
00:27:56,710 --> 00:28:00,550
the best mechanisms

451
00:28:00,550 --> 00:28:03,990
from that realm and bring them forward into

452
00:28:04,390 --> 00:28:08,110
the life of a modern day business person, high performer entrepreneur that has a

453
00:28:08,110 --> 00:28:11,870
family, that doesn't have two hours to spend in the gym, five, six days a

454
00:28:11,870 --> 00:28:15,290
week, that, you know, has a

455
00:28:15,290 --> 00:28:19,090
multi faceted set of demands on them on a

456
00:28:19,090 --> 00:28:22,930
daily basis, that has a team looking to them for leadership and performance and

457
00:28:24,370 --> 00:28:28,050
mentorship, if you will. Right. And so given the fact

458
00:28:28,050 --> 00:28:31,730
that I've walked both paths, I would

459
00:28:31,810 --> 00:28:34,450
make the argument that it actually

460
00:28:37,090 --> 00:28:40,930
allows me to be very credible here. Right. Because I, because I know

461
00:28:40,930 --> 00:28:44,720
the ins and outs of it. And that is the basis for

462
00:28:44,720 --> 00:28:48,360
why, where I saw this void in the marketplace where no one had

463
00:28:48,360 --> 00:28:52,120
created the solution that was actually built for

464
00:28:52,120 --> 00:28:55,120
a high performer and takes in

465
00:28:56,800 --> 00:29:00,400
the realistic dynamic that is is required to

466
00:29:00,400 --> 00:29:03,840
understand somebody that has those type of demands on themselves, someone

467
00:29:04,000 --> 00:29:07,600
running, scaling and building a business that also needs

468
00:29:07,600 --> 00:29:10,560
to operate at the highest level from vitality and performance

469
00:29:11,280 --> 00:29:14,320
standpoint as well. So it's like, how do you do that? Right. Yeah, that's what

470
00:29:14,320 --> 00:29:15,520
this, that's what this does.

471
00:29:19,360 --> 00:29:23,200
This is Pete Moore. Here's the last tip for you of the podcast.

472
00:29:23,440 --> 00:29:26,400
We are partnered up with a company called higher dose

473
00:29:26,640 --> 00:29:30,000
higherdose.com they are the leader in

474
00:29:30,160 --> 00:29:33,120
workout recovery products, infrared technology,

475
00:29:33,840 --> 00:29:37,570
LED light masks, neck enhancers and

476
00:29:37,570 --> 00:29:41,290
other products such as PEMF mats and sauna

477
00:29:41,290 --> 00:29:44,530
blankets. If you have not gotten on the workout

478
00:29:44,530 --> 00:29:47,970
recovery train yet, your time and your stop

479
00:29:48,050 --> 00:29:51,650
is now. You got to get these products in there before these workout

480
00:29:51,650 --> 00:29:54,850
recovery and spas end up saturating your market.

481
00:29:55,250 --> 00:29:58,770
Having your members walk out of the club and going into one of their locations

482
00:29:58,770 --> 00:30:02,610
for 200 bucks per month where they're paying 39 to you.

483
00:30:03,250 --> 00:30:06,970
Let's become an expert in workout recovery. If we are already an

484
00:30:06,970 --> 00:30:10,690
authority in workouts, Higher dose, check it out.

485
00:30:10,930 --> 00:30:14,570
There's a wholesale code and we look forward to

486
00:30:14,570 --> 00:30:18,410
helping you augment your products and services to meet the demands

487
00:30:18,410 --> 00:30:21,730
of your members. And hey, let's get people happy,

488
00:30:21,810 --> 00:30:25,650
healthy and sweating. And the recovery should be just as good as

489
00:30:25,650 --> 00:30:26,290
the workout.

490
00:30:30,460 --> 00:30:34,020
I'll tell you to support what you're saying to our audience here is. And I

491
00:30:34,020 --> 00:30:37,020
get hit with business plans and people hitting us up for

492
00:30:37,260 --> 00:30:41,020
introductions. A lot of people come at this life game

493
00:30:41,340 --> 00:30:44,860
from a technology standpoint. And it'll come at it from a life

494
00:30:44,860 --> 00:30:48,660
standpoint. Like you might develop this really cool nutrition plan,

495
00:30:48,660 --> 00:30:52,420
but like, show me where it's been implemented, you

496
00:30:52,420 --> 00:30:55,980
know, and it actually creates optimization, to use your term. You know,

497
00:30:55,980 --> 00:30:59,820
like, let's go from the athlete to a business person

498
00:30:59,900 --> 00:31:03,620
and like that aging and that longevity and like, can I

499
00:31:03,620 --> 00:31:07,420
still power myself at. I tell people as a joke, you

500
00:31:07,420 --> 00:31:10,620
know, like I'm like an iPhone 4, right. I'm trying to make myself an iPhone

501
00:31:10,620 --> 00:31:13,660
15, right. I gotta like keep using the same hardware,

502
00:31:14,380 --> 00:31:17,100
an operating system. So, you know,

503
00:31:18,060 --> 00:31:21,460
given that you've like lived through it and that you, that you live it and

504
00:31:21,460 --> 00:31:25,100
you use it, I guess the question, rhetorical

505
00:31:25,100 --> 00:31:28,580
question is like how much, how easy it is to basically say, hey, just get

506
00:31:28,580 --> 00:31:32,360
on my, get on board. Like I'm, I'm like proof of that this works.

507
00:31:32,360 --> 00:31:35,080
You know what I mean? Well though, yeah, I'm a product of the product. Yeah,

508
00:31:35,720 --> 00:31:39,520
I like that. I definitely am. I think what I would say

509
00:31:39,520 --> 00:31:42,840
is, especially for

510
00:31:43,160 --> 00:31:46,520
the folks that come into our

511
00:31:46,760 --> 00:31:50,480
premium programs, right, Is that what

512
00:31:50,480 --> 00:31:54,120
really sets the foundation

513
00:31:54,520 --> 00:31:57,560
of optimization, especially in the world that we live in today,

514
00:31:58,880 --> 00:32:02,080
is taking this data driven approach on things

515
00:32:03,280 --> 00:32:07,000
and doing the blood work not just for the sake of getting the

516
00:32:07,000 --> 00:32:10,520
blood work done, but to see, okay, where am

517
00:32:10,520 --> 00:32:14,280
I specifically deficient? And I stand

518
00:32:14,280 --> 00:32:17,040
on the fact, right, I put it to you that

519
00:32:17,200 --> 00:32:20,800
99% of grown individuals

520
00:32:20,800 --> 00:32:24,610
walking around today are deficient in, you know,

521
00:32:25,170 --> 00:32:28,970
something. Sure. Like a variable things in many, in, in

522
00:32:28,970 --> 00:32:32,690
many cases, it's the environment that we live in today. Right. We did not

523
00:32:32,690 --> 00:32:36,450
evolve to live in this environment that we live in today. Or it's screen time

524
00:32:36,450 --> 00:32:40,210
all the time. It's sedentary lifestyles, it's wi fi signals, it's

525
00:32:40,210 --> 00:32:43,890
endocrine disruptors, it's microplastic, all in the environment. This is not the environment

526
00:32:43,890 --> 00:32:47,730
that we evolved in. Right? And so due to that

527
00:32:47,890 --> 00:32:51,720
lack of nutrients in the soil, still there are so many deficiencies. So

528
00:32:51,720 --> 00:32:55,560
it's addressing those deficiencies, right? Then that's that

529
00:32:55,560 --> 00:32:59,240
you're coming in at the biological level of setting the foundation and

530
00:32:59,720 --> 00:33:03,520
your conventional, even this concierge doctor that waits

531
00:33:03,520 --> 00:33:07,240
on you hand and foot, that's like a butler for like wealthy

532
00:33:07,640 --> 00:33:11,320
sick people, right? Even those guys that take

533
00:33:11,320 --> 00:33:15,000
this conventional medicine approach, their job is not

534
00:33:15,000 --> 00:33:18,660
to get you to optimal. It's to keep you alive. Sure.

535
00:33:18,660 --> 00:33:22,140
So they're going to tell you that, oh yeah, you're good. Right. You need someone

536
00:33:22,540 --> 00:33:26,140
to the extent you have big goals and you see a big vision for your

537
00:33:26,140 --> 00:33:29,820
future and your capacity. Right. And you want to unlock that,

538
00:33:30,220 --> 00:33:33,500
then you need to have a practitioner and a medical practitioner

539
00:33:33,820 --> 00:33:36,980
that is on par with that same vision as you like. We want to get

540
00:33:36,980 --> 00:33:40,460
you to as close to 100% as possible. You'll never get to 100%

541
00:33:40,940 --> 00:33:44,470
but the mission is to get, getting to where we're having

542
00:33:44,550 --> 00:33:48,390
and stacking perfect days. So how do we do that? We need to

543
00:33:48,390 --> 00:33:51,630
be clear, we need to be focused. We need a vitality energy. What is the

544
00:33:51,630 --> 00:33:55,470
data and the on the blood work that maps to those outcomes and are

545
00:33:55,470 --> 00:33:59,190
you deficient in any of those, in any of those numbers? So

546
00:33:59,190 --> 00:34:02,710
it's that first and then, yes, the discipline comes into it.

547
00:34:02,710 --> 00:34:06,470
And setting the basics with nutrition training, for

548
00:34:06,470 --> 00:34:09,910
muscle preservation, for longevity, these are the things that make up

549
00:34:10,629 --> 00:34:14,389
the basis of the system and what is frankly just required. I

550
00:34:14,389 --> 00:34:18,189
think the science is, is, is out. It backs a lot of this stuff, stuff

551
00:34:18,189 --> 00:34:21,949
up. Now can you go into like the next level of optimization and get into

552
00:34:21,949 --> 00:34:25,749
peptides and all the exotics? Of course. But

553
00:34:26,229 --> 00:34:29,989
is that the foundation? No, the foundation is proven. You know what I'm

554
00:34:29,989 --> 00:34:33,149
saying? Yeah. Well, you know, I used to work with, as I mentioned before we

555
00:34:33,149 --> 00:34:36,829
got on here, you know, I used to work with Gold's Gym and you

556
00:34:36,829 --> 00:34:40,669
know, the most effective marketing campaigns were the before and after

557
00:34:40,669 --> 00:34:44,300
pictures and they used to have a body, a hundred thousand dollar body

558
00:34:44,380 --> 00:34:47,820
transformation challenge. And I feel like with what you're doing

559
00:34:48,300 --> 00:34:51,300
and I don't know how much you use like before and after, but like here's

560
00:34:51,300 --> 00:34:55,100
the stats of what Pete Moore was before. Here's what, you know, after

561
00:34:55,180 --> 00:34:58,940
gps. I love GPS by the way. After gps, this is like his

562
00:34:58,940 --> 00:35:01,780
stats and here's how he looks and this is how he feels. This is what

563
00:35:01,780 --> 00:35:05,420
is, you know, even just looking at like somebody's face, you know, they can do

564
00:35:05,420 --> 00:35:09,180
all these like. Yeah, thousand words, right? Yeah, it's,

565
00:35:09,180 --> 00:35:11,900
it's the picture. And then it's like, okay, let me flip to like the back

566
00:35:11,900 --> 00:35:15,600
of like his playing car. Be like, holy cow, like look at these stats. Yeah.

567
00:35:15,600 --> 00:35:19,320
You know, I feel like that's the way longevity and anti

568
00:35:19,320 --> 00:35:22,920
aging and optimization is going to get sold to people who say

569
00:35:22,920 --> 00:35:26,600
like, I didn't think that could happen. I thought that's like an infomercial

570
00:35:26,760 --> 00:35:29,840
and I think the stats in a before. And after picture and by the way,

571
00:35:29,840 --> 00:35:33,400
I did at one point as well, it like, it's hard. Like when

572
00:35:33,960 --> 00:35:36,840
I was sitting there, you know, 2016,

573
00:35:38,200 --> 00:35:41,880
I think probably 2017, I, I'm still struggling a little bit to

574
00:35:41,880 --> 00:35:45,600
figure things out because it was a new, it was a new

575
00:35:45,600 --> 00:35:48,720
environment that I was in. I was used to being on the field, running around

576
00:35:48,720 --> 00:35:52,440
for six to 12 hours a day. Right. And training every single moment every day.

577
00:35:52,680 --> 00:35:56,520
And so like how in a real world scenario

578
00:35:57,320 --> 00:36:00,280
do I operate as a healthy person? It took me some time to figure that

579
00:36:00,280 --> 00:36:04,120
out. Right. And when I had hit my

580
00:36:04,680 --> 00:36:08,030
rock bottom, if you will, it was actually a little bit hard

581
00:36:08,750 --> 00:36:12,550
to see this new version of myself that I had no

582
00:36:12,550 --> 00:36:15,630
clue if I was ever going to get there. And now looking back on that

583
00:36:15,630 --> 00:36:18,870
and I remember where my mind was at. I was just racking my brain to

584
00:36:18,870 --> 00:36:22,590
figure this out. Everything was so hard until it all came

585
00:36:22,590 --> 00:36:25,070
together. And now I look back on it like, oh, all you have to do

586
00:36:25,070 --> 00:36:27,470
is this and go here and then move there and there and then you're done.

587
00:36:27,630 --> 00:36:31,230
Right? Yeah. But when you're clouded,

588
00:36:31,960 --> 00:36:35,800
when you're inflamed, when you're carrying around 30, 40

589
00:36:35,800 --> 00:36:39,560
extra pounds, it can be pretty like self defeating. You feel

590
00:36:39,560 --> 00:36:42,920
like, ah, this is another guy trying to sell me some B.S. that's not real.

591
00:36:44,680 --> 00:36:48,240
But that's just not the case. It's not like it's been. Do you have people

592
00:36:48,240 --> 00:36:51,760
coming to you, being

593
00:36:51,760 --> 00:36:55,520
referred by friends or be referred by a partner or they come in and

594
00:36:55,520 --> 00:36:59,270
being like, hey man, like I'm ready, I'm ready to change or I

595
00:36:59,270 --> 00:37:02,910
mean, how's that? Because I, 90 days, exactly 90 days ago, I,

596
00:37:02,910 --> 00:37:06,630
I, I, I changed my life and I started working out every day again.

597
00:37:06,630 --> 00:37:10,350
I stopped eating ice cream Mac and cheese fries. I was, and I

598
00:37:10,350 --> 00:37:13,230
let my business and the, and the stress of my business basically

599
00:37:13,710 --> 00:37:17,510
physically take me down. And I just, I woke up on my birthday and

600
00:37:17,510 --> 00:37:21,110
I was just like, I'm done. And, and I've, I've dropped

601
00:37:21,110 --> 00:37:24,950
22 pounds in the last 90 days. I've been doing the 90 minutes

602
00:37:24,950 --> 00:37:28,250
and I feel much better and I, I feel like I'm on top of everything

603
00:37:28,250 --> 00:37:31,850
and I'm, and there are less things that are not

604
00:37:31,850 --> 00:37:35,370
controllable in my brain right now as far as I'm concerned.

605
00:37:35,850 --> 00:37:38,970
And I hear exactly what you say. Like when the fogs, when there's no fog,

606
00:37:38,970 --> 00:37:42,690
dude, there's nothing that's like holding you back. Like you are really

607
00:37:42,690 --> 00:37:46,330
could Be super. You could really be a superhuman. It's a beautiful thing. It really

608
00:37:46,330 --> 00:37:49,970
is. So, so back to my original question. Are you

609
00:37:49,970 --> 00:37:53,610
coming with like, I got some buddies that are super intense and

610
00:37:53,770 --> 00:37:56,050
every once in a while I'm just like, dude, we should just do an intervention

611
00:37:56,050 --> 00:37:59,570
with this guy and just like send him somewhere. And maybe sending him not to

612
00:37:59,570 --> 00:38:03,250
rehab because maybe it's not rehab. Maybe it's just like a life reset

613
00:38:03,250 --> 00:38:06,970
and like a gps. Yeah. You

614
00:38:06,970 --> 00:38:10,330
know, here's what, here's what. What I'd say is

615
00:38:11,050 --> 00:38:14,730
like a rehab scenario. It's like we're trying to

616
00:38:15,290 --> 00:38:18,330
patch up the holes to get to baseline and what have you. And

617
00:38:19,600 --> 00:38:23,360
I don't necessarily know exactly how motivating that is.

618
00:38:24,000 --> 00:38:27,680
What I, what I feel is the most effective is to

619
00:38:27,680 --> 00:38:30,720
have a brighter vision for someone,

620
00:38:31,840 --> 00:38:35,560
an ideal future for them and make it so clear that

621
00:38:35,560 --> 00:38:38,880
this thing can be possible for them. Yeah. And that's the

622
00:38:39,200 --> 00:38:43,000
mechanism for change, is seeing that clarity

623
00:38:43,000 --> 00:38:46,560
of vision of what things actually could be. And so let's move toward that.

624
00:38:47,220 --> 00:38:50,940
Right. Then you can muster the courage and the energy to make the

625
00:38:50,940 --> 00:38:54,180
changes. Because like for myself, for instance, I.

626
00:38:55,460 --> 00:38:59,020
When, when you take into account like just going through like different periods of my

627
00:38:59,020 --> 00:39:02,100
life where I'm just like even just like the social drinking and stuff like that,

628
00:39:02,100 --> 00:39:05,420
that stuff can kind of have a snowball effect where next thing you know, like

629
00:39:05,420 --> 00:39:08,660
you're having a few drinks a few times a night and then you just kind

630
00:39:08,660 --> 00:39:12,420
of just the constant state of malaise throughout the week. Now when there's an

631
00:39:12,420 --> 00:39:15,460
actual performance cost and I know that the next day,

632
00:39:16,360 --> 00:39:20,080
like I need to operate at the highest level and this

633
00:39:20,080 --> 00:39:23,760
thing is going to impede that because I got some

634
00:39:23,760 --> 00:39:27,560
big things to do. Yeah. Big version of myself to become.

635
00:39:27,800 --> 00:39:31,240
Yeah. Right. That cost benefit analysis that we run is like,

636
00:39:31,479 --> 00:39:35,000
oh, it's a no brainer. Like I, I don't even have time for that stuff,

637
00:39:35,000 --> 00:39:38,720
guys. Right. That's how I feel right now. And so, so yeah,

638
00:39:38,720 --> 00:39:42,550
it's like, but it takes. You need to have somebody show you

639
00:39:42,550 --> 00:39:46,070
what it could be. Right. And then really get sold on that vision of

640
00:39:46,070 --> 00:39:48,990
becoming that and actualizing that, that new version. Right.

641
00:39:49,550 --> 00:39:53,150
And. And then, yeah, we definitely take referrals in that,

642
00:39:53,150 --> 00:39:56,870
in that standpoint because those are the types of individuals that

643
00:39:56,870 --> 00:40:00,590
can actually make the biggest leaps forward. Do you know what I'm saying?

644
00:40:00,670 --> 00:40:04,430
Yep. They can just starkly become like a completely different person,

645
00:40:04,590 --> 00:40:08,110
you know, so, so yeah, that is

646
00:40:08,110 --> 00:40:11,660
definitely like a framework for which we, for which we'll Work and take on,

647
00:40:12,780 --> 00:40:16,620
take on community members. Yeah. Well, listen, you've. You've been great to talk

648
00:40:16,620 --> 00:40:19,700
to. I'm glad we linked up. Yeah. We try to keep these to 30 minutes

649
00:40:19,700 --> 00:40:23,340
for our listeners here. We've got a lot of health club operators, fitness

650
00:40:23,340 --> 00:40:27,180
boutique studio entrepreneurs, people that are. That are serving the industry

651
00:40:27,420 --> 00:40:31,260
in all different facets. So definitely highly encourage people

652
00:40:31,260 --> 00:40:35,100
to listen to this and reach out to Larry directly.

653
00:40:36,040 --> 00:40:39,480
Peak performance gps. And Larry, I'll be in touch with you separately. We got a

654
00:40:39,480 --> 00:40:43,000
book coming to you and love to see you in person when I'm about out

655
00:40:43,000 --> 00:40:46,680
in LA and I'll be living in Arizona and maybe I could get on the

656
00:40:46,920 --> 00:40:50,680
peak performance and be a. An optimizer

657
00:40:51,639 --> 00:40:54,800
in real life, which would be awesome. So I've set the framework for that. So

658
00:40:54,800 --> 00:40:58,400
I'm coming in. I'm coming in as almost like a D1 athlete, but I'm trying

659
00:40:58,400 --> 00:41:01,400
to get to the, to the pros with you. So let's make that happen. It's

660
00:41:01,400 --> 00:41:04,840
incredible when you've set the foundation because then you got the basics taken care of,

661
00:41:04,840 --> 00:41:08,620
like what you're doing. Yeah. You've already set that, that foundation for

662
00:41:08,620 --> 00:41:11,940
discipline. To the extent we got our nutrition right. That's gonna like,

663
00:41:12,020 --> 00:41:15,660
promote, like us getting healthy rest and sleep. That's gonna really fuel the

664
00:41:15,660 --> 00:41:19,380
system. And then we start to just add on those optimizations and then

665
00:41:19,460 --> 00:41:22,340
it's kind of to the moon, you know? Yeah. I mean, I think when people

666
00:41:22,340 --> 00:41:25,540
start to make a little bit of life change and they see that, hey, it

667
00:41:25,540 --> 00:41:28,940
wasn't that hard to get here. I just actually just put in the work and

668
00:41:28,940 --> 00:41:32,660
it's actually. The human body is an amazing device

669
00:41:32,660 --> 00:41:36,410
that allows you to get instant gratification, which is one

670
00:41:36,410 --> 00:41:40,250
of the best things, whether it's endorphins or whether it's physical, you know, changes

671
00:41:40,250 --> 00:41:43,970
in your body. So. Hey, man, listen, welcome to the halo sector. Love what you're

672
00:41:43,970 --> 00:41:47,410
doing. Psyched about where you're going and that you're gonna help a lot of people.

673
00:41:47,410 --> 00:41:51,010
And, you know, I always say that if you're gonna go, if you're gonna go

674
00:41:51,010 --> 00:41:54,810
win, you better have a playbook. You gotta have somebody architect that into reality. So

675
00:41:54,810 --> 00:41:57,730
I used to say I'm a dream architect. I'll make you a dream architect right

676
00:41:57,730 --> 00:42:01,470
now. Poof. You're a dream architect. I love it. All right, man, great to

677
00:42:01,470 --> 00:42:05,230
meet you. Thanks for coming on. And we'll get this edited. And Dave, what? We'll

678
00:42:05,230 --> 00:42:08,390
see if we get this out sometime in August. Okay. Nice thanks for having me,

679
00:42:08,390 --> 00:42:10,510
Pete. Hey, man, that was great talking to you. Appreciate it.