"If you do it because you see value or you do it because it's intrinsic . . . it's sustainable. If you do it because you feel guilty, obligated, for the reward or the money, or you're coerced, it ends as soon as that reinforcer goes away," states Matt Richter, 25+ year management consultant, industry expert, keynote speaker and author of The Leadership Story. Why do some go to the gym and others don't? What are some steps the HALO sector can consider when applying motivational interventions to better serve our clientele? Listen now to this wide ranging, and thought provoking discussion.