"Before you become this fancy Swiss Army knife, are you even a decent pocket knife first? Do you do one thing really well yet? People will cancel memberships, they're less likely to cancel relationships," states Stu Brauer, host of the WTF Gym Talk podcast and owner of Urban MVMNT. Since 2015 he's focused on the "microgym" industry which came out of his years of experience with CrossFit and bigger box facilities. Stu discusses his thoughts on how to make it out the other side of COVID, retaining employees versus members, the importance of not being emotional about members, not memberships, and more!