Episode #585: Democratizing Preventive Health-Hunter Ziesing's Vision for Longevity and Data-Driven Wellness

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This is Pete Moore on Halo Talks nyc. I have the pleasure of bringing

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Hunter straight from Longevity Health to tell you about the future

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of health and Halo. Hunter, welcome to the show.

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Thanks for having me on. Awesome. So you've got a

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background similar to mine, so why don't you just talk about

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your progression, on how you got into the longevity,

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anti aging and the health game from where you started, and

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then we'll talk about what your mission is. Sure. Thanks.

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Yeah, at an early age, I went to Wall street, specialized in

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healthcare, consumer and technology companies for 20 years.

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I was always a huge athlete into sports and health and wellness. And

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in fact, Lance Armstrong used to come in the office all the time because my,

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my boss was the founder of the Discovery US Postal team. So I got

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into cycling. But, you know, when I turned late 30s, early 40s,

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I started losing friends to, you know, various infectious diseases. All my

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fraternity brothers were getting out of shape and always turning to me for, you know,

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health advice. And then I lost three or four friends to

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infectious diseases. My dad died from complications from

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mental issues and pancreatic cancer,

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and a lot of that stuff was preventable. So

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I, I took a wide out in my early 40s and I founded

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a nonprofit to help raise money for

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cancer prevention. Lance was focused on Livestrong, the yellow

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bracelets, which was an incredible product that helped people once

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they got cancer. We focus more on

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prevention, and that's what I'm kind of doing with Longevity Health. It's kind of building

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the Livestrong model, but for the masses, for health. Got it.

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And then from a standpoint of how you attacked

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that angle of cancer prevention, was that through

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partnerships? Was that through just direct education and trying to

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get people to change their lifestyles or. Great question.

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I started a national cycling series in

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benefiting Livestrong cancer centers, where you had to fundraise and

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exercise and ride 100 miles to be part of it, and you

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had to raise money. So we did that. We raised tens

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of millions of dollars for cancer research centers all around the country.

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But there was a, there was a social element to it, you know, fundraising, getting

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people together on teams to, you know, like, go, sort of go fund me, like,

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and, you know, we were changing people's behavior. So in addition

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to, you know, focusing on seeing money for cancer as we were motivating and

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moving people. Yeah, I was involved early on, not as

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a, not as a founder, but a friend of mine had gotten

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some sarcoma and started Cycle for Survival

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and ended up partnering up with Equinox and Memorial Slope Kettering. So yeah, same concept.

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Shout out to Jen Goodman and Dave Lynn. Yeah, they've raised

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hundreds of millions of dollars and that's gone directly towards research

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without any, you know, expense ratio,

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you know, that kind of drops out. So from there

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you decided to now turn this more into a for profit

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venture with longevity. Two years before I started this company,

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I was with a startup called Paceline, which is a company that you

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wear a Garmin, a Fitbit or an Apple watch and it tracks your heart rate.

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And each week you elevate your heart rate to 150 minutes of

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elevated heart rate, which could be a run, a walk, a ride or just going

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to the gym. Slightly better than your resting heart rate. And the

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American heart association recommends 150 minutes of

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elevated heart rate each week. And you'd be surprised how hard that

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is to do. So each week you would get a reward such

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as a dollar. And we built that to a million user downloads and

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really proved that we can change behavior with it because people would fight to get

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to their 150 minutes each week at the same time. I was very familiar

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with the health system and very frustrated with,

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I'm very frustrated still with our health system. I think Obamacare

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certainly is sick care. And I've always wanted to build a company to

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use people's data to help them guide

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themselves through health prevention. And some of the common tests that you're seeing

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today, which are pretty incredible, like blood tests and DEXA scans

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and sleep studies, ORA ring, all this data. And

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my mission is to really, you know, give people the

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Peter Attia. You know what Peter Attia charges

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$150,000 for, for as little as 30 cents a

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day. So giving the masses the tools to use

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their data to help them, guide them through there. And I can

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get into that in a second. So that's, that's where I went from pipeline to

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behavioral change. And now I got to get in the health system and build a

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platform that democratizes data for consumers.

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Right. You know, there's all this data sitting at the health

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club operators and the wearable

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Companies such as MyZone is a company that does

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a lot of heart rate monitor tracking and it goes up on the LED

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displays. The one thing that I've been shocked by

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is that one, anyone who's collaborating

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in the data ecosystem, they're the ones that always say, I own the data.

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Everyone thinks they own the data. I think the individual actually owns

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the data. But you see that

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they're sitting on the data, but it's not being used in a

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preventative way, yet everyone talks about that. It's all this

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golden information. And are you basically like the,

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to use kind of like a broadband analogy, but are you kind of like the

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last mile to say, like, look, we've got all this information out now I'm going

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to actually tell you how to utilize it, deploy it and turn it into

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action. Okay, so you last mile Longevity Health is the last mile

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of the, of the game here on the health. Now, we're also the first mile.

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So first of all, all that wearable data, gym data, it's clinically

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irrelevant. Aura is great. I'm going to partner with Aura.

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That stuff's better for gamification and behavioral change or using this part

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as coaching plan. So if, like Pete, you've got an issue with your in your

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health and it requires certain types of exercise, we'll track that data and then we'll

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remind you through the app. But for me, it really starts with,

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you know, why?

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Why are people doing this and what's going on

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in your life and what are the resources that we can

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use from all your data, your test data, your medical data,

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a longitudinal data, not just a blood test, not just because you went to

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the gym last week, but looking at every aspect of your life from your medical

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records to your wearable data. And

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it's your data. You should own your own data. Consumers should own their own data.

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And that's changing because Apple, Google, I think Microsoft

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were just back in D.C. last year advocating for consumers to own

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their own data. You know, like Aura, I think doesn't give you all your

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data, right? You only get part of it. So that's changing. And

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then nobody has really taken this data and power the

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consumers and then layered an AI engine on top of it that analyzes

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it. And that's something that we're doing right now. You can literally talk to this.

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I can demo it on your call here. You can talk to the AI agent.

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It'll read all your stuff and make recommendations. And then

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eventually, when the regulatory environment is available,

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we can allow an AI agent

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overlooking your data to become your primary doc.

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This is Pete Moore. I want to let you in on a little secret. There's

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this company called Promotion Vault. And what they do is they give out rewards

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from retailers that allow you to incentivize your

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members without having to do zero down and one month free

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or giving away shakes or giving away T shirts. What you want to

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do is build a rewards program that lasts, that people

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value and that doesn't discount your own products and services.

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So here's the deal. There's something called Rewards Vault. The Rewards

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Vault is going to allow a member to set up their own profile.

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They are going to answer questions, you are going to get those answers, you're going

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to be able to target those members and you're going to reward them in, inside

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your club, inside your spa and outside of the club and

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outside of the spa to get them to become loyal, to get them

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to pay their monthly dues and to be rewarded

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properly for the actions. A lot of companies are cutting back on rewards.

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You shouldn't be promotion vaults. Your answer, trust me, this is

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real.

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So let's, let's dig deep in for a second. On, on the AI

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side, have you actually trained the

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answers to that AI or is that already embedded

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in the learnings of whether it's a Gemini or ChatGPT

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and they're feeding that out or are you actually kind of refining

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what the answers are and results or action

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plan with longitudinal? The latter. Gemini and

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OpenAI do some amazing things, but

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AI is still, it hallucinates and makes mistakes, stakes, doesn't

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find all the right data. So we're training, you know, we're running a rag on

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top of that and training it. And that's why we're actually raising capital right

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now to, you know, we're beta testing this AI product,

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this voice agent, which I'll demo in a second. And then we are, we are

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training the models on top of. We'll never build our own AI

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model. In fact, OpenAI and Anthropic

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are doing what we're doing now. They're announcing, they've announced in the last week they're

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going to consolidate your health data. But in my opinion, they'll never figure out the

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clinical system side. We'll be able to go across your data and be a clinical

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doctor on top of that model and maybe we'll partner with those guys. Maybe, you

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know who, you know, because I want a billion users on this platform. This isn't,

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isn't a, a toy story. Yeah. So, so when you say

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I want to build users on that, you've got the AI, that, that, that's helping

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scale that. Do, do you also have people with,

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with the knowledge to basically, you know, when they see something

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that gets kind of flagged and then you, you, you actually, this human

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interaction and human, you know, modifications to, to what's going on.

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You'Re, you're asking amazingly great questions. I'll give you some credit.

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So first of our first product is Peter attia

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he charges $150,000 for a longevity clinic.

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We're, we're in market with our own right now. It's a virtual clinic. We charge

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$10,000. We do a lot of testing, blood

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testing, DEXA scan, all this stuff, then we analyze it. It's a

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HIPAA compliant business. It's not highly

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scalable because it's 10 grand a year now. Right now we're

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testing. It's a great product because if you go to a bricks and mortar

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longevity clinic, they're going to charge 20 or 30,000. We do it for 10.

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We want to be in that business while AI catches up.

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And we want to be a clinician because like I said, I don't think anthropic

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or OpenAI is ever going to be a clinician. And a lot of these

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testing companies out there are selling you supplements and tests and all this

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stuff. And we want to be. We want to help people with their health.

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So the next version we're testing right now in a private beta is $100

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a month and you can store all your data in

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one place on an AWS server and the

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read your records and make recommendations. And then to

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answer your question, which is a smart question because AI is not

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proven completely yet, a doctor still looks at it.

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Gotcha. So. So you want to do. I'll just give you a quick example. I'm

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just going to call it. This will take. Yeah, yeah, I was just going to

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say, like, do a demo. Yeah, yeah, I'll just, I'll just call it right now.

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It's a little wonky, but here I'm just. It's got all my records. I'll

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just. Here we go. Pretty good.

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Can you hear me, Jesse? Yes, I can hear you perfectly.

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How have things been going for you? Pretty good. Hey, say hi to

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Pete. I'm on a live podcast right now and maybe we'll get him

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into the program and pull up my last

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blood test and sort of give me a quick summary. Hello,

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Pete, it's great to have you listening. And Hunter, I'd be happy to give you

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a quick summary of your last blood test. So I'm pulling up the results

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from August 9, 2025 right now.

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Did you name it or. Jesse's like. He's. He's like the

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guy for the entire network. Yeah, there shouldn't be a delay,

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so. So like I said, it's still wonky right now.

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Are you still there? Yes, I'm still here, Hunter. I

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apologize for any delay or technical issues on my end. Ready to continue

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whenever you are. All right, actually, pull up my DEXA scan for

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me and give me a quick summary. All right,

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Hunter, I'm pulling up your dexa scan from July 11,

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2025. It showed a healthy BMI of 24.4

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and a total body fat percentage of 24.7%, which is within the

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normal range. Your bone mineral density was also within normal

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parameters, and there were no values that stood out as concerning.

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Overall, it was consistent with a healthy profile for your age. Does that make

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sense? It does, but why is my BMI so high? I'm.

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Maybe because I gain weight.

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That's a great question, Hunter. While your BMI of 24.4 is

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technically in the higher end of the normal range, it's important to remember that

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BMI doesn't always tell the whole story, especially for active individuals like

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yourself. Yeah, thanks. Hey, send me a

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copy of my exercise plan and I'll check back with you later. I'm

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going to jump back on this call. Absolutely,

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Hunter. So I'll get a text in an email with my. My diet

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plan. It's so funny. I'm. I've been an avid cyclist my whole life, and, like,

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I have, like, zero body fat, but I. I've started this company and I put

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on weight. I don't look fat. I'm probably 10 pounds over my race weight.

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My BMIs at the high end of the range, I gotta. I gotta kick

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out that. That's funny to

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talk about. How that information got into your system

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is that somebody did. So if I. If I was

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to join one of your clinics or virtual

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longevity retreats, or what do you call

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it? Just our longevity clinic. Yeah, so.

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So I would get that done at a local

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outlet here, or I'd go get my. Get my

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done. We're partnered all over the country with. With labs and

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testing facilities. We'll never open our own. We just partner with everybody

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and we just make the process really easy. And when you get your test done,

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it automatically downloads through an API into your private account.

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And then. Then the AI reads it and makes recommendations, and then our doctors over,

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you know, look at it. Remember I said, I just got my text. Text of

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my plan. The doc. Our doctors read over it.

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That's $100 a month. So it's. It's on the way to becoming

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an AI doctor. And if you've had other tests done, you can download them,

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but the very first call is going to be much more personal. It's

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like Joaquin Phoenix in the movie her from 2016,

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where he falls in. Love with the computer, you'll talk to him. It's gonna say,

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hey, Pete, what's going on in your life? How old are you? What are

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you worried about? What, you know, what happened in your family? What do you. Have

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you had any tests done? What's. What are you trying to achieve? And then it

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develops a relationship with you and it remembers your conversation and it

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builds a file on you. And then you can start downloading more and more tests

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and data. That's where we are right now. Eventually,

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everything in there, which we can do now. All your, Your aura ring data,

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your Strava data, your workout data, your egym data, and then

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we will incorporate coaching plans into that and then provide you

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incentives to follow it. Now, do you have a

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trademark on the use of the, of Longevity Health as

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the name of the company? No. Okay, but is

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that, that is going to be the name of the company that isn't?

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Yeah, I mean, I mean, I'd be curious of what your, any of your investors

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or listeners think, you know, do we come up with a brand name? Like I

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was calling. My previous company was called Health Hub, which was, you

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know, sort of like an anthropic open AI way of

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combining all your data. There's no money in combining data. It's a data

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aggregation play. You need to provide clinical value. So I think. Yeah, yeah,

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I, I think so. I think just storing data doesn't do anything and we have

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to. So I think Longevity is, is a. Not a bad name. It,

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it's not really. We're not prolonging people's lives. We're really

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increasing health span and reducing health care costs. So maybe

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wonder if you. I wonder. No, I, I

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like it. I was, I was curious if you actually would be able to get

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that copyright just given the use. I think it's. I don't know about copyrighting the

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name Longevity Health. It's kind of like it's such a ubiquitous name.

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Yeah. I don't think anybody, anybody. And we might just become the de

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facto. When I go to con. We're a small company, but I was at the

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JP Morgan conference,

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small meeting and like, oh, Longevity Health. We know you guys. I'm like, no,

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you don't. You know, but people, people think

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we're this big company, which is great. Yeah, it's great. Well, I mean,

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if, if you do those demos and you got this guy pulling data like that,

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you know, it's almost as if the size of

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your company or the amount of employees you have might be irrelevant.

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If you have the right technology in the right, hey, I think I can. Build

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a multi, multi trillion dollar

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business by changing the nature of preventive health

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with data for 20 to 30 cents a day

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globally and partner with everybody. So everybody, we become

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everybody's friend and maybe OpenAI is going to do it and they're going to give

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it away for free. But like I said, I think you need provide clinical value

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to people and AI can do it.

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This is Pete Moore. Here's the last tip for you of the podcast.

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We are partnered up with a company called higher dose

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higherdose.com they are the leader in

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workout recovery products. Infrared technology,

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LED light masks, neck enhancers and

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other products such as PEMF mats and sauna

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blankets. If you have not gotten on the workout

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recovery train yet, your time and your stop

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00:18:28,620 --> 00:18:32,180
is now. You got to get these products in there before these workout

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recovery and spas end up saturating your market.

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Having your members walk out of the club and going into one of their locations

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for 200 bucks per month where they're paid 39 to

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00:18:42,980 --> 00:18:46,820
you. Let's become an expert in workout recovery. If we

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are already an authority in workouts, Higher Dose,

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00:18:50,580 --> 00:18:54,260
check it out. There's a wholesale code and we look

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forward to helping you augment your products and services

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to meet the demands of your members. And hey, let's get people

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happy, healthy and sweating and the recovery should be.

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Just as good as the workout.

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And so, so as, as you kind of think about, look, you, you, you came

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from a, a finance background. You, you're, you're a

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capitalist by trade. Obviously you went out and started a non profit and,

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and did a lot of great things for a lot of people. So at, at

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this point in, in this company, how do you

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kind of toggle between I'm going to create a multi trillion

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dollar company. I also want to help like 10,000 people make sure that they stay

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alive and, and use my data and on the phone with Jesse, you

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know, as much as they can. How do you kind of balance your entrepreneurial

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spirit and your like capitalistic, you know,

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desires. It's a tough, that's a tough one because

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we do need to raise some capital to build this out. I don't want to

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raise too much money and dilute the company or the younger employees

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that are going to be in this for 20, 30 years. I don't want to

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raise too much money and just buy the business, you know, using marketing dollars to

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buy consumers. I think, you know, and I'm also at the stage of my Life.

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I'm not, you know, fresh off the, you know, the birth boat here. I'm in

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my early 60s, I have the energy of a 30 year old and I've got

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an amazing young team working around me and I've just been around long enough that

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I have a lot of contacts in Washington D.C. and then major

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Silicon Valley companies who are behind me and that I

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have this mission to change the nature of preventive health. So

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I don't want to, you know, drop names, but there's some big, some big

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likes of, you know, the Amazons and the Metas of the world, the Stravas of

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the world, Apple Computer who,

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Anthropic, all these guys. I'm talking to every one of them like, look, I don't

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want to be your competitor. I want to change the nature of preventive health. I'll

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use your platforms like Amazon. I'm not going to compete with, with One

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Medical and maybe One Medical will build this themselves. But

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if I integrate into One Medical, why wouldn't One Medical just

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use us to help consumers be more efficient? Because

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guess what, they're going to go get procedures done at One Medical.

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So the answer is I think I can scale this thing through major

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partnerships and not buying it with venture money. Yeah, well,

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I do, I do think that they're, look, I mean if I, if I

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hearken back to high school and, and everyone was using

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Microsoft Windows and Excel and you start to use those

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systems or you, or you get On Gmail, right, 20 years ago,

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what do you do? What are you on now? I'm on Gmail. Right. So

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I feel like there's a first mover advantage in where you're at right

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now. Where, if you could aggregate enough

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influencers and like early adopters and super users,

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what would be the rationale for them to port their

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information off of your system? If you're providing

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everything that they need from a data

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request standpoint, like we just did with Jesse, from a,

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a prescription basis, I, I, I, I'm just a

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creature of habit and I think a lot of people are. So once I get

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on a system and it works like, you can never convince me to like go

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on Android, right? I'm, I'm an Apple user. So I guess my point is

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like if I'm on Longevity, Health or whatever, you name it, I got all my

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information there that's provided me what I need and I'm getting the results I

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want. If somebody came to me and said, hey, for, for

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24 cents a day instead of 30 cents a day you could get on my

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system. Why would I do that? Right. It just doesn't make sense. So I feel

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like you might be. Like, that's why I say anthropic and open AI might do

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that. They might make it free and they get the land grab.

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But we'll find ways to layer into those by adding

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an AI engine on top of that for clinical value to

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actually provide value to you. So yeah, that's a good question.

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And one of my competitors raising money might just do, do very

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much like you know, I started a company similar to gofundme when I

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was with my non profit and gofundme got the category. They, they

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became the category killer. And sometimes you need to raise a shitload of

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money from VCs to go buy the business. I. Right, I

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hope I don't have to do that because I want to do exactly that. I

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want cradle to grave data owned by consumers. So

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when you're like 85 years old and your kids are taking care of you, all

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your data is there. They know what you're eating, they know where you like to

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travel, they know what you like to wear, you know, they know how to change

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your diapers. The caregiver comes in and knows what to do. But right now we

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don't have any of that. It's a mess. So we, we would love to have

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that land grab. Well, let's do this. If you can get us

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the, the information, we'll put it up on the show. Notes on, on the cap

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raise. I, I do agree with you that building a business and

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not just trying to create a moat by the, the amount

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of money you raise and hope that you know, you, you outspend

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people. Like it sounds like you're pretty, you know,

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grounded in the fact that if I deliver everything you need, I know what you,

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what, what people need and I can see around the corner

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people are going to gravitate towards that anyway. Yeah, I mean, yeah,

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we'll see. I mean we are, we're at a million run rate right now with

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our base business on our way to 10 million. That's correct. We are raising 2

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million right now to offer engineering and development. We

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anticipate Hopefully a 5x valuation round later this

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year to do a big seed round. So I'm looking for, you know, if any

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00:24:25,320 --> 00:24:28,800
of your investors are looking for this particular round. This is the,

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the cheapest that people can get in. I don't want to call it the riskiest.

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We could raise a lot more money and I'm looking for

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People that not only drink my change the nature of

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health Kool Aid, that people that can help us make those

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introductions to distribution partners.

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Lastly, we just booked a huge B2B trial yesterday

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because eventually this will go all B2B. You'll still own your own data, but your

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00:24:54,040 --> 00:24:57,640
company will have access to the data. And we can trump

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00:24:57,640 --> 00:25:01,400
all the actuarial data from claims data. Using health data

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00:25:01,640 --> 00:25:05,080
to help companies reduce healthcare reserves and costs.

403
00:25:05,730 --> 00:25:09,530
So I'm looking for investors that can make more introductions. Awesome.

404
00:25:09,530 --> 00:25:13,170
Well, feel free to use our Halo acronym because we're trying to

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00:25:13,330 --> 00:25:17,130
get people to live a halo lifestyle. This is a huge component of

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00:25:17,130 --> 00:25:20,770
that. And let's see if we can be helpful

407
00:25:20,930 --> 00:25:24,170
to you not just on the investor

408
00:25:24,170 --> 00:25:27,530
introductions, but our whole business on the

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00:25:27,530 --> 00:25:31,170
advisory side is really bricks and mortar health and fitness companies

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00:25:31,170 --> 00:25:34,870
and boutiques and large chains. So that's where, that's where the people

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00:25:34,870 --> 00:25:38,710
are that are actually motivated to do this. Who's some of the bigger chains you

412
00:25:38,710 --> 00:25:42,070
guys are working with? We work, we do a lot of work with Planet Fitness.

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00:25:42,070 --> 00:25:45,430
We do a lot of work with Orange Theory, Crunch Fitness.

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We've done transactions with

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00:25:49,910 --> 00:25:53,150
eos, which is a big chain out in the

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00:25:53,150 --> 00:25:56,870
Southwest. Choose Fitness. So yeah, a lot,

417
00:25:56,870 --> 00:26:00,310
a lot of the bigger bots, middle market clubs is where the best market

418
00:26:00,470 --> 00:26:04,310
is. We work with Crunch and with Orange Theory and. I know,

419
00:26:04,310 --> 00:26:08,150
I know, I know. Brahm at Lifetime. I mean, they're

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00:26:08,150 --> 00:26:11,430
trying to do their, they're trying to do their own thing in health. But

421
00:26:11,910 --> 00:26:15,709
ultimately, like partnering with those fitness clubs are,

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00:26:15,709 --> 00:26:18,590
are going to be where we're going to grow this company. Because one, we can

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put blood tests that we can do the DEXA scans in there, we can

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do the blood tests in their centers, we can give them a revenue share

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00:26:26,540 --> 00:26:30,340
or we can white label this platform into theirs. So it's Planet

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00:26:30,340 --> 00:26:34,100
Fitness, you know, by Longevity Health. So there's. Those are

427
00:26:34,100 --> 00:26:37,940
incredible. I'd love to talk to you more offline about it. Yeah, let's do that.

428
00:26:37,940 --> 00:26:41,660
Well, thanks for coming on. Love what you're doing. Keep up the great work

429
00:26:41,660 --> 00:26:44,700
and let's see if it could be helpful to you and go Halo. Thanks.

430
00:26:45,020 --> 00:26:45,580
Awesome.

431
00:26:53,110 --> 00:26:56,870
This is Pete Moore on Halo Talks, your captain speaking. I am the

432
00:26:56,870 --> 00:27:00,630
founder and managing partner at Integrity Square. We've been around now

433
00:27:00,630 --> 00:27:04,470
for 15 and 1/2 years. We have been helping people

434
00:27:04,950 --> 00:27:08,150
like yourselves get capital, do mergers and acquisitions,

435
00:27:08,310 --> 00:27:12,150
consulting, strategic advice in the health, active lifestyle

436
00:27:12,150 --> 00:27:15,510
and outdoor halo sector, trying to help as many

437
00:27:15,830 --> 00:27:19,350
entrepreneurs as possible get to the next level. Take that

438
00:27:19,350 --> 00:27:23,110
inflection point and be the force behind your growth. We

439
00:27:23,110 --> 00:27:26,430
are helping companies that have at least $3 million of

440
00:27:26,430 --> 00:27:29,950
EBITDA, around $10 million of revenue, and

441
00:27:29,950 --> 00:27:33,310
we are positioned to help you get institutional growth capital

442
00:27:34,030 --> 00:27:37,830
or to negotiate deals with strategic partners. If

443
00:27:37,830 --> 00:27:41,630
you go to integritysq.com forward/isq,

444
00:27:41,630 --> 00:27:45,230
you can see our capabilities. Deck Happy to set up a consultation. At any

445
00:27:45,230 --> 00:27:48,750
time that is free of. Charge and we look forward to

446
00:27:48,750 --> 00:27:52,470
helping solve obesity, loneliness and diabetes.

447
00:27:52,630 --> 00:27:53,350
Go heal.

448
00:28:10,560 --> 00:28:27,090
Sam.