Episode #588: Building Strive-Combining Science, Self-Improvement, and Authenticity in Men's Skincare

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This is Pete Moore on Halo Talks NYC. I have

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the pleasure of having Angel Oliveria, a

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chemist from Forest Hills, Queens, where I grew

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up back in the day. Uh, we are going to talk about the halo

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effect, we're going to talk about skincare, and we are going to talk

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about becoming a chemist as your day job, an

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entrepreneur. So Angel, take it away. Yeah,

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yeah, sure thing. Um, so I, I'm Angel, I founded

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Striiive, and we are a men's skincare company. It was

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kind of born from— I started my career in sales, so

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a little bit over 10 years ago, I had noticed that the best salesmen

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were the ones who, not necessarily like the best looking guys,

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but they tended on average to be above most of

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the pack visually in terms of how they presented themselves, how they did their hair,

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how they dressed up, and all of that.. And they knew more of paying attention

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to how do they speak with people. And so that got me into

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really starting to think about doing that myself because I wasn't doing any of that

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previously. And I started, you know, working on that. And part of that ended

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up being skincare. And I noticed that, um, you, you

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mentioned that the halo effect at the start is the—

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people tend to attribute positive things to someone who

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they think is more attractive. So if you're a more attractive person, they are more

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likely to think that you're funny or you might have a better personality. Or even

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if you're, if you're tall, if you're like 6'3", you're more likely to be seen

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as someone who is, uh, a type of a leader. And

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so the idea was to try to take advantage of this as

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much as I could. And when I first found skincare, it almost felt like a

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secret weapon because especially over a decade ago, um, almost no guys were really on

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top of it. And that kind of started my

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journey. Initially I had started like mom-and-pop stuff and

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making recipes off of Reddit the very first year. The next year is

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I wanted to start a business. I wasn't quite there mentally, uh, and I had

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never wanted to start a business before. And then eventually,

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about 2 to 3 years after that, I started taking it seriously

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and, uh, made hundreds and hundreds of different variations,

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formulas, worked on different things, and then went to a program out in Australia

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called the Institute of Personal Care Science, which took me to the chemistry

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portion of things. Nice. So let me ask you a question. So as you

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were kind of leveling up from, from a sales standpoint,

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did you see something in the ingredients or

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in the effect of what you were using

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and said, "Man, I could do this better," or did you just get

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so passionate about it, be like, "Hey, I want to be in this

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space"? Yeah, I'm trying to think of how to articulate this. So

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it's a few things. So Initially, uh, it

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was really, really confusing. So there's like, you know,

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there's eye creams and there's serums and toners and essences and mists, and

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there's all these terms, and I didn't know any of it. I didn't know anyone

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who knew any of it, um, right? And so it was really confusing.

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And then I was just— the best thing that I knew to do at the

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time was I was like, okay, what is— you don't know what is like GQ

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or Esquire saying? And I just, you know, buy something that they had

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suggested. Sometimes they had something decent, but most of the time I, I wasn't a

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huge fan of what they had suggested. So I spent a lot of time

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figuring things out and trying to find what worked for me,

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and it was just a pain in the ass of a process. And that's kind

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of what I start thinking about is like, okay, there's— these

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days, uh, there's men's skincare companies, but I see the majority of

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them as marketers who are wearing the clothing of someone who

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does men's skincare. And so you just get a lot of products that do a

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lot of disservice to men. They probably try it and they're like, why would I

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use this? It's not doing anything. So, gotcha.

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And then when did you technically become a

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chemist? Uh, so probably about 4 years ago.

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About 4 years ago is when I did that program, which is funny because I

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had done— I learned a lot about the,

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like, my microbiological controls through the program. It's probably what I learned

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the most about. It's funny though because before that I had done so

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much of the hard trial and error, doing things over and over, figuring

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out how things work, that I had a sense of,

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of how to, to make everything. And so I didn't know why things would work,

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I just knew how to make it work. And then taking the program out in

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Australia and getting involved with places like the Society of Cosmetic

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Chemists and really going all in on that helped

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me understand the, the depth of these things. But as far as, as really

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learning how to make great formulas, I that was mostly done

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through tons and tons of trial and

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error. Hmm. And, and, you know, some of these, uh, schools

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and, and, uh, societies and associations you're talking about, like, I've never even—

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I didn't even know they existed, you know. As you kind of dug

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deeper into this,

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how, um, excited were you about the,

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the, the efficacy and, and, you know, like, the,

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uh, the cycle of putting products together, or how we're— or, or

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were you like, I can't believe, like, people are just mixing all this stuff up

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and they have no idea what the, you know, actual impact is when you

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actually mix these chemicals or these natural products or

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ingredients together. What was your— what was your takeaway when you

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went through it? It's like, this is way too complicated, way more complicated

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it should be, or like, aha, I get it, like, there is like a

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complex— you know, like, tree here that's being

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built? Yeah, uh, man,

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it's, uh— So, Pete, I love what I do. And so the reason I love

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what I do is because once I figured everything out, it felt like everything in

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life started clicking. You know, I was a young guy at the time, and

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so everything from the way I carried myself was— and, and the way I presented

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myself, I was seeing improvements in things like dating, in the

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making friends and networking and all of that. And so As

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far as the actual products, it's funny

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because it's difficult to make a really nice feeling product and to really know

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how to make it last, like have good shelf life and stability. That part

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is very difficult. But the main concept of making a good product, like if you

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know how to do that stuff, it's very easy in my opinion to make

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a good product as far as results, because there are

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studies for these things. And so what, what most companies will do is they'll pick

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like a random plant extract and they'll build up a marketing

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story. They'll say they're like, you know, like the Queen of Egypt used to use

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this for beauty and yada, yada, yada. And,

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but it doesn't work because a lot of these, these extracts don't

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have really good studies around them, like really strong studies. And even if you do

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have a good study, if I take a plant extract,

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um, I don't know, uh, let's say, uh, licorice extract

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or something, or some, some cactus extract, the time of

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year that you harvested it, if it had more rain that season,

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the, the climate of the area, what region you took it in, the way that

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you did the extraction method from the, the source

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plant material, is all going to make a different chemical composition in

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the actual ingredient that you put in the product. So there's just such wide variety

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when you use things like a plant extract as your main,

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like, active ingredient in a product. But if you take a look at something like

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niacinamide or like retinol, These things have very

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strong studies, multiple studies that say, "Hey, if you use this

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at 4%, it's going to do X. If you use it at 5%, it's going

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to do this." And so, my philosophy has just

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been taking those and doing what

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they say. Like— [FOREIGN LANGUAGE] Who's funding those studies? So, these

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are actually all a lot of— there's difference from manufacturer studies and

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then ones that are done in the industry. So, a lot of these main ingredients

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like your niacinamides, like your retinols, there's tons and tons of literature

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out there that are just like independent studies and people

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have worked on them over time. Whereas when you look at, say—

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well, peptides are really hot right now. So if I was to make a

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new peptide, there's not going to be a non-biased study on it because I made

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the peptide. It's not something that everyone can use. Whereas when you look at something

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like retinol, you have studies for decades on retinol that

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are fantastic, multitudes of them. And they all come to the same

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conclusion. Whereas if you look at something like peptides, it's— and don't get me wrong,

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I like peptides, but they

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aren't as conclusive as something like a niacinamide or retinol and some of these

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big staples. This is Pete Moore. I want to let you in on a little

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secret. There's this company called Promotion Vault, and what they do is they give

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out rewards from retailers that allow you to

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incentivize your members without having to do zero down and one

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month free or giving away shakes or giving away t-shirts. What

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you wanna do is build a rewards program that lasts,

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that people value, and that doesn't discount your own products

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and services. So here's the deal. There's something called Rewards Vault.

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The Rewards Vault is going to allow a member to set up their

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own profile. They are going to answer questions. You are gonna get those answers.

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You're gonna be able to target those members and you're gonna reward them

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inside your club, inside your spa, and outside of the club

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and outside of the spa to get them to become loyal, to get

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them to pay their monthly dues and to be

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rewarded properly for the actions. A lot of companies are cutting back on rewards.

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You shouldn't be. Promotion Vault's your answer. Trust me, this

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is real. So, so as you, you, you're an entrepreneur, you know, you built

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this company on your own. How do you kind of

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think through— all right, I could have 100, you know, SKUs. I, I could

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create all different, you know, shapes,

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sizes, ounces. How do you think through the evolution of a

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company, especially when you have a lot of, a lot of topicals that could go

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on a lot of areas of, of somebody's you know, face or body or,

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you know, how do you think through that? Because sometimes you see— I'm

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working with a company right now that started with a couple of products, and now

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I feel like we've become almost a distribution company because

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we've lost kind of like, here's our core set of what we

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sell, and we've kind of got a little too much of a, like, a

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product drip around the core. So how do you think about that? And what

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do you think moves the needle for you as

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an entrepreneur? Yeah, it's, it's difficult to plan exactly how to do

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every step. I could say that

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I am almost stubbornly principled, and so I want to run the kind of

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business that I want to run. And it might not be the best business in

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the world because of some of the things that I want to do, but ultimately

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I want to love what I do. And I don't want to— you know, I'm,

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I'm willing to bend on a few things, you know, 10, 20%, something like that.

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But for the most part, I want to run things the way that I want

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to run things. And I want to build a company that's not shilling people crap.

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I want to build something that's not complicating men's daily

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lives. Like, I'm an enthusiast, right? I loved doing this stuff. I love taking care

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of myself, but like, I know how— I know how— I know how dudes are.

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And so I don't want them— I don't want them thinking about beauty every day.

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I don't want them thinking about how to optimize every step of their life. I

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want them to be confident in knowing that what they got is going to be

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working for them and they don't have to do much anything else after that.

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And so, I want to think very consciously of any new products that we

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make that I'm not confusing them on what to do and that I'm adding

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the good education in there and I'm not adding unnecessary steps. If I don't believe

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that it's going to be in the, like, 80-20%, I probably don't want to

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make it. Mm-hmm. And then, from a standpoint of

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pricing skincare products, you know, I've— you know, I've

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walked through a shopping mall before and I've got, you know, pulled into—

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you know, try this and, you know, put it on your eye. And next thing

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you know, like, your eye looks, you know, like, amazing. Like, you're like

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18 again. And then it's, you know, $300 for like a little,

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like, 1-ounce, you know, serum. So how do you— how do you,

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you know, kind of attach yourself to people

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like you that are— that you're obviously, like, providing products to

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your peers is the way I kind of think about it without saying,

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hey, I know my margin on these ingredients are X, and I'm going to

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charge you a fair price for that because it sounds like you want to

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be, you know, an authority, but you also want to

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be trusted. So how do you think about margins and how do you

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think about what's the right price point? And there's obviously a lot of

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noise out there. Yeah,

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it's— I wasn't originally an entrepreneur type. Looking back, there

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were some hints of it there, but I was never like, I want to start

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a company. It was just I was really into improving

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myself and this just happened to be an avenue that, that latched and I was

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like, I want to do a skincare company. I wouldn't do anything

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else. And the, the, um, the reason I say that is because I didn't know

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how to do any of these things when I started. I didn't know how to

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do, of course, like a profit margin. Thankfully, I got a little bit lucky and

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I did it correctly because the way that I looked at it is I looked

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at a brand that I, that I knew that guys bought. Which was Kiehl's. And

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I, and I looked at the formulas that I was making and I said, okay,

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I know that what I have is better than what they have, and I know

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it's a little bit more expensive, so let me take what they have because it's

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a price point that's— to men, it's a little premium, um, and

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let me just add on a little bit. So like a dollar or $2. And

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that's how I came up with my pricing. So it wasn't anything, you know, market,

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market research, but it ended up working out. And our— we have, uh

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very good margins from, from doing it that way.

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And then how do you have the company set up? You know, it's obviously

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you out of, out of Brooklyn. You've got a— out

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of Queens. Do you have a lot of suppliers that you have set up? Is

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kind of a virtual business? What, you know, how many people do you need

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to bring on full-time to, to run what you're doing at your

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current point? Yeah. So I don't see us having

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to hire very many full-time employees until we're deep into the millions, to

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be honest. Mm-hmm. Especially now with the, the state of AI, there's a lot of

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things that you could do and, and the things that you would need help on,

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you could contract out. So you, you're more likely to have contractors than anyone who's

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an employee. As of right now, I do most everything. Occasionally if, if

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the workload is too much, I'll, I'll contract out some pieces.

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Um, but, uh, suppliers-wise, almost all of our suppliers are in the US. It's pretty

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easy to get ahold of things. And I'm the one who like,

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I'll get a— like, I'll rent out a space in like a facility

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or like, like one was at a college campus at like a

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science facility there. And I'll use that to make a lot of

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production for, say, 5 to 6 months, something like

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that. Gotcha. And then how do you think about what

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your go-to-market strategy is? You know, every time I've used a skincare product where someone's

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handed it to me, and I put it on and see the results. Or if

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I go to a— I'm a big, like, live

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sporting event guy, so the people be giving

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out samples. And that's typically usually how I, I

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try new protein bars or, you know, certain things. Like, once

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I try it, I like it. And it's like sampling is

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very successful with me as a consumer versus me going on a website

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and saying, ah, maybe I'll like that, maybe I won't. So yeah, you know, Obviously,

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you got all the SEO and you got digital at the same time.

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You know that, hey, if I get— if I get you to try this,

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you know, I think I'll probably— you're probably a consumer. How do you

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think about the digital versus, you know, in-person and, you know,

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maybe more old-school, um, you know, marketing, uh, you

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know, try, try, try, then buy? Yeah, marketing is a

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funny thing because it's so broad. There's, there's parts of it that I'm very good

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at and there's parts of it that I'm very awful at. And so one of

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our strong points, like you said, is SEO. And, and a lot of that comes

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from not only knowing how to do it, but I'm a chemist. So like

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nobody's gonna be able to talk about things the way that I could talk about

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them. They're gonna have to hire someone to do it. And it's very hard to

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hire good people. Uh, it's so, it's— people love to phone things in. They don't

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know how to talk. They don't know how to think and put themselves in the

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perspective of who the consumer is and how they want to be talked to and

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how they want to think. And I know how to do that. And so whenever

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I tend to write articles, not only am I optimizing them for SEO, but they

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have good readability and people they identify with it. It's not— I'm not a

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random brand. I'm a guy. You see my face on the article. But

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other parts of it, uh, I would love to be able to do sampling. That's

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one of the things that's tough about being a, like, a

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bootstrapped entrepreneur is that it is— there's

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more MOQs that you'd have to meet because then one, I do, I do the

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filling. So it, it— to do samples, which are such a good, such a

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good strategy, it requires a lot more packaging, a lot

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more physical labor for me, a lot more storage, and a

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lot more upfront financial costs for the— to meet the MOQs. And so one of

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the things I always, uh, tell people if they want to start a company and

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they're going to do it bootstrapped, and especially like

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in the CPG, um, e-commerce space, things like that,

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is start with less SKUs. And like, you, you read that place— as I'm going

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off on a tangent, it's just like— no, no, no, keep going. You

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read that places and I thought I was starting with not

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very many SKUs because I had, you know, 4 SKUs and then

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2 bundles. Start with 1, maybe 2 SKUs because the beauty is

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once you get 1, if you get a following for it, it's like one, you

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get the messaging tight for that one item, you have more money to put

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into the marketing, you get— you build up an audience and then when you launch

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that second product, it's more likely to have some heat behind it when you

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start going. Whereas when like I'm I'm producing 4

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different products, I'm packaging them, I'm shipping them out, all this stuff, labeling them. It's

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just a lot of time. And, uh, that's a, um,

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a big recommendation that I would have. But yeah, other than going back to the

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main subject, um, marketing, the other thing that I want to start really working on

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is building more of a lifestyle. And so the brand's name is Strive, and so

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the idea is that I actually got it from the, the man

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in the arena. It's from Theodore Roosevelt. It's a a big thing

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that he wrote. It's a— I love it. But I basically think that men

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should always be— anyone really, but I say men because that's, you

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know, it really speaks to me— should be always striving

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for something. It doesn't matter what it is, just always be working towards something. Pick

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yourself up, dust yourself off, and

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just be, uh, you know, conscious of the way that you move through the

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world. And that is like the, the, um, that's the whole idea behind the brand.

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So I want to start bringing that into— the way

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that we position the brand. I don't want it to just be, "Hey, I'm a

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chemist and we have awesome formulas." And we do, but, um, I want to be

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able to reach more men so that they could find the— how awesome it is

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to use good products. And you do that by people being

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more, uh, interested. Hey, they see cool-looking dudes that they feel like they identify with,

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they're going to be more likely to purchase your brand. So that's the one avenue

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that I'm, I'm really working

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on right now. This is Pete Moore. Here's the last tip for you

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00:19:05,910 --> 00:19:09,030
of the podcast. We are partnered up with a company

316
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called Higher Dose, higherdose.com. They are

317
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318
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324
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of their locations for $200 per month where they're

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paying $39 to you. Let's become an expert in

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329
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And we look forward to helping you augment your

330
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products and services to meet the demands of your members. And hey,

331
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let's get people happy, healthy, and sweating. And the

332
00:20:07,500 --> 00:20:08,780
recovery should be just as good

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00:20:13,180 --> 00:20:16,460
as the workout. And have you looked at doing

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any kind of, you know, ambassador programs or if

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there's like certain people that you say like, hey, this is kind of

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like the epitome of a strive,

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you know, guy besides yourself? Yeah. You

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know, whether that's, you know, like a professional golfer or whether that's— I

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don't know, let's say it's like an investment banker as a joke. Yeah. You

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know, or something like that. Everyone strives in a different way. Yeah, I know, right?

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I don't know if I'd be a brand ambassador for anything, but if I

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was, you know,— but are there certain, like,

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new channels or people? You know, obviously there's a lot of celebrity products.

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Some of those are awesome and some of those, like— I just keep

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reading more and more stories about, you

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know, celebrities starting up drinks or skincare products or alcohol. And then,

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you know, they kind of go to the sky and then they, like, crash and

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burn, like, as quickly as they went up,

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almost like a regression analysis. Like, the fucking thing just drops off a

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cliff. So do you view that as risky? Do you view that as, you

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know, potentially something to explore? You know, what's your,

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what's your take on ambassadors or

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like, you know, branding, uh, people and then maybe taking the risk of whether that's

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a good idea or not? I love the idea of having a really good brand

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ambassador. I think it could do amazing things for the brand.

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The difficulty is I mentioned that I'm very principled and I could be a little

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bit stubborn about some things. And one of the things is I want to do

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things the way that I want to do them.

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I— maybe I'll bend on this. I'm not going to commit this forever,

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but I, I just don't want to have people talking about my brand who don't

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actually give a shit about my brand. Um, I want people who

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actually like the brand, and it's, um, like, it

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might make things harder to build. They might— things might go slower, but I want

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to build something on an extreme quality foundation. I don't want

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to torch money trying to pretend that some celebrity

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likes using us. And it's, it will make the climb very

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difficult. But man, if we, if we reach that summit, like, we're going to be

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there for the long haul and it's going to be very hard for us to

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go away at that point. I just want to build everything out

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of, like, authenticity. Yeah, well, look, you're

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kind of an atypical entrepreneur. It's kind of refreshing to talk

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to you because typically you have people that come on and they say, I got

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this product, I'm raising money from friends and family, I'm going to go get a

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venture capital, I got a deck out, I'm trying to get capital to do

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XYZ. And you're saying like, look, I'm going to build something, I'm going to be

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the authority on it, it's going to be awesome, it's going to work, and then

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it's going to take time, and I'm not going

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to bend or do things or take any shortcuts

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on, on this path to get to where I want to be.

380
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Which really sounds to me like it's not— you don't— don't take this

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the wrong way, but your, like,

382
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financial goal might not actually be what the goal is. Like, the goal

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might be to strive to create a product that a lot of

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people use. And, you know, you know that the downstream benefits of,

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like, people having confidence and looking better and closing more deals and being

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successful. And you're kind of like the— I'm like the strive

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skin behind, like, that, that success story. And I might not know where those are,

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and I might not care exactly who those people are, but I just know that

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I've impacted a lot of people. So Coming back to like

390
00:23:40,080 --> 00:23:43,720
a question related to that is how do— how does an

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entrepreneur like you say, you know, in a cocktail party or at a dinner? So

392
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it's like, hey, how's your company going? How's it growing? Like, look, I'm not

393
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really trying to give you like a revenue target that I

394
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hit or profitability target or like

395
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X amount of, of whatever you want to like ascribe to

396
00:24:01,320 --> 00:24:04,860
me being successful. Like, I'm successful on the journey. And I'm

397
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going to keep the journey going. And I know it's— I'm going— I'm

398
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making progress every day. So I don't know if there's a question there, but, you

399
00:24:11,620 --> 00:24:15,180
know, have you kind of— have you kind of been like, like someone's like, hey,

400
00:24:15,300 --> 00:24:18,060
man, how's it going? Be like, hey, man, it's going the way I want it

401
00:24:18,060 --> 00:24:21,020
to and it's going at the time and speed that I want it to go

402
00:24:21,020 --> 00:24:23,940
at because I'm not going to bring in outside money and burn

403
00:24:24,820 --> 00:24:28,180
somebody else's money or, or answer to somebody. Yeah. Yeah. Pete,

404
00:24:28,580 --> 00:24:31,290
don't get me wrong. I want to make a lot of money. Like I would

405
00:24:31,290 --> 00:24:34,290
love to make lots and lots of money. It's just, I wanna, I wanna do

406
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things as much as I can the way that I wanna do them in the

407
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right way and build the right way. And I think if

408
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I— it honestly, like I'm, I'm not saying that I know, I know the ways

409
00:24:43,490 --> 00:24:47,039
to do things. I might be a little bit naive here. Maybe I, I'm on,

410
00:24:47,039 --> 00:24:50,610
I'm on the, like the, you know, the, the blue pill with this. But, um,

411
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I, I, I think that by constantly looking at that, that I'll find really healthy

412
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ways to build things. And I come from a sales background. I was in software

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sales. I was really, really good at software sales. And

414
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so, I think of KPIs, I think of numbers, I'm

415
00:25:05,930 --> 00:25:08,570
very numbers-oriented. I'm not— everything's not a feeling to me. I look at the numbers

416
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and say, "Okay, we want to double this, we want to look at this, we

417
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want to get our click rate up, we want to get our conversion rate, we

418
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want our lifetime value up." I look at all those things. I have goals for

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00:25:16,850 --> 00:25:19,610
them that I set and numbers. And so, for

420
00:25:20,490 --> 00:25:24,317
example, we want to do the triple, triple, double type of thing.

421
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Yeah. So, that's— so, I am still very much looking at financial goals, just trying

422
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to figure out a way to get

423
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there. Without compromising on, uh, my principles. But again, I am— I'm open to things

424
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like capital. I just don't want to do it until we are in a place

425
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where I feel like we're putting fuel on the fire, where it's okay, we have

426
00:25:42,120 --> 00:25:45,040
something amazing and this will really help get it to more people. I don't want

427
00:25:45,280 --> 00:25:49,080
to do it before I feel like we're in that, like, that really good spot

428
00:25:49,080 --> 00:25:52,880
where we're already starting to take off. Yeah, awesome.

429
00:25:52,880 --> 00:25:56,270
Good for you. Uh, so in closing here, do you have a, uh,

430
00:25:56,990 --> 00:26:00,710
a quote or a, you know, like an angelism that

431
00:26:00,710 --> 00:26:04,350
you either say to yourself or that you say

432
00:26:04,590 --> 00:26:08,430
to people besides the, the strive,

433
00:26:08,990 --> 00:26:12,550
you know, comment before? Yeah. One that I can't quote because too long is I

434
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just in general, I love the man in the arena. But for anyone who is

435
00:26:15,950 --> 00:26:19,670
working on a business, I just say is take a step and then

436
00:26:19,670 --> 00:26:22,510
the next steps will become more clear. And it took me a while to really

437
00:26:22,510 --> 00:26:25,790
learn that. And you spent like— it doesn't mean that you shouldn't plan, But it

438
00:26:25,790 --> 00:26:28,070
means that at some point you got to get going and you have to know

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00:26:28,070 --> 00:26:30,870
that you're not going to know things. And taking that first step, you'll start seeing

440
00:26:30,870 --> 00:26:34,310
where the next step needs to be. And it makes things so

441
00:26:34,710 --> 00:26:38,510
much easier. Yeah. Awesome. All right. Well, we'll strive to keep those steps going. Love

442
00:26:38,510 --> 00:26:42,230
to have you on here. Appreciate that. We'll check in with you,

443
00:26:42,230 --> 00:26:45,590
you know, in 12 months. You'll give us some more

444
00:26:45,750 --> 00:26:49,590
words of wisdom and hopefully you're impacting more and more people.

445
00:26:49,590 --> 00:26:53,200
But congrats on, on doing this and becoming a chemist and actually— you know,

446
00:26:53,200 --> 00:26:56,840
doing this the right way and taking the time to learn. Uh, I think it's

447
00:26:56,840 --> 00:27:00,480
awesome. So thanks for being on Halo Talks and keep

448
00:27:00,560 --> 00:27:02,320
living the Halo effect. Absolutely.

449
00:27:10,800 --> 00:27:14,520
All right, cool. Pleasure. Awesome. This is Pete Moore on Halo Talks,

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00:27:14,520 --> 00:27:18,180
your captain speaking. I am the founder and managing partner at

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00:27:18,180 --> 00:27:21,980
Integrity Square. We've been around now for 15 and one half

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00:27:21,980 --> 00:27:25,460
years. We have been helping people like yourselves

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00:27:25,460 --> 00:27:29,020
get capital, do mergers and acquisitions, consulting,

454
00:27:29,100 --> 00:27:32,940
strategic advice in the health, active lifestyle, and outdoor

455
00:27:32,940 --> 00:27:36,140
halo sector, trying to help as many entrepreneurs as possible

456
00:27:36,700 --> 00:27:40,140
get to the next level, take that inflection point, and be

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00:27:40,700 --> 00:27:44,260
the force behind your growth. We are helping companies that are— have

458
00:27:44,260 --> 00:27:47,800
at least $3 million of EBITDA. Around

459
00:27:47,800 --> 00:27:51,240
$10 million in revenue, and we are positioned to help

460
00:27:51,880 --> 00:27:55,680
you get institutional growth capital or to negotiate

461
00:27:55,680 --> 00:27:57,960
deals with strategic partners.

462
00:27:59,480 --> 00:28:03,080
If you go to IntegritySQ.com/ISQ, you can see our capabilities deck. Happy to set

463
00:28:03,080 --> 00:28:06,480
up a consultation at any time. That is free of charge,

464
00:28:06,680 --> 00:28:10,360
and we look forward to helping

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00:28:10,720 --> 00:28:11,200
solve obesity,

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00:28:36,250 --> 00:28:44,730
loneliness,

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00:28:44,730 --> 00:28:44,780
and diabetes. Go hin— [MUSIC]