HALO Talks Fast Break: Timing Your Sale-Sell Your Business When You're Winning
Hope you're having a winning week! We're back with this week's šš¢š“šµšš³š¦š¢š¬ and today we're focusing on a game-changing question that we get asked a lot at Integrity Square: When is the best time to sell?
Here are some things to keep in mind:
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Just like in sports, the HALO space rewards winners. Brands and businesses that consistently outperform, scale effectively, and deliver more value to their members are the ones catching the eye of investors and securing higher valuations.
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Are things going well for your business after the challenges of recent years? Now might be the ideal time to think about your exit strategy. Selling when you're on top—when revenues and EBITDA are strong—means you're more likely to get a premium valuation. Don't wait for another downturn when performance and prospects might dip.
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The best franchises (in any industry) have a repeatable playbook, a winning culture, and fans who stick around. Whether it's jerseys sold or fitness memberships renewed, sustained excellence sets you apart—and attracts both area developers and investors.
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- Build and maintain a culture of consistent achievement.
- Track your performance, and recognize when you're "winning."
- If you're considering selling, do it from a position of strength—not as a turnaround.
Go HALO!
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This is Pete Moore checking in from Halo talks.
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Halo Academy coming at you with another Thursday fast break
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sponsored by our boys at Promotion Vault. Reward
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Intelligence. Reward winning. Here's the thing
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about winning, okay? Winning teams get better
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valuations. In the sports industry, winning companies and
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brands get higher valuations. Why? Is because
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they've consistently put a playbook together that could replicate
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the scale, replicate the performance and annually out
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achieve their competitors. Take a look at this chart right here and take
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a look at the valuations that have happened in the fitness industry. You
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realize that these valuations and these brands have
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consistently outperformed, have consistently been able to give their members
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more and more value and have created winning
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scalable businesses. Area developers and investors have
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flocked to it. Just like you'll see now right above me in the
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franchises in the sports industry that also
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outperform on an annual basis sell more jerseys
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than anyone else. It's because they have a winning culture, they have a winning
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fan base, they have a winning playbook and recipe for
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success that allows them to overachieve and
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make the playoffs every year. Now, when you think about your business,
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think about selling your business when you're winning. Look at the
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valuations again that I put up here. Companies that are outperforming on
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revenue and EBITDA get higher valuations. Sports
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teams that are not doing well are reconstruction or
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distressed assets that have to have a new narrative, that have to have a
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rebuilding stage. So as you're building your business and you've gone
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through Covid and things are going well now, take advantage of that
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winning and take advantage of the potential sale of your business.
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Now you and don't wait until another downturn because
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with negative performance comes negative valuations. With
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positive achievement comes rewards. So when
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you're winning, that's when you want to sell your business. So think about that
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over the next couple years and go halo.