Ron is currently the CEO of Daxko but spent 26 years with Reynolds & Reynolds--the leading tech company in the retail automotive space. Jeff founded Club Automation which Daxko acquired in January, 2018. This chat with these two highly seasoned executives runs the gamut from the benefits of partnering, why you should consider this path when the time comes, how to vet an appropriate partner, how nascent the fitness industry is tech wise, and much more! 

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