"We test where we know we can be true to ourselves. Where we don't test is to go trying to be everything to everybody else," states industry veteran Jay Wagnon. Jay owns Sky Fitness, 3 large clubs in Tulsa, Oklahoma. He later became an Area Developer for Orange Theory Fitness which he's since sold. This wide ranging conversation covers the pros and cons of becoming a franchisee versus building your own brand, the process of selling your business, the evolution of the industry, how he kept competitors at bay, and more!