"We're a platform for a life well lived . . . being a big, multipurpose facility you're always trying to reinvent yourselves and stay relevant," states CEO Frank Lawrence of the Little Rock Athletic Club. With 25+ years in banking, and having entered the HALO sector 10 years ago, Frank knows the "realities" of running a club versus "just looking at spreadsheets." Here he talks about rebranding during COVID, the positives (and challenges!) of running a larger facility, what's been occurring with their membership base during these challenging times, and more!
Home » Episode #213: Frank Lawrence, CEO, Little Rock Athletic Club
You may also like
March 31, 2023
In this engaging podcast, our guest Brian Socolow from Loeb & Loeb, LLP shares his insights on the psychological and legal components to consider before...
Episode #402: Unlocking Value & Growth Opportunities with Mike Geenen: REIT’s, Experiential, and Leisure Assets
March 28, 2023
Mike Geenen is the Senior Director of Investments at EPR Properties. EPR is a 25+ year old, publicly traded REIT with $6.5B in investments, 350+ assets...
March 23, 2023
With her unique perspective as a historian and deep roots in the fitness industry, Natalia Petrzela, Ph.D embarks on a mission to uncover how fitness has gone...