"Learning how to write is universal. It's never going anywhere," states John Romaniello. John has been named "Top 100 Most Influential People In Fitness." He wrote his first article in 2002 and now, with several e-books, courses, sites, a best seller, and a few thousand clients to his credit, John serves as a writing mentor and business coach. In one of our more philosophical HALO Talks, John discusses content creation, food-culture connection, trends, how he evaluates business opportunities and more!