Episode #564: Mindset, Health, and High Performance with Former NFL Pro Larry English

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0:47 It's easy to use. Go to the prospectwizard.com get a free 30 day trial. Talk to my boy Dave Gallen. He will get you all set up and let the leads flow based on the Wizard. Go get him. This is Pete Moore on Halo Talks nyc. I have the pleasure of bringing to his first podcast on Helo Talks, Larry English, ex NFL player, Mind body mastery and the man behind optimization. So Larry, welcome to the show. Oh, that's a heck of an intro. I appreciate it. I'm happy to be here, Pete. Happy to be here with you. Happy to chat. Well, as I was saying to you on the, on the, on the prelim here, somebody posted one of your pieces of content.

1:31 I just like resonated with me big time. It was like something related to, you know, it's not that you're burnt out, it's that your operating system is busted and like clean this out. And I've been telling people, you know, someone's like, hey, what's the best technology you've ever seen? I'm like, dude, it's a human body. And that's like the, it's the sickest device on the planet. So deal. Don't, don't tinker with it. Like, maximize it. So talk about, you know, you being in the NFL and talk about what you're doing now and how this is the final pivot of the Larry English show. Yeah, look, this is, that's definitely what it is, the final pivot. And look, you know, just to give you guys a quick, quick background. Originally from the Midwest, from the time I was about this high, right, 9, 10 years old, I had this big vision, this big vision and dream that I would one day play in the NFL. And I was one of those type of players and just the type of cat in general. Like, I felt that I was often kind of underestimated and overlooked. Had a bit of a chip on my shoulder, didn't necessarily get the big nod from University of Michigan or LSU or SC or things of that nature, but I had like the incredible blessing and an opportunity to get a scholarship to play at a American Conference school, to play, to play some ball. Northern Illinois University in 2009.

2:54 The actualization of a life's dream. Not only do I go to the NFL, but I get drafted, the first, first round pick ever to come out of that university and then go on to play, you know, a seven year NFL career. And I, I can tell you this is one of the most incredible opportunities obviously I've ever had. That moment, right, the day that that happened, that showed me that truly, truly anything is possible if you, you have a clear vision that you believe in and you have faith around it and you, you take action on a daily basis. So I go about playing my seven year NFL career, get a little banged up, a little bruised up, beat up, and I'm looking for the next thing, right? Because I think I always held this connectivity to the fact that I'm the type of mindset, the archetype that needs a championship to be playing for, right. So I said, look, the writing was on the raw that my body was not necessarily gonna let me, allow me to operate at the highest level in the sport any longer. And so the thing me was, what's the next? What's next?

3:53 Right. And just so happened that that ended up being real estate operations and development. And so I thankfully started that process prior to my retirement from ball, such that when I did in fact retire from ball, I had a nice, you know, bridge to segue right into it. I had some momentum behind me in the space already, right. Had already done some deals the last couple of years playing the league. I had actually gotten to the point that fortunately I was doing better in the real estate space financially than I was in those last couple of years doing league minimums and what have you. So I had a lot of vigor, vitality and energy moving into this new facet of my life, this new professional endeavor within my life. Yeah.

4:37 And that only lasted about a year. Want to know why? You want to know why that only lasts about a year? Because I had this erroneous idea that now that I was no longer an athlete, now my pursuit as a business person was strictly intellectual, right? So I underestimated the fact that my performance mindset, this health and performance mindset that I had held my whole life was critical to all facets of life. Yeah, yeah. I mean, I say the business, business is its own sport and you better for it. Let me just stop you for a second there because, yeah, I've been following you on LinkedIn for about a month and as I was preparing for this, I said, hey, let me go check out some of your highlight reel from Northern Illinois. So let me tell you what I did. So I watched it in regular speed and then I watched it in 2X. And you got to watch yourself at double speed in there because you pop it off the line on regular speed. Like, I'm a huge New York Giants fan, so Lawrence Taylor was my boy back in the day. And you were popping off that line. Like I was like, LT, I'm seeing LT in my. And then I put you on 2x and I'm like, Dude, LE is like just crushing it. Like these guys are going down.

5:46 So. So pop that on 2x when you get a chance about yourself because that was enjoyable moment, you know. So you say, yeah, I got into business, it took a year. And then I know you, you know, you kind of didn't take care of yourself as much as you did, obviously, being a professional athlete. And I've been through sagas like that myself where it's up and down and sometimes I let my business affect my health and almost like, almost like a, a seesaw. It's like, hey, my business go well, I don't really have to take care of myself. And then the business going down, it's like I got to bring myself back up. And then it's like, you know, what if I just optimize my, my health? It actually optimizes everything else because people, people see it and the energy flows or, or it gets sucked out of you and you don't really have anything to, to offer. Yeah, fully. It's like we got to operate, optimize the operator behind the business. Yeah, right.

6:37 Then much of the business takes care of itself. It's funny that I look now with like a lot of clients that we bring into our programs and what have you, and there's this kind of like initial consternation around the data driven approach that's necessary to have success in your health and performance. Right. But as business people, we don't debate or second guess the fact that we need to know our numbers in our business. We need to know our KPIs, our OKRs. We need to watch that P and L like a hawk. We need to know our conversion rates and, you know, cost per acquisition and leads and how many Leads, we're bringing in all these things, right? But then we look at our health and we think that it's supposed to just happen on its own, intuitively, by happenstance, right? And that's just not the case. And so, like I was saying, look, frankly, my. My vitality, when I segued into my pursuits of entrepreneurship, they lasted about. About nine to 12 months before I started to see the little chinks in the armor, right. I get back from a trip, I'm 30 pounds overweight now. It's like, look, what am I doing?

7:45 Like, I started to notice my decision making kind of just a little bit off, right. Focus, clarity, not quite as sharp. Communication skills, not quite where they. Where they could be. And I said, look, I gotta change something, because this is gonna be critical to me operating at a high level as a business person. It's no different than what it was when I was an athlet. But I can tell you that was the initial thing that happened. Well, you know, something that happened that was a little bit more starkly and imminently brought into my awareness. There's a film that came out, I walked into the movie theater. Might have been 2015, 2016, I guess, probably would have been 2016 at the time. A little film by Will Smith called Concussion. Oh, yeah. So, look, I've already got a little bit of this awareness around health and performance. And then I walk into the theater, and unbeknownst to me, I walked out of there. Change, because I saw and heard for the first time and saw in vivid imagery what this whole CTE thing was about, which in essence is a condition that's plagued a lot of combat sport and collision sport athletes, even soccer players, from heading the ball and stuff like this, which is more or less manifest as some of the same symptomology you would see in a dementia or an Alzheimer's. Right? Yep. Only difference is These guys are 40s, 50s, like relatively young people. It's a scary movie to watch and to live through, and

9:16 to watch it as a sport and cheer and knowing that that's how quickly the deterioration happened at every highlight reel was like another blow, like a woodpecker. That's correct. That's correct. I walked out of that theater and I just said, look, I just spent the last 20 years of my life running into people for a living. Not 20 years explicitly in the league, but just 20 years taken together over 20 years that I was seriously focused on this sport and I was running into people for a living. Yep. So I can tell you right now not only am I going to get back in shape to perform at a high level, but whatever that is that I just saw, I stand on it. That I will do everything within my power to preempt that type of future for myself. And when I took that approach and I rounded up all the wagons I was willing to invest, I invested hundreds of thousands of dollars to really get tip of this fear in the health space, to bring my metabolic health to where it was at peak and my cognitive health to where it was so good that I could keep any of those crazy symptoms at bay for decades.

10:29 Something really, really interesting happened. I started to see everything else in my life come together. I started to see my performance, not only physically, but my performance and growth and development as a person and a professional start to compound exponentially. And so I, for about seven years, I kept that secret to myself, right. That this was my competitive edge as a business person, that I was going to play this close to the vest. It's like a joke. It's like a Djokovic tennis, you know, unveiling right now, right? Yeah. And so I said, I'm gonna keep this close to the vest. Yep. And this is going to be my competitive advantage because, look, I'm in this white collar industry around in this real estate development and operations realm where everybody else has Ivy league pedigree and they've been in the space for 30 years. I'm a new guy on the block and I'm some jock, some athlete, right. So how do I compete? This is my competitive advantage. Right. So I played it tight to the vest until some very, you know, challenging or opportune things happened in my trajectory. However you want to look at it, in essence, what it was, 22, 22 rode along.

11:42 We've grown the business. I made some incredible partnerships. We got into the place now where me, in partnership with another, you know, really sophisticated individual and his firm, we got the opportunity, we won the bid to acquire and take down a multiple nine figure asset here in L. A. Life changing deal, life changing opportunity, Truly inflection point in the, in, in, in this second career of mine. And we're working on this deal and competing with a couple of very like high level institutional groups for about four months from about April to June of 22. And we end up winning this bid late June of 2022. Anybody within an earshot of the capital markets knows what happened. About two to three weeks after that, we're out to market raising 200 million of equity on a deal that's just going to Be a defining moment for me.

12:36 And inflation truly takes off, ticks up. Jerome Powell comes in with a 75 basis point rate hike. The music stops. So I'm holding onto this opportunity. That's one of the biggest opportunities. Arguably, that's a monetary opportunity that's arguably bigger than the NFL opportunity that I had. And so the rest of 22 is a bloodbath. We're fighting to hang on to this deal. And by the end of that year, it was very clear that this deal no longer penciled. And to make a big bet like that at that period, that type of economic environment would not necessarily be wise. And our capital partners felt so as well. And so we dropped that deal and we walked. And I can tell you that prompted me to recalibrate. It prompted me to recalibrate and ask myself, look, is this actually my assignment? Is this what I'm actually supposed to be doing? Is this where I'm going to have the biggest impact? Is it in this industry? Is it being the deal guy? Is it? Yep. And my daughter was, you know, it was about a month before she was born.

13:41 And I, I landed on the fact that, you know what? I think that there's something else out here that I'm supposed to be doing. And from that point on, I made it a point to just simply become clear and figure out what that was. This is Pete Moore. I want to let you in on a little secret. There's this company called Promotion Vault. And what they do is they give. Out rewards from retailers that allow you to incentivize your members without having to do zero down and one month free or giving away shakes or giving away T shirts. What you want to do is build a rewards program that lasts, that people value and that doesn't discount your own products and services.

14:24 So here's the deal. There's something called Rewards Vault. The Rewards Vault is going to allow a member to set up their own profile. They are going to answer questions, you. Are going to get those answers. You're going to be able to target those members and you're going to reward them inside your club, inside your spa, and outside of the club and outside of the spa to get them to. Become loyal, to get them to pay. Their monthly dues and to be rewarded properly for the actions. A lot of companies are cutting back on rewards. You shouldn't be. Promotion Vaults. Your answer, trust me, this is real. In our industry. I say this in mergers and acquisitions and capital raises list, sometimes the best deals are the deals you don't do.

15:09 Yeah, right. And the ones that you walk away from that could have either been, you know, blockbuster, but most likely it could have destroyed you. And we look at health club deals with, you know, people try and convince themselves like, hey, I really want to do this deal. And then when the euphoria and you get into the deal, it's like, you know what, I make the decision here. And in your situation, it sounded to me, sounds to me like you can't control the uncontrollables, which kind of like dovetails nicely into what you're doing now. Like control the controllables around you. It does. So, so do you think that deal not only like made you pause and kind of reset, but also maybe educated you on like, hey, man, like, no matter what you do, you can't win every game. Yeah. I mean, you know that as an athlete, it's not about whether or not you win in the confines of the game, the battle, but what it's about is do you win the war? And what is winning the war? It's becoming the person and fulfilling the assignment that you're here to fulfill. Right. And so there's a bunch of little battles within the stretch, within the stretch of a war. And what is it about? It's about how we respond. Right. In those moments when we're being tested, how do we respond? That's who you. That's the only time you ever get the opportunity to show who you really are. It's not who you say you are when everything is going great, it's how do you show up when the cars are down and everything's against you. Yeah.

16:37 I think it also. Would you. One of the things that you put on your, on your LinkedIn, I'm not tracking it, you know. Yeah. You know, post by post. But one of the things that resonated with me is like defining happiness. It's got a lot of different important elements to it and it's how do I show up for my family, Do I show up for my relationships? Am I optimizing who I am? Am I bringing my best to the game? So, you know, as you went through this, you know, potentially financially life changing event that didn't happen. Right. And it got you to where you are now. You know, what do you. How much energy and excitement do you wake up with every day to be like, hey, I'm gonna go and fight the war of like helping millions of people instead of like, hey, can I get a cap rate that might be lower and I get an interest rate, I'm gonna, you know, what do we high five at? Over, like 50 basis points. So we high funded over 50,000 people. Like to explain that to me. You know what, you know what? It.

17:33 You know when it. When it really hit pay dirt for me is when this. This is what I realized. The thing that I held so tight to the vest for so many years, it was my secret, my competitive advantage. That thing saved me. I was fortunate to invest, to be around some of the most sophisticated minds in the health space, the performance space. And I kissed a lot of frogs, spent money, invested money, trial and error. And then we stumbled upon this thing, we call it the peak performance GPS now. And so that thing, that process, that system, and the five pillars within it were the thing that literally saved me. Because you have to understand that this is coming from that guy that walked out of the theater that day that didn't know what the future quite looked like. Sure.

18:16 This was the thing that saved me. And the irony is that the thing that saved me, I held so tight to the vest as a competitive advantage for six to seven years while I'm scaling that real estate, our impact and everything that we were growing on the business side there, and I just completely inverted that. I completely turned that on its head and I said, look, you know what I'm gonna do? Here's what we're doing. The thing that saved me, that's gonna be the thing that I serve other performers in my realm. Right. And that's why everything that I do now is just flourishing the way it is. And we're really magnetized in what we're doing and the way that we're able to have impact, because I know the power of what it is that we found. Yeah. What I do a lot of. And we're going to be fast friends here, so we're going to get to know each other is, you know, I give everybody my playbook, and I'll be like, hey, man, execute this playbook. And I'm not going to hide it from you because you need me to actually be the offensive or defensive coordinator.

19:15 I'll tell you everything you need to do, but you got to execute. And you only get to execute with me as the head coach or as you. And this, you know, it's headed gps. So as you take a look at, like, releasing the secret recipe here or releasing, like, the playbook, you know, how much confidence do you have in the fact that, like, hey, look, you could. You could read the playbook. Okay. A lot of people that read recipe books that don't turn into five Star chefs. You know, let me take you through it. How does that work? Yeah, because we know, and this is with anything, with myself to this day. The beauty, the beauty of any system is the accountability around it, right? So you can have all the tactics and the steps and you can actually even understand the philosophy, the essence, the strategy of the whole thing. But do we have the structure of it? Do we have the accountability set up? Do we have that positive reinforcement on a regular basis? That's where we come in. And not only do we have, you know, some of the most tip of the fear spear professionals in the longevity space that oversee our clients and things of that nature. Yes, we have all of that. All of the professionals on our, in our, within our ecosystem and our team are top of the top, right? They're the best out there, but beyond them just simply being the best out there, it's the actual, actual accountability within the system that keeps everyone on track, that keeps, you know, everyone on target

20:48 day by day, week by week, such that at the end of 90 days and 12 months, you look back at who you were versus who you've become and it's a complete 180, right? How many people can you take through the system at a time? So I, what I can tell you is that right now we're at the place where we can do about 12 on a monthly basis at our top tier mentorship level. Because it is, it is in fact, so hands on, right? I got direct hands on time, one to one with each client and so does all of the rest of our team. Right.

21:31 But we're working on making it such that we can bring more folks into the system and grow that, that, that volume of people that, that we can impact. But like I said, it is the, you know, it's chapter, it's chapter one, two, three of this thing. And it's the long game that we're really playing for. We're focused on being super hands on and everything being customized and tailored because that's where, how you get the best benefit, right? And how much does it cost to get into the program? And then what's the intensity? Because some of the things that, and I'll caveat you said in one of your posts, hey man, you can work out three days a week really hard and you'll see really good results if you work it out properly. You don't have to like devote two hours or three hours a day in the gym with, you know, the milk, milk carton of water. You know, like you're saying, like, use your time wisely. So what, what's the time commitment? Obviously I know what the, I don't understand what discipline is like. That's 24, 7 and. But what, what does it cost to get in to your, one of your programs? Yeah, so look, what I would, what I would do is I, I'd say this first.

22:37 So in this, in this industry where you look at full like total optimization customized programs, you're talking about a world where performance coaches and longevity coaches, these guys that are like top in the space, you're talking about a realm where people will come and pay for executive coaching and health and performance coaching from a health and performance guru if you will and just explicitly be paying for coaching alone ideas and protocol and be paying five, five, six grand a month. Right. Then you look into actual supplementation and doctor visits and food and actually planning for training and all that. And then by the course of a year you're into the thing for 100 grand. Right. And so what we decided and what we wanted to do because that's effectively what the peak performance GPS is. It is not only the training, it's not only the nutrition, it is not only the, what we refer to as biomarker optimization, which is blood work.

23:42 Incredible functional medicine and lifestyle practitioners that oversee that blood work and put a customized plan together based off that blood work. But we also include all of the supplements in any prescription therapies. We have options that include not only just a nutrition plan and a macronutrient profile and caloric intake based off your expenditure, but also we get them serviced with our, our, our meal partner which is make chef made meals delivered to your door. Incredible stuff with the one on physique training coach and what have you. And so we can package all of that into program offering where you're in the 32 to $34,000 range for the course of a year, but you're getting all of the underlying components to that. And then we also have clients that will come in and say hey, I have a chef, so I don't necessarily need the food or hey, let me take a bite sized, you know, sticky to apple and I want to come in for 90 days. And we can get clients into that for about $5,500. But like I said, you got five to six people that are hands on you of course throughout the course of the team. And I'm actually doing biweekly performance coaching with, with each one of those clients, they got voxer walkie talkie access to me. So it's definitely a premium Program, but it's one of the highest value premium programs that you'll find out there just because of the hands on nature of

25:12 this whole thing. Yeah, just, just answer your question for me because, you know, I've been around professional athletes. I'm not a professional athlete. I have four years eligibility left, by the way, and I was, in 1993, I was the athlete of the year at Emory and intramural, so. Oh, wow, let's calibrate. Okay, so, but look, I love being around athletes because, you know, top performers got a great attitude, always want to win. Everything I'm talking about, that we do in our business, we're always doing sports analogies about how to win, how to set up your team, you know, what are you looking for next? Band up? You know, everything we do, we do two minute financial drills, we do fast breaks. So being an NFL athlete, like, what is the positives and the negatives that, that carry into business where people might say, hey man, I'm kind of intimidated to kind of like have you coaching me, or I'm super inspired and psychedel, like, hey man, you could, you'll take me on. Like, that's amazing, you know. Or do you walk into and say, like, hey, I got to deal with some guys, got an Ivy League degree, he's been on his real estate and he's got a better pedigree than me, but like, dude, I was in the NFL, so if I'm going to be an elite athlete, I can be the lead at anything. So maybe like, give it, give me a little bit of the underlying things that you feel or that happen that you're like, hey, maybe I gotta define myself or like qualify things or knock down some boundaries or barriers that you might have a conceived notion that isn't true. Barriers that I have to knock down in this space

26:43 here, bro. Just saying, like, you know, hey, I'm like, let's say I was like a 35 year old guy that used to watch, you know, I watch NFL all the time and now like, holy shit, like you're like my coach. I'm like, yeah, you know, I'm inspired. I might also be a little bit intimidated. Like, you know, like, hey, I work at a desk job. Yeah, Look, I mean the thing that I can tell you is that, yeah, despite the fact that I did in fact play in the NFL, I'm a businessman, I'm a business person and have been for the better part of the last 10 years explicitly business person. And I'm not only just a business person, but I'm a business person with a family. And so no, gone are the days of where sport was literally the only thing on my plate, where that's all we had to focus on, where it was 12 hours a day, six, seven days a week, focused on that sport and us putting the best entertainment product and work product out there on the field on Sundays. Right. Those days are gone. And so what I would say to that is I've had to adapt and take the best mechanisms from that realm and bring them forward into the life of a modern day business person, high performer entrepreneur that has a family, that doesn't have two hours to spend in the gym, five, six days a week, that, you know, has a

28:15 multi faceted set of demands on them on a daily basis, that has a team looking to them for leadership and performance and mentorship, if you will. Right. And so given the fact that I've walked both paths, I would make the argument that it actually allows me to be very credible here. Right. Because I, because I know the ins and outs of it. And that is the basis for why, where I saw this void in the marketplace where no one had created the solution that was actually built for a high performer and takes in the realistic dynamic that is is required to understand somebody that has those type of demands on themselves, someone running, scaling and building a business that also needs to operate at the highest level from vitality and performance standpoint as well. So it's like, how do you do that? Right. Yeah, that's what this, that's what this does.

29:19 This is Pete Moore. Here's the last tip for you of the podcast. We are partnered up with a company called higher dose higherdose.com they are the leader in workout recovery products, infrared technology, LED light masks, neck enhancers and other products such as PEMF mats and sauna blankets. If you have not gotten on the workout recovery train yet, your time and your stop is now. You got to get these products in there before these workout recovery and spas end up saturating your market. Having your members walk out of the club and going into one of their locations for 200 bucks per month where they're paying 39 to you.

30:03 Let's become an expert in workout recovery. If we are already an authority in workouts, Higher dose, check it out. There's a wholesale code and we look forward to helping you augment your products and services to meet the demands of your members. And hey, let's get people happy, healthy and sweating. And the recovery should be just as good as the workout. I'll tell you to support what you're saying to our audience here is. And I get hit with business plans and people hitting us up for introductions. A lot of people come at this life game from a technology standpoint. And it'll come at it from a life standpoint. Like you might develop this really cool nutrition plan, but like, show me where it's been implemented, you know, and it actually creates optimization, to use your term. You know, like, let's go from the athlete to a business person and like that aging and that longevity and like, can I still power myself at. I tell people as a joke, you know, like I'm like an iPhone 4, right. I'm trying to make myself an iPhone 15, right. I gotta like keep using the same hardware, an operating system. So, you know, given that you've like lived through it and that you, that you live it and you use it, I guess the question, rhetorical question is like how much, how easy it is to basically say, hey, just get on my, get on board. Like I'm, I'm like proof of that this works.

31:32 You know what I mean? Well though, yeah, I'm a product of the product. Yeah, I like that. I definitely am. I think what I would say is, especially for the folks that come into our premium programs, right, Is that what really sets the foundation of optimization, especially in the world that we live in today, is taking this data driven approach on things and doing the blood work not just for the sake of getting the blood work done, but to see, okay, where am I specifically deficient? And I stand on the fact, right, I put it to you that 99% of grown individuals walking around today are deficient in, you know, something. Sure. Like a variable things in many, in, in many cases, it's the environment that we live in today. Right. We did not evolve to live in this environment that we live in today. Or it's screen time all the time. It's sedentary lifestyles, it's wi fi signals, it's endocrine disruptors, it's microplastic, all in the environment. This is not the environment that we evolved in. Right? And so due to that lack of nutrients in the soil, still there are so many deficiencies. So it's addressing those deficiencies, right? Then that's that you're coming in at the biological level of setting the foundation and your conventional, even this concierge doctor that waits

33:03 on you hand and foot, that's like a butler for like wealthy sick people, right? Even those guys that take this conventional medicine approach, their job is not to get you to optimal. It's to keep you alive. Sure. So they're going to tell you that, oh yeah, you're good. Right. You need someone to the extent you have big goals and you see a big vision for your future and your capacity. Right. And you want to unlock that, then you need to have a practitioner and a medical practitioner that is on par with that same vision as you like. We want to get you to as close to 100% as possible. You'll never get to 100% but the mission is to get, getting to where we're having and stacking perfect days. So how do we do that? We need to be clear, we need to be focused. We need a vitality energy. What is the data and the on the blood work that maps to those outcomes and are you deficient in any of those, in any of those numbers? So it's that first and then, yes, the discipline comes into it.

34:02 And setting the basics with nutrition training, for muscle preservation, for longevity, these are the things that make up the basis of the system and what is frankly just required. I think the science is, is, is out. It backs a lot of this stuff, stuff up. Now can you go into like the next level of optimization and get into peptides and all the exotics? Of course. But is that the foundation? No, the foundation is proven. You know what I'm saying? Yeah. Well, you know, I used to work with, as I mentioned before we got on here, you know, I used to work with Gold's Gym and you know, the most effective marketing campaigns were the before and after pictures and they used to have a body, a hundred thousand dollar body transformation challenge. And I feel like with what you're doing and I don't know how much you use like before and after, but like here's the stats of what Pete Moore was before. Here's what, you know, after gps. I love GPS by the way. After gps, this is like his stats and here's how he looks and this is how he feels. This is what is, you know, even just looking at like somebody's face, you know, they can do all these like. Yeah, thousand words, right? Yeah, it's, it's the picture. And then it's like, okay, let me flip to like the back of like his playing car. Be like, holy cow, like look at these stats. Yeah.

35:15 You know, I feel like that's the way longevity and anti aging and optimization is going to get sold to people who say like, I didn't think that could happen. I thought that's like an infomercial and I think the stats in a before. And after picture and by the way, I did at one point as well, it like, it's hard. Like when I was sitting there, you know, 2016, I think probably 2017, I, I'm still struggling a little bit to figure things out because it was a new, it was a new environment that I was in. I was used to being on the field, running around for six to 12 hours a day. Right. And training every single moment every day. And so like how in a real world scenario do I operate as a healthy person? It took me some time to figure that out. Right. And when I had hit my rock bottom, if you will, it was actually a little bit hard to see this new version of myself that I had no clue if I was ever going to get there. And now looking back on that and I remember where my mind was at. I was just racking my brain to figure this out. Everything was so hard until it all came together. And now I look back on it like, oh, all you have to do is this and go here and then move there and there and then you're done.

36:27 Right? Yeah. But when you're clouded, when you're inflamed, when you're carrying around 30, 40 extra pounds, it can be pretty like self defeating. You feel like, ah, this is another guy trying to sell me some B.S. that's not real. But that's just not the case. It's not like it's been. Do you have people coming to you, being referred by friends or be referred by a partner or they come in and being like, hey man, like I'm ready, I'm ready to change or I mean, how's that? Because I, 90 days, exactly 90 days ago, I, I, I, I changed my life and I started working out every day again. I stopped eating ice cream Mac and cheese fries. I was, and I let my business and the, and the stress of my business basically physically take me down. And I just, I woke up on my birthday and I was just like, I'm done. And, and I've, I've dropped 22 pounds in the last 90 days. I've been doing the 90 minutes and I feel much better and I, I feel like I'm on top of everything and I'm, and there are less things that are not controllable in my brain right now as far as I'm concerned.

37:35 And I hear exactly what you say. Like when the fogs, when there's no fog, dude, there's nothing that's like holding you back. Like you are really could Be super. You could really be a superhuman. It's a beautiful thing. It really is. So, so back to my original question. Are you coming with like, I got some buddies that are super intense and every once in a while I'm just like, dude, we should just do an intervention with this guy and just like send him somewhere. And maybe sending him not to rehab because maybe it's not rehab. Maybe it's just like a life reset and like a gps. Yeah. You know, here's what, here's what. What I'd say is like a rehab scenario. It's like we're trying to patch up the holes to get to baseline and what have you. And I don't necessarily know exactly how motivating that is.

38:24 What I, what I feel is the most effective is to have a brighter vision for someone, an ideal future for them and make it so clear that this thing can be possible for them. Yeah. And that's the mechanism for change, is seeing that clarity of vision of what things actually could be. And so let's move toward that. Right. Then you can muster the courage and the energy to make the changes. Because like for myself, for instance, I. When, when you take into account like just going through like different periods of my life where I'm just like even just like the social drinking and stuff like that, that stuff can kind of have a snowball effect where next thing you know, like you're having a few drinks a few times a night and then you just kind of just the constant state of malaise throughout the week. Now when there's an actual performance cost and I know that the next day, like I need to operate at the highest level and this thing is going to impede that because I got some big things to do. Yeah. Big version of myself to become.

39:27 Yeah. Right. That cost benefit analysis that we run is like, oh, it's a no brainer. Like I, I don't even have time for that stuff, guys. Right. That's how I feel right now. And so, so yeah, it's like, but it takes. You need to have somebody show you what it could be. Right. And then really get sold on that vision of becoming that and actualizing that, that new version. Right. And. And then, yeah, we definitely take referrals in that, in that standpoint because those are the types of individuals that can actually make the biggest leaps forward. Do you know what I'm saying? Yep. They can just starkly become like a completely different person, you know, so, so yeah, that is definitely like a framework for which we, for which we'll Work and take on, take on community members. Yeah. Well, listen, you've. You've been great to talk to. I'm glad we linked up. Yeah. We try to keep these to 30 minutes for our listeners here. We've got a lot of health club operators, fitness boutique studio entrepreneurs, people that are. That are serving the industry in all different facets. So definitely highly encourage people to listen to this and reach out to Larry directly.

40:36 Peak performance gps. And Larry, I'll be in touch with you separately. We got a book coming to you and love to see you in person when I'm about out in LA and I'll be living in Arizona and maybe I could get on the peak performance and be a. An optimizer in real life, which would be awesome. So I've set the framework for that. So I'm coming in. I'm coming in as almost like a D1 athlete, but I'm trying to get to the, to the pros with you. So let's make that happen. It's incredible when you've set the foundation because then you got the basics taken care of, like what you're doing. Yeah. You've already set that, that foundation for discipline. To the extent we got our nutrition right. That's gonna like, promote, like us getting healthy rest and sleep. That's gonna really fuel the system. And then we start to just add on those optimizations and then it's kind of to the moon, you know? Yeah. I mean, I think when people start to make a little bit of life change and they see that, hey, it wasn't that hard to get here. I just actually just put in the work and it's actually. The human body is an amazing device that allows you to get instant gratification, which is one of the best things, whether it's endorphins or whether it's physical, you know, changes in your body. So. Hey, man, listen, welcome to the halo sector. Love what you're doing. Psyched about where you're going and that you're gonna help a lot of people.

41:47 And, you know, I always say that if you're gonna go, if you're gonna go win, you better have a playbook. You gotta have somebody architect that into reality. So I used to say I'm a dream architect. I'll make you a dream architect right now. Poof. You're a dream architect. I love it. All right, man, great to meet you. Thanks for coming on. And we'll get this edited. And Dave, what? We'll see if we get this out sometime in August. Okay. Nice thanks for having me, Pete. Hey, man, that was great talking to you. Appreciate it.