Episode #593: Sam Circh on Adaptive Youth Fitness, Watch Me Move NYC, and Building Inclusive Communities

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This is Pete Moore on Halo Talks nyc. I have

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the pleasure of bringing to his first podcast, Sam

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Kirch. We're going to talk about Watch Me Move

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NYC affecting thousands of kids in

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the island of Manhattan and

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bringing experiences to the childhood

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education. And on the

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fitness dynamic, I'm going to stick with

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that. What's up Sam? Good to see you. That's. That sounds perfect. Thank you so

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much for having me on. Awesome. So you know Dave Gallen for many years. So

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we've been talking to your agent for now a short eight years to try and

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get you on the show. So thankfully we finally worked.

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Thank you. Deal with you. I know

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it was to talk about. Yeah, of course. You know, talk about how

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you got involved in, you know, special ed and

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early education and how fitness has always been a part of who you

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are from back when you got your personal

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training certification at ace. And take us forward and where we are

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today. Sure. So my experience in

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special ed specifically, I was really lucky. My

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older brother was invited

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to volunteer to camp, a special needs summer camp up in Rochester, New York where

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we're from. And it's a week long camp and the high school that we both

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went to required 100 hours of community service. So I randomly worked this

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week long special needs camp at 16 thinking that

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this would fulfill my 100 hours. I'll get it done in a week, no problem.

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And I kept going back and kept going back and that was 20 years ago.

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I've only missed one summer in 20 years. And

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so that was, I was really lucky to have that

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come into my life at 16 because it didn't like

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change my perspective on special education or now

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adaptive education. It informed that whole.

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It opened my eyes to what these kids can do. At

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the time, some of these kids were mentally

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diagnosed as mentally retarded. That's now the language has changed drastically. But

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that was the language that I used with my friends at that time and just

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seeing how much they can do and then having to help them through the week.

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I always kind of knew I wanted to be a teacher, but that was like

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special ed, it's going to be special ed. So I went into that and

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then worked at a couple of schools in Manhattan, which is how I met Dave.

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I was working at a school across the street, moonlighting as a bartender there.

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Teachers, as you know, typically need a second second gig going on.

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And then during COVID got

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personal trainer certified and started watch me move because as I

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was sort of transitioning out of the classroom, I was working at the second

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private School not super into it. Was picking up coaching jobs here and there.

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Just seeing that most of the fitness outlets

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for kids specifically were super. This sport, you can

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play baseball, you can play soccer, you could basically do a team sport, you can

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do an individual sport. But if there's somebody in between,

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there's not really too many options just for a kid to move in, like a

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fun and safe environment. So I started watching me move. It was.

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It was Covid. I had just gotten my personal training certification. I had really

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just started working with adults when Covid

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hit. So all of a sudden, my two certifications, teaching and

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personal training are, you know, those industries were closed during COVID

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Started watch me move, did some online things, trying to build it up a little

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bit. And then once school came back, got

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into a couple different contracts with schools. I would go in

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schools, private little schools that didn't have a gym space. They would go

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to a gym. I would be sort of like their gym teacher. So that was

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the start. And then that grew into private sessions with kids. I

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always kind of envisioned a big group

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of kids outside. Outside makes it a little bit tricky, the weather,

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you know, but it stayed mostly private. I do small groups with

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kids. I was primarily based on the Upper east side for quite a while because

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that was where the last school I was at was. Then during COVID

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shifted more the clients up to Washington Heights, and now I have

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a soccer Saturday program up there that two years back was eight

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kids just randomly started. I frankly never even played soccer. I

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just run groups of small kids. Well, and

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in the two years we've been doing it, it's now I have like 36 kids

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every Saturday, and it's just me putting a bunch of equipment on my back

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and lugging over to the M4 bus and going up to Fort Triumph

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park and just doing it. So I've been lucky to.

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Certain things in my life have led me to certain ways and seeing, you know,

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sort of niche markets that, you know, youth fitness being one of them.

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New York. These kids, A lot of these kids are

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maybe over activity, I'd say, but the parents are certainly

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always looking for things to do after school. So, you know,

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it's been. It's been. It's been fun, you know, still. Still. Still room to grow,

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but we're going growing day by day. Yeah. So as of right now,

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you're, you know, this is a relationship business, obviously. So

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you're. You're. You're using public parks and.

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And gyms right inside of schools for this. Exactly. Are there

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any Large after school activity.

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Like whether it's government or it's like

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non profit that are catering to

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these kids. And then you could either have a partnership with them

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or you're affiliated with them already or if it's kind of like very fragmented,

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you know, those partnerships, I'm working on them now

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because at least now that 3K has

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happened, you know, Universal 3K in New York

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and then now there's going to be even expanded to 2k. I think with Mondami

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they're focusing more on, you know, early childhood education. Early

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just. And then daycare frankly, you know. So I think those

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opportunities will come more with the public schools. I would love to have a space.

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You know, it's just like you said, I'm a relationship based,

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you know, I could just with soccer, pay

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rent for most of the space for the month. But then like, you know, it

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makes it real tricky real fast when you know you're only bringing in half of

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what rent would be. But yeah, still trying to realizing I

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need to maybe partner with somebody else. One of the schools I work at, a

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small little Montessori school up in Washington Heights, they're, you know,

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they run an after school and their space is too small. So we're going to

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try to see if like we as the couple programmers that helped

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run their after school program, if we could just do it. Because all I always

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say is I just need the space, like build it and they will come. Like

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if I have the space, the kids will come. I've been making it work outside

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and parents will go as cold as possible, frankly, but it doesn't always

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work. So hopefully teaming up with a couple people and then maybe being able to

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present to a school if we can use their

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gymnasium space. I don't know what's available after school, but even a classroom kind of

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opened up is good enough for 10, 12 kids.

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This is Pete Moore. I want to let you in on a little secret. There's

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this company called Promotion Vault. And what they do is they give out rewards

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from retailers that allow you to incentivize your

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members without having to do zero down and one month free

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or giving away shakes or giving away T shirts. What you want to

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do is build a rewards program that lasts, that people value

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and that doesn't discount your own products and services. So here's the

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deal. There's something called Rewards Vault. The Rewards Vault is going

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to allow a member to set up their own profile. They are going

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to answer questions, you are going to get those answers, you're going to be able

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to target those members. And you're going to reward them inside your

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club, inside your spa, and outside of the club and outside

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of the spa to get them to become loyal, to get them to pay

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their monthly dues and to be rewarded properly for

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the actions. A lot of companies are cutting back on rewards. You shouldn't be

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promotion vaults your answer. Trust me, this is real.

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So you know what I got, I

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got a couple of different questions here, but do these kids also

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play in any kind of leagues or is it typically

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more of, you know, like structured and,

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you know, more of just like a small group

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or. They're, they're actually colleagues. You know,

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some of the kids that I've worked with have gone on to

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more structured sports, but the way it's fleshed out

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and then like with my first contact set from a

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special needs school in Manhattan, you know, it kind of, most of the clients are

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the kids that don't quite fit into, maybe wouldn't quite be ready for

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the baseball team or the soccer team. Aren't quite there yet.

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Some of like the soccer Saturday program, though, some of those kids, I, you know,

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I'm pretty honest with the parents and I'll tell them, you know, I'm real good

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with, you know, three to five, three to six year old for soccer. But if

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your kid's really interested, maybe, maybe you should check adult out, like,

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you know, a little bit more of an official program. So some of the kids

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have gone on, you know, they're super soccer stars, they're sock rock. There's, there's a

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bunch of good ones a little bit more, you know, they have teams that can

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play other teams. Me, it's just, you know, kids on the field.

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So mostly I kind of envisioned that it would be a

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mix of like, maybe elite kids who just like, want to do

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personal training. They need that extra step. And then kids that need the extra help,

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it's mostly turned into kids that sort of maybe need a little extra help.

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You know, a lot of the kids in New York City, just core strength is

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missing from a lot of the kids. I hear it from all the parents. I

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see it all the time. Unfortunately, with too many kids in the, in the

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city, parents will bring them to a playground and let them

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run around for an hour and be like, okay, that's, that's their outdoor time, which

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is perfect. That's good outdoor time. But it's, it's, it's built for their

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safety. It's built for them to easily climb and move about. It's not really like

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utilizing their core unless they're like hanging and really doing the monkey bars, which

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like kids, I hate to be like back in the day, but like kids used

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to be able to do the monkey bars and now it's a skill that's like

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not as there as much. Yeah. So

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yeah, but my clientele, it's mostly the soccer

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is a little different to. Some of those kids are so young that like it's

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just their first group activity ever.

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But mostly kids that don't quite, you know, maybe aren't so interested in you

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know, the, the real sport thing. So. Yeah. Have you seen. There's

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a, there's a couple of franchise concepts out there. One's called

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Kids United, another one's called Kids Strong. Kids United

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is around organized soccer

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for I think it's indoor soccer. Guy

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named Alex out of New Jersey is doing that. And then Kidstrong which was

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partnered up with several Orange Theory

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franchisee owners. I know that was kind of getting

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kids after school doing a lot of confidence building,

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you know, core training, so on and so forth.

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Do you view if you, you said if you had a location, do you view

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it as like a, a potential like retail location or if you had a,

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like a school where you could like take over a field and that's kind

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of like your, like your, your, your, your domain.

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You know what we, we were looking at like a spot that would be. The

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idea would be kind of a

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sensory gym. I wanted to call, you know, the Watch Me Move center for Movement

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arts and play and have a sensory gym

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aspect that throughout the day you can come in with your family and

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just for a pretty low price. I was hoping you know, rent to

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be able to use the rock wall and rent to be able to come in,

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use the space and then around those times in the morning

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serve who's available. You know, the babies are available in the morning, earlier

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afternoon maybe have your toddlers and then you know, right after school you can do

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a full after school program. Also huge opportunity for

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you know, when kids are out of school. Parents are always looking

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for something. Especially in New York. There's so many now holidays, there's Eve they just

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had, you know, there's Juneteenth, these one day holidays that parents forget about. So just

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that kind of. Not to. I wouldn't want to think of it as a child

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care center but you know, an activity day with Watch Me move at the

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center. That type of. That would be kind of the dream. You know, it's just

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been a, it was a Leap. I wasn't quite ready to. Wasn't quite ready to

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jump yet. But do you find that these large

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facilities like the, you know, 92nd street, why

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that they're receptive to, you know, entrepreneurs,

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coaches like you, or do they kind of employ their

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own people and programs exclusively? I

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haven't reached out much, just, you know, I've done.

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Sometimes a parent will want to do a birthday party on and they'll book the

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Y and I'll do it and it's, you know, I'm working at the Y kind

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of separately without them. I've never really done it too

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much, mostly because it's just stayed me.

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I have a lot of after school stuff. I have the soccer Saturday.

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I have one summer camp contract. I'm hoping to expand that. There's a

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gym you probably you might know on the Upper east side called Asphalt Green.

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I work with them. I work with them for summer camp. I'm hoping to my

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first expansion would be really. They have a Battery park city location. It would be

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nice to get a watchme move coach down there. So there's other

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ways I was trying to expand, you know, with those

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specific places. I think they're a little bit more concerned with

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just we want, you know, 92nd street wide programming

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here. I would, I think not to say they're not open to working with other

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people. One some places that have been opening up that are really,

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really cool in the city and I would love to be a part of. I

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just don't think they want programming like this. Are places

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I don't know if you've heard of them. There's a new place called Space Club

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or Club Space. It's. There's a couple in Brooklyn, huge

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warehouse spaces that, you know, three levels. That is just the

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coolest sensory gym, like Trampoline Room. This like it's,

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you know, and they have like a bar and a cafe. So like, not to

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say I'm like competing with that, but like when I

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reach out to them and I'm like this is a great space for programming. They're

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like, well, why would we pay you to do it? We already have. Have this

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beautiful space here, you know. So I have reached out

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to some 92nd Street. Why you know, the funny thing about New York though is

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just I realize, you know, I'm in.

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I'm up in Washington Heights. I try used to be based more out of Upper

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east side over west side. Now it's like I'm just kind of seeing that if

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I could just focus more on Upper Manhattan Which I think there's

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a dirge. Is that there a deli? I don't know what the right word is,

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but there's not a lot, any. Any of the younger kids, sensory gym

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stuff. It's not coming even past midtown. So up upper

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Manhattan, I do find is such a ripe location for,

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you know, something. Something like that Stick to. Stick to your neighborhood. There's plenty

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of density up here. You know, just one idea.

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We had a podcast that David and I met with a group called the. The

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Athletic Club, I think is what they were called.

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And they basically do not have. They had bricks and mortar

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health clubs, but they actually had people become a

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member of. Of a. Of a team, and then that

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team would go around and do workouts together. I wonder if, like,

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there's a way to kind of build like a membership base

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and then kind of like ported around, you know? Yeah, I think

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that would, that would honestly be ideal. And I think of it for like, you

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know, because I'm not a business guy,

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frankly, but there are certain things I'm seeing, such

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as experiences, people want to do things people aren't going to the

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bars as much. They're doing run clubs, you know, So I think honestly

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those. And I do have a pretty good network like this, you know, soccer Saturdays,

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maybe if they would be just, you know, walk it out Wednesdays or something with

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the families. Because I think build a community like in these. In these times,

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no matter what side you're on, like, I think the people around you

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become more and more important and the community that you built for yourself. And so

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that's all we're trying to do. So that's. That's honestly a great idea.

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This is Pete Moore. Here's the last tip for you of the podcast.

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for 200 bucks per month, where they're paying 39 to

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happy, healthy and sweating. And the recovery should be

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just as good as the workout.

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Talk about this Rochester camp that you go to

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for the last 20 years. What's that about? Oh, it's an amazing place. Genesee

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Valley Rotary Camp. It's really. I feel so lucky to be a part of

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it. So it's 60 plus years

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now. They started in 63, and it was fully funded.

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It's always been free for a week for these kids in the southern tier of

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Rochester, which is a pretty. Pretty poor kind of area.

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A lot of kids with disabilities and from ages 8

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to 21, free for the week. It's at a Boy Scout camp,

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and they do all the traditional camp things. They're sleeping there in a tent.

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You know, arts and crafts, archery, riflery. It's one of the few.

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I mean, they're, you know, 22s, but it's a real camp experience.

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And I didn't quite see it for what it was when I was 16,

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but, you know, now growing up there,

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you know, it's just a bunch of amazing people taking so much time to put

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that together. It's still free. A lot of it's not, you know, the

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Rotary International program, you know, it's

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diminished 80% in those 60 years, you know, so they can't fund

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it anymore. So it comes down to a couple fundraisers.

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My buddy Jake Miles, who's been working at the camp for probably 25 years,

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he lives out in Long Island. He does a fundraiser every year. A bunch of

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other people do fundraisers. Wash Me Move has been able to donate over

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the past four years, $20,000 to GVRC.

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So, you know, it's just been. That was. I learned about community from there.

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And, you know, my wife's. My wife's actually due Saturday,

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so I think this might be the first year. Thank you. I think this might

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be the first year I miss. I miss. Well, the

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second year I miss a full week. But, you know, I hope

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it's still there. You know, the Boy Scouts aren't doing too well, so they might

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sell the camp that Genesee Valley ROTOR

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that they operate out of. But we are being told that

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it will just move. It will still happen, but. Yeah, it's

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a really special place, honestly. Yeah. Genesee Valley Rotary Camp. Awesome.

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Is your first child? Oh, yes. Yeah. First child. First

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child. Yeah. Due officially on Saturday, if you can believe

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it. My wife knows the gender. I've made it the whole time. I want to

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be surprised So I have no idea. Oh, wow. Yeah,

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there's a bunch of drawers I can't look in. You know, things I can't

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see yet. But, dude, that's like. That's got to be pretty

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difficult. So I kind of like after a baseball game or something, like, don't tell

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me who. Who won. It's

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just. This is eight months of that. That's great. Good for you. Well,

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look, man, it seems like you're doing great things for. For a lot of people

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around the city. I know it's not easy being an entrepreneur and kind of,

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you know, moving around to try to. To create opportunities

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and experiences for kids. So hat goes off to you for

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dedicating your life to helping people that. That need it. And

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I'm sure the people that are around you, you know, get

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a lot of confidence and it probably helps them, you know,

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get to get to a good place, you know, as a, you know,

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it can't be easy these days. I. I really, really appreciate

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that and I try to, you know, I try to just help the kids feel

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as good about themselves as I can. It's one of my favorite. I think it

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was Maya Angelou. She said, all people remember is how you make them feel. Yeah.

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Make people feel good. Awesome. All right, man. Well, look,

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we do a little bit of business on this end, so as you kind of

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think through your next set of ideas or venues, if we can

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be helpful to make some introductions, because I do think you

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should be able to get some field space that, you know,

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would be more of a permanent or semi permanent spot for you. We

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could help you do that. So I really appreciate that. Thank you so

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much. All right, man. Thanks for coming on, man. Good to see you. We'll get

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this. Yeah. Let us know the gender and the name of

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your. Of your child. I'll fill

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you guys in. Thank you so much for having me. This was fun. Thank you

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again.

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This is Pete Moore on Halo Talks, your captain speaking. I am the

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00:21:38,720 --> 00:21:42,480
founder and managing partner at Integrity Square. We've been around now

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