Sean has been in the HALO sector for 20 years. He got his start working for the inventor of the famous Ab Roller which went on to earn over 1 billion dollars. That experience led him to co-found the Abs Company. Flash to the 2007 IHRSA where, with only two prototypes in hand, he debuted the Ab Coaster, which also went on to huge success! The Abs Company never took outside funds and--in this wide ranging discussion--Sean discusses everything from inventory management, media spend, infomercials, thoughts on business partners, and much more!